New Wave Group AB — Board/Management Information 2008

Aug 27, 2008

Press release

Randy Royce new Chief Buying Officer in New Wave Group

Joakim Holmberg leaves his position as Chief Buying Officer (CBO) and is replaced by Randy Royce, who currently works as Manager for New Wave Group's buying office in Bangladesh. Earlier Randy worked at Cutter & Buck, Inc. in USA as Production Manager, and before that he was Brand & Merchandising Manager at Nordstroms in USA.

Göteborg 27 August 2008

New Wave Group AB (publ) Göran Härstedt President & CEO

For more information, please contact: Göran Härstedt CEO, New Wave Group Tel: +46 31 7128902 Lars Jönsson CFO, New Wave Group Tel: +46 31 7128912

New Wave Group in brief

New Wave is a promotional and retailing company that concentrates on establishing, acquiring and developing trademarks, mainly within the promo wear, leisurewear and gift sector. New Wave operates within two business areas, in the Corporate Promotional area through sales to independent promotion companies, as well as in the Retailing business area via retailers mainly within sportswear and shoes. By operating within both areas, the Group's risk spreading and the coordination advantages increase.