Schibsted ASA (SCH) - Successful placement of new unsecured bonds

Reference is made to the notification sent 6 December 2010 regarding a potential

new bond issue by Schibsted ASA.

Schibsted ASA has successfully completed issuance of NOK 700 million in the

Norwegian bond market. Of this, NOK 300 million has maturity in December 2013,

priced at 3 months NIBOR plus 150 basis points, whereas NOK 400 million has

maturity in December 2015, priced at 3 months NIBOR plus 205 basis points.

As previously announced, the purpose of the contemplated bond issuance is to

increase the number of sources of financing and to diversify the Group's loan

structure.

Nordea Markets and SEB Merchant Banking have acted as Joint Managers for the

issuance.

For further information, please contact:

Nordea Markets

John Hoel

Tel: +47 22 48 77 85

SEB Merchant Banking

Petter Andreassen

Tel: +47 22 82 72 11

Schibsted ASA

Trond Berger, CFO

Tel: +47 916 86 695

Oslo, 7 December 2010

SCHIBSTED ASA

Jo Christian Steigedal

VP Investor Relations

This information is subject of the disclosure requirements acc. to §5-12 vphl

(Norwegian Securities Trading Act)

[HUG#1469616]

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