Vend Marketplaces ASA

Major Shareholding Notification • Nov 22, 2010

Schibsted ASA (SCH) - Mandatory notification of trade - exercise of options

In connection with Schibsted's option scheme for key personnel, 75,000 options

with the right to acquire 94,200 shares were exercised on 19 November 2010 at

price NOK 142.80 per share. The options were allotted in 2006, and last date for

exercise is 31 December 2010.

Schibsted has in connection with the exercise of options sold 94,200 own shares

at the exercise price stated above. After the sale, Schibsted holds 4,565,352

own shares, of which 4,525,852 are held by Schibsted ASA and 39,500 by the

subsidiary Bergens Tidende AS.

There is a requirement to reinvest in shares for all key personnel until the

value of the total no. of shares owned is:

* CEO: 2 times gross salary

*  EVPs: 1 time gross salary

*  Other option holders: 0.5 times gross salary

If the reinvestment requirement is not fulfilled, the option holder is required

to buy shares for at least 50 % of the profit after tax.

The following primary insiders have exercised options and sold shares in the

market.

Number of

Number of Number of Reinvested shares held

Primary options Corresponding options held number of after

insider exercised number of shares after exercise shares reinvestment

Rolv Erik

Ryssdal 7,500 9,420 45,000 241 11,187

Trond

Berger 15,000 18,840 45,000 481 18,874

Sverre

Munck 15,000 18,840 45,000 16,477

Gunnar

Strømblad 15,000 18,840 45,000 404 10,995

Jan Erik

Knarbakk 15,000 18,840 30,000 15,063

Bernt

Olufsen 7,500    9,420 22,500 17,600

93,074 shares were subsequently sold in the market at an average price of NOK

158.9484 per share.

Primary insider Terje Seljeseth has on 19 November 2010 sold 10,000 shares at an

price of NOK 161.00, as a concequence of acquisition of new home. Holding after

the transaction is 5,119 shares.

Oslo, 22 November 2010

SCHIBSTED ASA

Jo Christian Steigedal

Vice president IR

This information is subject of the disclosure requirements acc. to §5-12 vphl

(Norwegian Securities Trading Act)

[HUG#1464339]