New Wave Group is a growth company that designs, acquires and develops brands and products in the corporate, gifts and home furnishings sectors. The Group will achieve synergies by coordinating design, purchasing, marketing, warehousing and distribution of its product range. To ensure good diversification, the Group will market its products in the corporate promo market and the retail market.
The Group divides its operations into three operating segments: Corporate, Sports & Leisure and Gifts & Home Furnishings. Within Group management there are people with responsibility for each operating segment in order to coordinate operations. The products follow the operating segments, but have separate sales teams for the two sales channels promo and retail.
1990
Served areaEurope
30,640,000
IPOJan. 1, 1997
Stock exchange(s)Nasdaq Stockholm