Investor Presentation • Mar 28, 2023
Investor Presentation
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Q&A link: sli.do Event code: 1109824
This presentation (hereinafter referred to as the "presentation") has been prepared by Schibsted ASA ("Schibsted" or the "Company") exclusively for information purposes and does not constitute an offer to sell or the solicitation of an offer to buy any financial instruments.
Reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions contained herein are fair and reasonable, however no representation or warranty, express or implied, is given by or on behalf of the Company, any of its directors, or any other person as to the accuracy or completeness of the information or opinions contained in this document and no liability is accepted for any such information or opinions.
This presentation includes and is based on, among other things, forward-looking information and statements. Such forward-looking information and statements are based on the current expectations, estimates and projections of the Company or assumptions based on information available to the Company. Such forward-looking information and statements reflect current views with respect to future events and are subject to risks, uncertainties and assumptions. The Company cannot give any assurance as to the correctness of such information and statements. Several factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by statements and information in this presentation.
There may have been changes in matters which affect the Company subsequent to the date of this presentation. Neither the issue nor delivery of this presentation shall under any circumstance create any implication that the information contained herein is correct as of any time subsequent to the date hereof or that the affairs of the Company have not since changed.
The Company does not intend, and does not assume any obligation, to update or correct any information included in this presentation.
Alternative performance measures (APM) used in this presentation are described and presented in the section Definitions and reconciliations in the quarterly report.
10:00 Schibsted Introduction Kristin Skogen Lund
10:20 Nordic Marketplaces Introduction Christian Printzell Halvorsen
10:45 Mobility Robin Suwe
11:10 Jobs Eddie Sjølie
11:30 Real Estate Kjersti Høklingen
12:25 Recommerce Cathrine Laksfoss
12:45 Summary Christian Printzell Halvorsen
12:50 Q&A Christian Printzell Halvorsen, Vertical leads Kristin Skogen Lund, Ragnar Kårhus
13:20 Investment Strategy Andrew Kvålseth
13:40 Finance Ragnar Kårhus
14:00 Summary Kristin Skogen Lund
14:10 Q&A Kristin Skogen Lund, Christian Printzell Halvorsen, Andrew Kvålseth, Ragnar Kårhus
Kristin Skogen Lund CEO
Christian Printzell Halvorsen EVP Nordic Marketplaces and Delivery
Andrew Kvålseth CIO and EVP Growth & Investments
Ragnar Kårhus EVP CFO
Robin Suwe SVP Mobility
Eddie Sjølie SVP Jobs
Cathrine Laksfoss SVP Recommerce and Delivery
Kjersti Høklingen SVP Real Estate
High engagement and reach for our products
Daily logged in users 3.1m 3.3m
Digital subscriptions 1.1m 1.2m
Employee engagement score at stable, high level 81 vs. EU benchmark of 75
Universum Business professionals ranking of most attractive Norwegian employers 16 8
Weekly digital reach in Norway 87% 88%
41.8m 43.2m
Private listings across verticals in Nordic Marketplaces
Sustainability integrated in our strategy and overall ambitions
Solid financial results in a turbulent market
Revenue (NOKbn) 14.6 15.3
1.8 1.9
2.4 1.3
Introduced a new vertical-based operating model
Strengthened our existing classifieds offerings
Accelerated transition to next gen, transactional marketplaces
News Media
Adjusted the growth path
NOK 500m gross-cost programme
Continuing to invest for the future
Refocused our investment strategy
Investing closer to core
Active ownership of assets
Realise value from non-core assets
9
With a Vision to build a society based on trust and transparency
And a Mission to empower people in their daily lives
Driven by our Overarching Goals to deliver value to customers, employees, society & owners
Guided by our Character to be a fearless force for change
Successful transition towards transactional models
New vertical-focused operating model
Clear opportunities to expand successful new concepts
Successful transition towards transactional models
New vertical-focused operating model
Clear opportunities to expand successful new concepts
13
Example proof point Norway Mobility Vertical classified revenues NOKm
Continued strong growth of our existing business
Successful transition towards transactional models
New vertical-focused operating model
Clear opportunities to expand successful new concepts
Successful transition towards transactional models
New vertical-focused operating model
Clear opportunities to expand successful new concepts
Example proof point Revenue development Qasa (Sweden) and Nettbil (Norway) NOKm
Strong growth potential for subscription revenues
Continue to leverage our leading Nordic advertising position
Actively develop our News Media positions to become fully digital
Expansion of our news positions to audio and video
Example proof point News Media's digital subscription revenues and digital subscribers
Digital subscription revenue, NOKm
Digital subscribers, thousands
Continue to leverage our leading Nordic advertising position
Actively develop our News Media positions to become fully digital
Expansion of our news positions to audio and video
Example proof point News Media's total advertising revenues NOKm
Strong growth potential for subscription revenues
Continue to leverage our leading Nordic advertising position
Actively develop our News Media positions to become fully digital
Expansion of our news positions to audio and video
Example proof point News Media's total revenues excl. 'Other revenue'1 NOKm
Strong growth potential for subscription revenues
Continue to leverage our leading Nordic advertising position
Actively develop our News Media positions to become fully digital
Expansion of our news positions to audio and video
Example proof point Podme subscriber base Number of paying subscribers
Investment closer to core
More active ownership, value creation and synergies realisation
| $\bullet\bullet\bullet$ | |
|---|---|
Realise and crystalise value from non-core holdings
Moving towards a consumer-centric approach – example Norway
22
| Mobility | Jobs | Real Estate | Recommerce | Brand awareness |
Monthly visits per capita |
|
|---|---|---|---|---|---|---|
| 90%1 | 24.6 | |||||
| (Rental only) |
82% | 8.3 | ||||
| 51%2 | 4.3 | |||||
| N/A | N/A | N/A | 77%2 | 1.3 | ||
| 82%2 | 6.4 | |||||
| N/A | 3 (tied at #1 ) |
N/A | 56%1 | 2.6 | ||
| Several strong niche brands |
25 1. Top of Mind; 2. Unaided Awareness; 3. Leader in Traffic and Top of Mind (whole Finland), tied with main competitor on active listings Source: National Statistics offices; SimilarWeb; Schibsted traffic and market research data (NEPA, Penetrace, Norstat, Insite Consulting)
We focus on marketplace businesses with strong #1 positions
Portfolio of attractive marketplace businesses balancing profitability, growth and cyclical resilience
Value creation through group-wide resource allocation
Being part of Schibsted provides unique competitive advantages
Leverage current positions
Product enhancement and new features combined with pricing strategies increased ARPA across verticals
Nettbil grew by 52% YoY to NOK 194m in 2022
Empowering people to make smart choices for themselves and future generations
Our Goal We will make the sustainable alternative the obvious choice
Higher take-rate Transactional and performance-based models unlock potential
New business models NOK ~40bn
Schibsted classified revenue NOK ~4bn
Larger market Tapping into large and growing markets in medium- to long-term
Not to scale (indicative)
| Revenue growth | EBITDA margin | Key financial drivers | |
|---|---|---|---|
| Mobility | 12-17% | 51-56% | Price and packaging in core model, scaling C2B with Nettbil and AutoVex and transforming car listings to a transactional model |
| Jobs | Low to mid single-digit |
Above 50% | Value-based business models, audience extension products and navigating short-term macroeconomic uncertainty |
| Real Estate | 12-17% | 42-47% | Winning Real Estate in Finland, and value added product packages in Norway |
| Recommerce | Triple revenues from 2022 to 2025 |
EBITDA break-even during 2025 |
Transform our Recommerce positions to transactional model |
We are a true marketplaces powerhouse with leading positions across the Nordics with proven track record of value creation
We are perfectly positioned to capitalise on the key trends of digitalisation, sustainability and the rise of the vertical specialists
We are optimising our existing business models with significant headroom for growth
We have moved to a verticalfocused operating model to unlock significant user and customer value, with over 10 times larger addressable market
Nordic perspective on industry trends
Strong EV penetration with 79% of new car sales electric in Norway
OEMs1 prioritise the Nordics for EV and agency model launch
High digital affinity of Nordic consumers
Nordic consumers increasingly prefer flexible ownership
Consumers seek trust and convenience when assessing digital mobility offerings
Dealers consolidate and grow into new business models
New players seek best in class brand building and efficient sales channels
42 1. Original Equipment Manufacturer Nordic Marketplaces | Mobility
44
Large headroom in the C2X journey (~20x), helping consumers to sell their cars
Large headroom in the B2C journey (~8x), helping consumers to access a new or used car
Not to scale (indicative)
Nordic Marketplaces | Mobility
47 1. Foreign exchange neutral basis and including pro-forma Denmark (2020) revenues; Nominal numbers in NOKm include pro-forma Denmark (2020)
Nordic Marketplaces | Mobility
Nordic Marketplaces | Mobility
Consumers want convenient and efficient car sales
Dealers need to source more and specialised inventory
Historical price gap for used cars is closing
Long-term shift from C2C to C2B
We have acquired two synergistic Nordic winners, supporting dealers in finding the right inventory hassle-free
AutoVex Nettbil
Utilise Schibsted classifieds marketplaces to capture full C2B potential
Leverage full synergy potential in business models, products and car segments
Prepare to scale and build winning position across the Nordics
Nordic Marketplaces | Mobility
The future of car buying will be omnichannel and marketplaces can play a central partner role
| Expecting to conduct a purchasing step online | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Research | Dealer | 1 OC |
OC-support | |||||||
| Vehicle Appearance |
||||||||||
| Financing | ||||||||||
| Payment | ||||||||||
| Delivery | ||||||||||
| 0% | 25% | 50% | 75% | 100% |
We are responding to the change and expanding our offering along the value chain
Offer right set of tools & services to enable dealers Asset- and operational-light with no P&L commitment for vehicles Build on core business done in partnerships Monetisation through lead / transaction fees and partner commission
Nordic Marketplaces | Mobility
Why is this an attractive opportunity?
Industry 20-30% of new cars "sold" in 2025 will be subscriptions1
Consumer Increasing need for more flexible forms of ownership
Schibsted Build new car position and leverage synergies to transactional products
Introduction Exploration Decision Transaction We built the first transactional subscription marketplace in a growing Nordic market
59 1. Accenture (2023) Nordic Marketplaces | Mobility
Transactional
Utilise price and packaging headroom Scale C2B with Nettbil and AutoVex Transform C2C listing to C2X transactional
Clear #1 positions in attractive markets with high digital maturity and leading EV penetration
Solid headroom for growth in our core classified positions across the Nordics
Transactional models in C2C / C2B acting as growth accelerators with attractive margins
Explore opportunities related to digital retailing, new cars and flexible forms of ownership
65 2. Aided Awareness, Jobs category (Feb 2023) 3. Foreign exchange neutral basis and including pro-forma Oikotie (2020) revenues
platform
business models
candidates
Product innovation & New business models NOK ~7-10bn
Not to scale (indicative)
Value-based business models are a great opportunity to provide more value for existing customers and tap into non-consumption
Successful start to monetising passive candidates… …with an even bigger growth potential
Schibsted Network reaches millions of people in Nordics. Using Schibsted Network is a great way to reach Nordic passive candidates.
| Paid ad | Sourced ad | ||
|---|---|---|---|
| Push notifications | ✔ | 𑁋 | |
| Email alerts | ✔ | 𑁋 | |
| Recommendations | ✔ | 𑁋 | |
| Logo | ✔ | 𑁋 | |
| Images | ✔ | 𑁋 | |
| Search | Top of the list | Bottom of the list | |
| Size in results list | Large | Small | |
| Employer information | Extended | Limited | |
| Effect1 | 100% | 5-10%2 |
We have unique matchmaking capabilities.. …delivering outcomes in the marketplace
Macroeconomic uncertainty in the short-term
Main drivers
Value-based business models as enabler of growth
Audience extension products as growth driver
Jobs vertical has performed well over the years and provided significant value to Nordic Marketplaces and Schibsted
The Nordic recruitment market is growing and offering interesting opportunities to take larger part of it and grow our revenues
We have a balanced growth strategy with opportunities from both leveraging the current positions and transforming to next gen
With strong brands and market positions as well as a large user and customer base we are well positioned to succeed
Nordic Marketplaces
83 1. Leader in Traffic and Top of Mind (whole Finland), tied with main competitor on active listings 2. Total listings include FINN, Oikotie, Tori, Blocket and Qasa Source: Schibsted traffic and market research data
Norway's #1 place to find and advertise property
Highlighted are some examples of value increasing products (indicative timing)
Leadership in key metrics compared to closest competitor and increase since acquisition 2020 (%)
Sold properties and published listings in Norway over time
Similar long term trend in all Nordic countries
Number of published listings tends to follow number of sold properties over time
Listings are to some extent counter-cyclical as re-publications increase in downturns
Nordic perspective on industry trends Prioritised opportunities for Schibsted
The Real Estate market is transforming: increasing customer and consumer expectations for convenient and transparent experiences
Strong agent positions - disruptive players are not gaining traction
Within rentals, long lasting pain points fuel the growth of more convenient solutions
Expand our presence in the housing journey by capturing and utilising relevant data to increase product value
Provide end-to-end transactional rental solution
Large headroom to grow the core across our core classified markets
New transactional model expands the addressable market2 within rentals significantly
Not to scale (indicative)
Favorable market dynamics to operate in
Key performance indicators benchmark comparison
Headroom to increase marketing spend High potential in extended offerings Average marketing spend per transaction 2022 (NOK)
| Average transaction value (EURk) |
376 | 234 | 189 | 259 | 389 | |
|---|---|---|---|---|---|---|
| Average commission rate |
~2% | ~3% | ~3% | ~1% | ~2% | |
| Exclusive listings | ✔ | ✔ | ✔ | ✔ | ✔ | |
| Vendor paid advertising |
✔ | ✔ | ✖ | ✖ | ✔ |
Increase value offerings for agents and optimise packaging strategy
Expand marketing efficiency solutions
Enhance adjacency offerings and consumer services
Significant headroom for future growth by taking market leader position
Clear strategy for strengthened flywheel effects
Leveraging cross-Nordic capabilities
Product packaging and go-to-market expertise
Technology and product sharing
Significantly improved user experience
FINN real estate has a solid track record of growth and headroom for continuous value creation in core classified offerings
We have a strong foundation to win in the Finnish market to capture higher monetisation levels by leveraging tech and products across markets
Significant financial opportunity in combining our classified rental positions with a full transactional rental offering by Qasa in the Nordics
Nordic Marketplaces
102 1. GMV Listed: Value of all items from new Private listings in 2022. Comparable to the figures shared as Generalist GMV at Capital Markets Day 2021. 2. GMV Sold is a high level estimate based on items marked as sold on marketplaces 3. Source: AIM Group estimate - details available in Appendix. Including payment processing fees, as % of GMV. Most recent data available (2020/2021)
50-100x Potential with transactional model
(Transacted Gross Merchandise Value)
Not to scale (indicative)
103 1. C2B2C: Consumer to Business to Consumer, a model where a business is intermediating the transaction before the item is delivered to a consumer (e.g. Sellpy's model) Note: Addressable market is the value of total transacted online second hand goods, that known business models allows to capture. Excluding thrift shops and offline market Source: Verkkokauppa Suomessa by Paytrail, Norsk e-handel by Nets, Svensk e-handel by Nets, and Danmark e-handelsrapport by Nets; McKinsey study; Schibsted calculations
Other services in future
Escrow (via mobile payment)
"Fiks ferdig" is making buying and selling used goods on FINN as easy and safe as ecommerce
Door to door
Illustration of as-is maturity stage per market
Availability of transactional enablers in country1
Indication of consumer demand for transactional service2
Transactional product maturity
We are in an investment phase
The recommerce space will grow fast and we are on a good track to capture this growth in the Nordics
The new transactional business model opens up a new revenue stream, with 15-20X monetisation potential compared to traditional classifieds
The Nordic operating model, with a scalable platform and efficient operations, is a key enabler to arrive at the desired cost structure, needed for profitability
Recommerce has always been, and will continue delivering significant value to the other verticals
✔
We have moved from a country-based model to a vertical-focused operating model
With Nettbil and AutoVex we have taken a clear step towards winning Mobility C2B in the Nordics
✔ ✔
We are well underway with the successful roll-out of the transactional service in FINN with ~750k transactions in 2022
Christian Printzell Halvorsen Nordic Marketplaces and Delivery
Robin Suwe Mobility
Kjersti Høklingen Real Estate
Eddie Sjølie Jobs
Cathrine Laksfoss Recommerce and Delivery
Laila Dahlen Nordic Accelerator
Stine Halla Finance
Antti Hovila Strategy & Business Development
Hanna Lindqvist Technology
Ruben Søgaard Sales & Adjacent Products
Kristin Sætevik People & Brand Experience
Vivi Højen Transformation
Exceptional long-term track record of value creation in marketplaces (over EUR 10bn value created, including Adevinta)
Highly profitable, asset light businesses with large competitive moats and attractive proprietary investment opportunities
Leading marketplace businesses well positioned for the future with continued significant runway for growth
Outstandingly positioned to benefit from verticalisation as the next wave of value creation
Link: sli.do Event code: 1109824
Based on market changes and learnings over the past
More active ownership, value creation and synergies realisation
Realise and crystalise value from non-core holdings
Clear ownership agenda including full potential plan
Active performance management vs. full potential plan
Synergy acceleration and realisation
Post-acquisition planning, integration, and follow-up
Regular portfolio reviews
Increased focus on portfolio streamlining and value realisation
Investment closer to core
More active ownership, value creation and synergies realisation
Realise and crystalise value from non-core holdings
Scaling through our platforms
Applying our knowledge and competence
Bundling, cross- and upselling
More active ownership, value creation and synergies realisation
Realise and crystalise value from non-core holdings
Scaling through our platforms
Applying our knowledge and competence
Scaling through our platforms
Applying our knowledge and competence
Scaling through our platforms
Applying our knowledge and competence
Scaling through our platforms
Applying our knowledge and competence
Scaling through our platforms
Applying our knowledge and competence
Several initiatives conducted to realise value created
Pursued exit processes to unlock value – process stopped due to market conditions
Realised 4.5bn NOK from our Adevinta holding via a combined sell down and total return swap (TRS)
Increased emphasis on exiting non-core holdings based on our refined focus and as the early stage portfolio matures
Focus investments behind core domains, with clear synergies
Treat share buyback value as one return criteria
Disciplined approach
Investments to build the future of Schibsted
We will invest where Schibsted has a competitive advantage, to build towards the future of Schibsted and generate shareholder value
Thereof Nordic Marketplaces
Financial gearing well within target range, following Adevinta transactions in November
Ratio expected to increase gradually to c.2.0, assuming completion of current buyback programme
Financial flexibility from c.28% stake in Adevinta
Major shareholder in Adevinta, one of the largest classifieds player globally which was spun off in 2019 and is listed on Oslo Børs
Financial ownership following the eCG deal in 2021 when ownership decreased
| eBay | c. 33% | 2 Board seats |
|---|---|---|
| Schibsted | c. 28% | 2 Board seats |
| Permira | c. 11% | 1 Board seat |
| Public float | c. 28% | N/A |
Market valuations of Schibsted and Adevinta are affected by current structure:
Working on strategies to reduce our ownership over time
Continuously exploring and developing three main options:
Expiry of major lockups1 in October 2023 increases flexibility – does not advocate an immediate transaction or corporate action
Country-based reporting:
Vertical-based reporting:
Additional info:
Capex and leases split by financial segment
Slight changes, mainly naming, to financial segments:
✔ Well positioned for further growth as a Group with a strong portfolio of digital businesses – particularly uniquely positioned as marketplaces powerhouse in the Nordics, further strengthened by verticalisation over time
✔ Robust financial position, and flexibility from Adevinta holding
✔ Disciplined capital allocation focusing on unlocking value, particularly related to Adevinta holding
Marketplace and Media powerhouse with leading positions
Robust financial position and solid financial performance
Superior Nordic consumer reach and interactions
Do well by doing good
Build vertical marketplace champions to ride the next wave of growth
Develop digital and financially robust media positions
Drive disciplined capital allocation and invest where Schibsted has a competitive advantage
Provide attractive customer experiences across Schibsted's portfolio
Link: sli.do Event code: 1109824
Limited private monetization with classifieds model Proven monetization of transactional models
Classifieds business model: Freemium for private buyers/sellers Advertising Pro listings (mostly SMB)
Charge for shipping and safe payment (private buyers and/or sellers) Other Value Added Services (e.g. insurance, authentication) (+Advertising; +Pro revenue streams)
Gross vs. net revenue recognition is determined by whether Nordic Marketplaces (NMP) is an agent or a principal:
| Revenue sources | Transactional Accounting (illustrative for an item with value of 1,000) |
|
|---|---|---|
| Buyer pays a share of GMV for e.g. safe payment (e.g. 5%); recognized as net revenues |
50 | |
| Buyer pays for shipping; recognized as gross revenues | Consumer price (less VAT): 100 | In this example, NMP has |
| NMP Revenues | 150 | a margin of 10% on |
| Shipping cost; recognized as COGS | 90 | shipping |
| NMP Gross Profit (Gross revenue - COGS) | 60 |
High-level summary of current remaining lockup agreements1
New vertical-based reporting, splitting Revenues (Classifieds, Advertising, Other), Operating expenses and EBITDA per vertical
Total vertical revenues also split by country
(Country-based reporting available as additional information in Financials and Analytical Info in 2023)
Changed naming from previously FS&V
Compricer and Fintec has been moved from "Other Growth & Investments" to Lendo
Revenue effect 2022: NOK +103m in Lendo EBITDA effect 2022: NOK +10m in Lendo
No changes
Visit Schibsted's website: schibsted.com
Email: [email protected] Jann-Boje Meinecke VP, Head of IR +47 941 00 835
Malin Langtvet IR Officer +47 916 86 710
Schibsted ASA, Akersgata 55 / P.O. Box 490 Sentrum, NO-0105 Oslo
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