Pricer

Regulatory Filings • Dec 29, 2019

PRESS RELEASE

from Pricer AB (publ) December 29, 2019

Pricer Receives Follow-up Order from Leading US Retailer

Best Buy has placed an order to continue deploying Pricer's Electronic Shelf Labels (ESL) system in 450 stores. The estimated value of the new order is approximately SEK 625 million and will be included in Pricer's order intake for the fourth quarter of 2019.

Deliveries under this order are scheduled to begin during the second quarter of 2020 and be completed before the end of 2020.

For further information, please contact:

Donald Charles Jackson, President Pricer, Inc., +1 404 863-2399 Helena Holmgren, President & CEO Pricer AB, +46 (0)702 870 068 Susanne Andersson, CFO Pricer AB, +46 (0)730 668 904 info@pricer.com

This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 18:40 CET on December 29, 2019.

Every care has been taken in the translation of this document. In the event of discrepancies, the Swedish original will supersede the English translation.

About Pricer

Pricer AB, founded in Sweden in 1991, listed on the NASDAQ Stockholm, is a global leader in providing in-store digital shelf-edge solutions that enhance both store performance and the shopping experience. The increasingly feature-rich Pricer platform is fast, robust, interconnectable and scalable. For further information, please visit www.pricer.com