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Vend Marketplaces ASA — Investor Presentation 2025
Oct 28, 2025
3738_rns_2025-10-28_a813cbd1-c8b9-4ef0-a4e2-266b9f683c15.pdf
Investor Presentation
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Q3 2025 Results
28 October 2025 Christian Printzell Halvorsen, CEO Per Christian Mørland, CFO
Disclaimer
This presentation (hereinafter referred to as the "Presentationˮ) has been prepared by Vend Marketplaces ASA ("Vend" or the "Companyˮ) exclusively for information purposes and does not constitute an offer to sell or the solicitation of an offer to buy any financial instruments.
Reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions contained herein are fair and reasonable, however no representation or warranty, express or implied, is given by or on behalf of the Company, any of its directors, or any other person as to the accuracy or completeness of the information or opinions contained in this document and no liability is accepted for any such information or opinions.
This Presentation includes and is based on, among other things, forward-looking information and statements. Such forward-looking information and statements are based on the current expectations, estimates and projections of the Company or assumptions based on information available to the Company. Such forward-looking information and statements reflect current views with respect to future events and are subject to risks, uncertainties and assumptions. The Company cannot give any assurance as to the correctness of such information and statements. Several factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by statements and information in this Presentation.
There may have been changes in matters which affect the Company subsequent to the date of this Presentation. Neither the issue nor delivery of this Presentation shall under any circumstance create any implication that the information contained herein is correct as of any time subsequent to the date hereof or that the affairs of the Company have not since changed.
The Company does not intend, and does not assume any obligation, to update or correct any information included in this Presentation. Alternative performance measures APM) used in this presentation are described and presented in the section Definitions and reconciliations in the quarterly report.

Summary
Key financials
1%*
Revenues YoY NOK 1,595m)
24%
EBITDA YoY NOK 640m)
40%
EBITDA margin 8%-points YoY
Strategic highlights
- Monetisation and efficiency: Delivered continued progress on ARPA and cost initiatives; launched go-to-market for new pricing and package structures in Real Estate and Mobility, effective from 2026.
- Platform transition: On track, with completion of Blocket migration expected by year-end.
- Portfolio simplification: Divested Lendo and exited several venture investments.
- Governance simplification: Finalising the removal of our dual-class share structure following EGM approval on 22 October.
- • Share buyback: New NOK 2 billion share buyback to launch in Q4 2025 after share class combination.
Financial highlights
- Group revenues decreased 1% YoY, reflecting lower revenues in Other/HQ, partly offset by continued growth in Mobility and Real Estate.
- EBITDA increased 24%YoY, driven by margin expansion across verticals and reduced losses in Other/HQ.
- EBITDA margin reached 40%, up 8%-points YoY, supported by lower costs across the Group.

Q3 2025 Results
Mobility









Following a successful 2025 launch in Norway, scaling car dealer packages to Sweden
Launch of packages in Norway drove 20% ARPA growth*

Building on Norway's success, new dealer packages to launch in Sweden in February 2026


Continued strong ARPA growth across countries
ARPA
Q3 2025, YoY change %
NAA
Q3 2025, YoY change %
| Professional | Private | |
|---|---|---|
| NOK 518¹ 21% YoY |
NOK 734¹ 12% YoY |
|
| SEK 693¹ 20% YoY |
SEK 256¹ 54% YoY |
|
| DKK 375² 20% YoY |
DKK 262 55% YoY |
ARPA Average Revenue Per Ad NAA New Approved Ads
| Professional | Private | |
|---|---|---|
| 148k¹ 6% YoY |
106k¹ 0% YoY |
|
| 232k¹ 7% YoY |
210k¹ 14% YoY |
|
| 51k² 8% YoY |
28k 52% YoY |

¹ Transactional models like Nettbil, Autovex, and Wheelaway are not included due to different business models 6 ² Avg. daily pro listings per month, due to pay per day listing model in Denmark
ARPA growth and stable cost base driving solid EBITDA improvement

- Classifieds revenues up 13% YoY, driven by strong ARPA growth across all countries and segments
- Solid quarter for Nettbil and AutoVex resulted in 18% growth in transactional revenues
- Advertising revenues down 14% YoY
- OPEX excl. COGS stable despite investments in C2B models and transition to a common tech platform
- EBITDA of NOK 389m, up 16% YoY

Q3 2025 Results
Real Estate






Updated packages for Norway effective 2026; delivering greater value across all tiers
Enhanced offering in updated packages Ongoing product development strengthens the value proposition for agents and home sellers



Strong ARPA growth in both markets
ARPA
Q3 2025, YoY change %
NAA
Q3 2025, YoY change %
| Total | Residential for sale³ |
|
|---|---|---|
| NOK 3,545¹ 17% YoY |
NOK 5,153¹ 18% YoY |
|
| EUR 24² 19% YoY |
ARPA Average Revenue Per Ad NAA New Approved Ads
| Total | Residential for sale |
|
|---|---|---|
| 64k¹ 5% YoY |
30k¹ 3% YoY |
|
| 97k² 10% YoY |
10 ¹ New construction not included, due to different business models
² Oikotie only, excluding ads on Tori and Qasa ³ Residential for sale ARPA not IFRS adjusted
ARPA growth driving revenue and EBITDA improvement

- Classifieds revenues up 9% YoY, driven by ARPA growth in Norway
- 29% YoY increase in transactional revenues driven by Qasa and HomeQ in Sweden
- OPEX excl. COGS increased 5% YoY due to increased marketing efforts in Finland
- EBITDA of NOK 167m, up 15% YoY

Q3 2025 Results
Jobs






Exceptionally strong ARPA growth
ARPA
Q3 2025, YoY change %
Total

NOK 8,185¹ 17% YoY
ARPA Average Revenue Per Ad NAA New Approved Ads
NAA
Q3 2025, YoY change %
Total

30k¹
13% YoY

Strong ARPA growth driving underlying revenue and offsetting softer volumes

- Reported revenues and margin impacted by market exits in Sweden and Finland
- Revenues in Norway increased 1% YoY; ARPA growth from the segmented pricing model and upsell products offset by a 13% YoY volume decline
- OPEX excl. COGS down 25% YoY, driven by the market exits and additional reorganisation measures in 2024
- EBITDA of 136m, up 11% YoY

Recommerce





Steady GMV growth supports long-term upside
Transacted GMV
Q3 2025, YoY change %
| Total |
|---|
| NOK 569m 18% YoY |
| SEK 186m 8% YoY |
| EUR 16m 105% YoY |
| DKK 40m 21% QoQ |
GMV Gross merchandise value of transacted C2C goods
Take rate
Q3 2025, YoY change pp.
| Total | |
|---|---|
| 16% 0pp. YoY |
|
| 10% 1pp. YoY |
|
| 16% 1pp. YoY |
|
| 15% 1pp. QoQ |
Take rate: External take rate including shipping and VAT

Transactional growth and cost discipline driving EBITDA improvement

Highlights
- Transactional revenues up 20% YoY, mainly driven by GMV
- Revenues still affected by the phase-out of low-margin revenue streams as part of the strategic simplification
- Advertising revenue down 23% YoY
- OPEX excl. COGS down 2% YoY, reflecting FTE reductions and platform consolidation
- EBITDA improved by 22% YoY to NOK 44m

Finance





Q3 Group revenues down 1%* YoY; EBITDA up 24% YoY



19
Cost efficiency agenda remains on track

Highlights
- Total OPEX excl. COGS down 14% YoY, reflecting lower personnel and marketing spend, as well as the wind-down of Schibsted Media TSA agreements.
- Personnel costs reduced 13% YoY, driven by FTE reductions.
- Marketing costs down 7% YoY, following the market exits from Jobs in Finland and Sweden; partly offset by higher activity in Real Estate and Recommerce.
- Other costs lower, supported by continued cost discipline and the wind-down of Schibsted Media TSA agreements.
- OPEX excl. COGS / revenue ratio improved by 7 percentage points YoY, demonstrating ongoing efficiency gains.

Q3 income statement

Q3 cash flow from continuing operation
| NOK million) | 2025 | 2024 | |
|---|---|---|---|
| Profit (loss) before taxes from continuing operations | 635 | 5,067 | |
| Depreciation, amortisation and impairment losses (recognised or reversed) | 153 | 215 | |
| Net interest expense (income) | 21 | 41 | |
| Net effect pension liabilities | 5 | 7 | |
| Share of loss (profit) of joint ventures and associates | 11 | 13 | |
| Interest received | 38 | 85 | |
| Interest paid | 56 | 41 | |
| Taxes paid | 12 | 34 | |
| Non-operating gains and losses | 1,035 | 4,820 | Gain of NOK 1.1bn related to fair value adjustment of Aurelia in Q3 2025, with no cash effect. |
| Change in working capital and provisions | 112 | 196 | |
| Net cash flow from operating activities | 442 | 633 | |
| Net cash flow from investing activities | 21 | 252 | |
| -whereof Development and purchase of intangible assets and property, | 108 | 117 | |
| plant and equipment | |||
| Net cash flow from financing activities | |||
| 18 | 2,967 | ||
| -whereof Payment of principal portion of lease liabilities | 27 | 12 | |

Solid financial position



Financial framework for sustainable value creation
Strategy
Accelerate Future Winners

Simplify

Verticalise

Expand
Medium-term targets Capital allocation
Revenue growth: 1217% Mobility
EBITDA margin: 5560%
Revenue growth: 1217% Real Estate
EBITDA margin: 4550%
Revenue growth: 510% Jobs
EBITDA margin: 55%
Revenue growth: 20% Recom.
EBITDA margin: single-digit
- Any surplus cash post the below will be returned to shareholders over time
- Pay a progressive annual dividend
- Investing in selective acquisitions to create shareholder value
- Maintain a conservative balance sheet

Q3 2025 Results | Q&A
Q&A
28 October 2025
Christian Printzell Halvorsen, CEO
Per Christian Mørland, CFO


Appendices
Spreadsheet containing detailed Q3 2025 and historical information can be downloaded at vend.com/ir

Historical ARPA trends per vertical
ARPA
| Vertical | Country | Category | Q324 | Q424 | Q125 | Q225 | Q325 |
|---|---|---|---|---|---|---|---|
| Mobility¹ | Norway | Professional | NOK 428 | NOK 434 | NOK 461 | NOK 497 | NOK 518 |
| Norway | Private | NOK 653 | NOK 698 | NOK 704 | NOK 715 | NOK 734 | |
| Sweden | Professional | SEK 578 | SEK 613 | SEK 708 | SEK 709 | SEK 693 | |
| Sweden | Private | SEK 166 | SEK 182 | SEK 206 | SEK 257 | SEK 256 | |
| Denmark | Professional² | DKK 313 | DKK 316 | DKK 341 | DKK 349 | DKK 375 | |
| Denmark | Private | DKK 168 | DKK 167 | DKK 179 | DKK 266 | DKK 262 | |
| Real Estate | Norway | Total³ | NOK 3,026 | NOK 3,153 | NOK 3,279 | NOK 3,567 | NOK 3,545 |
| Norway | Residential for sale | NOK 4,385 | NOK 4,361 | NOK 4,943 | NOK 4,912 | NOK 5,153 | |
| Finland | Total⁴ | EUR 20 | EUR 24 | EUR 21 | EUR 22 | EUR 24 | |
| Jobs | Norway | Total⁵ | NOK 6,967 | NOK 7,303 | NOK 7,891 | NOK 8,229 | NOK 8,185 |
¹Transactional models like Nettbil, Autovex, and Wheelaway are not included due to different business models
²Avg. daily pro listings per month, due to pay per day listing model in Denmark
³New construction not included, due to different business models
⁴Oikotie only, excluding ads on Tori and Qasa
⁵Sourced ads not included
Historical listing trends per vertical
NAA
| Vertical | Country | Category | Q324 | Q424 | Q125 | Q225 | Q325 |
|---|---|---|---|---|---|---|---|
| Mobility¹ | Norway | Professional | 158k | 162k | 156k | 152k | 148k |
| Norway | Private | 106k | 62k | 67k | 116k | 106k | |
| Sweden | Professional | 249k | 248k | 225k | 233k | 232k | |
| Sweden | Private | 245k | 177k | 158k | 229k | 210k | |
| Denmark | Professional² | 55k | 57k | 53k | 52k | 51k | |
| Denmark | Private | 58k | 45k | 36k | 30k | 28k | |
| Real Estate | Norway | Total³ | 67k | 49k | 58k | 74k | 64k |
| Norway | Residential for sale | 31k | 21k | 29k | 40k | 30k | |
| Finland | Total⁴ | 107k | 91k | 103k | 108k | 97k | |
| Jobs | Norway | Total⁵ | 35k | 34k | 40k | 35k | 30k |
¹Transactional models like Nettbil, Autovex, and Wheelaway are not included due to different business models
²Avg. daily pro listings per month, due to pay per day listing model in Denmark
³New construction not included, due to different business models
⁴Oikotie only, excluding ads on Tori and Qasa
⁵Sourced ads not included
Historical Recommerce KPIs
Transactional KPIs
| Vertical | Country | Category | Q324 | Q424 | Q125 | Q225 | Q325 |
|---|---|---|---|---|---|---|---|
| Recommerce | Norway | Transacted GMV | NOK 481m | NOK 540m | NOK 531m | NOK 549m | NOK 569m |
| Norway | Take rate | 16% | 16% | 16% | 15% | 16% | |
| Sweden | Transacted GMV | SEK 173m | SEK 177m | SEK 191m | SEK 178m | SEK 186m | |
| Sweden | Take rate | 10% | 10% | 10% | 10% | 10% | |
| Finland | Transacted GMV | EUR 8m | EUR 12m | EUR 12m | EUR 13m | EUR 16m | |
| Finland | Take rate | 15% | 16% | 17% | 16% | 16% | |
| Denmark | Transacted GMV | - | - | DKK 16m | DKK 33m | DKK 40m | |
| Denmark | Take rate | - | - | 14% | 15% | 15% | |

Shareholders analysis
| Rank | Name | A-shares | B-shares | Total | % of S/I |
|---|---|---|---|---|---|
| 1 | Blommenholm Industrier AS | 30,746,423 | 10,430,648 | 41,177,071 | 18.1% |
| 2 | Folketrygdfondet | 8,580,639 | 11,908,465 | 20,489,104 | 9.0% |
| 3 | DNB Asset Management AS | 3,378,708 | 5,879,677 | 9,258,385 | 4.1% |
| 4 | HMI Capital Management, L.P. | 891,363 | 6,600,682 | 7,492,045 | 3.3% |
| 5 | The Vanguard Group, Inc. | 3,142,535 | 3,661,414 | 6,803,949 | 3.0% |
| 6 | KLP Kapitalforvaltning AS | 1,411,585 | 3,614,712 | 5,026,297 | 2.2% |
| 7 | Storebrand Kapitalforvaltning AS | 2,411,633 | 2,598,972 | 5,010,605 | 2.2% |
| 8 | Baillie Gifford & Co. | 0 | 4,005,930 | 4,005,930 | 1.8% |
| 9 | Nordea Funds Oy | 330,282 | 3,598,422 | 3,928,704 | 1.7% |
| 10 | BlackRock Institutional Trust Company, N.A. | 1,590,215 | 2,198,568 | 3,788,783 | 1.7% |
| 11 | Novo Holdings A/S | 2,567,418 | 1,029,047 | 3,596,465 | 1.6% |
| 12 | ODIN Forvaltning AS | 991,734 | 2,329,362 | 3,321,096 | 1.5% |
| 13 | Polaris Media ASA | 0 | 3,218,304 | 3,218,304 | 1.4% |
| 14 | Alfred Berg Kapitalforvaltning AS | 1,271,501 | 1,708,801 | 2,980,302 | 1.3% |
| 15 | Eika Kapitalforvaltning AS | 589,043 | 2,143,035 | 2,732,078 | 1.2% |
| 16 | Alecta pensionsförsäkring, ömsesidigt | 0 | 2,248,500 | 2,248,500 | 1.0% |
| 17 | Fondsfinans Kapitalforvaltning AS | 0 | 2,228,450 | 2,228,450 | 1.0% |
| 18 | Farallon Capital Management, L.L.C. | 1,030,204 | 1,110,259 | 2,140,463 | 0.9% |
| 19 | Reade Street Capital Management | 1,804,246 | 248,816 | 2,053,062 | 0.9% |
| 20 | Handelsbanken Kapitalförvaltning AB | 178,193 | 1,792,770 | 1,970,963 | 0.9% |




Next steps in the removal of the dual-class share structure
22 October: EGM approved the removal of the dual-class share structure and the reduction of share capital.
27 October: Board approval of the share issue to compensate holders of A-shares for loss of A- to B-share trading premium.
28 October: Ex-date for the share collapse and the subscription rights.
30 October: Commencement of the subscription period.
13 November: Last day of subscription period for share issue.
17 November: Announcement of final results of share issue.
On or around 24 November: Registration of new share capital expected.

Investor contact
Visit Vends's website: vend.com
Email: [email protected]
Jann-Boje Meinecke SVP FP&A and IR
Simen Madsen
IR Officer 47 992 73 674
Vend Marketplaces ASA
Visiting address: Grensen 57, 0159 Oslo
Postal address: P.O. Box 747 Sentrum, 0106 Oslo
Norway
