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Regulatory Filings • Oct 4, 2007

News Details

Corporate | 4 October 2007 08:00

Business Media China AG gains important advertising licenses

Business Media China AG / Agreement

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this announcement.

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Business Media China AG gains important advertising licenses at new
International Terminal 3 of Beijing Capital International Airport.

Stuttgart/Beijing, October 4, 2007 - Business Media China AG (WKN 525 040)
has obtained important rights for various advertising sites inside the new
'Olympic' Terminal 3 of Beijing Capital International Airport (BCIA) via
its Beijing-based subsidiary BMC Flying Dragon Advertising Co. Ltd.

Mid of August 2007 BCIA started a bidding process for the advertising sites
at the new Terminal 3 which will be opened at the beginning of 2008. The
advertising rights inside Terminal 3 were divided into 8 different groups.
Applicants could bid for all of these groups but win a maximum of 2 groups.
BMC reached its maximum possible target by winning two of these eight
groups and by being the only company at the end of the process which
reached this goal. More than 20 domestic and internationally acting
companies participated in the bidding process.

The successfully gained groups contain a large number of premium light
boxes situated at excellent arrival and departure positions as well as car
exhibition sites inside Terminal 3. With this success BMC clearly continues
its strategic way to acquire top media formats. As main supplier of the car
exhibitions sites in today’s Terminal 1 (domestic) and 2 (international)
BMC can now enlarge its activities with its car producing and distributing
partners such as the Shanghai Automotive Industry Corporation (SAIC),
representing brands such as Volkswagen, General Motors, Roewe (ex-Rover),
Chery, and others. Li Yang Yang, Member of the BMC’s Management board said
delighted: 'The new sites will enable us to offer great opportunities for
our national and international advertising clients and will potentially add
up to 12 million EUR turnover per year to BMC Flying Dragon.'

Beijing Capital International Airport is the main international airport of
China’s capital city and today the busiest airport in the People's Republic
of China. In 2004, it even became the most frequented airport in Asia by
aircraft movements. Regarding the numbers of passengers in 2006 BCIA was
the second busiest airport in Asia with more than 48 million travelers
(number 9 worldwide). During the first 6 months of 2007 BCIA already
reached a number of passengers of 26 million (+15% versus H1 2006).
Aircraft movements increased by +12%.

The new Terminal 3 is expected to become the world’s largest and most
advanced airport building. It will be opened at the beginning of 2008. It
was designed by the famous architecture Norman Foster of Foster and
Partners. Its total floor area will be 962,000sqm. BCIA will then have the
capacity to transport more the 82 million passengers a year. Departure
flights capacities will rise from 200,000 to 600,000.

The terminal will be the main base for Air China and the whole star
alliance including Lufthansa and other star alliance partners. It will be
departure and arrival airport for several domestic Air China flights but
namely for all international flights and become one of Asia’s most
important hub for business travelers.

Terminal 3 will also be the so-called 'Olympic Terminal' by serving for all
international departure and arrivals, welcoming all VIP’s, the teams and
most of the tourists. More than 50% of the charter flights for the Olympics
are expected to arrive in Beijing.

For more Information:
Business Media China AG
Rotebühlstrasse 87
DE-70178 Stuttgart
invest@businessmediachina.com
Edwin van der Geest
+41 43 268 32 30

04.10.2007 Financial News transmitted by DGAP

Language: English
Issuer: Business Media China AG
Rotebühlstrasse 87
70178 Stuttgart
Deutschland
Phone: +49 (0)711 490 890 0
Fax: +49 (0)711 490 890 10
E-mail: invest@businessmediachina.com
Internet: www.businessmediachina.com
ISIN: DE0005250401
WKN: 525040
Listed: Geregelter Markt in Frankfurt (General Standard); Freiverkehr
in Berlin, Stuttgart, München, Hamburg, Düsseldorf

End of News DGAP News-Service

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