Mowi ASA

Marine Harvest Capital Markets Day: Launches brand strategy and changes name to Mowi

(Edinburgh, 13 November 2018) Marine Harvest, the world's leading seafood

company, today launched a global brand called MOWI, and further to this, is

changing its company name to Mowi.

Mowi is strongly rooted in the history of the company. The company we know as

Marine Harvest today was originally founded as Mowi by Norwegian aquaculture

pioneers more than 50 years ago.

"I am really excited that we are now taking the company to the next level.

Through implementing our MOWI branding strategy, we can communicate our

integrated value-chain from feed to the consumer's plate. We are looking forward

to announcing our new MOWI product line in the coming months", says Alf-Helge

Aarskog, CEO of Marine Harvest.

The company will launch the MOWI brand into selected markets. The branded

product line - yet to be announced - will provide customers added value in

taste, convenience, nutrition and traceability.

"Mowi is an inspirational name that recalls our pioneering spirit that has

developed over the past 50 years," says Aarskog. "Since the first salmon was

farmed in 1964, we have grown into a global fully integrated company, including

breeding, feed, farming, processing and sales. Throughout the past 50 years, we

have always remained true to our core value - the care we have for our people,

our fish, our customers and the environment."

The proposed name change is subject to shareholders' approval, and the company

has today summoned an Extraordinary General Assembly to resolve the name change

with effect from 1 January 2019.

Live streaming of the Marine Harvest Capital Markets Day and Q&A can be viewed

at http://marineharvest.com/investor/other-presentations/ from 10:00 CET.

This information is subject to the disclosure requirements pursuant to section

5-12 of the Norwegian Securities Trading Act.

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