Pricer

Regulatory Filings • Apr 30, 2015

PRESS RELEASE

from Pricer AB (publ) April 30, 2015

COOP NORGE HANDEL AS SELECTS PRICER SOLUTIONS FOR 150 STORES

Pricer announces that Norsk Butikkdrift AS, a fully owned subsidiary of COOP Norge Handel AS and PSI Systems AS, a fully owned subsidiary of PSI Group ASA, have signed an agreement regarding deliveries, installation and services of Pricer's Electronic Shelf Labels for 150 former ICA stores that COOP will convert to COOP Extra stores.

For further information, please contact:

PRESS RELEASE from Pricer AB (publ) April 30, 2015

Pricer is the global leader in providing in-store shelf-edge digital solutions that enhance both store performance and the shopping experience. Pricer's infrared ESL platform is fast, robust, interconnectable and scalable. Pricer's range of holistic solutions are all built on this intelligent and flexible platform, and have been stacked according to the five major retail tenants they support:

• Price guarantee price integrity to optimize sales and margins
• $\bullet$ Performance - make operations more efficient and compliant; speed, agility, excellence, etc.
• Promotion tailor and enhance promotions both digitally and physically at the shelf
• Personalisation manage and improve your customers' shopping experience
• Prediction -use Big Data to help your customers and your store's performance

Pricer, founded in 1991 in Uppsala. Sweden, offers the most secure and fastest in-store shelf-edge communications solution. Pricer works with the world's top retailers, small and large alike: grocers, DIY, electronics and speciality stores. Today, over 13 000 stores of the leading retailers worldwide are installed with Pricer's leading platform.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further information, please visit www.pricer.com

Pricer AB (publ) Västra Järnvägsgatan 7 SE-111 64 Stockholm Sweden

Website: www.pricer.com Telephone: +46 8 505 582 00 Corporate Identity number: 556427-7993