Pricer

Declaration of Voting Results & Voting Rights Announcements • Jun 28, 2013

PRESS RELEASE from Pricer AB (publ) June 28th 2013

Pricer's number of outstanding votes increase with 0.3 percent

Pricer has during the month of June converted all 750,000 Class C shares to Class B shares in the Company and these shares are owned by the Company. Furthermore, another 50 Class A shares have been converted to Class B shares, on the demand of the shareholder. The number of votes in the Company has subsequently increased by a net 0.3 percent from these actions.

Class of shares 2013‐06‐30

Class of shares	No. of shares	Votes pershare	No. of votes
Class A	225,722	5	1,128,610
Class B	110,416,059	1	110,416,059
Total number of shares and votes	110,641,781		111,544,669

For further information please contact:

Harald Bauer, CFO Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press release in accordance with the Swedish Securities Exchange Act (2007:528). The information was distributed to the media for publication at 18:00 hrs CET on Friday, June 28th, 2013.

Pricer provides the retail industry's leading electronic display and Electronic Shelf Label (ESL) platform, solutions, and services for intelligently communicating, managing, and optimizing price and product information on the retail floor. The platform is based on a twoway communication protocol to ensure a complete traceability and effective management of resources. The Pricer system significantly improves consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and scalable ESL solution. Pricer has installations in over 50 countries with the largest ESL world market share. Customers include many of the world's top retailers and some of the foremost retail chains in Europe, Japan and the USA. Pricer, in co-operation with qualified partners, offers a totally integrated solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further information, please visit www.pricer.com

Sweden

Pricer AB (publ) Website: www.pricer.com Västra Järnvägsgatan 7 Telephone: +46 8 505 582 00 SE-111 64 Stockholm Corporate Identity number: 556427-7993