Investor Presentation • May 7, 2025
Investor Presentation
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Christian Printzell Halvorsen, CEO | Per Christian Mørland, CFO

This presentation (hereinafter referred to as the "presentation") has been prepared by Schibsted ASA ("Schibsted", "Schibsted Marketplaces", or the "Company") exclusively for information purposes and does not constitute an offer to sell or the solicitation of an offer to buy any financial instruments.
Reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions contained herein are fair and reasonable, however no representation or warranty, express or implied, is given by or on behalf of the Company, any of its directors, or any other person as to the accuracy or completeness of the information or opinions contained in this document and no liability is accepted for any such information or opinions.
This presentation includes and is based on, among other things, forward-looking information and statements. Such forward-looking information and statements are based on the current expectations, estimates and projections of the Company or assumptions based on information available to the Company. Such forward-looking information and statements reflect current views with respect to future events and are subject to risks, uncertainties and assumptions. The Company cannot give any assurance as to the correctness of such information and statements. Several factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by statements and information in this presentation.
There may have been changes in matters which affect the Company subsequent to the date of this presentation. Neither the issue nor delivery of this presentation shall under any circumstance create any implication that the information contained herein is correct as of any time subsequent to the date hereof or that the affairs of the Company have not since changed.
The Company does not intend, and does not assume any obligation, to update or correct any information included in this presentation.
Alternative performance measures (APM) used in this presentation are described and presented in the section Definitions and reconciliations in the quarterly report.
+4%* Revenues YoY (NOK 2,015m)
+18% EBITDA YoY (NOK 394m)
20% EBITDA margin (+2%-point YoY)



| Professional | Private | |
|---|---|---|
| NOK 461¹ 5% YoY |
NOK 704¹ 12% YoY |
|
| SEK 708¹ 14% YoY |
SEK 206¹ 20% YoY |
|
| DKK 341² 11% YoY |
DKK 179 23% YoY |
ARPA: Average Revenue Per Ad
NAA Q1 2025, YoY change %
| Professional | Private | |
|---|---|---|
| 156k¹ 5% YoY |
67k¹ 10% YoY |
|
| 225k¹ -10% YoY |
158k¹ -4% YoY |
|
| 53k² -9% YoY |
36k -30% YoY |
NAA: New Approved Ads

5 ¹ Transactional models like Nettbil, Autovex, and Wheelaway are not included due to different business models ² Avg. daily pro listings per month, due to pay per day listing model in Denmark
Revenues (NOKm), EBITDA margin (%)



| Total | Residential for sale³ |
|
|---|---|---|
| NOK 3,279¹ 12% YoY |
NOK 4,943¹ 6% YoY |
|
| EUR 21² 11% YoY |
ARPA: Average Revenue Per Ad
NAA Q1 2025, YoY change %
| Total | Residential for sale |
|
|---|---|---|
| 58k¹ 13% YoY |
29k¹ 27% YoY |
|
| 103k² -1% YoY |
NAA: New Approved Ads

¹ New construction not included, due to different business models ² Oikotie only, excluding ads on Tori and Qasa
³ Residential for sale ARPA not IFRS adjusted
Revenues (NOKm), EBITDA margin (%)

Highlights


ARPA Q1 2025, YoY change %

ARPA: Average Revenue Per Ad
NAA Q1 2025, YoY change %
Total Total

NAA: New Approved Ads

Jobs
Revenues (NOKm), EBITDA margin (%)




| Total | |
|---|---|
| NOK 531m 30% YoY |
|
| SEK 191m 33% YoY |
|
| EUR 12m 3% QoQ |
|
| DKK 16m N/A |
GMV: Gross merchandise value of transacted C2C goods
Take rate Q1 2025, YoY change pp
| Total | |
|---|---|
| 16% 0pp YoY |
|
| 10% 1pp YoY |
|
| 17% 1pp QoQ |
|
| 14% N/A |
Take rate: External take rate including shipping and VAT

Revenues (NOKm), EBITDA margin (%)




** From 1 July 2024, Revenues and EBITDA in Delivery includes the newly acquired delivery business from Amedia, contributing with revenues of NOK 85m and EBITDA of NOK 2m in Q1 2025

| Income statement | First quarter | |
|---|---|---|
| (NOK million) | 2024 | 2025 |
| Operating revenues | 1,916 | 2,015 |
| Operating expenses | (1,584) | (1,621) |
| Gross operating profit (loss) - EBITDA | 332 | 394 |
| Depreciation and amortisation | (157) | (143) |
| Impairment loss | - | (9) |
| Other income | - | |
| Other expenses | (103) | (58) |
| Operating profit (loss) | 73 | 183 |
| Share of profit (loss) of joint ventures and associates | (17) | (15) |
| Impairment loss on joint ventures and associates (recognised or reversed) | (43) | (14) |
| Gains (losses) on disposal of joint ventures and associates | (2) | 6 |
| Financial income | 27 | 78 |
| Financial expense Profit (loss) before taxes |
(121) (83) |
(2,502) (2,263) |
| Taxes | (31) | (25) |
| Profit (loss) from continuing operations | (114) | (2,288) |
| Profit (loss) from discontinued operations | (658) | 33 |
| Profit (loss) | (772) | (2,255) |
| Non-controlling interests | 17 | (6) |
| Owners of the parent | (789) | (2,249) |
| Earnings per share (NOK) | ||
| EPS - basic (NOK) | (3.50) | (9.94) |
| EPS - basic adjusted (NOK) | (3.50) | (9.94) |
Mainly restructuring cost related to the announced restructuring programme, cost related to the separation of Schibsted Media and transaction-related costs related to ongoing sale processes of Lendo, Prisjakt and skilled trades marketplaces.
Includes loss of NOK 2,441m from fair value adjustment of Aurelia.
Operations in Lendo, Prisjakt and skilled trades marketplaces presented as discontinued operations in 2025 and 2024. Adevinta and Schibsted Media are only presented as discontinued in Q1 2024.
| Cash flow | First quarter | ||
|---|---|---|---|
| (NOK million) | 2024 | 2025 | |
| Profit (loss) before taxes from continuing operations | (83) | (2,263) | |
| Depreciation, amortisation and impairment losses (recognised or reversed) | 200 | 166 | |
| Net interest expense (income) | 86 | 0 | |
| Net effect pension liabilities | (17) | (13) | Loss related to fair value adjustments of |
| Share of loss (profit) of joint ventures and associates | 17 | 15 | Aurelia NOK 2,441m, without cash effect |
| Interest received | 5 | 61 | |
| Interest paid | (86) | (57) | |
| Taxes paid | (118) | (95) | |
| Non-operating gains and losses | 69 | 2,433 | |
| Change in working capital and provisions | (62) | 10 | |
| Net cash flow from operating activities | 10 | 257 | |
| Net cash flow from investing activities | (406) | (198) | |
| -whereof Development and purchase of intangible assets and property, plant and equipment |
(126) | (125) | Increase related to the share buy-back programme |
| Net cash flow from financing activities | (563) | (1,301) | |
| -whereof Payment of principal portion of lease liabilities | (72) | (39) |

(NOKm)

(NIBD/EBITDA according to bank definition)

Indicative timing and size of EBITDA drivers


Accelerate Future Winners

Simplify


Verticalise Expand

| Mobility | Revenue growth: 12-17% EBITDA margin: 55-60% |
|---|---|
| Real Estate |
Revenue growth: 12-17% EBITDA margin: 45-50% |
| Jobs | Revenue growth: 5-10% EBITDA margin: >55% |
Revenue growth: >20% EBITDA margin: single-digit Recom.

7 May 2025 Christian Printzell Halvorsen, CEO Per Christian Mørland, CFO
Q&A

Spreadsheet containing detailed Q1 2025 and historical information can be downloaded at schibsted.com/ir

| Vertical | Country | Category | Q1-24 | Q2-24 | Q3-24 | Q4-24 |
|---|---|---|---|---|---|---|
| Mobility¹ | Norway | Professional | NOK 438 | NOK 439 | NOK 428 | NOK 434 |
| Norway | Private | NOK 628 | NOK 620 | NOK 653 | NOK 698 | |
| Sweden | Professional | SEK 622 | SEK 596 | SEK 578 | SEK 613 | |
| Sweden | Private | SEK 171 | SEK 177 | SEK 166 | SEK 182 | |
| Denmark | Professional² | DKK 309 | DKK 309 | DKK 313 | DKK 316 | |
| Denmark | Private | DKK 146 | DKK 161 | DKK 168 | DKK 167 | |
| Real Estate | Norway | Total³ | NOK 2,925 | NOK 3,200 | NOK 3,026 | NOK 3,153 |
| Norway | Residential for sale | NOK 4,645 | NOK 4,585 | NOK 4,385 | NOK 4,361 | |
| Finland | Total⁴ | EUR 19 | EUR 19 | EUR 20 | EUR 24 | |
| Jobs | Norway | Total⁵ | NOK 6,685 | NOK 6,763 | NOK 6,967 | NOK 7,303 |
¹Transactional models like Nettbil, Autovex, and Wheelaway are not included due to different business models ²Avg. daily pro listings per month, due to pay per day listing model in Denmark ³New construction not included, due to different business models
26 ⁴Oikotie only, excluding ads on Tori and Qasa
⁵Sourced ads not included

| Vertical | Country | Category | Q1-24 | Q2-24 | Q3-24 | Q4-24 |
|---|---|---|---|---|---|---|
| Mobility¹ | Norway | Professional | 149k | 156k | 158k | 162k |
| Norway | Private | 61k | 118k | 106k | 62k | |
| Sweden | Professional | 251k | 255k | 249k | 248k | |
| Sweden | Private | 165k | 265k | 245k | 177k | |
| Denmark | Professional² | 58k | 55k | 55k | 57k | |
| Denmark | Private | 51k | 62k | 58k | 45k | |
| Real Estate | Norway | Total³ | 51k | 74k | 67k | 49k |
| Norway | Residential for sale | 23k | 38k | 31k | 21k | |
| Finland | Total⁴ | 104k | 111k | 107k | 91k | |
| Jobs | Norway | Total⁵ | 44k | 41k | 35k | 34k |
¹Transactional models like Nettbil, Autovex, and Wheelaway are not included due to different business models ²Avg. daily pro listings per month, due to pay per day listing model in Denmark ³New construction not included, due to different business models
27 ⁴Oikotie only, excluding ads on Tori and Qasa
⁵Sourced ads not included

| Vertical | Country | Category | Q1-24 | Q2-24 | Q3-24 | Q4-24 |
|---|---|---|---|---|---|---|
| Recommerce | Norway | Transacted GMV | NOK 408m | NOK 468m NOK 481m | NOK 540m | |
| Norway | Take rate | 16% | 16% | 16% | 16% | |
| Sweden | Transacted GMV | SEK 144m | SEK 147m | SEK 173m | SEK 177m | |
| Sweden | Take rate | 9% | 9% | 10% | 10% | |
| Finland | Transacted GMV | na | EUR 4m | EUR 8m | EUR 12m | |
| Finland | Take rate | na | 11% | 15% | 16% |

| Rank | Name | A-shares | B-shares | Total | % of S/I |
|---|---|---|---|---|---|
| 1 | Blommenholm Industrier AS | 30,746,423 | 20,613,354 | 51,359,777 | 22.0% |
| 2 | Folketrygdfondet | 8,348,078 | 11,461,852 | 19,809,930 | 8.5% |
| 3 | DNB Asset Management AS | 3,072,233 | 6,930,744 | 10,002,977 | 4.3% |
| 4 | BofA Global Research (UK) | 792,497 | 8,578,685 | 9,371,182 | 4.0% |
| 5 | The Vanguard Group, Inc. | 3,372,457 | 3,402,664 | 6,775,121 | 2.9% |
| 6 | Storebrand Kapitalforvaltning AS | 2,371,077 | 2,432,688 | 4,803,765 | 2.1% |
| 7 | Baillie Gifford & Co. | 5,152 | 4,276,103 | 4,281,255 | 1.8% |
| 8 | Goldman Sachs International | 3,209,490 | 1,058,021 | 4,267,511 | 1.8% |
| 9 | KLP Kapitalforvaltning AS | 1,140,857 | 3,008,932 | 4,149,789 | 1.8% |
| 10 | FundLogic SAS | 1,598,728 | 1,975,738 | 3,574,466 | 1.5% |
| 11 | Nordea Funds Oy | 423,726 | 3,132,201 | 3,555,927 | 1.5% |
| 12 | Morgan Stanley & Co. International Plc | 1,712,806 | 1,825,846 | 3,538,652 | 1.5% |
| 13 | Alfred Berg Kapitalforvaltning AS | 1,618,228 | 1,853,220 | 3,471,448 | 1.5% |
| 14 | BlackRock Institutional Trust Company, N.A. | 1,428,078 | 2,032,407 | 3,460,485 | 1.5% |
| 15 | Polaris Media ASA | 0 | 3,218,304 | 3,218,304 | 1.4% |
| 16 | Vor Capital LLP. | 0 | 3,068,914 | 3,068,914 | 1.3% |
| 17 | ODIN Forvaltning AS | 758,803 | 2,157,362 | 2,916,165 | 1.2% |
| 18 | Capital Research Global Investors | 2,891,945 | 0 | 2,891,945 | 1.2% |
| 19 | Eika Kapitalforvaltning AS | 512,000 | 2,296,790 | 2,808,790 | 1.2% |
| 20 | Novo Holdings A/S | 1,730,519 | 918,792 | 2,649,311 | 1.1% |
Source: Nasdaq OMX, VPS as of 17 March 2025; The data is obtained through the analysis of beneficial ownership and fund manager information provided in replies to disclosure of ownership notices issued to all custodians on the Schibsted share register. Whilst every reasonable effort is made to verify all data, neither Nasdaq OMX nor Schibsted can guarantee the accuracy of the analysis.
Visit Schibsted's website: schibsted.com Email: [email protected]
Jann-Boje Meinecke
SVP FP&A and IR +47 941 00 835
IR Manager +47 916 86 710
Schibsted ASA Visiting address: Grensen 5-7, 0159 Oslo Postal address: P.O. Box 747 Sentrum, 0106 Oslo Norway

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