PROCOOK GROUP PLC — Director's Dealing 2026

Mar 26, 2026

National Storage Mechanism | Additional information

RNS Number : 3211Y

ProCook Group PLC

26 March 2026

26 March 2026

ProCook Group plc

PDMR Shareholding

ProCook Group plc (the "Company"), the UK's leading direct-to-consumer specialist kitchenware brand, announces that Meg Lustman, Non-Executive Director, purchased 30,617 ordinary shares of £0.01 each in the Company ("Ordinary Shares") at an average price of 33 pence per Ordinary Share.

Following the purchase, Meg Lustman has a beneficial interest in 30,617 Ordinary Shares, representing 0.03% of the Company's issued share capital.

The information in this notification is disclosed in accordance with the requirements of the UK Market Abuse Regulation.

For further information please contact:

ProCook Group plc Lee Tappenden, Chief Executive Officer Dan Walden, Chief Financial Officer	investor.relations@procook.co.uk

MHP Communications (Financial PR Adviser) Katie Hunt                                        Lucy Gibbs	[email protected] Tel: +44 (0)7884 494 112

Notes to editors:

ProCook is the UK's leading direct-to-consumer specialist kitchenware brand. ProCook designs, develops, and retails a high-quality range of direct-sourced and own-brand kitchenware which provides customers with significant value for money.

The brand sells directly through its website, www.procook.co.uk, and through 78 own-brand retail stores, located across the UK.

Founded over 25 years ago as a family business, selling cookware sets by direct mail in the UK, ProCook has grown into a market leading, multi-channel specialist kitchenware company, employing over 700 colleagues, and operating from its Store Support Centre in Gloucester.

As a B Corp, a Real Living Wage employer and a certified Great Place to WorkTM, ProCook is committed to being a socially responsible and environmentally conscious business for the benefit of all stakeholders.

ProCook has been listed on the London Stock Exchange since November 2021 (PROC.L).

Further information about the ProCook Group can be found at www.procookgroup.co.uk.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Meg Lustman

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

ProCook Group plc

b)

LEI

213800RWZMK3ARHMUN52

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1 pence each in the capital of ProCook Group plc 

Identification code

GB00BNRR8331

b)

Nature of the transaction

Purchase of shares

c)

Price(s) and volume(s)

Price	Volume
33 pence	30,617

d)

Aggregated information

- Aggregated volume

N/A

- Price

e)

Date of the transaction

26 March 2026

f)

Place of the transaction

London Stock Exchange (XLON)

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit www.rns.com.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.

END

DSHSEFFLMEMSEDD