PRADA S.p.A. — Capital/Financing Update 2013

Jul 25, 2013

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This announcement is for information purposes only and does not constitute an invitation or a solicitation of an offer to acquire, purchase or subscribe for securities or an invitation to enter into an agreement to do any such things, nor is it calculated to invite any offer to acquire, purchase or subscribe for any securities. Neither this announcement nor any copy hereof may be taken into or distributed in the United States. The securities referred to herein have not been and will not be registered under the United States Securities Act of 1933 (the "Securities Act"), as amended, and may not be offered or sold within the United States except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act. This announcement is not an offer of securities for sale in Hong Kong and the United States or elsewhere. No public offer of the securities referred to herein will be made in the United States or in any other jurisdiction where such an offering is restricted or prohibited.

PRADA S.p.A.
Via A. Fogazzaro n. 28, Milan, Italy
Registry of Companies of Milan, Italy: No. 10115350158
(Incorporated under the laws of Italy as a joint-stock company)
(Stock Code: 1913)

ANNOUNCEMENT

Proposed Issue of Notes

The Board of Directors of PRADA S.p.A. (the "Company") is pleased to announce that the Company is proposing to issue €130 million 2.75 per cent. Notes due 2018 (the "Notes"). The Notes will be issued to professional and institutional investors and the settlement date is currently scheduled to be on 1 August 2013 (European time) (the "Proposed Issue"). Application has been made to the Irish Stock Exchange for the Notes to be admitted to the official list and trading on its regulated market.

The Directors of the Company are of the view that the Proposed Issue represents an appropriate and cost-efficient source of medium term financing.

The net proceeds of the Proposed Issue will be applied for the general corporate purposes of the Company and its subsidiaries.

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By Order of the Board
PRADA S.p.A.
Mr. Carlo Mazzi
Deputy Chairman

Milan, Italy, 25 July 2013

As at the date of this announcement, the Company's executive directors are Ms. Miuccia PRADA BIANCHI, Mr. Patrizio BERTELLI, Mr. Carlo MAZZI and Mr. Donatello GALLI; the Company's non-executive directors are Mr. Marco SALOMONI and Mr. Gaetano MICCICHÈ and the Company's independent non-executive directors are Mr. Gian Franco Oliviero MATTEI, Mr. Giancarlo FORESTIERI and Mr. Sing Cheong LIU.

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