Readcrest Capital AG

Regulatory Filings • May 3, 2007

News Details

Corporate | 3 May 2007 12:08

Business Media China AG: TC GRUPPE wins famous PR Report Award 2007

Business Media China AG / Miscellaneous

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this announcement.

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Stuttgart, May 3, 2007: TC GRUPPE, a subsidiary of Business Media China AG
(ISIN DE0005250401, WKN 525 040), has won the PR Report Award 2007 for the
image campaign 'Baden-Württemberg. Deutschlands schönste Fankurve'
('Baden-Württemberg. Supporters' Paradise.'). The Ludwigsburg-based agency
for integrated communication realized this image campaign jointly with the
PR agency komm.passion for the 2006 soccer world cup on behalf of the State
Ministry of Baden-Württemberg. The 'Deutschlands schönste Fankurve' motto
was used to consistently apply the state of Baden-Württemberg’s advertising
and sympathy campaign ('Wir können alles. Außer Hochdeutsch.', 'We are
perfect. If you ignore our accent.') to the unique communication
opportunity offered by the soccer world cup to heighten international
awareness of the state.

The positioning 'was very successful' according to the Jury for the PR
Report Award, which honored this project as being the most successful in
the 'International PR' category. This put the campaign ahead of four
well-known finalists. 'We are very proud that our communication campaign
for the state of Baden-Württemberg has been honored with this top award,'
commented Markus Heim, TC GRUPPE’s managing director who has joint
responsibility for this customer at the agency. 'This award clearly shows
that we were spot on with our strategic and creative concept.' The
communication concept included various PR, print and online activities
together with events. Networking the various activities and specifically
approaching foreign journalists efficiently and effectively raised
international awareness of Baden-Württemberg.

Klaus Michael Hilligardt, Business Media China AG’s CEO commented on the
pleasing news: 'Our decision to work in close partnership with TC GRUPPE in
future is completely correct. The award that the group has won provides us
with confirmation that we can count on TC GRUPPE’s extensive expertise when
designing and implementing international campaigns in particular.'

Company profile:

TC GRUPPE is an agency for integrated communication and is one of Germany’s
leading owner-run advertising agencies with revenues of approx. EUR 4
million in fiscal year 2006. Business Media China AG acquired a 70%
interest in TC GRUPPE on March 1, 2007.

Business Media China AG (BMC AG) is an international media company that
links competence from the worlds of media, advertising, trade fair
organization and publishing. It specializes in airport and railway station
advertising and hosting trade fairs and conferences, and BMC AG focuses
exclusively on China, where it leads the market for providing advertising
media at major airports and railway stations. In addition, the company
participates successfully in Chinese trade fair business and hosts several
industry trade fairs of international repute. BMC AG’s success in the media
business is based on the company’s expertise from more than 30 years of
successful work in the trade fair and publishing sectors. Business Media
China AG is listed on the Frankfurt Stock Exchange in the regulated market
(General Standard) with ISIN DE0005250401 and German Securities Code (WKN)
525040.

Investor relations contact
Henryk Deter
cometis AG
Unter den Eichen 7
65195 Wiesbaden
Tel.: +49 (0) 611 / 20 58 55 13
Fax: +49 (0) 611 / 20 58 55 66
E-Mail: deter@cometis.de

DGAP 03.05.2007

Language: English
Issuer: Business Media China AG
Rotebühlstrasse 87
70178 Stuttgart Deutschland
Phone: +49 (0)711 490 890 0
Fax: +49 (0)711 490 890 10
E-mail: invest@businessmediachina.com
www: www.businessmediachina.com
ISIN: DE0005250401
WKN: 525040
Indices:
Listed: Geregelter Markt in Frankfurt (General Standard); Freiverkehr
in Berlin-Bremen, Stuttgart, München, Hamburg, Düsseldorf

End of News DGAP News-Service

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