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Pricer

Quarterly Report Jul 20, 2018

3098_ir_2018-07-20_a2ba1924-b208-4311-847b-a6f3d4cc01d1.pdf

Quarterly Report

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+7%

Net sales increase for the quarter

9.0%

Operating margin for the quarter

SEK 28.4 M

Net profit for the quarter

  • Net sales of SEK 222.0 M (206.7), an increase of 7 percent compared to the same period of last year
  • Operating profit of SEK 20.1 M (11.0), corresponding to an operating margin of 9.0 percent (5.3)
  • Order intake of SEK 520 M (218), an increase of 139 percent compared to the same period of last year
  • The order backlog increased to SEK 445 M (114), most of which is expected to be invoiced before the end of 2018
  • Profit for the period amounted to SEK 28.4 M (7.7)
  • Earnings per share amounted to SEK 0.26 (0.07)
  • Cash flow from operating activities was SEK 51.5 M (-38.2)

  • Net sales of SEK 402.0 M (381.0), an increase of 6 percent compared to the same period of last year

  • Operating profit of SEK 29.1 M (18.3), corresponding to an operating margin of 7.2 percent (4.8)
  • Order intake of SEK 708 M (406), an increase of 74 percent compared to the same period of last year
  • Profit for the period amounted to SEK 34.2 M (11.8)
  • Earnings per share amounted to SEK 0.31 (0.11)
  • Cash flow from operating activities was SEK 78.3 M (-42.7)
Amounts in SEK M unless otherwise Q
2
Q 2 6 months 6 months Rolling Full year
stated 2018 2017 2018 2017 4 Q 2017
Order intake 520 218 708 406 1 174 872
Net sales 222,0 206,7 402,0 381,0 848,8 827,8
Gross margin, % 30,7% 27,4% 29,2% 27,5% 27,0% 26,1%
Operating profit 20,1 11,0 29,1 18,3 66,5 55,7
Operating margin, % 9,0% 5,3% 7,2% 4,8% 7,8% 6,7%
Cash flow* 51,5 -38,2 78,3 -42,7 112,8 -8,3
Profit for the period 28,4 7,7 34,2 11,8 61,1 38,7
Earnings per share (SEK) 0,26 0,07 0,31 0,11 0,55 0,35

*Cash flow from operating activities

Order intake for the quarter of SEK 520 M is the highest-ever for Pricer in a single quarter. In addition to a major investment decision from the American retail chain Best Buy, order intake is a result of continued strong demand in several markets including France, Norway, Belgium and Italy. This development is in line with the increased activity we have experienced in the market over a long period. It is the result of our superior solution and the investments we make in the ability of the Pricer system to address store processes beyond price updates, something that meets the challenges facing retailers.

Sales for the quarter totaled SEK 222 M corresponding to growth of 7 percent compared with the second quarter last year. The high order intake in the second quarter only had a marginal impact on sales for the quarter, instead building up the order backlog for the coming quarters. Delivery dates are dictated by both the customer's schedule for the store installation and Pricer's delivery lead times which to some extent are volume dependent. Scalability in our supply chain is high, but large volume increases require some ramping period in order to meet component supply.

The order backlog of SEK 445 M is mostly planned for delivery and invoicing before the end of the current year. This means that production and delivery activity will be high during the third and fourth quarters with related temporary increase in tied up capital. Against the background of sales fluctuations between quarters due to major delivery projects, cash flow from operating activities should primarily be analyzed over time rather than for individual quarters.

It is gratifying to note that operating profit and operating margin also improved in the second quarter compared with the corresponding period in the previous year. Sales growth, an increase of gross margin and control of costs led to this improvement. In the coming quarters we expect pressure on the gross margin due to the mix in order backlog combined with higher prices for some off-the-shelf components following a recent sharp increase in demand for these components from several different industry verticals.

Our continual focus on product innovation to broaden our offering and thereby increase the system's value for customers as well as end consumers permeates our entire operations and is one of the company's main success factors. To meet rising demand, during the second quarter we built up our presence in several markets, including North America, an initiative that we intend to continue as we see an increase in the need for retail automation.

We have enjoyed a good start to the year and the high order backlog at the end of the quarter means that we can look forward to a continued strong 2018!

Helena Holmgren

Acting CEO

192 10

318

A growing number of major online retailers, such as Alibaba, JD.com and Amazon, establishes a physical retail presence, impacting the entire retail landscape. Partly in response to this change, consolidation is taking place within traditional retailing through acquisitions, mergers and strategic alliances. A recent example of this trend is the formation of a joint purchasing unit between Carrefour and Tesco, two retail giants based in France and the U.K. Another example is the merger between the British grocery chains Sainsbury and Asda. In addition to increasing negotiation strength towards suppliers, the consolidation provides opportunity for joint investments in systems support for digitalization and increased online presence.

Traditional retail chains have an extensive investment need in order to manage the transition to a new reality, where the value of physical store presence can be significantly reduced if it is not complemented with a competitive online offering. The physical store environment must also be adapted with the aid of various technical solutions, so that the consumer can be given a consistent shopping experience regardless of channel.

Although retail trends are global and many major players are represented in a large number of countries, each market develops at a different pace and with different drivers. China, for example, is at the leading edge in terms of using integrated technology and mobile telephones for shoppers in physical stores. In other markets the route to retail automation is longer, but common to several markets is that profitability is under pressure and staff costs are rising. The need to improve the efficiency of store processes is often a common denominator regardless of the degree of technical maturity.

Order intake in the second quarter was SEK 520 M (218), an increase of 139 percent compared to the same quarter of last year. Adjusted for changes in exchange rates, order intake increased by 135 percent. Order intake for the period was driven by high activity from numerous customers, most of it coming from a large American retail chain.

Order intake in the first half of the year was SEK 708 M (406) an increase of 74 percent compared to the same period of last year. Adjusted for changes in exchange rates, order intake increased by 72 percent. The order intake for the period was spread over several geographical markets, of which the US and France are the largest.

CURRENCY TRANSLATION DIFFERENCE ORDER INTAKE & NET SALES
Q
2
2018
Q
2017
2 6 months 6 months
2018
2017 Full year
2017
% change in Order intake 139% 41% 74% -11% 11%
whereof currency translation difference
% change in Order intake adjusted for
currency translation difference
4%
135%
8%
33%
2%
72%
4%
-15%
1%
10%
% change in Net sales 7% 1% 6% 6% 9%
whereof currency translation difference 3% 8% 2% 5% 2%
% change in Net sales adjusted for currency
translation difference
4% -7% 4% 1% 7%

Quarter Rolling 4 quarters

NET SALES AND PROFIT, SEK M

NET SALES AND PROFIT, SEK M
Q
2
Q
2
6 months 6 months Full year
2018 2017 2018 2017 2017
Net sales 222,0 206,7 402,0 381,0 827,8
Cost of goods sold -153,8 -150,0 -284,6 -276,4 -611,8
Gross profit 68,2 56,7 117,4 104,6 216,0
Gross margin 30,7% 27,4% 29,2% 27,5% 26,1%
Operating expenses -46,8 -44,4 -89,6 -86,4 -155,4
Other income and expenses -1,3 -1,3 1,3 0,1 -5,0
Operating profit 20,1 11,0 29,1 18,3 55,7
Operating margin 9,0% 5,3% 7,2% 4,8% 6,7%

Second quarter

Net sales amounted to SEK 222.0 M (206.,7) for the quarter, an increase of 7 percent compared to the same quarter of last year. Adjusted for changes in exchange rates, net sales increased by 4 percent. Net sales in the second quarter were distributed among a large number of customers, most of them in France, Italy and Norway.

Gross profit amounted to SEK 68.2 M (56.7) and gross margin increased to 30.7 percent (27.4) for the quarter. The increased gross margin is primarily a consequence of the product and contract mix and prevailing currency ratios. Most of the company's cost of goods sold is in USD, while sales are primarily generated in EUR and USD.

Operating expenses increased somewhat to SEK -46.8 M (-44.4) for the quarter, mainly due to the increased number of employees between the periods.

Other income and expenses, consisting of the net effect of foreign exchange revaluations of trade receivables and trade payables to the closing rate, unrealized foreign exchange gains and losses on hedge contracts, as well as realized foreign exchange gains and losses, contributed SEK -1.3 M (-1.3) for the quarter.

Operating profit amounted to SEK 20.1 M (11.0), which corresponded to an operating margin of 9.0 percent (5.3) for the quarter. Improved gross margin combined with growth in net sales and good cost control have resulted in increased operating profit.

Net financial items, primarily attributable to currency revaluation of balance sheet items, including cash and cash equivalents, impacted the quarter positively and amounted to SEK 6.0 M (-0.8).

Income tax expenses relating to the second quarter amounted to SEK 2.3 M (-2.5), of which SEK 3.6 M (-1.5) are related to deferred tax. The current tax rate (i.e. paid tax) was -5 percent (-9) and the reported tax rate was 9 percent (-24). The positive tax expenses for the quarter are explained by part of the previously non-recognized tax losses carried-forward being recognized during the second quarter.

Profit for the period was SEK 28.4 M (7.7). The increase compared with the corresponding period of last year can be attributed to increased operating profit, positive financial net and the above-mentioned recognition of tax losses carriedforward.

Translation differences in other comprehensive income of SEK 5.4 M (3.2) consisted of foreign currency translation of net assets in foreign subsidiaries.

Cash flow hedges in other comprehensive income refer to the net effect of the market revaluations of forward contracts in USD and EUR and amounted to SEK 2.5 M (-3.2). Tax attributable to items in other comprehensive income amounted to SEK -0.5 M (0.6).

First half of the year

Net sales amounted to SEK 402.0 M (381.0) for the first half of the year, an increase of 6 percent compared to the same period of last year. Adjusted for changes in exchange rates, net sales increased by 4 percent. Net sales in the period were distributed among a large number of customers, most of them in France, Italy and Norway.

Gross profit amounted to SEK 117.4 M (104.6) and gross margin increased to 29.2 percent (27.5) for the period. The increased gross margin is primarily a consequence of the product and contract mix combined with favorable currency ratios. Most of the company's cost of goods sold is in USD, while sales are primarily generated in EUR and USD.

Operating expenses increased somewhat to SEK -89.6 M (-86.4) for the half year, mainly due to the increased number of employees between the periods.

Other income and expenses, consisting of the net effect of foreign exchange revaluations of trade receivables and trade payables to the closing rate, unrealized foreign exchange gains and losses on hedge contracts, as well as realized foreign exchange gains and losses, contributed SEK 1.3 M (0.1) for the period.

Operating profit amounted to SEK 29.1 M (18.3), which corresponded to an operating margin of 7.2 percent (4.8) for the period. Improved gross margin combined with growth in net sales and good cost control have resulted in increased operating profit.

Net financial items, primarily attributable to currency revaluation of balance sheet items, including cash and cash equivalents, impacted the period positively and amounted to SEK 4.9 M (-2.6).

Income tax expenses relating to the first half of the year amounted to SEK 0.1 M (-3.9), of which SEK 2.2 M (-2.0) related to deferred tax. The current tax rate (i.e. paid tax) was -6 percent (-12) and the reported tax rate was 0 percent (-25). Deferred tax assets related to recognized tax losses carried-forward amounted to SEK 70.5 M (74.6) as of June 30, 2018. Part of the previously non-recognized tax losses carried-forward has been recognized during the second quarter. Deferred tax assets have also been revalued based on the current tax rate for the period in which they are expected to be utilized.

Profit for the period was SEK 34.2 M (11.8). The increase compared with the corresponding period of last year can be attributed to increased operating profit, positive financial net and the above-mentioned recognition of tax losses carriedforward.

Translation differences in other comprehensive income of SEK 19.6 M (2.3) consisted of foreign currency translation of net assets in foreign subsidiaries.

Cash flow hedges in other comprehensive income refer to the net effect of the market revaluations of forward contracts in USD and EUR and amounted to SEK 1.3 M (-3.4). Tax attributable to items in other comprehensive income amounted to SEK -0.3 M (0.7).

Second quarter

Cash flow from operating activities for the second quarter amounted to SEK 51.5 M (-38.2). Working capital changes affected cash flow from operating activities by SEK 23.1 M (-47.5), primarily due to an increase in trade payables, partly generated by improved payment terms in the supply chain. The negative change in working capital in the same period last year was primarily due to increased capital tied up in inventories.

Investments in non-current assets amounted to SEK 11.9 M (5.8) in the second quarter and consisted primarily of capitalized development costs of SEK 5.2 M (4.4) and investments in property, plant and equipment of SEK 6.3 M (1.7), mainly production equipment to meet the increased demand.

Cash flow from financing activities includes a dividend payment of SEK 55.1 M (55.0) in accordance with the decision of the Annual General Meeting on April 26, 2018.

First half of the year

Cash flow from operating activities for the first half of the year amounted to SEK 78.3 M (-42.7) for the period. Working capital changes affected cash flow from operating activities by SEK 39.3 M (-61.5). The positive cash flow for the period was primarily due to an increase in trade payables, partly generated by improved payment terms in the supply chain. The negative change in working capital in the same period last year was primarily due to increased capital tied up in inventories.

Investments in non-current assets amounted to SEK 19.2 M (13.9) for the period and consisted primarily of capitalized development costs of SEK 10.7 M (9.4) and investments in property, plant and equipment of SEK 7.9 M (3.7), mainly production equipment to meet increased demand.

Cash flow from financing activities includes a dividend payment of SEK 55.1 M (55.0) in accordance with the decision of the Annual General Meeting on April 26, 2018.

Cash and cash equivalents amounted to SEK 173.1 M (148.5) on June 30, 2018. In addition to cash and cash equivalents, Pricer has an unutilized overdraft facility amounting to SEK 50 M (50).

Pricer holds 705 thousand treasury shares in order to fulfill the promise of matching and performance shares in the outstanding share saving programs from 2017 and 2018. The value of the promise is reported in accordance with IFRS and is expensed over the vesting period.

From the 2017 share savings program, a maximum of 228 thousand shares can be transferred free of charge to the participants in June 2020.

At the Annual General Meeting on April 26, 2018, a decision was made on a performance-related share savings program. The program is directed to 8 senior executives, whereby the participant after an initial investment in Pricer's Class B share receives a matching share award and a performance share award per invested Class B share. Following the vesting period of three years the share awards will entitle the participants to receive one matching share and up to five performance shares depending on the outcome of the performance condition. At the end of the reporting period, 8 senior executives had subscribed. From the 2018 share savings program, a maximum of 409 thousand shares can be transferred free of charge to the participants in June 2021, in the event that the pre-defined performance targets are fully met.

On June 30, 2018, a total of 475 thousand warrants were outstanding in the program decided upon in 2016. The warrant program decided upon in 2015 expired in June 2018 for 380 thousand warrants without redemption.

ISSUED AND OUTSTANDING SHARES

Stated in thousands of shares Class A Class B Total
Outstanding shares at the beginning of the year 226 110 746 110 972
Issued and converted shares in the year - -
Issued at the end of the period 226 110 746 110 972
Treasury shares - -705 -705
Outstanding shares at end of period 226 110 041 110 267

Class A share carries five votes and class B share carries one vote

The average number of employees during the second quarter was 108 (102) and the number of employees at the end of the quarter was 111 (104). Additional strengthening of the organization has taken place in product development, sales and marketing.

The Parent Company's net sales amounted to SEK 347.6 M (325.8) and profit for the period was SEK 27.0 M (12.5). The Parent Company's cash and cash equivalents amounted to SEK 160.4 M (134.3) at the end of the period.

Pricer's results and financial position are affected by various risk factors that must be considered when assessing the Group and the Parent Company and their future potential. These risks are primarily associated with development of the market for Electronic Shelf Labels and large currency fluctuations. In view of the client structure and the extensive scale of the agreements, a delay in the installations or major fluctuations in exchange rates can have a significant impact in an individual quarter. For other risks, please see the 2017 annual report, pages 18-19 and 45-46.

No forecast is issued for 2018.

With effect from January 1, 2018, Pricer is applying; IFRS 9 Financial Instruments and IFRS 15 Revenue from Contracts with Customers. Additional information can be found on page 14, Note 1 - Accounting principles.

As reported on July 19, an existing French customer has placed an order for approximately SEK 40 M, which is expected to be delivered during 2018.

Next interim report for the period January – September 2018 will be published on October 26, 2018.

The undersigned gives his/her assurance that the semi-annual report provides an accurate summary of the Parent Company's and Group's operations, position and result, and describes the significant risks and uncertainties to which the Parent Company and the companies in the Group are exposed.

Stockholm, July 20, 2018

Pricer AB (publ)

Bernt Ingman Chairman of the board

Hans Granberg Jenni Virnes

Jonas Guldstrand Thomas Krishan

Helena Holmgren Acting CEO

This report has not been subject to auditor's review.

This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency by the contact person set out below, on July 20, 2018 at 08:30 CET.

Helena Holmgren, Acting CEO, Pricer AB +46 8 505 582 00

CONSOLIDATED INCOME STATEMENT IN SUMMARY

CONSOLIDATED INCOME STATEMENT IN SUMMARY
Q
2
Q
2
6 months 6 months Full year
Amounts in SEK M 2018 2017 2018 2017 2017
Net sales 222,0 206,7 402,0 381,0 827,8
Cost of goods sold -153,8 -150,0 -284,6 -276,4 -611,8
Gross profit 68,2 56,7 117,4 104,6 216,0
Selling and administrative expenses -40,4 -39,4 -78,6 -76,3 -136,6
Research and development costs -6,4 -5,0 -11,1 -10,1 -18,7
Other income and expenses -1,3 -1,3 1,3 0,1 -5,0
Operating profit 20,1 11,0 29,1 18,3 55,7
Net financial items 6,0 -0,8 4,9 -2,6 -4,0
Net profit before tax 26,1 10,2 34,0 15,7 51,7
Income tax 2,3 -2,5 0,1 -3,9 -13,0
Net profit for the period 28,4 7,7 34,2 11,8 38,7
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
Q
2
Q
2
6 months 6 months Full year
Amounts in SEK M 2018 2017 2018 2017 2017

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

Amounts in SEK M 2018 2017 2018 2017 2017
Net profit for the period 28,4 7,7 34,2 11,8 38,7
Items that are or may be reclassified to profit or loss for the period
Translation differences 5,4 3,2 19,6 2,3 7,4
Cash flow hedges 2,5 -3,2 1,3 -3,4 -2,9
Tax attributable to items in other comprehensive income -0,5 0,6 -0,3 0,7 0,6
Other comprehensive income for the period 7,3 0,7 20,7 -0,5 5,1
Net comprehensive income for the period 35,7 8,4 54,9 11,3 43,8
Net profit for the period attributable to:
Owners of the Parent Company 28,4 7,7 34,2 11,8 38,7
Net comprehensive income for the period attributable to:
Owners of the Parent Company 35,7 8,4 54,9 11,3 43,8

EARNINGS PER SHARE

EARNINGS PER SHARE
Q
2
Q
2
6 months 6 months Full year
2018 2017 2018 2017 2017
Basic earnings per share, SEK 0,26 0,07 0,31 0,11 0,35
Diluted earnings per share, SEK 0,26 0,07 0,31 0,11 0,35
Number of shares before dilution, millions 110,3 110,0 110,3 110,0 110,1
Diluted number of shares, millions 110,9 110,5 110,9 110,5 110,4

CONSOLIDATED BALANCE SHEET IN SUMMARY

Amounts in SEK M June 30
2018
June 30
2017
Dec 31
2017
Intangible assets 304,3 276,6 285,7
Property, plant and equipment 20,9 12,6 15,9
Deferred tax assets 75,4 79,9 73,4
Total non-current assets 400,5 369,1 375,1
Inventories 167,4 134,4 141,2
Current receivables 317,1 258,2 235,4
Cash and cash equivalents 173,1 148,5 166,8
Total current assets 657,6 541,2 543,4
TOTAL ASSETS 1058,2 910,3 918,5
Equity attributable to holders of the parent company 718,8 685,8 718,7
Total equity 718,8 685,8 718,7
Provisions 19,2 16,2 20,6
Other non-current liabilities 6,1 4,5 5,2
Current liabilities 314,1 203,7 174,0
Total liabilities 339,4 224,5 199,8
TOTAL EQUITY AND LIABILITIES 1058,2 910,3 918,5
Basic shareholders' equity per share, SEK 6,52 6,23 6,52
Diluted shareholders' equity per share, SEK 6,48 6,20 6,51

CHANGES IN CONSOLIDATED EQUITY IN SUMMARY

6 months 6 months Full year
Amounts in SEK M 2018 2017 2017
Equity at the beginning of the period 718,7 729,4 729,4
Net profit for the period 34,2 11,8 38,7
Other comprehensive income for the period 20,7 -0,5 5,1
Net comprehensive income for the period
Dividend
54,9
-55,1
11,3
-55,0
43,8
-55,0
Share based payments, equity settled 0,3 0,1 0,5
Total transactions with owners of the Group -54,8 -54,9 -54,5
Equity at the end of the period 718,8 685,8 718,7
Attributable to:
- Owners of the parent company
718,8 685,8 718,7

CONSOLIDATED CASH FLOW STATEMENTS IN SUMMARY

CONSOLIDATED CASH FLOW STATEMENTS IN SUMMARY
Q
2
Q
2
6 months 6 months Full year
Amounts in SEK M 2018 2017 2018 2017 2017
Net profit before tax 26,1 10,2 34,0 15,7 51,7
Adjustment for non-cash items 2,9 1,4 5,6 6,9 18,5
Of which depreciations and amortizations 5,7 3,5 10,2 7,1 14,8
Paid income tax -0,5 -2,3 -0,7 -3,8 -7,0
Change in working capital 23,1 -47,5 39,3 -61,5 -71,4
Net cash flow from operating activities 51,5 -38,2 78,3 -42,7 -8,2
Net cash used in investing activities -11,9 -5,8 -19,2 -13,9 -29,8
Net cash used in financing activities -55,1 -55,0 -55,2 -55,0 -55,0
Net cash flow for the period -15,6 -99,0 3,9 -111,6 -92,9
Cash and cash equivalents at beginning of period 186,8 249,1 166,8 261,3 261,3
Exchange rate losses/gains in cash and cash equivalents 1,8 -1,5 2,4 -1,2 -1,6
Cash and cash equivalents at end of period 173,1 148,5 173,1 148,5 166,8
Unutilized bank overdraft facility 50,0 50,0 50,0 50,0 50,0
Available funds at end of period 223,1 198,5 223,1 198,5 216,8

KEY FIGURES

KEY FIGURES
Q
2
Q
1
Q
4
Q
3
Q
2
Amounts in SEK M 2018 2018 2017 2017 2017
Order intake 520 189 231 234 218
Order intake - rolling 4 quarters 1174 872 872 820 731
Net sales 222,0 180,0 253,0 193,8 206,7
Net sales - rolling 4 quarters 848,8 833,5 827,8 762,8 779,0
Operating profit 20,1 9,0 16,9 20,5 11,0
Operating profit - rolling 4 quarters 66,5 57,5 55,7 55,4 63,9
Net profit for the period 28,4 5,8 10,8 16,1 7,7
Cash flow from operating activities 51,5 26,8 24,6 10,0 -38,2
Cash flow from operating activities - rolling 4 quarters 112,9 23,2 -8,2 30,5 89,4
Number of employees, end of period 111 104 104 104 104
Equity/assets ratio 68% 77% 78% 73% 75%

PARENT COMPANY INCOME STATEMENT IN SUMMARY

6 months 6 months Full year
Amounts in SEK M 2018 2017 2017
Net sales 347,6 325,8 704,8
Cost of goods sold -278,4 -266,5 -580,0
Gross profit 69,2 59,3 124,8
Selling and administrative expenses -36,3 -32,4 -58,3
Research and development costs -11,1 -10,1 -18,7
Other income and expenses 1,3 0,1 -4,8
Operating profit 23,1 16,9 42,9
Net financial items 4,0 -2,4 -3,8
Net profit before tax 27,0 14,5 39,1
Income tax 0,0 -2,0 -8,7
Net profit for the period 27,0 12,5 30,4
PARENT COMPANY STATEMENT OF COMPREHENSIVE INCOME
Amounts in SEK M 6 months
2018
6 months
2017
Full year
2017
Net profit for the period 27,0 12,5 30,4
Comprehensive income for the period
Items that are or may be reclassified to profit or loss for the period
Cash flow hedges 1,3 -3,4 -2,9
Tax attributable to items in other comprehensive income -0,3 0,7 0,6
Comprehensive income for the period 1,1 -2,8 -2,3
Net comprehensive income for the period 28,1 9,7 28,2

PARENT COMPANY BALANCE SHEET IN SUMMARY

Amounts in SEK M June 30
2018
June 30
2017
Dec 31
2017
Intangible assets 41,2 32,0 36,9
Property, plant and equipment 16,9 10,3 12,1
Financial fixed assets 279,8 271,8 329,4
Total non-current assets 337,9 314,0 378,4
Inventories 104,8 97,9 104,8
Current receivables 275,7 167,5 202,5
Cash and cash equivalents 160,4 134,3 124,0
Total current assets 540,9 399,7 431,3
TOTAL ASSETS 878,7 713,7 809,7
Shareholders' equity 543,7 551,5 570,3
Total equity 543,7 551,5 570,3
Provisions 19,2 16,2 20,6
Non-current liabilities 0,1 0,1 0,1
Current liabilities 315,8 145,9 218,7
Total liabilities 335,0 162,2 239,4
TOTAL EQUITY AND LIABILITIES 878,7 713,7 809,7
PARENT COMPANY STATEMENT OF CHANGES IN EQUITY IN SUMMARY
6 months 6 months Full year
Amounts in SEK M 2018 2017 2017
Equity at the beginning of the period 570,3 596,6 596,6
Net comprehensive income for the period 28,1 9,7 28,2
Dividend -55,1 -55,0 -55,0
Share based payments, equity settled 0,3 0,1 0,5
Equity at the end of the period 543,7 551,5 570,3

This interim report for the Group was prepared in accordance with IAS 34 Interim Financial Reporting and the applicable provisions in the Swedish Annual Accounts Act (Årsredovisningslagen). The interim report for the Parent Company was prepared in accordance with the Swedish Annual Accounts Act (Årsredovisningslagen), Chapter 9, and RFR 2, Reporting by a Legal Entity as issued by the Swedish Financial Reporting Board. For both the Group and the Parent Company, the same accounting policies and methods of computation were applied as in the latest annual report with the following additions.

New IFRSs effective from 2018

A number of new or changed IFRS have been effected during the financial year 2018.

IFRS 9 Financial Instruments, effective from January 1, 2018, replaces IAS 39 Financial Instruments: Recognition and Measurement, and addresses the classification and measurement of financial assets and liabilities, impairment and hedge accounting. Regarding classification and measurement, IFRS 9 requires that all financial instruments be evaluated based on a combination of the entity's business model for managing the asset and liability and the cash flow characteristics of the instrument. The classification and measurements categories in IAS 39 have been replaced by the following categories: Fair value through profit and loss, Fair value through other comprehensive income, and Amortized cost. The standard introduces a new model for impairment of financial assets in stages, based on expected losses, and not as previously, impairment when an event had occurred. Regarding hedge accounting, IFRS 9 focuses on reflecting the entity's risk management activities through hedge accounting but also facilitates qualification of additional risk management activities for hedge accounting.

Regarding the new classification and measurement categories, Pricer has concluded that these have not resulted in any significant impact on the financial statements of the Group. The majority of Pricer's financial assets and liabilities are trade receivables, cash and cash equivalents and trade payables, which continue to be measured at amortized cost since the purpose is to honor the contractual agreements. Impairment of trade receivables has historically been very low at Pricer and the company has assumed it will remain low. Consequently, the new impairment model has had a limited effect on the financial statements. Regarding hedge accounting, IFRS 9 simplifies for Pricer compared to the current accounting standard primarily with respect to documentation and follow-up of the efficiency of the hedge accounting. The standard contains changed disclosure requirements and will impact the entity's disclosures in the future.

IFRS 15 Revenue from Contracts with Customers – is a new standard for revenue recognition from customer contracts with new disclosure requirements that replaces IAS 18, IAS 11 and IFRIC 13. The standard, effective from January 1, 2018, regulates commercial agreements (contracts) with customers in which delivery of goods/services is divided into separately identifiable performance obligations that are recognized independently. In certain cases, the good/service can be integrated with other obligations in the contract, whereby a package of goods/services comprises a bundled obligation. The standard establishes rules for calculating the transaction price for delivery of goods and services and the manner in which this can be allocated among the various performance obligations. Revenue is recognized when control has passed to the customer in that the customer is able to use or benefit from the good/service, at which point it is deemed to have been transferred. Control may be passed at a given point in time, which is usually the case for sales. In other cases, a performance obligation may be satisfied over time, which is common for services.

The entity's revenue can be allocated into revenues from goods, service and licensees. Revenue is generated from direct sales to customers or sales through partners and is often packaged into goods/services in a bundled obligation. This obligation is transferred to the customer when the risk is transferred, which is considered to be the same point in time as control of the goods is transferred. Revenue from service obligations is allocated over the lifetime of the contract. Revenue from licensees provides the customer with a right to use, which according to IFRS 15 follows a point-in time recognition of the revenue. The transition to IFRS 15 has not had any impact on Pricer's revenue recognition.

Pricer has chosen to adopt IFRS 15 according to the modified retrospective approach, which means that no restatement of previous periods will be carried out according to the new standard. IFRS 15 contains changed disclosure requirements and will impact the entity's disclosures going forward.

New IFRSs effective from 2019

IFRS 16 Leases. The standard establishes extensive changes in reporting of leases and requires all leases to be recognized in the balance sheet. The company has operating leases for assets such as office premises, cars and certain office equipment. The company is in the process of analyzing the operating leases, which will affect the financial position and key ratios. Following analysis and identification, this work will continue with determination of assumptions and quantification. Application of the standard is mandatory as of January 1, 2019.

Other new and amended IFRSs with future adoption are not expected to have any impact on the company's financial statements.

BREAKDOWN OF REVENUE

BREAKDOWN OF REVENUE
Q
2
Q
2
6 months 6 months Full year
Amounts in SEK M 2018 2017 2018 2017 2017
Revenue from goods 202,1 186,7 365,2 345,6 750,9
Revenue from services 16,7 17,4 31,1 31,3 68,1
Revenue from licensees 3,1 2,6 5,7 4,1 8,8
Total 222,0 206,7 402,0 381,0 827,8

The company has allocated discounts proportionally to all performance obligations in the agreement, except when observable evidence that the entire discount relates to one or more, but not all, performance obligations. The comparative figures for 2017 have been recalculated to reflect this allocation of discounts.

NET SALES BY GEOGRAPHICAL MARKET

NET SALES BY GEOGRAPHICAL MARKET
Q
2
Q
2
6 months 6 months Full year
Amounts in SEK M 2018 2017 2018 2017 2017
Europe, Middle East & Africa 191,9 188,6 349,2 337,2 673,0
America 12,9 12,5 25,7 27,6 127,7
Asia & the Pacific 17,3 5,6 27,1 16,2 27,1
Total net sales 222,0 206,7 402,0 381,0 827,8

NET SALES BY SALES CHANNEL

NET SALES BY SALES CHANNEL
Q
2
Q
2
6 months 6 months Full year
2018 2017 2018 2017 2017
Direct customers 50% 54% 53% 59% 59%
Resellers 50% 46% 47% 41% 41%

Significant transactions with related parties are described in note 24 of the consolidated accounts in the company's annual report for 2017. No significant transactions have taken place with related parties that significantly affect the Group's or Parent Company's financial position or profit compared with the description in the Annual Report for 2017.

In addition to the key financial ratios that are covered by the IFRS framework, this report also includes other key ratios and measures, so-called alternative performance measures, that Pricer considers to be important for monitoring, analyzing and managing its operations. These key ratios and measures also provide Pricer's stakeholders with useful information about the company's financial position, profit or loss and development in a consistent manner. For reconciliations of the alternative performance measures used in this report, see page 17 and a list of definitions on page 18-19.

For financial instruments measured at amortized cost; trade receivables, other current receivables and cash and cash equivalents, trade payables and other current interest-free liabilities, the fair value is assessed to correspond to the carrying amount. The fair values of other non-current and current liabilities are not assessed to deviate substantially from their carrying amounts.

Derivatives relating to forward exchange contracts are valued at fair value according to level 2 in the fair value hierarchy (see definition below). Valuation at fair value of forward exchange contracts is based on recognized models with observable data input such as interest rates and currencies.

Level 1: Based on quoted prices in active markets for identical assets or liabilities Level 2: Based directly or indirectly on observable market inputs not included in level 1 Level 3: Based on inputs that are unobservable in the market

FINANCIAL INSTRUMENTS

Amounts in SEK M June 30
2018
June 30
2017
Dec 31
2017
Derivatives used in hedge accounting (level 2) 3,9 0,7 0,8
Loan and trade receivables 443,3 391,7 390,3
Total financial assets 447,2 392,4 391,1
Derivatives used in hedge accounting (level 2) 5,5 - 5,4
Other financial liabilities 279,0 163,2 141,8
Total financial liabilities 284,4 163,2 147,2

Floating charges (chattel mortgages) are a type of general collateral in the form of an undertaking to the bank. In the case of the Parent Company, guarantees are issued to tax and customs authorities and to landlords. Blocked funds in the companies' bank accounts are available for the guarantees.

Parent company Group
June 30 June 30 Dec 31 June 30 June 30 Dec 31
Amounts in SEK M 2018 2017 2017 2018 2017 2017
Pledged assets
Floating charges 59,6 59,6 59,6 59,6 59,6 59,6
Bank deposits - - - 0,9 0,8 0,8
Total 59,6 59,6 59,6 60,5 60,5 60,5
Contingent liabilities
Bank guarantee - - - 0,8 0,8 0,8
Customs authorities 0,2 0,2 0,2 0,2 0,2 0,2
Landlords 1,7 1,7 1,7 1,7 1,7 1,7
Total 1,9 1,9 1,9 2,7 2,7 2,7

PLEDGED ASSETS AND CONTINGENT LIABILITIES

Below are reconciliations of the alternative performance measurements that are used in this report and cannot be read directly from the financial reports.

Amounts in SEK M unless otherwise stated June 30
2018
June 30
2017
RESULTS DATA
Operating expenses
Selling and administrative expenses -78,6 -76,3 -136,6
Research and development costs -11,1 -10,1 -18,7
Operating expenses -89,6 -86,4 -155,4
Operating expenses adjusted for items affecting comparability
Operating expenses -89,6 -86,4 -155,4
-Whereof items affecting comparability relating to personnel costs related
to restructuring - - -1,5
Operating expenses adjusted for items affecting comparability -89,6 -86,4 -153,9
MARGIN DATA
Net Sales 402,0 381,0 827,8
Gross Profit 117,4 104,6 216,0
Gross profit margin, % 29,2% 27,5% 26,1%
Operating profit 29,1 18,3 55,7
Operating margin, % 7,2% 4,8% 6,7%
FINANCIAL DATA
Equity/assets ratio
Total assets 1 058,2 910,3 918,5
Equity 718,8 685,8 718,7
Equity/assets ratio, % 68% 75% 78%
RETURN DATA
Equtiy per share basic/diluted
Number of outstanding shares, thousand 110 267 110 042 110 267
Dilution, thousand 635 503 228
Equity TSEK 718 762 685 811 718 705
Equity per share basic, SEK 6,52 6,23 6,52
Equity per share diluted, SEK 6,48 6,20 6,50
Earnings per share, before and after dilution
Avarage number of outstanding shares, thousand 110 267 110 042 110 149
Dilution, thousand 635 503 228
Net profit, TSEK 34 174 11 763 38 675
Earnings per share, before dilution 0,31 0,11 0,35
Earnings per share, after dilution 0,31 0,11 0,35
ALTERNATIVE
PERFORMANCE
MEASUREMENTS
DEFINITIONS PURPOSE
RESULTS DATA
Change in Net sales adjusted
for currency translation
difference
Change in Net sales recalculated with
the comparative period's exchange
rates compared to the comparative
period's Net sales.
This measure is used by management
to follow the underlying change in Net
sales in comparable currencies.
Gross Profit Net sales less cost of goods sold. Gross profit is an important measure
for management since it is used to
analyze the company's underlying
development excluding factors such
as the product mix and price changes
that can give rise to sharp fluctuations
in net sales.
Operating expenses Refers to selling expenses,
administrative expenses and R&D
expenses that are included in
operating activities.
Operating expenses provide an overall
picture of expenses that are charged
to operating activities and are an
important internal measure that
management can influence to a large
extent.
Items affecting
comparability
Expenses of a non-recurring nature
that are not part of operating
activities, such as personnel expenses
related to restructurings.
This measure is used by management
to understand which costs are not
part of the underlying operating
activities.
Operating expenses adjusted
for items affecting
comparability
Operating expenses less items
affecting comparability.
This measure is used by management
to enable comparability of operating
expenses between periods and to
forecast future cost trends.
Operating profit Profit before financial items and tax. Operating profit provides an overall
picture of the total profit generation in
operating activities. This is a very
important measure for internal use
that management can influence to a
greater extent than net profit.
MARGIN DATA
Gross profit margin Gross profit as a percentage of net
sales.
The gross margin is used for both
internal evaluation and individual
sales/contracts and to monitor
development over time for the
company as a whole.
Operating margin Operating profit as a percentage of
net sales.
Operating margin is one of
management's most important
measures for performance monitoring
since it measures the company's
ability to convert net sales into
operating profit.
FINANCIAL DATA
Equity/asset ratio Equity as a percentage of the balance
sheet total.
A traditional measure that gives an
indication of the company's ability to
pay its debts.
RETURN DATA
Equity per share, before and
after dilution
Equity attributable to owners of the
Parent Company divided by the
weighted number of shares
before/after dilution on the balance
sheet date. The dilutive effect can
arise from the company's outstanding
share options and from the matching
and performance share rights.
This measure is used to show
development of equity per share over
time and to enable comparability with
other companies.
ALTERNATIVE
PERFORMANCE
MEASUREMENTS
DEFINITIONS PURPOSE
Earnings per share, before
and after dilution
Profit for the period attributable to
owners of the parent company
divided by the average number of
shares outstanding before/after
dilution during the period. The dilutive
effect can arise from the company's
outstanding share options and from
the matching and performance share
rights.
This measure is used to show
development of earnings per share
over time and to enable comparability
with other companies.
OTHER DATA
Order intake The value of binding customer orders,
invoiced service contracts and call-off
under framework agreements. Does
not include the anticipated future
value of frameworks agreements.
Order intake is used to measure
demand for the company's products
and services during a specific period.
This measure is also an important
indicator of increases/decreases in
demand between periods.
Change in Order intake
adjusted for currency
translation difference
Change in Order intake recalculated
with the comparative period's
exchange rates compared to the
comparative period's Order intake.
This measure is used by management
to follow the underlying change in
Order intake in comparable
currencies.
Order backlog The value of incoming orders that
have not yet been invoiced.
The size of the order back log gives an
indication of revenue development in
short to mid-term perspective.

Pricer offers solutions for more efficient and reliable price information through electronic display and information systems for the retail industry. Pricer's system significantly improves consumer benefit and store productivity. The platform is based on a two-way communication protocol to ensure complete traceability and effective management of resources. The Pricer system leads to higher productivity in the store and enhances the customer experience.

Pricer, founded in 1991 in Uppsala, Sweden, is the leading global provider of electronic display and information systems to the retail trade. With the most complete ESL solution, Pricer has installations in over 50 countries and commands the largest share of the global ESL market. Customers include many of the world's top retailers and some of the foremost retail chains in Europe, Japan and the USA. Pricer, in cooperation with qualified partners, offers a totally integrated solution together with supplementary products, applications and services.

Pricer's shares are listed on the Nasdaq Stockholm Small Cap. For more information, please visit www.pricer.com.

Pricer AB Website: www.pricer.com Box 215 Telephone no. +46 8 505 582 00 Office address: Västra Järnvägsgatan 7 SE-111 64 Stockholm

SE-101 24 Stockholm Corporate identity number: 556427-7993

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