Readcrest Capital AG

Business and Financial Review • Dec 16, 2008

News Details

Corporate | 16 December 2008 16:44

Business Media China AG presents planning 2009-2011

Business Media China AG / Miscellaneous

Release of a Corporate News, transmitted by DGAP – a company of EquityStory

AG.

The issuer / publisher is solely responsible for the content of this announcement.

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Corporate News

BMC AG presents planning 2009-2011

After new strategic adjustment of the company, the management board

presents the planning for the years 2009 to 2011. Closer details are

available on the homepage of the company:

http://www.businessmediachina.com/en/the-company/bmc-news/forecast.html

The growth of the Business Media China AG emerges on 3 levels. The growth

strategy of the BMC AG is based on organic growth (level 1) as well as

acquisitions within the range of the existing business areas (level 2).

Through the cooperation with WALL AG and the entrance into partnerships

with its client cities, the management board expects a further significant

growth spurt (level 3).

Level 1

The established business of the Business Media China group will develop

continuously in double-digit percentages. The exhibition sector will

develop according to plan whereas the predicted numbers within the

advertising sector cannot be realised due to the slower progressing

business development of the railway advertising. The high initial

investments required a new evaluation in the profitability of the planned

All China Roll Out. Within this sector the BMC AG will initially grow more

slowly.

Level 2

The company plans to acquire two new exhibitions in Beijing and Guangzhou

in 2009 which fit into the existing portfolio and which are highly

profitable after close examination. Within the advertising sector the

participation in further biddings is planned in order to complete the

existing range with further interesting media formats.

Level 3

BMC AG will open up new business areas through the cooperation with WALL

AG. Besides the existing premium range of airport and railway advertising,

BMC AG is opening the profitable market of partnerships with client cities.

Therewith BMC AG is going to close contracts with cities in China

concerning the complete one-stop city furnishing for long-term advertising

licenses within the respective city. Due to this business concept,

companies such as JCDecaux, CLEAR-Channel, Ströer and also the WALL AG

achieved significant growth. Already in 2009 the company expects to close

the first city contracts. The advertising revenues will show

super-proportional growth rates starting in 2010. BMC AG relies on working

contacts to the responsible city departments and will accompany the setup

of this new business area with several exhibitions and conferences.

For additional information:

Business Media China AG

Rotebühlstrasse 87

DE-70178 Stuttgart

invest@businessmediachina.com

Edwin van der Geest

+41 43 268 32 30

16.12.2008 Financial News transmitted by DGAP

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Language: English

Issuer: Business Media China AG

          Rotebühlstrasse 87

          70178 Stuttgart

          Deutschland

Phone: +49 (0)711 490 890 0

Fax: +49 (0)711 490 890 110

E-mail: invest@businessmediachina.com

Internet: www.businessmediachina.com

ISIN: DE0005250401

WKN: 525040

Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr

          in Berlin, Stuttgart, München, Hamburg, Düsseldorf

End of News DGAP News-Service

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