Investor Presentation • Nov 19, 2024
Investor Presentation
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Q&A link: sli.do Event code: #1011554


Christian Printzell Halvorsen CEO

Robin Suwe Mobility

Kjersti Høklingen Real Estate

Eddie Sjølie Jobs

Cathrine Laksfoss Recommerce and Delivery

Per Christian Mørland CFO

Sven Størmer Thaulow CPTO

Ruben Søgaard Marketing and Sales

Antonia Brandberg People and Communications

13:05 Becoming Schibsted Marketplaces 14:40 Break Christian Printzell Halvorsen
13:20 The new Schibsted Marketplaces Christian Printzell Halvorsen
13:35 Mobility Robin Suwe
14:00 Real Estate Kjersti Høklingen
14:25 Q&A Part 1
15:00 Jobs Eddie Sjølie
15:15 Recommerce Cathrine Laksfoss
15:35 Financial framework Per Christian Mørland
16:10 Wrap-up and Q&A Part 2



Also known as "SMP"


Verticalisation
Nordic
Value realisation and focus
Reducing our stake in Adevinta
Largest Nordic PE transaction1 when Adevinta was taken private
Transacted at a >50% premium2 valuing Adevinta at NOK ~165 billion3
Reduced our stake by 60% while maintaining a financial minority interest (~14%)
Deal closed in May 2024


8 Note: 1) Mergermarket.com, time period 1997-2023 YTD, Norway, Sweden, Denmark, Finland, private equity buyout, target private and publicly owned, deal value > EUR 5bn; 2) Volume weighted average price over 3- and 6-months up to and including 19 September 2023, representing the day before the article discussing a potential offer for Adevinta; 3) Enterprise value of EUR ~14bn at EUR/NOK of 11.75; 4) Includes c.NOK 1 bn as part of the cash settlement of a total return swap (TRS) previously entered into between Schibsted and Danske Bank A/S
Our largest shareholder, Tinius Trust1 , acquired our news media operations2
Total transaction value of NOK 6.3 billion
The Trust agreed to support the removal of current dual-class share structure by January 2026
Deal closed in June 2024

NOK 4.6bn3 cash proceeds
Reduced organisationaland technical complexity


Stronger focus and deeper vertical expertise
Increased speed of innovation
Increased efficiency and reduced duplication of efforts
Swift transfer of products across geographies
Better products and services for our users and customers

11
Expansion of successful new concepts
Good progress in vertical transformation and platform consolidation


12 Note: 1) SMP excl. Delivery; 2) ARPA = Average revenue per ad development (YoY YTD Sep '24 vs '23) in the top three revenue streams: Real Estate and Jobs in Norway, and Mobility in Sweden; 3) YoY YTD Sep '24 vs '23; 4) LTM per Q3 2024 (Q4 2023 + YTD Q3 2024)
Transactional rentals C2B Mobility Revenue development NOK m1 2020 2021 2022 2023 Recommerce C2C Transactions3 >90% CAGR2 LTM
Expansion of successful new concepts
Good progress in vertical transformation and platform consolidation
(NOK million)
13 Note: LTM per Q3 2024 (Q4 2023 + YTD Q3 2024); 1) Including pro-forma Autovex (2020-2022) and HomeQ (2020-2024) revenues. Focusing on transactional concepts as opposed to all transactional revenues (e.g., excl. sales of shipping labels in DBA); 2) CAGR '20-23; 3) Revenues from transactional "ship-it" products (Fiks Ferdig, Blocket Frakt med köpskydd, ToriDiili, and Plick)
Continued delivery of solid financial results
Expansion of successful new concepts
Good progress in vertical transformation and platform consolidation
Ability to replicate and roll out services across multiple markets - milestone reached with launch of Tori on our new Nordic platform

50% have heard about ToriDiili1




14 Note: 1) Of the Finnish population, based on Schibsted traffic and market research data (NEPA)
Becoming Schibsted Marketplaces



The new Schibsted Marketplaces

Higher take rate Optimised classifieds models and scaling transactional models unlock potential
Schibsted Marketplaces revenues1 NOK ~6bn
Not to scale (indicative)
NOK ~45bn
Larger market Tapping into large and growing markets in medium- to long-term

Total addressable market
19 Note: 1) SMP excl. Delivery; LTM per Q3 2024 (Q4 2023 + YTD Q3 2024) Source: Internal data and analysis (sum of Vertical's Total Addressable Market)

Streamline the organisation and strategy to focus on key winners, reduce complexity and improve cost efficiency

Strengthen vertical expertise to go deeper and cater to increasing demands of our customers and users

Invest in future winners, particularly in areas like Mobility C2B, and Real Estate


Near-term exits planned
… and majority of venture portfolio
Delivery kept during transition to pure-play parcel delivery company

| Legend: – Market position % – Top of Mind awareness1 |
Mobility | Real Estate | Jobs | 3 Recommerce |
Monthly visits per capita2 |
|---|---|---|---|---|---|
| 83% | 80% | 66% | 81% | 24.4 | |
| 60% | 31% Rentals |
- | 52% | 7.4 | |
| 18% | - | - | 47% | 4.5 | |
| 37% | - | - | - | 1.2 | |
| - | - | - | 72% | 8.1 | |
| - | 37% | - | - | 2.7 | |
| Several strong niche brands |
22 Note: 1) Average of Top of Mind awareness (first place) during L3M (July-Sep '24); 2) Average of monthly visits during last 12 months (Sep '23 - Aug '24) divided by the full population in the country at 1 January '24; 3) Compared against Generalist recommerce players, not niche specialists. | Source: National Statistics offices; Schibsted traffic and market research data (NEPA)
Innovate to unlock monetisation opportunities in classifieds. Win C2B in the Nordics.
Grow winning position in Norway, win in Finland, scale transactional rentals
Transform the Norwegian business model, exit Jobs in Sweden and Finland
Grow into strong Nordic Recommerce winners, monetise our positions and increase efficiency






Strengthen winning positions across the Nordics

Improve monetisation through superior products in Mobility, Real Estate, Jobs and Recommerce
Scale transactional models to capture higher take rates
Realise efficiency gains from a simpler company structure
Unlock scale benefits and speed by consolidating and closing legacy platforms
Leverage AI solutions to increase productivity

| Mobility | Real Estate | Jobs | Recommerce | |
|---|---|---|---|---|
| Revenue growth | 12-17% | 12-17% | 5-10% | >20% |
| EBITDA margin | 55-60% | 45-50% | >55% | Single-digit |


Simplify our portfolio and organisation, focusing on existing leadership positions
Deepen our vertical capabilities and scale to deliver superior products
Expand
Accelerate positions and concepts where we have the capabilities and playbook needed to win



30




Shifting macroeconomics – creating unforeseen volatility in the auto industry

0%1 +1.5%1 +3%1
Used car markets in the Nordics remain stable and market insights become increasingly vital
Electrification – changing the value chain for dealers and established OEMs

C2C car market – continuing to decline with 6-8% decrease per year in the Nordics
Dealers intensify their focus on used cars through optimised sourcing and marketing
C2B and trade-ins are becoming increasingly important for market participants


Monetisation in line with value delivered
Growth opportunities and addressable market

ARPA is rising, with room for further growth (peer comparison)
Strategic launch of packages in Norway will boost value for dealers and drive ARPA growth


Liten Premium


Advertise on FINN


New packages allow more customers

Insights Optimise pricing by advanced car valuation - accessible for all through Basic

Platform tools Efficiently manage inventory and stay relevant for buyers
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Dealer branding Build reputation & reach by top-of-theline offerings


Lead attribution Understand impact of actions through clear effect communication

ARPA comparison to selected peers

Improved private seller value through a harmonised, differentiated listing model and optimised seller journey

ARPA comparison to selected peers

39
Note: 1) Internal analysis (2024)
Improved private seller value through a harmonised, differentiated listing model and optimised seller journey

ARPA comparison to selected peers

Improved private seller value through a harmonised, differentiated listing model and optimised seller journey

Optimised private seller experience
Guide sellers to make the best informed decisions in their journey

• Classified ad
• Online transaction (C2C)
• Dealer auction (C2B, Nettbil)



away



Strong #1 positions in attractive markets with high digital maturity and leading EV penetration
Clear plan and conviction to align C2B business models and scale the offering across our markets
Solid headroom for growth in our classifieds positions across the Nordics
Firmly on the way towards innovation at scale with one common Nordic Mobility platform

44
EVP Real Estate


46


47 Note: 1) Last 3 month average, internal Schibsted traffic data; 2) Web traffic analysis (excluding app traffic) last 3 month average, SimilarWeb; 3) Internal analysis based on last 3 month average in monthly visits, internal and publicly disclosed competitor traffic data; 4) Based on new approved ads YTD Sep 2024 vs YTD Sep 2020, for Sweden only Qasa rental ads included Source: Schibsted data; SimilarWeb; Publicly disclosed competitor traffic data


Classified and transactional revenues NOK m



Leveraging data driven insights to optimise product development and pricing strategies
Powering effective solutions & stakeholder engagement via deep Real estate expertise
Boosting innovation speed and operational efficiency through Nordic synergies
Empowering informed decisions with comprehensive neighborhood insights


Note: 1) >2x increase in product release frequency compared to before vertical operating model (2023) 50


52 Note: 1) Estimated Real Estate marketing spend excluding rental properties 2027; 2) New business models on total Nordic rental market inventory (C2C and B2C) and tenant monetisation 2027 Source: Internal data and research; National Statistics offices
98% Of all homes sold yearly are listed on FINN

5% Increase YoY YTD Sep '24 in monthly visits (all time high)

40min
Time that each Norwegian spends monthly

>1bn Notifications sent yearly
Agent satisfaction


53 Source: Schibsted data; National statistics


| Large | Medium | Small | |
|---|---|---|---|
| Property marketing |
✔ ✔ ✔ |
✔ ✔ |
✔ |
| Insights | ✔ ✔ ✔ |
✔ | ✔ |
| Branding & visibility |
✔ ✔ |
✔ | |
| Lead gen products |
✔ ✔ |
Value-based pricing based on location and property value

Clear consumer communication on package offering and pricing
| Large | |
|---|---|
| … | Medium |
| Small |





57 Note: 1) Monthly visits; 2) Internal analysis based on last 3 month average in monthly visits, internal and publicly disclosed competitor traffic data; 3) Active Pro and Private for sale ads; 4) Buying and selling Top of Mind; 5) Leads defined as contacts/applications on residential for sale ads Source: Schibsted data and market research data (NEPA); Publicly disclosed competitor traffic data

Actively leveraging Nordic synergies and expertise



GMV transacted1 Qasa Sweden (SEK m)

We have acquired HomeQ which is highly complementary to Qasa





From three separate assets to one integrated, enabling efficient scaling across the Nordics

We are able to operate with a lean organisation and cost-efficient structure to grow revenues substantially
Projected transactional rental Revenues and EBITDA (NOK m)

61 Note: LTM per Q3 2024 (Q4 2023 + YTD Q3 2024)
~ 35% EBITDA
2030FC
1b


Our Real Estate portfolio remains resilient, with leading positions across the Nordics
We are continuing to expand in the housing journey, strengthening our network effects and empowering stakeholders
In Norway, we are elevating our offerings with product packages. In Finland, we are accelerating efforts to expand #1 position.
Building on the success in Sweden we are scaling our transactional rental models across all markets with significant growth potential

Link: sli.do Event code: #1011554






| Top of Mind (vs closest competitor) |
Monthly visits (vs closest competitor) |
Ads published | Applications | |
|---|---|---|---|---|
| Clear #1 position | 66%1 (22x) |
10.5m2 (12x) |
281,8113 | 6.5m4 |

69 Note: 1) Average of Top of Mind awareness (first place) during L3M (July-Sep '24), compared to closest commercial player; 2) Average monthly total visits 2024 (FINN Data Warehouse), Competitor comparison: Web traffic only (Similarweb); 3) Unique ads 2023 including sourced/non-paid ads (c. 114k); 4) Apply clicks 2023 (FINN Data Warehouse)



Product innovation & New business models NOK ~4-5bn

71 Note: Addressable Market defined as willingness to pay for recruitment marketing for all job switches in Norway, adjusted for internal-only recruitments; 1) Internal data and research, Zippia, Business News Daily; 2) SSB total annual positions, Internal data and research; 3) Annual Jobs market survey 2021-24 (Schibsted marketing services), N= c. 2000 Q: "The last job you got, was it published? " A: "Yes, it was published externally"; 4) Internal data and research, SSB annual wage statistics, Market.us Europe Recruitment Marketing Platform Market Outlook

Value-based pricing evolution (illustrative)

Pricing segments
Scope / revenue impact





66%1 Top of Mind
Traffic 10.5m2


Usage (active candidates) Usage (passive candidates) Job ads

Most job opportunities4

Government player Commercial player

76 Note: 1) Average of Top of Mind awareness (first place) during L3M (July-Sep '24); 2) Average monthly total visits 2024 (FINN Data Warehouse); 3) Survey Ipsos MMI, N = 1000 per month April 2024: Actives = looked for job online last 30 days, Passives = discovered job opportunities online without actively looking last 30 days; % refers to share of candidates using the particular service in this context; 4) Snapshot Ad count from sites as of 29/10/2024 (Indeed not enabling ad count in Norway)

77 Note: 1) FINN Data Warehouse / Amplitude data: Log-in rate and app visits 2023 monthly average, organic users YTD Sep 2024, unique users from non-paid traffic sources; 2) FINN Data Warehouse data / Amplitude, Avg. Apr-Sep 2024, logged-in users with profile vs non logged-in users

Natural language
+80% Apply rate1
search


Raise the awareness and knowledge around DIB1 amongst employers
Reduce bias in recruitment processes and create a more transparent jobs market


Customer consultation
Salary transparency Removing discriminating ads with the help of AI
89% of future employees consider responsibility as an important criterion when choosing a workplace2

79 Note: 1) Diversity, inclusion and belonging; 2) Candidate questionnaire 2023 N = 13,162



With a strong brand, high user engagement and unique data we will continue to deepen our relationship with candidates
We will continue our journey to drive more fair and transparent job market
Recruitment market is growing and we are well positioned to take a larger part of the market
We have a solid growth trajectory driven by value-based business models and product innovation

EVP Recommerce and Delivery


83
Up to 80% of consumers purchased second-hand instead of new1
Incumbents, international specialists and start-ups drive new habits
Circular Economy Action Plan, Sustainable Product Initiative, Digital Product Passport, and more
Mature recommerce markets have 4-5 times as many ads per capita2
The Nordic recommerce market is being shaped now

Nordic recommerce leader
85




Recommerce is the primary driver of visit frequency and duration; showing a high

Recommerce is the primary driver of app downloads, app usage and log ins in the SMP portfolio, significantly contributing to data capture

Recommerce drives Top of Mind awareness and liking of our horizontal brands

To make circular consumption the obvious choice

monetise our winning positions Simplify the way we work and increase efficiency



89 Note: 1) Measured as accepted bids, C2C.; 2) Q3 2023 vs Q3 2023
Main drivers of C2C transactional growth YoY growth rate Q3 2024, FINN transactions Private new approved ads +8% Conversion to transactions +7% Opt-in rate +20% Headroom Average order value +7% +48% GMV Sold1 +40% # of transactions1
FINN


91 Note: 1) Q3 2024 vs Q3 2022

| Conversion1 | indexed | Purchase frequency2 | Monetisation3 | |||
|---|---|---|---|---|---|---|
| Launch | Scaling | Launch | Scaling | Launch | Scaling | |
| 10-15% | ~20% | 100 | 160-190 | 9-13% | 16% | |
| 12% | 100 | 16% | ||||
| Nordic C2C transactional model coming soon to all Nordic markets |

One Nordic platform One Nordic business model One Nordic business operation 3-4x
-25% and -60%
Reduction in FTEs1 and

The amount of marketing campaigns and content produced with the same resources



| Customer Service Automated issue resolution, AI |
|
|---|---|
| chatbot and ticketing automation effects: |
|
| -50% | |
| Customer Service cost per | |
| transaction1 | |




We are the Nordic recommerce leader, strongly positioned to capitalise on the opportunities of a fast growing market
Recommerce is the heartbeat of the horizontal brands and delivers valuable traffic, leads and data to all Verticals
The Nordic operating model and AI enables us to innovate faster and the efficiency gains accelerate our path to profitability
Our business is growing fast and our strong playbook will enable us to scale and monetise C2C transactions across all Nordic countries






| Mobility | Real Estate | Jobs | Recommerce | |
|---|---|---|---|---|
| Revenue growth (medium-term) |
12-17% | 12-17% | 5-10% | >20% |
| Key drivers |
Utilise price and packaging headroom in Pro used cars Implement differentiated pricing models in Private used cars Scale C2B with Nettbil and AutoVex |
Elevating product packages and new pricing model in Norway Scale transactional rental model Accelerating efforts to expand #1 position in Finland |
Value-based business models Audience extension products Customer-segment based offerings tapping into underserved customer groups |
Market growth C2C transactions scaled in all four Nordic markets Gross profit expansion of C2C transactions |



103 Note: 1) Numbers excluding Delivery; 2) Common product & technology

1
Efficiencies in Product and Technology function from operating on a single technology platform
More efficient commercial functions like Customer Service, Marketing and Sales. Improved return on marketing spend.

104 Note: 1) Numbers excluding Delivery

105


106 Note: 1) 2024 ambition: dividend of NOK 2.25 per share
Accelerate Future Winners

Simplify


Verticalise Expand

| Mobility | Revenue growth: 12-17% EBITDA margin: 55-60% |
|---|---|
| Real Estate |
Revenue growth: 12-17% EBITDA margin: 45-50% |
| Jobs | Revenue growth: 5-10% EBITDA margin: >55% |
Revenue growth: >20% EBITDA margin: single-digit Recom.


Wrap-up
and Q&A
Continue being a front-runner in the marketplace industry
Become a pure-play marketplace company by exiting several assets
Empowering people to make smart choices for themselves and future generations
Accelerate Future Winners
Simplify, verticalise, and expand to boost value creation

109
Link: sli.do Event code: #1011554


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