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ORCODA LIMITED — Capital/Financing Update 2016
Aug 23, 2016
65482_rns_2016-08-23_2b2d10d1-140b-4aac-9564-6e4219dd9726.pdf
Capital/Financing Update
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SmartTrans adds subscription revenue stream with new in-vehicle subscription App billed through China Mobile
SmartTrans Holdings Limited ASX: SMA
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Expected to provide a monthly revenue stream of between A$80K – A$100K after initial ramp up phase of 4 months
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Content deployed to in-vehicle tablets and smartphones
An Australian based Technology Solutions Company
Corporate Structure:
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Complements SMA’s existing auto subscription content provided as part of the SmartPay platform
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SmartPay platform to be complemented by e-commerce offering
Continued diversification of revenue base
Shares on issue: 2215 M Unlisted Options: 166 M Market Cap: $AUD 66M 52 week high: 7.1 cents 52 week low: 2.2 cents
24 August 2016: SmartTrans Holdings Limited (ASX: SMA) (SmartTrans or Company) is pleased to announce the launch of a new in-vehicle and driver smartphone App which will be billed through China Mobile’s 3G/4G mobile phone network to its subscriber base.
Directors:
Mr Mark Vaile AO Non-Executive Chairman
Mr Bryan Carr CEO & Managing Director
Mr Andrew Forsyth Non-Executive Director
Mr Yui (Ian) Tang Non-Executive Director
Mr Greg Simpson Non-Executive Director
Mr Ian Hawkins Executive Director
Melbourne Office: Level 1, 10 Queens Road Melbourne VIC 3004 Australia
Beijing Office: Room 101 Building 22 Courtyard 4 Gong Ti Bei Lu Chaoyang District Beijing 100027 PR China
Phone (Aus): +61 (03) 9866 7333 Phone (China): +86 (10) 6500 0910 Website: www.smarttransholdings.com.au Twitter: www.twitter.com/SmartTrans_SMA Youtube: - https://youtu.be/ 1t_yJe1DBA
Users will pay a monthly subscription fee billed directly to their China Mobile account with SmartTrans receiving a percentage of all fees. Based on its existing subscription products, SmartTrans anticipates that retention rates of customers each month from the previous month will be about 80% for this product.
Based on historical subscription data, SmartTrans expects to generate monthly revenue from this App of approximately A$80,000 – A$100,000 after an initial 4-month promotional ramp-up phase. It is another example of SmartTrans building its subscription billing revenue base with a large telco partner.
The App is deployed to in-vehicle tablets and drivers’ smartphones and provides a range of services including location-based data on items such as fuel discounts, car servicing, car washing, driver training, road rules and driver licence testing.
The App also provides referrals for car insurance and booking demonstrations/test drives for new vehicles and allows users to check offences linked to a vehicle (i.e. outstanding fines). Subscriptions and in-app purchases allow users to accumulate loyalty points which may be redeemed for fuel, services and other vehicle associated products and benefits.
This App extends the wide range of auto-focused media content that SmartTrans has for some time been promoting and selling to its large active user base via the SmartPay platform.
SmartTrans Managing Director Bryan Carr said: “The launch of this in-vehicle App billed through China Mobile is an exciting development and should deliver another meaningful long term recurring revenue stream to SmartTrans.”
“By promoting this subscription-based service to China Mobile’s 3G and 4G mobile subscribers, we expect solid uptake and high retention rates which, based on historical data, we anticipate should translate into net monthly revenue for SmartTrans of between A$80,000 and A$100,000 within the next four to six months.”
“We continue to strengthen and diversify our subscription base by sourcing and distributing new content and by utilizing SmartPay to partner with third parties seeking access to the China market.
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“We are also complementing SmartPay with the development of an e-commerce platform to promote and sell third party content and products through the array of e-commerce sites in China. This new initiative will contribute to the revenue streams that we are building up through agreements signed in FY2016.
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For further information please contact:
About SmartTrans
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Bryan Carr Managing Director AUST: +61 412 111 968 CHINA: +86 138 1188 8401
Media inquiries to: Ben Jarvis, Six Degrees Investor Relations: +61 413 150 448
SmartTrans Holdings Limited (ASX: SMA) is a leading Australian technology and software provider that has developed a mobile and online billing and payment platform for the China market. The company has agreements in place to bill with China Mobile, China Unicom, China Telecom, UnionPay and Alipay. With the growing use of the smartphone as a billing device in China, the company is experiencing significant uptake of its technology in that market. SmartTrans has also developed cutting-edge proprietary logistics software which is used by some of Australia’s leading blue-chip organisations who have long term contracts in place with the company. SmartTrans is assessing growth opportunities for its logistic offering in China to complement its mobile and online payments platform.
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