REXON — Investor Presentation 2018

Nov 13, 2018

力山工業股份有限公司(1515)

2018年法人說明會

2018年11月14日

REXON INDUSTRIAL CORP.,LTD.

http://www.rexon.net 1

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報告內容
公司簡介
產品介紹
營收
未來展望
REXON INDUSTRIAL CORP.,LTD. http://www.rexon.net 2
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公司簡介 成立日期：1973/04/30 上市日期：1995/02/04 實收資本額：18.15億元 員工人數： 1,560 董事⻑：王坤復

REXON INDUSTRIAL CORP.,LTD.

http://www.rexon.net 3

全球佈局

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市場銷售地區

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北美
歐洲 其他
89%
7% 4%
生產據點
土地(坪) 建物(坪)
台灣 力山大里廠 13,061 16,622
中國 浙江桐鄉廠 20,950 13,309
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REXON INDUSTRIAL CORP.,LTD.

http://www.rexon.net 4

售後服務

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台灣
力山工業股份有限公司
(工具機+健身機)
北美
台灣
Power Tool Specialists Inc.
寶晶股份有限公司
(工具機+健身機)
(工具機)
中國
勘吉貿易有限公司
(工具機)
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REXON INDUSTRIAL CORP.,LTD.

http://www.rexon.net 5

產品里程碑

工具機： 45 年(1973) 健身機： 20 年(1998) 汽車配件： 6 年(2012)

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REXON INDUSTRIAL CORP.,LTD.

http://www.rexon.net 6

營運模式-工具機

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⼀、持續創新建構專利優勢，提供客⼾需求的產品。 二、透過品牌及零售店策略聯盟，將產品擴展到全球 市場。

REXON INDUSTRIAL CORP.,LTD.

http://www.rexon.net 7

營運模式-健身機

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⼀、擴⼤產品品項，開發新客⼾商機。 二、以先進研發及生產製造能力為基礎提升新技術。 三、建構現有及新客⼾最佳策略合作夥伴關係。

REXON INDUSTRIAL CORP.,LTD.

http://www.rexon.net 8

營運模式-汽車配件

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⼀、以ODM模式穩定與相關汽車配件之世界知名品牌 合作研究開發。 二、持續增加品項，擴⼤營收規模。

REXON INDUSTRIAL CORP.,LTD.

http://www.rexon.net 9

生產基地-台中大里廠

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健身機 工具機 汽車配件 Fitness equipment Bench power tool Portable Pneumatic Plow

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REXON INDUSTRIAL CORP.,LTD.

http://www.rexon.net 10

生產基地-浙江桐鄉廠

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工具機 汽車配件
Bench power tool Portable Motor Winch& Hub
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REXON INDUSTRIAL CORP.,LTD.

http://www.rexon.net 11

2017 vs 2018合併營收(MoM)

單位：新台幣億元

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7.81
5.72
5.38
3.97 3.71
3.81 3.63
3.51
3.19
2.37
2.92 2.18 3.74 3.46 3.15 3.25 4.08 6.35 6.68 6.72
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
2017 2018
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REXON INDUSTRIAL CORP.,LTD.

http://www.rexon.net 12

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2018Q3 產品別營收比重(YoY)
工具機 健身機 其他
48% 5%
2018Q3 47%
2017Q3 64% 30% 6%
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REXON INDUSTRIAL CORP.,LTD.
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http://www.rexon.net

未來展望

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 
客戶信任 技術領先
核心能力
工具機

追根究柢 
製造卓越
健身機
汽車配件
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REXON INDUSTRIAL CORP.,LTD.

http://www.rexon.net 14