Schibsted ASA (SCH) - Mandatory notification of trade - Employee Share Offering

The employees of the Schibsted group have this year, as in previous years, been

offered to buy shares in Schibsted ASA for up to NOK 6,000 at a discounted

price. The price was equal to the closing price on November 17th 2010 minus a

20% discount. This gives a price of NOK 122.40 per share and implies an

acquisition of 49 shares. The subscription deadline was 17 November 2010. The

following primary insiders have signed up for this offer:

Name/new number of shares incl. close affiliates

Askildsen, Ingrid 213

Berger, Trond 18,923

von der Fehr, Anne Lise Mørch 149

Halla, Stine 49

Jarlsby, Camilla 1,956

Jenssen, Roy Alvin 49

Johansen, Frank Johan 260

Jonsen, Marit 204

Kagge, Gunnar 174

Munck, Sverre 16,526

Nilsen, Britt 284

Odinsen, Hege Lyngved 417

Olufsen, Bernt 17,698

Pedersen, Torry 2,728

Rambøl, Sigrid 212

Ryssdal, Rolv Erik 11,236

Steigedal, Jo Christian 795

Thorenfeldt, Catharina 819

The shares will be transferred to the individuals within the next few days.

In connection with the employee share offering, Schibsted ASA has sold 36,211

own shares to the foundation 'Stiftelsen Schibstedansattes Aksjekjøp' at an

average price of 153,00. After the transaction, Schibsted holds 4,491,461 own

shares, of which 4,451,961 are held by Schibsted ASA and 39,500 by the

subsidiary Bergens Tidende AS.

Oslo, 3 December 2010

SCHIBSTED ASA

Jo Christian Steigedal

VP Investor Relations

This information is subject of the disclosure requirements acc. to §5-12 vphl

(Norwegian Securities Trading Act)

[HUG#1468527]

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