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Director's Dealing • May 12, 2014

Schibsted ASA (SCH) - Mandatory notification of trade - exercise of options

Schibsted ASA (SCH) - Mandatory notification of trade - exercise of options

In connection with an earlier option program for key employees, 60,000 options

with the right to ac-quire 75,360 shares in Schibsted ASA at NOK 51.00 were

exercised on 12 May 2014. There is a profit limit on the options, and the

highest share price the options can be realized for is NOK 125.48 per share.

Linked to the options, there is an obligation to reinvest. The options were

allotted in 2009, and the last possible day of exercise is 7 October 2014.

CEO Rolv Erik Ryssdal has exercised 30,000 options with the right to acquire

37,680 shares. Ryssdal has reinvested 2,079 shares. Ryssdal holds after the

transaction 26,713 shares and zero options in Schibsted ASA.

CFO Trond Berger has exercised 15,000 options with the right to acquire 18,840

shares. Berger has reinvested 1,104 shares. Berger holds after the transaction

18,314 shares and zero options in Schibsted ASA.

Head of Legal Affairs Camilla Jarslby has exercised 7,500 options with the right

to acquire 9,420 shares. Jarlsby has reinvested 574 shares. Jarlsby holds after

the transaction 11,516 shares and zero options in Schibsted ASA.

CEO Schibsted Sverige AB Raoul Grünthal has exercised 7,500 options with the

right to acquire 9,420 shares in Schibsted ASA. Grünthal has reinvested 454

shares. Grünthal holds after the transaction 10.967 shares and zero options in

Schibsted ASA.

There are no remaining outstanding options in Schibsted ASA after this

transaction. The transaction implies a transfer of 4,211 shares to employees and

after the transaction, Schibsted ASA holds 618,088 own shares

Oslo, 12 May 2014

SCHIBSTED ASA

Jo Christian Steigedal

VP Investor Relations

This information is subject of the disclosure requirements pursuant to section

5-12 of the Norwegian Securities Trading Act.

[HUG#1784633]