Readcrest Capital AG

Board/Management Information • Jan 31, 2007

News Details

Corporate | 31 January 2007 10:30

Business Media China AG bolsters management team in China

Business Media China AG / Change of Personnel

Corporate news transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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• Business Media China AG bolsters management team in China
• Penetration of market for exterior advertising to be promoted

Stuttgart, January 31, 2007: Business Media China AG (ISIN DE0005250401,
German Securities Code 525 040) is a specialist for media and marketing in
China, and has been able to reinforce its operational management team in
China with two new top managers. In so doing, the company plans to acquire
key advertising budgets for exterior advertising and take further major
steps along its track to continued growth.

In addition to the appointment of Mr. Li Yang Yang to the AG’s Managing
Board, as already communicated, Business Media China now also enjoys the
support of Ms. Mo Li Yan (52) and Mr. Wen Wu (38). Mo Li Yan will act as
president of BMC CHINA Advertising Co. Ltd. She is regarded as being the
'Grande Dame' in China’s exterior advertising, and was recently COO and
General Manager with JCDecaux, the Chinese market leader for exterior
advertising. Ms. Mo has played a key role in designing the Chinese media
landscape for exterior advertising in this, her most recent role, and in
other executive positions, and can call upon an extensive network, in
particular of major advertising clients.

Mr. Wen Wu, the new Chief Executive Officer (CEO) of BMC CHINA Advertising
Co. Ltd., is also regarded as being one a top dog in the Chinese media
industry. Mr. Wen also comes from the key competitor JCDecaux, where he
held various leading positions. Wen Wu and Mo Li Yan’s decision to join BMC
AG has created a stir in China’s advertising market. Business Media China
thus has to of the most important and most recognized experts for exterior
advertising in China on its payroll.

'The advertising market is a 'people’s business' – and media people in
China are, above all, Chinese,' noted Klaus Michael Hilligardt, CEO of
Business Media China AG, and added: 'We believe that by hiring Ms. Mo and
Mr. Wen we will be able to acquire key advertising budgets, and thus make a
major leap forward on the highly attractive Chinese market for exterior
advertising. The all-China rollout for railway station advertising and the
rapid development of coverage at airports have placed Business Media China
at the forefront of the Chinese advertising sector. This is also why
leading managers from international media companies such as JCDeceaux have
decided to join Business Media China.'

According to the National Bureau of Statistics China, in 2006 around USD
2.5 billion were spent on exterior advertising in 2006, with an annual
growth rate of approx. 18%. Business Media China plans to successively
penetrate this market this year and in the next fiscal year.

Company profile:
Business Media China AG (BMC AG) is an international media company that
links competence from the worlds of media, advertising, trade fair
organization and publishing. It specializes in airport and railway station
advertising and hosting trade fairs and conferences, and BMC AG focuses
exclusively on China, where it leads the market for providing advertising
media at major airports and railway stations. In addition, the company
participates successfully in Chinese trade fair business and hosts several
industry trade fairs of international repute. BMG AG’s success in the media
business is based on the company’s expertise from more than 30 years of
successful work in the trade fair and publishing sectors. Business Media
China AG is listed on the Frankfurt Stock Exchange in the regulated market
(General Standard) with ISIN DE0005250401 and German Securities Code (WKN)
525040.

Investor relations contact
Henryk Deter
cometis AG
Unter den Eichen 7
65195 Wiesbaden
Tel.: +49 (0) 611 / 20 58 55 13
Fax: +49 (0) 611 / 20 58 55 66
E-mail: deter@cometis.de

DGAP 31.01.2007

Language: English
Issuer: Business Media China AG
Rotebühlstrasse 87
70178 Stuttgart Deutschland
Phone: +49 (0)711 490 890 0
Fax: +49 (0)711 490 890 10
E-mail: invest@businessmediachina.com
WWW: www.businessmediachina.com
ISIN: DE0005250401
WKN: 525040
Indices:
Listed: Geregelter Markt in Frankfurt (General Standard); Freiverkehr
in Berlin-Bremen, Stuttgart, München, Hamburg, Düsseldorf

End of News DGAP News-Service

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