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Matas Interim / Quarterly Report 2025

Nov 12, 2025

3407_rns_2025-11-12_77f30781-eb25-4d61-af44-a8c4e0c4feb0.pdf

Interim / Quarterly Report

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Table of contents

Webcast

Matas Group will host a webcast for investors and analysts on Wednesday, 12 November at 10:00 a.m. CET. The webcast and the presentation can be accessed from Matas' investor website: https://matasgroup.com/investors .

Webcast access numbers for investors and analysts

DK: +45 78 76 84 90 SE: +46 31 311 5003 NO: +47 2195 6342 UK: +44 203 769 6819 US: +1 646 787 0157

PIN for all countries: 915912

Link to webcast

https://matas-events.eventcdn.net/ events/q2-report-202526

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Matas Group's Nordic strategy delivers profitable growth – guidance maintained

Matas Group's strategy to Win the Nordics continued to deliver profitable growth in Q2 2025/26 with 5.0% revenue growth (4.4% currency neutral) and EBITDA growing faster than revenue, delivering an EBITDA margin before special items of 12.7% adjusted for the currency impact on cost of goods.

Customer transactions continued to increase, and more members joined the loyalty clubs. Matas Group continued the assortment expansion with the launch of in-house brand Nilens Jord, the number one make-up brand in Denmark, in KICKS in Sweden, Norway and Finland. Nilens Jord followed the successful launch of Matas Striber in KICKS one year ago. KICKS also launched the highly sought after beauty brand Charlotte Tilbury online in all markets. In-house brands grew 8.0% currency neutral in the quarter, after streamlining our offering to focus on key in-house brands.

A common e-commerce platform was launched in Q2, ensuring all customer facing websites in Matas and KICKS are now on the same platform, enabling scaling of initiatives across the Group

going forward. The e-commerce infrastructure transition had effect on campaign activity in Q2 2025/26, resulting in lower revenue growth of approximately one percentage point for the Group.

With two automated logistic centers in operation and well stocked stores, Matas Group is now ready for the all-important third quarter with Black Week and Christmas trading. A trading update for Q3 2025/26 is scheduled for 9 January 2026.

The initial synergies of DKK >100 million full run-rate by end of 2025/26 have been delivered. Further synergies of DKK >50 million run-rate by end of 2026/27 are on track.

Matas Group's share buy-back programme of up to DKK 140 million has been ongoing since June 2025. By end of Q2 2025/26, shares with a total value of DKK 64 million have been acquired. The programme is executed in accordance with the Safe Harbour Regulation.

Financial guidance

Matas Group maintains the guidance for the financial year 2025/26. Group revenue is expected to grow between 3% and 7% currency

"We served 500,000 more shoppers in the first half of the financial year. We continue to execute our strategy, outgrow the market, and improve underlying margins – despite in-quarter headwinds from the planned launch of a common Nordic e-commerce platform, currency movements, and a warm Swedish summer impacting traffic to shopping malls. We maintain our financial guidance for 2025/26."

Gregers Wedell-Wedellsborg, Group CEO

neutral*. The EBITDA margin before special items is expected at around 15%. Investments, excluding M&A, are expected to be around 3% to 4% of revenue, corresponding to DKK ~330 million, including approximately DKK 30 million for Matas' Logistics Center.

5.0% Revenue growth in Q2

(4.4% currency neutral)

12.7% EBITDA margin before special items in Q2, adjusted for currency impact on cost of

goods (12.4% reported)

* The guidance for 2025/26 is based on underlying growth assumptions across the markets on a currency neutral basis. Average rates for 2024/25 were SEK/DKK of 0.652 and NOK/DKK of 0.638. Actual exchange rates will impact revenues.

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Q2 2025/26 highlights

  • Matas Group's strategy to Win the Nordics is delivering as expected with revenue growth of 5.0% (4.4% currency neutral) in Q2. Excluding Skincity, revenue growth was 5.6%. EBITDA before special items, adjusted for the currency effect on cost of goods, grew 5.4%.

  • Matas stand-alone growth in Q2 was 6.8%, online was 16.8% and Matas stores grew 3.0% like-for-like. KICKS stand-alone declined 1.4% currency neutral. KICKS excluding Skincity grew 1.4% currency neutral, and KICKS online excluding Skincity grew 6.2% and stores declined 0.8% like-for-like due to a warm Swedish summer impacting traffic to shopping malls. Other segment (Firtal, Grænn and Web Sundhed) grew 18.3% with online growth at 13.4%.

  • The number of transactions increased by 1.8% to 8.8 million compared to 8.6 million in Q2 2024/25, while the average basket size increased by 2.0% to DKK 217 per transaction compared to Q2 last year currency neutral.

  • Gross profit for Q2 2025/26 amounted to DKK 889 million, up from DKK 852 million in Q2 2024/25 (DKK 858 million currency neutral). The gross margin was 45.7% in the quarter,

  • compared to 46.0% last year (46.0% currency neutral). Drivers in the lower margin were higher cost of goods sold in KICKS, as the SEK strengthened against NOK and EUR decreasing the gross margin in Norway and Finland. Further, the gross margin in KICKS was impacted by price initiatives and closedown of Skincity. Matas improved the gross margin due to assortment expansion and product mix.

  • Other external costs amounted to DKK 249 million in Q2 2025/26, up from DKK 235 million in Q2 2024/25 (DKK 237 million currency neutral) driven primarily by higher marketing cost and variable costs related to online growth, both supporting long-term strategy.

  • Q2 2025/26 staff costs amounted to DKK 404 million, up from DKK 389 million in Q2 2024/25 (DKK 392 million currency neutral) driven by growth in volumes and wage inflation offset by cost synergies.

  • Special items amounted to DKK 11 million net expense in Q2 2025/26 related to the KICKS integration, compared to DKK 5 million net income from a reversal of an accrual for deferred acquisition cost in Q2 2024/25.

  • EBITDA before special items came to DKK 241 million in Q2 2025/26 compared to DKK 233 million last year (currency neutral DKK 234 million), and the EBITDA margin before special items was 12.4% in the quarter against 12.6% last year (12.5% currency neutral). Adjusted for the currency effect on cost of goods, EBITDA margin before special items was 12.7% in Q2.

  • The total depreciation, amortisation and impairment charges amounted to DKK 160 million in Q2 2025/26, up by DKK 3 million compared to last year.

  • Profit for the period amounted to DKK 24 million after tax compared to DKK 24 million last year (currency neutral DKK 24 million).

  • Free cash flow was an outflow of DKK 162 million in Q2 2025/26 compared with an outflow of DKK 105 million in Q2 2024/25. The increase in outflow was mainly driven by changes in working capital, reflecting wider assortment, better product availability and timing of inventory build-up for Q3.

* "Other" represents Firtal, Grænn and Web Sundhed

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H1 2025/26 highlights

  • Revenue grew 5.6% (4.6% currency neutral) in H1 2025/26. Excluding Skincity, revenue grew 6.1%. EBITDA before special items grew 3.1% (2.7% currency neutral). EBITDA before special items, adjusted for the currency effect on cost of goods, grew in line with revenue at 5.6%.

  • Matas stand-alone growth in H1 was 6.0%. Growth online was 16.7% and stores grew 2.0% like-for-like. KICKS stand-alone grew 0.5% currency neutral in H1. KICKS excluding Skincity grew 4.6% currency neutral, and KICKS online excluding Skincity grew 13.8% and stores grew 0.7% like-for-like. Other segment (Firtal, Grænn and Web Sundhed) grew 15.3% in H1 with online growth at 11.3%.

  • For H1 2025/26, the number of transactions increased by 2.6%, while the average basket size grew 2.5% (1.5% currency neutral) to DKK 220 per transaction compared to H1 last year. The number of transactions came to 18.0 million for H1 compared to 17.5 million for H1 2024/25.

  • Gross profit for H1 2025/26 amounted to DKK 1,844 million, up from DKK 1,755 million in H1 2024/25 (DKK 1,772 million currency neutral). The gross margin was 45.9%, down from 46.1% in H1 2024/25 (46.1% currency neutral).

  • The underlying gross margin was marginally positive, though headwinds on cost of goods sold in Norway and Finland for strengthened SEK towards NOK and EUR. Further, the gross margin in KICKS was impacted by price initiatives and the closedown of Skincity. Matas improved its gross margin, due to assortment expansion and product mix.

  • Other external costs amounted to DKK 486 million in H1 2025/26, up from DKK 451 million in H1 2024/25 (DKK 456 million currency neutral), driven by incremental marketing to drive growth initiatives and IT cost.

  • H1 2025/26 staff costs amounted to DKK 826 million, up from DKK 788 million (DKK 798 million currency neutral) in H1 2024/25 driven by volume growth and wage inflation offset by cost synergies.

  • Special items amounted to DKK 16 million in H1 2025/26, compared to DKK 12 million in H1 2024/25, which mainly relates to the KICKS integration.

  • EBITDA before special items came to DKK 543 million in H1 2025/26 compared to DKK 526 million last year (currency neutral DKK 528

  • million), and the EBITDA margin before special items was 13.5% in H1 against 13.8% last year (13.7% currency neutral). EBITDA margin before special items, adjusted for the currency effect on cost of goods, was 13.9%.

  • The total depreciation, amortisation and impairment charges were DKK 321 million in H1 2024/25, up by DKK 6 million compared to last year.

  • Profit for the period amounted to DKK 88 million after tax compared to DKK 83 million last year (DKK 81 million currency neutral). The increase reflects the continued growth of Matas Group.

  • Free cash flow was an inflow of DKK 209 million in H1 2025/26, reflecting a more normalised investment level in H1 2025/26, compared to an outflow of DKK 73 million in H1 2024/25 which included construction of Matas' Logistics Center.

* "Other" represents Firtal, Grænn and Web Sundhed

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Key financials

Currencyneutral Growthcurrency Currencyneutral Growthcurrency
(DKKm) Q22025/26 Q22024/25 Growth(%) Q22024/25 neutral(%) H12025/26 H12024/25 Growth(%) H12024/25 neutral(%)
Statement of comprehensive income
Revenue 1,945 1,851 5.0% 1,861 4.4% 4,019 3,807 5.6% 3,843 4.6%
Gross profit 889 852 4.3% 858 3.7% 1,844 1,755 5.0% 1,772 4.0%
EBITDA 230 238 (3.2)% 239 (3.5)% 527 514 2.5% 516 2.0%
EBIT 70 81 (13.0)% 81 (12.5)% 206 199 3.8% 197 4.8%
Net financials (39) (50) (21.2)% (50) (21.1)% (93) (92) 2.6% (92) 2.5%
Profit before tax 31 31 0.4% 31 1.6% 113 107 4.9% 105 6.8%
Profit for the period 24 24 1.7% 24 4.2% 88 83 5.5% 81 8.4%
Special items included in EBITDA (11) 5 (322.5) 5 (322.5)% (16) (12) 32.5% (12) 32.5%
EBITDA before special items 241 233 3.6% 234 3.3% 543 526 3.1% 528 2.7%
Adjusted profit after tax 39 26 53.3% 27 50%% 113 111 2.6% 113 0.6%
Statement of financial position
Total assets 9,977 9,284
Total equity 3,668 3,501
Net working capital 916 656
Net interest-bearing debt 3,869 3,478
Statement of cash flows
Cash flow from operating activities (61) 39 410 280
Cash flow from investing activities (101) (144) (201) (353)
Free cash flow (162) (105) 209 (73)

Interim report H1 2025/26 6

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Key financials – continued

Currency Currency
Q2 Q2 neutralQ2 H1 H1 neutralH1
(DKKm) 2025/26 2024/25 2024/25 2025/26 2024/25 2024/25
Ratios
Revenue growth 5.0% 44.0% 44.0% 5.6% 56.3% 56.3%%
Organic growth 5.0% 7.2% 7.2% 5.6% 6.7% 6.7%
Gross margin 45.7% 46.0% 46.0% 45.9% 46.1% 46.1%
EBITDA margin 11.8% 12.8% 12.8% 13.1% 13.5% 13.4%
EBITDA margin before special items 12.4% 12.6% 12.5% 13.5% 13.8% 13.7%
EBIT margin 3.6% 4.4% 4.3% 5.1% 5.2% 5.1%
Cash conversion (68.9)% (49.2)% 37.4% (10.2)%
Earnings per share, DKK 0.64 0.64 0.61 2.31 2.20 2.13
Diluted earnings per share, DKK 0.63 0.64 0.61 2.29 2.19 2.12
Share price, end of period, DKK 130.0 124.6
ROIC before tax including goodwill 8.7% 8.4%
ROIC before tax excluding goodwill 19.3% 21.1%
Net working capital as a percentage of
LTM revenue 10.6% 8.1%
Investments as a percentage of revenue 5.2% 7.8% 5.0 8.9%
Net interest-bearing debt/LTM EBITDA before special items 3.1 3.0
Number of transactions (millions)* 8.8 8.6 8.6 18.0 17.5 17.5
Average basket size (DKK)* 217 212 213 220 214 216
Number of stores 496 496
Club members Matas and KICKS (millions) 6.1 5.8
Club Matas Plus members (thousands) 110.6 111.5
Average number of employees (FTE) 3,311 3,468 3,304 3,414

* For definitions of key financials, see page 210 of the Annual Report 2024/25.

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Management's review

On 28 May 2024, Matas Group announced its new strategy, Win the Nordics, in connection with the Annual Report for 2023/24 and the Capital Markets Day.

Win the Nordics is a growth strategy with six customer centric strategic priorities for the mid-term to outgrow the market while improving margins and building the long-term platform. The strategy continued to progress as planned.

The initial synergies of DKK >100 million full run-rate by 2025/26 have been delivered. Further synergies of DKK >50 million run-rate by end of 2026/27 are on track. The implementation of a new Nordic organisation was completed in April 2024. Matas Group has two automated logistic centers and is re-investing in growth and capabilities, as well as in IT to support future growth and margins.

Matas Group strategic priorities

All for you Potential value creating M&A Expand and improve portfolio of in-house brands Roll out "one-stop" offering and concept Take e-commerce market shares and fuel omni experience Refresh, upgrade and open stores Integrate and share to operate efficiently Build long-term platform and culture More for you Closer to you Stronger for you

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Win the Nordics - Strategic initiatives in Q2 2025/26

More for you

01 Roll out "one-stop" offering and concept

  • Matas Group assortment expansion continued. Matas launched 21 new brands and KICKS launched 20 new brands in Q2 2025/26.
  • Matas launched make-up brands Benefit and Too Faced, as well as the Leander brand in the Baby and Parents category.
  • KICKS launched the highly sought after beauty brand Charlotte Tilbury online in all markets in September. In October, Charlotte Tilbury was also launced in 16 selected stores in Sweden.
  • KICKS also launched the Quai brand in the professional Hair category.

02 Expand and improve portfolio of in-house brands

  • KICKS launched Matas' in-house brand Nilens Jord, the number one make-up brand in Denmark, in Sweden, Norway and Finland. Nilens Jord followed the successful launch of Matas Striber in KICKS one year ago.
  • KICKS in-house brands grew 13.2% in Q2 2025/26.
  • Matas in-house brands grew 6.3% in Q2 2025/26, with Skincare, Wellness and Health as the main drivers. Matas' key brands Matas Striber and Nilens Jord grew 12% and 9%, respectively.

Closer to you

03 Take e-commerce market shares and fuel omni experience

  • Group online growth excluding Skincity was 12.5% in Q2 currency neutral. Online growth in Matas was 16.8%. KICKS online excluding Skincity grew 6.2% in Q2.
  • Matas.dk is ranked the second most popular webshop in Denmark.
  • In total, Matas Group has 6.1 million club members, with Matas accounting for 2.1 million members and KICKS for 4.0 million members.

04 Refresh, upgrade and open stores

  • With ~500 stores across Denmark, Sweden, Norway and Finland, the stores play an important role in the omni-channel and still account for two thirds of revenues.
  • The Matas store NPS maintained the high level from Q2 last year.
  • Connected retail (sale of online products from the stores) grew by double digits in Matas in Q2 compared to the same period last year.
  • KICKS opened two new stores in Q2, one in Globen Shopping in Stockholm, with more than 1,000 people queuing outside, and one in Manglerud in Norway. KICKS also expanded one store in the shopping center Itis, Finland, doubling the size.

Stronger for you

05 Integrate and share to operate efficiently

  • After realising the initial synergies of DKK >100 million within this financial year, we are on track to deliver further synergies in 2026/27.
  • Our new automated Matas Logistics Center (MLC) became operational in April 2025. MLC is improving month by month, and Matas Group now has two automated logistics centers ready for the the all-important third quarter with Black Week and Christmas trading.

06 Build long-term platform and culture

  • We continue to build a long-term platform and culture. This includes a consolidated Group IT platform to foster collaboration and scale benefits to among others drive enhanced investments in AI and analytics, both in the front-end and back-end as this is fundamental to maintain a competitive advantage.
  • A common e-commerce platform was launched in Q2, ensuring all customer facing websites in Matas and KICKS are now on the same platform, enabling scaling of initiatives across the Group going forward. The e-commerce infrastructure transition had effect on campaign activity in Q2 2025/26, resulting in lower revenue growth.

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Q2 2025/26 performance

Revenue

Matas Group generated total revenue of DKK 1,945 million in Q2 2025/26, a year-on-year increase of 5.0% from DKK 1,851 million in Q2 2024/25. Retail sales were up by 4.5% to DKK 1,907 million, mainly driven by the online channel.

Total revenue grew DKK 94 million compared to Q2 2024/25, Matas grew DKK 70 million or 6.8%. KICKS grew DKK 1 million but decreased by 1.4% currency neutral. KICKS excluding Skincity grew 1.4% currency neutral, and KICKS online excluding Skincity grew 6.2% in Q2 2025/26. Other segment grew DKK 23 million or 18.3% mainly driven by Firtal Group.

The number of transactions increased by 1.8% to 8.8 million compared to 8.6 million in Q2 2024/25, while the average basket size increased by 2.0% to DKK 217 per transaction compared to Q2 last year currency neutral.

Retail revenue by category (%)

Revenue by sales channel (%)

Q2 revenue by categories and sales channels

Currencyneutral Growthcurrency
(DKKm) Q22025/26 Q22024/25 Growth(%) Q22024/25 neutral(%)
Categories
High-end Beauty 895 906 (1.2)% 913 (2.0)%
Mass Beauty 579 536 8.2% 539 7.5%
Health and Wellbeing 390 345 12.9% 345 12.9%
Other categories 43 38 13.5% 38 13.5%
Retail revenue 1,907 1,825 4.5% 1,835 3.9%
Retail revenue by category (%)
High-end Beauty 47% 50% 49%
Mass Beauty 30% 29% 30%
Health and Wellbeing 21% 19% 18%
Other categories 2% 2% 3%
100% 100% 100%
Sales channels
Physical stores 1,275 1,247 2.3% 1,254 1.7%
Online 632 578 9.3% 581 8.7%
Wholesale 38 26 41.3% 27 41.3%
Total revenue 1,945 1,851 5.0% 1,862 4.4%
Revenue by sales channel (%)
Physical stores 66% 67% 67%
Online 32% 31% 31%
Wholesale 2% 2% 2%
100% 100% 100%

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Performance by category

High-end Beauty and Mass Beauty accounted for 77.3% or DKK 1,474 million of the retail revenue, compared to 79.0% in Q2 2024/25.

Other categories grew DKK 5 million equal to 13.5% but from a low base in Q2.

Health and Wellbeing was one of the primary growth drivers with DKK 45 million or 12.9% growth compared to Q2 2024/25.

The in-house brands sales, including Striber, Nilens Jord, Flora Danica, Miild and BeautyAct by KICKS, accounted for DKK 195 million or 17.8% of the total revenue for Matas in Q2 2025/26, growing 6.3% compared to Q2 2024/25.

For KICKS the in-house brands sales accounted for 5.5% of the KICKS total revenue for Q2 2025/26, growing 13.2% currency neutral compared to Q2 2024/25.

Overall, in-house brands sales for the Group accounted for 12.5% of the total revenue in Q2 2025/26 compared to 12.1% in Q2 2024/25. In-house brands grew 8.0% currency neutral in the quarter.

Performance by sales channel

Physical stores grew revenue by 2.3% or DKK 28 million to DKK 1,275 million compared to Q2 2024/25. Matas grew revenues in stores by 3.1%, with 1 store less than Q2 2024/25. KICKS revenues from stores declined 0.4% currency neutral in Q2. KICKS had 1 additional store since Q2 2024/25. The number of stores end of September was 265 in Matas and 231 in KICKS.

Like-for-like, Matas stores grew 3.0% and KICKS stores declined 0.8% in the quarter due to a warm Swedish summer impacting traffic to shopping malls.

Online sales were up by 9.3% or DKK 54 million to DKK 632 million for Q2 2025/26. Matas online business grew 16.8%. KICKS online business declined 3.7% currency neutral in Q2. KICKS online excluding Skincity grew 6.2% in Q2 currency neutral. Group online excluding Skincity grew 12.5% in Q2 currency neutral. The online business in the Other segment grew DKK 13 million or 13.4% mainly driven by Firtal Group. Overall, online sales accounted for 32.5% of Q2 2025/26 revenue against 31.2% in Q2 2024/25.

In Q2 2025/26, wholesale increased by DKK 12 million to DKK 38 million, mainly driven by Web Sundhed.

Categories

Matas Group is characterised by its wide assortment of beauty, personal care, health, wellbeing and problem-solving household products. This broad product range creates a unique one-stop retail value proposition for the Group's customers in the shape of four categories.

High-end Beauty

Luxury beauty products, including cosmetics, skin and haircare products and fragrances. High-end Beauty is the largest category in KICKS.

Mass Beauty

Everyday beauty products and personal care, including cosmetics, skin and haircare products.

Health and Wellbeing

MediCare (OTC medicine and nursing products). Vitamins, minerals, health supplements, specialty foods and herbal medicinal products. Sports, nutrition and exercise. Mother and child. Sexual wellness, Personal care products (oral, foot and intimate care and hair removal) and special skincare.

Other

Clothing and accessories (footwear, hair ornaments, jewellery, toilet bags, etc.). House and gardening (cleaning and maintenance, electrical products, interior decoration and textiles) and other.

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Q2 2025/26 costs and operating performance

Gross margin

Gross profit for Q2 2025/26 amounted to DKK 889 million, up from DKK 852 million (DKK 858 million currency neutral) in Q2 2024/25.

The gross margin was 45.7% in the quarter, compared to 46.0% last year (46.0% currency neutral). Drivers in the lower margin were higher cost of goods sold in KICKS, as the SEK strengthened against NOK and EUR decreasing the gross margin in Norway and Finland. Further, the gross margin in KICKS was impacted by price initiatives and closedown of Skincity. Matas improved the gross margin due to assortment expansion and product mix.

Total operating expenses

Adjusted for special items, overall costs (other external costs and staff costs) increased in line with revenues and accounted for 33.6% of revenue in Q2 2025/26 against 33.7% the year before and 33.7% currency neutral Q2 2024/25.

Other external costs

Other external costs amounted to DKK 249 million in Q2 2025/26 or 12.8% of revenue, up from DKK 235 million in Q2 2024/25 equal to 12.7% of revenue, (currency neutral DKK 237 million or 12.7% of revenue in Q2 2024/25).

This increase was driven primarily by higher marketing cost and variable costs related to online growth, both supporting long-term strategy.

Staff costs

Staff costs amounted to DKK 404 million or 20.8% of revenue in Q2 against DKK 389 million or 21.0% of revenue in the year-earlier period, (currency neutral DKK 392 million or 21.0% of revenue in Q2 2024/25). The Q2 2025/26 increase in staff costs was driven by growth in revenue and wage inflation offset by synergies.

In Q2 2025/26, Matas Group had 3,311 full-time employees, against 3,468 in the year-earlier period.

Other operating income

Other operating income amounted to DKK 5 million in Q2 2025/26 and on par with Q2 2024/25. Other operating income is mainly income relating to media income from suppliers in respect of sale of data services.

EBITDA before special items

EBITDA before special items in Q2 2025/26 came to DKK 241 million against DKK 233 million in Q2 2024/25 (DKK 234 million currency neutral). EBITDA margin before special items was 12.4% in Q2 2025/26, against 12.6% in the year-earlier period

Costs(DKKm) Q22025/26 Q22024/25 Growth(%) Currencyneutral Q22024/25 Growthcurrencyneutral (%)
Other external costsAs a percentage of revenue 24912.8% 23512.7% 5.9% 23712.7% 5.1%
Staff costsAs a percentage of revenue 40420.8% 38921.0% 3.8% 39221.0% 3.1%

(12.5% currency neutral). Adjusted for the currency effect on cost of goods, the EBITDA margin before special items was 12.7% in Q2.

Special items

Special items amounted to DKK 11 million net expense in Q2 2025/26 related to the KICKS integration, compared to DKK 5 million net income from a reversal of an accrual for deferred acquisition cost in Q2 2024/25.

EBITDA

EBITDA came to DKK 230 million against DKK 238 million in Q2 2024/25 (DKK 239 million currency neutral).

Depreciation, amortisation and impairment

The total amortisation, depreciation and impairment charges were up by DKK 3 million to DKK 160 million in Q2 2025/26, whereof DKK 5 million can be allocated to Matas' Logistics Center.

Net financials

Net financial expenses decreased by DKK 11 million to a net expense of DKK 39 million in Q2 2025/26, due to lower interest level.

Profit for the period

Profit for the period amounted to DKK 24 million after tax, compared to DKK 24 million in Q2 2024/25 (DKK 24 million currency neutral).

Adjusted profit for the period after tax

Adjusted profit after tax amounted to DKK 39 million in Q2 2025/26 compared to DKK 26 million in Q2 2024/25 (DKK 27 million currency neutral). The increase compared to Q2 last year was mainly driven by special items.

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Statement of cash flows

Cash generated from operating activities was an outflow of DKK 61 million in Q2 2025/26 against an inflow of DKK 39 million in Q2 2024/25 corre sponding to a decrease of DKK 100 million related to negative development in working capital, mainly due to increase in inventory in Q2 2025/26 reflecting wider assortment, better product availa bility and timing of inventory build-up for Q3.

For Q2 2025/26, cash flows from investing acti– vities were an outflow of DKK 101 million against an outflow of DKK 144 million in Q2 2024/25 which included construction of Matas' Logistics Center.

The Q2 2025/26, free cash flow was an outflow of DKK 162 million compared to an outflow of DKK 105 million in Q2 2024/25 reflecting net effects of increased working capital and a more normalised investment level.

Cash flows(DKKm) Q22025/26 Q22024/25
Cash generated from operating activities (61) 39
Cash flow from investing activities (101) (144)
Free cash flow excl. acquisitions of subs. (162) (105)
Acquisition of subsidiaries and operations - -
Free cash flow (162) (105)
Cash flows from financing activities 154 51

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H1 2025/26 performance

Revenue

Revenue for H1 2025/26 amounted to DKK 4,019 million corresponding to an increase of DKK 212 million or 5.6% from the year-earlier period (currency neutral increase of 4.5%), while Matas sales grew by 6.0%, KICKS grew 0.5% currency neutral and Other segment grew 15.3%.

Matas Group delivered growth within all categories and channels in H1 2025/26 compared to H1 2024/25.

For H1 2025/26, the number of transactions increased by 2.6%, while the average basket size grew 2.5% (1.5% currency neutral) to DKK 220 per transaction compared to H1 last year. The number of transactions came to 18.0 million for H1 compared to 17.5 million for H1 2024/25.

Performance by category

For H1 2025/26, the beauty categories had the highest absolute growth of DKK 106 million.

For Matas, the in-house brands sales, including Striber, Nilens Jord, Flora Danica, Miild and BeautyAct by KICKS, accounted for DKK 394 million or 17.4% of the total revenue in H1 2025/26, growing 4.0% compared to H1 2024/25.

Retail revenue by category (%)

Revenue by sales channel (%)

H1 revenue by categories and sales channels

Currencyneutral Growthcurrency
(DKKm) H12025/26 H12024/25 Growth(%) H12024/25 neutral(%)
Categories
High-end Beauty 1,873 1,865 0.4% 1,890 (0.9)%
Mass Beauty 1,209 1,111 8.9% 1,121 7.9%
Health and Wellbeing 772 699 10.5% 699 10.4%
Other categories 90 76 17.5% 77 17.5%
Retail revenue 3,944 3,751 5.2% 3,787 4.1%
Retail revenue by category (%)
High-end Beauty 47% 50% 50%
Mass Beauty 31% 29% 30%
Health and Wellbeing 20% 19% 18%
Other categories 2% 2% 2%
100% 100% 100%
Sales channels
Physical stores 2,646 2,574 2.8% 2,599 1.8%
Online 1,298 1,177 10.2% 1,189 9.2%
Wholesale 75 56 32.2% 56 32.2%
Total revenue 4,019 3,807 5.6% 3,844 4.5%
Revenue by sales channel (%)
Physical stores 66% 68% 68%
Online 32% 31% 31%
Wholesale 2% 1% 1%
100% 100% 100%

{14}------------------------------------------------

For KICKS, the in-house brands sales accounted for 5.6% of the KICKS total revenue for H1 2025/26, growing 0.4% currency neutral compared to H1 2024/25.

Overall, in-house brands sales for the Group accounted for 12.3% of the total revenue in H1 2025/26 compared to 12.4% in H1 2024/25. In-house brands grew 4.1% currency neutral in H1 2025/26 compared to H1 2024/25.

Performance by sales channel

Physical stores grew revenue by DKK 72 million or 2.8% (1.8% currency neutral), while online sales were up by DKK 121 million or 10.2% (9.2% currency neutral) and 14.8% currency neutral online growth in H1 2025/26 excluding Skincity.

Like-for-like, Matas stores grew 2.0% and KICKS stores grew 0.7% in H1 2025/26.

Matas online business grew DKK 94 million or 16.7% and KICKS online business grew DKK 4 million but declined 1.6% currency neutral in H1 2025/26. KICKS online excluding Skincity grew 13.8% in H1 2025/26. The online business in the Other segment grew DKK 23 million or 11.3% mainly driven by Firtal Group.

Wholesale reported a revenue increase of DKK 19 million to DKK 75 million for H1 2025/26, mainly driven by Web Sundhed.

Sales channels

{15}------------------------------------------------

H1 2025/26 costs and operating performance

Gross margin

Gross profit for H1 2025/26 amounted to DKK 1,844 million, up from DKK 1,755 million (DKK 1,772 million currency neutral) in H1 2024/25.

The gross margin was 45.9% in the quarter, compared to 46.1% last year (46.1% currency neutral). The underlying gross margin was marginally positive, though headwinds on cost of goods sold in Norway and Finland for strengthened SEK towards NOK and EUR. Further, the gross margin in KICKS was impacted by price initiatives and the closedown of Skincity. Matas improved the gross margin due to assortment expansion and product mix.

Total operating expenses

Adjusted for special items, overall costs (other external costs and staff costs) increased in line with revenues and accounted for 32.7% of revenue in H1 2025/26 against 32.6% the year before and 32.7% currency neutral H1 2024/25.

Other external costs

Other external costs amounted to DKK 486 million in H1 2025/26 or 12.1% of revenue, up from DKK 451 million in H1 2024/25 equal to 11.9% of revenue, (currency neutral DKK 456 million or 11.9% of revenue in H1 2024/25).

This was driven by higher variable costs from Matas' and KICKS' continuing growth, incremental marketing to drive growth initiatives and IT cost.

Staff costs

Staff costs amounted to DKK 826 million or 20.6% of revenue in H1 against DKK 788 million or 20.7% of revenue in the year-earlier period, (currency neutral DKK 798 million or 20.8% of revenue in H1 2024/25). H1 2025/26 staff costs were negatively impacted by revenue growth and wage inflation offset by synergies, staffing in stores and ramp-up of Matas' Logistics Center.

In H1 2025/26, Matas Group had 3,304 full-time employees, against 3,414 in the year-earlier period.

Other operating income

Other operating income amounted to DKK 11 million in H1 2025/26 against DKK 10 million in H1 2024/25.

EBITDA before special items

EBITDA before special items in H1 2025/26 came to DKK 543 million against DKK 526 million in H1 2024/25 (DKK 528 million currency neutral). EBITDA margin before special items was 13.5% in H1 2025/26, against 13.8% in the year-earlier

Costs(DKKm) H12025/26 H12024/25 Growth(%) Currencyneutral H12024/25 Growthcurrencyneutral (%)
Other external costsAs a percentage of revenue 48612.1% 45111.9% 7.9% 45611.9% 6.6%
Staff costsAs a percentage of revenue 82620.6% 78820.7% 4.8% 79820.8% 3.5%

period (13.7% currency neutral). EBITDA margin before special items, adjusted for the currency effect on cost of goods, was 13.9% in H1.

Special items

Special items amounted to DKK 16 million in H1 2025/26, compared to DKK 12 million in H1 2024/25, which mainly relates to the KICKS integration.

EBITDA

EBITDA came to DKK 527 million against DKK 514 million in H1 2024/25 (DKK 516 million currency neutral).

Depreciation, amortisation and impairment

The total amortisation, depreciation and impairment charges were up by DKK 6 million to DKK 321 million in H1 2025/26, whereof DKK 10 million can be allocated to Matas' Logistics Center.

Net financials

Net financial expenses decreased by DKK 1 million to a net expense of DKK 93 million in H1 2025/26.

Profit for the period

Profit for the period amounted to DKK 88 million after tax, compared to DKK 83 million in H1 2024/25 (DKK 81 million currency neutral).

Adjusted profit for the period after tax

Adjusted profit after tax amounted to DKK 113 million in H1 2025/26 compared to DKK 111 million in H1 2024/25 (DKK 113 million currency neutral).

{16}------------------------------------------------

Cash flows(DKKm) H12025/26 H12024/25
Cash generated from operating activities 410 280
Cash flow from investing activities (201) (353)
Free cash flow excl. acquisitions of subs. 209 (58)
Acquisition of subsidiaries and operations - (15)
Free cash flow 209 (73)
Cash flows from financing activities (161) 41

Statement of cash flows

Cash generated from operating activities was an inflow of DKK 410 million in H1 2025/26 against an inflow of DKK 280 million in H1 2024/25 corresponding to an increase of DKK 130 million related to positive development in working capital, mainly due to increase in trade payables in H1 2025/26.

For H1 2025/26, cash flows from investing acti– vities were an outflow of DKK 201 million against an outflow of DKK 353 million in H1 2024/25 which included construction of Matas' Logistics Center.

For H1 2025/26, free cash flow was an inflow of DKK 209 million compared to an outflow of DKK 73 million in H1 2024/25 reflecting decreased working capital and a more normalised investment level.

{17}------------------------------------------------

Statement of financial position (at 30 September 2025 vs. 30 September 2024)

Total assets amounted to DKK 9,977 million on 30 September 2025, up from DKK 9,284 million at 30 September 2024.

Non-current assets increased by DKK 271 million to DKK 6,850 million. Current assets totalled DKK 3,127 million, a year-on-year rise of DKK 422 million.

Inventories amounted to DKK 2,733 million at 30 September 2025 which is an increase of DKK 337 million compared to the end of H1 2024/25. KICKS accounted for DKK 1,420 million. Inventories accounted for 31.7% of LTM revenue at 30 September 2025 compared to 29.7% at 30 September 2024. Matas stand-alone inventories accounted for 25.6% of LTM revenue at 30 September 2025 compared to Matas stand-alone 24.9% at 30 September 2024. The increase is reflecting wider assortment, better product availability and timing of inventory build-up for Q3.

Trade receivables increased by DKK 32 million to DKK 115 million. KICKS accounted for DKK 63 million. Trade payables were up by DKK 95 million year-on-year. KICKS accounted for DKK 740 million of total trade payables of DKK 1,566 million.

Net working capital excluding deposits amounted to DKK 920 million at 30 September 2025 against DKK 656 million at 30 September 2024.

Cash and cash equivalents amounted to DKK 126 million, up from DKK 102 million the year before.

Equity amounted to DKK 3,668 million at 30 September 2025 compared to DKK 3,501 million at 30 September 2024.

Net interest-bearing debt amounted to DKK 3,869 million at 30 September 2025, a year-on-year increase of DKK 391 million. The gearing ratio was 3.1 times LTM EBITDA before special items. Gearing is temporarily above 3 times. The longterm target between 2 and 3 remains unchanged. In May 2025, Matas Group successfully refinanced at competitive terms, securing funds for future growth, and improving our financing package with DKK 1,000 million.

Matas Group's credit facility is subject to covenants. Matas Group has complied with these covenants since raising the facility.

The primary covenant that Matas Group has to comply with is ratio of net interest-bearing debt (NIBD) to LTM EBITDA before special items. The covenant is measured on a quarterly basis. The bank loans covered by the covenant are as of 30 September 2025 DKK 2,891 million (30 September 2024: DKK 2,457 million).

Gross interest-bearing debt stood at DKK 3,995 million at 30 September 2025, including lease liabilities of DKK 1,104 million. At 30 September 2024, gross interest-bearing debt stood at DKK 3,580 million, including lease liabilities of DKK 1,123 million.

At 30 September 2025, the Company's share capital consisted of 38,291,492 shares of DKK 2.50 each, corresponding to a share capital of DKK 95,728,730. 471,113 own shares were purchased

under the share buy-back programme announced on 16 June 2025. The purpose of the programme is to reduce the Company's share capital and meeting obligations under long-term incentive programmes. 287,672 treasury shares were vested in the period under review in connection with the exercise of the 2022/23 incentive programme. Matas held 500,915 treasury shares at 30 September 2025.

Return on invested capital

The return on LTM invested capital before tax was 8.7% at 30 September 2025 against 8.4% at 30 September 2024.

ROIC before tax excluding goodwill was 19.3% at 30 September 2025 against 21.1% at 30 September 2024.

Events after the date of financial position

No subsequent events have occurred that materially affect the Matas Group's financial position.

Significant risks

Matas Group is exposed to operational risks affecting the retail industry in general as well as in the Health and Beauty industry. If the current macroeconomic environment leads to a slowing down of the economic activity, Matas Group's business could suffer. In addition, Matas Group is to some extent exposed to financial risks such as interest rate, liquidity, currency and credit risk.

{18}------------------------------------------------

Statement by the Board of Directors and the Executive Committee

The Board of Directors and the Executive Committee have today considered and approved the interim report of Matas A/S for the period 1 April to 30 September 2025.

The interim report, which has been neither audited nor reviewed by the Company's auditors, has been prepared in accordance with IAS 34 'Interim Financial Reporting' as adopted by the EU and additional disclosure requirements of the Danish Financial Statements Act.

In our opinion, the interim report gives a true and fair view of the Group's assets and liabilities and financial position at 30 September 2025 and of the results of the Group's operations and cash flows for the period 1 April to 30 September 2025.

Furthermore, in our opinion, the Management's review includes a fair review of the development and performance of the business, the results for the period and of the Group's financial position in general and describes the principal risks and uncertainties that the Group faces.

Allerød, 12 November 2025

Executive Committee

Gregers Wedell-Wedellsborg Group CEO

Per Johannesen Madsen Group CFO

Board of Directors

Malou Aamund Chair

Mette Maix Deputy Chair

Espen Eldal Barbara Plucnar Jensen

Henrik Taudorf Lorensen Kenneth Melchior

{19}------------------------------------------------

Statement of comprehensive income

(DKKm) Note Q22025/26 Q22024/25 H12025/26 H12024/25
Revenue 4, 5 1,945 1,851 4,019 3,807
Cost of goods sold (1,056) (999) (2,175) (2,052)
Gross profit 889 852 1,844 1,755
Other external costs (249) (235) (486) (451)
Staff costs (404) (389) (826) (788)
Other operating income and expenses, net 5 5 11 10
EBITDA before special items 241 233 543 526
Special items (11) 5 (16) (12)
EBITDA 230 238 527 514
Depreciation, amortisation and impairment (160) (157) (321) (315)
EBIT 70 81 206 199
Share of profit or loss after tax of associates 0 0 0 0
Financial income 1 0 1 2
Financial expenses (40) (50) (94) (94)
Profit before tax 31 31 113 107
Tax on profit for the period (7) (7) (25) (24)
Profit for the period 24 24 88 83
Currency adjustment of foreign entities and loan 9 11 (2) 3
Fair value adjustment of hedging instruments - - (4) -
Tax on other comprehensive income - (2) 1 -
Other comprehensive income after tax 9 9 (5) 3
Total comprehensive income 33 33 83 86
Distributed as follows:
Shareholders of Matas A/S 33 33 83 86
Minority shareholders - - - -
33 33 83 86
Earnings per share
Earnings per share, DKK 0.64 0.64 2.31 2.20
Diluted earnings per share, DKK 0.63 0.64 2.29 2.19

{20}------------------------------------------------

Statement of cash flows

(DKKm) Q22025/26 Q22024/25 H12025/26 H12024/25
Profit before tax 31 31 113 107
Depreciation, amortisations and impairment 160 157 321 315
Other non-cash operating items, net 4 5 10 8
Share of profit or loss after tax of associates 0 0 0 0
Financial income (1) 0 (1) (2)
Financial expenses 40 50 94 94
Cash generated from operations before
changes in working capital 234 243 537 522
Changes in working capital (288) (204) (120) (242)
Cash generated from operations (54) 39 417 280
Corporation tax paid (7) - (7) -
Cash flow from operating activities (61) 39 410 280
Acquisition of intangible assets (18) (36) (58) (81)
Acquisition of property, plant and equipment (83) (108) (143) (257)
Acquisition of subsidiaries and operations - - - (15)
Cash flow from investing activities (101) (144) (201)(201 (353)
Free cash flow (162) (105) 209 (73)
(DKKm) Q22025/26 Q22024/25 H12025/26 H12024/25
Debt raised with credit institutions 345 200 3,034 395
Debt settled with credit institutions - - (2,772) -
Interest received 1 0 1 2
Interest paid (28) (50) (69) (94)
Repayment of lease liabilities (108) (99) (215) (196)
Dividend paid - - (76) (76)
Option agreement, received - - - 10
Acquisition of own shares (56) (64)
Cash flow from financing activities 154 51 (161) 41
Net cash flow from operating, investing
and financing activities (8) (54) 48 (32)
Currency adjustment (2) 2 2 3
Cash and cash equivalents, beginning
of period 136 154 76 131
Cash and cash equivalents, end of period 126 102 126 102

The above cannot be derived directly from the statement of comprehensive income and the statement of financial position.

{21}------------------------------------------------

Statement of financial position

(DKKm) Note 30 Sept. 2025 30 Sept. 2024 31 March 2025
ASSETS
Non-current assets
Goodwill 4,100 4,098 4,102
Trademarks and trade names 175 182 183
Software 237 251 253
Other intangible assets 75 138 86
Intangibles in progress 184 29 117
Total intangible assets 4,771 4,698 4,741
Property, plant and equipment
Lease assets 6 1,012 1,062 1,178
Land and buildings 433 104 107
Other fixtures and fittings, tools and equipment 260 90 103
Leasehold improvements 240 205 243
Plant in progress 62 355 510
Total property, plant and equipment 2,007 1,816 1,732
Investments in associates 1 1 1
Deferred tax 23 17 22
Deposits 47 47 48
Other securities and equity investments 1 0 1
Total other non-current assets 72 65 83
Total non-current assets 6,850 6,579 6,965
Current assets
Inventories 2,733 2,396 2,269
Trade receivables 115 83 93
Corporation tax receivable 8 6 19
Other receivables 8 21 22
Prepayments 137 97 130
Cash and cash equivalents 126 102 76
Total current assets 3,127 2,705 2,609
Total assets 9,977 9,284 9,574
(DKKm) Note 30 Sept. 2025 30 Sept. 2024 31 March 2025
EQUITY AND LIABILITIES
Equity
Share capital 96 96 96
Translation reserve 43 20 45
Treasury share reserve (68) (12) (39)
Hedging reserve - - 3
Retained earnings 3,597 3,396 3,534
Dividend proposed for the financial year - - 76
Equity, shareholders in Matas A/S 3,668 3,500 3,715
Non-controlling interests (0) 1 1
Total equity 3,668 3,501 3,716
Liabilities
Deferred tax 206 226 212
Lease liabilities 6 696 767 870
Provisions 7 27 28 28
Credit institutions 2,891 2,258 1,958
Other payables 8 - 5 5
Total non-current liabilities 3,820 3,284 3,073
Credit institutions - 199 670
Lease liabilities 6 408 356 404
Provisions 7 3 3 2
Prepayments from customers 224 212 235
Trade payables 1,566 1,471 1,090
Other payables 8 288 258 384
Total current liabilities 2,489 2,499 2,785
Total liabilities 6,309 5,783 5,858
Total equity and liabilities 9,977 9,284 9,574

{22}------------------------------------------------

Statement of changes in equity

Treasury
(DKKm) Sharecapital Translationreserve sharereserve Hedgingreserve Proposeddividend Retainedearnings Total Minorityinterests Total equity
Equity at 1 April 2025 96 45 (39) 3 76 3,534 3,715 1 3,716
Other comprehensive income - (2) - (4) - - (6) - (6)
Tax on other comprehensive income - - - 1 - - 1 - 1
Other comprehensive income - (2) - (3) - - (5) - (5)
Profit for the period - - - - - 88 88 (1) 87
Total comprehensive income - (2) - (3) - 88 83 (1) 82
Transactions with owners
Dividend paid - - - - (76) - (76) - (76)
Dividend on treasury shares - - - - 0 - 0 - 0
Exercise of incentive programme - - 35 - - (35) - - -
Acquisition of own shares - - (64) - - - (64) - (64)
Share-based payment - - - - - 10 10 - 10
Total transactions with owners - - (29) - (76) (25) (130) - (130)
Equity at 30 September 2025 96 43 (68) - - 3,597 3,668 (0) 3,668

{23}------------------------------------------------

Statement of changes in equity

(DKKm) Sharecapital Translationreserve Treasurysharereserve Proposeddividend Retainedearnings Total Minorityinterests Total equity
Equity at 1 April 2024 96 17 (43) 76 3,315 3,461 1 3,462
Other comprehensive income - 3 - - - 3 - 3
Tax on other comprehensive income - 0 - - - 0 - 0
Other comprehensive income - 3 - - - 3 - 3
Profit for the period - - - - 83 83 - 83
Total comprehensive income - 3 - - 83 86 - 86
Transactions with owners
Dividend paid - - - (76) - (76) - (76)
Dividend on treasury shares - - - (0) - (0) - (0)
Exercise of incentive programme - - 21 - (21) - - -
Option agreement * - - - - 10 10 - 10
Deferred acquisition ** - - 10 - - 10 - 10
Share-based payment - - - - 9 9 - 9
Total transactions with owners - - 31 (76) (2) (47) - (47)
Equity at 30 September 2024 96 20 (12) - 3,396 3,500 1 3,501

* In april, Matas completed an option agreement with the former owners of Firtal Group ApS and received an option premium payment of DKK 10 million which is recognised in the equity. The option allows the former owners to acquire 20% of the shares in Firtal Group ApS for a predetermined amount. The option can be exercised from 1 May 2024 and expires 31 March 2029. After the option has been exercised, Matas has a right to acquire the shares at a consideration calculated based on a predetermined formula with a cap. There will not be any impact on the Matas Group profit and loss accounts from the option agreement nor the shareholder agreement.

** Related to Web Sundhed.

{24}------------------------------------------------

Note 1 – Accounting policies

The unaudited condensed consolidated interim financial statements have been prepared in accordance with IAS 34 Interim Financial Reporting as issued by the International Accounting Standards Board (IASB) and adopted by the EU and additional Danish disclosure requirements for interim financial reporting of listed companies.

The accounting policies applied are consistent with the accounting policies set out in the Annual Report 2024/25.

Due to rounding, numbers presented throughout this report may not add up precisely to the totals, and percentages may not precisely reflect the absolute figures. The interim financial report is presented in Danish kroner (DKK) and all amounts are in millions unless otherwise stated.

Matas Group presents financial measures in the interim financial report that are not defined according to IFRS Accounting Standards. Matas Group believes these non-GAAP measures provide valuable information to investors and Matas Management when evaluating performance. Since other companies may calculate these differently from Matas, they may not be comparable to the measures used by other companies. These financial measures should therefore not be considered to be a replacement for measures defined under IFRS Accounting Standards. For definitions of the performance measures used by Matas, see page 210 Defitions of key financials in the Annual Report 2024/25.

Changes of accounting policies

Matas Group has adopted all new or amended IFRS Accounting Standards and interpretations (IFRS IC) as adopted by the EU and which are effective for the financial year beginning on 1 April 2025. The implementation of these new or amended standards and interpretations have had no material impact on the consolidated financial statements for the quarter.

The new standards that are not yet effective are not expected to have any material impact on Matas Group, except for IFRS 18 Presentation and Disclosure in Financial Statements, which was issued in April 2024 and will be effective from 2027, impacting presentation and disclosure of the financial statements. Matas Group is currently evaluating the potential impact of this standard.

Note 2 – Accounting estimates and judgments

In preparing the condensed consolidated interim financial statements, Management makes various judgements, accounting estimates and assumptions that form the basis of the presentation, recognition and measurement of Matas Group's assets and liabilities.

Matas Group has evaluated the value of its non-current assets. Based on current market information and forecasts, no indications of impairment were identified, and the most recent impairment test conducted as of 31 March 2025 is still considered to include sufficient headroom. Given the uncertain macroeconomic environment, Matas Group will continue assessing the value of the assets. Matas Group has also considered the recoverability of accounts receivable and the inventory value and has not identified any impairment writedown

Note 3 – Seasonality

The Group's activities in the interim period were only to a limited extent affected by seasonal fluctuations.

Note 4 – Segment information

The Group's gross profit and assets are segmented in banners and on the basis of geographical regions in accordance with the Management reporting for the current year.

Matas Group comprises of three segments; Matas, KICKS and Other (Firtal, Grænn and Web Sundhed). Management monitors the profitability of the operating segments separately for the purpose of making decisions about resource allocation and performance management.

Segment results are measured at gross profit as presented in the table below. Group costs are currently not separated from the segments below gross profit, which is the reason why Management when looking at financial performance below gross profit is looking at the consolidated Group figures

{25}------------------------------------------------

Note 4 – Segment information continued

(DKKm) MatasQ2 2025/26 KICKSQ2 2025/26 OtherQ2 2025/26 TotalQ2 2025/26
Revenue 1,095 703 147 1,945
Cost of goods sold (566) (404) (86) (1,056)
Gross profit 529 299 61 889
Gross margin 48.3% 42.5% 41.4% 45.7%
Other external costs (249)
Staff costs (404)
Other operating income and expenses, net 5
EBITDA before special items 241
Special items (11)
EBITDA 230
Special items (11)
EBITDA 230
(DKKm) MatasQ2 2024/25 KICKSQ2 2024/25 OtherQ2 2024/25 TotalQ2 2024/25
Revenue 1,025 702 124 1,851
Cost of goods sold (534) (387) (78) (999)
Gross profit 491 315 46 852
Gross margin 47.9% 44.7% 36.7% 46.0%
Other external costs (235)
Staff costs (389)
Other operating income and expenses, net 5
EBITDA before special items 233

Special items 5 EBITDA 238

(DKKm) MatasH1 2025/26 KICKSH1 2025/26 OtherH1 2025/26 TotalH1 2025/26
Revenue 2,267 1,460 292 4,019
Cost of goods sold (1,170) (834) (171) (2,175)
Gross profit 1,097 626 121 1,844
Gross margin 48.4% 42.8% 41.5% 45.9%
Other external costs (486)
Staff costs (826)
Other operating income and expenses, net 11
EBITDA before special items 543
Special items (16)
EBITDA 527
(DKKm) MatasH1 2024/25 KICKSH1 2024/25 OtherH1 2024/25 TotalH1 2024/25
Revenue 2,138 1,416 253 3,807
Cost of goods sold (1,115) (778) (159) (2,052)
Gross profit 1,023 638 94 1,755
Gross margin 47.9% 45.0% 37.3% 46.1%
Other external costs (451)
Staff costs (788)
Other operating income and expenses, net 10
EBITDA before special items 526
Special items (12)
EBITDA 514

{26}------------------------------------------------

Note 5 – Revenue

(DKKm) MatasQ2 2025/26 KICKSQ2 2025/26 OtherQ2 2025/26 TotalQ2 2025/26
Retail sales, physical stores 778 497 - 1,275
Retail sales, online 315 206 111 632
Wholesale 2 - 36 38
Total revenue 1,095 703 147 1,945

In Q2 2025/26, 32% of Matas Group's revenue was generated by its online channels, compared to 31% in the year-earlier period.

(DKKm) MatasQ2 2024/25 KICKSQ2 2024/25 OtherQ2 2024/25 TotalQ2 2024/25
Retail sales, physical stores 755 492 - 1,247
Retail sales, online 270 210 98 578
Wholesale 0 - 26 26
Total revenue 1,025 702 124 1,851

Revenue break-down by product groups for Q2 is as follows:

(DKKm) MatasQ2 2025/26 KICKSQ2 2025/26 OtherQ2 2025/26 TotalQ2 2025/26
High-end Beauty 369 526 - 895
Mass Beauty 384 175 20 579
Health and Wellbeing 298 2 90 390
Other categories 42 0 1 43
Wholesale sales, etc. 2 - 36 38
Total revenue 1,095 703 147 1,945
(DKKm) MatasQ2 2024/25 KICKSQ2 2024/25 OtherQ2 2024/25 TotalQ2 2024/25
High-end Beauty 367 539 - 906
Mass Beauty 354 162 20 536
Health and Wellbeing 268 1 76 345
Other categories 36 0 2 38
Wholesale sales, etc. 0 - 26 26
Total revenue 1,025 702 124 1,851
(DKKm) Matas KICKS Other Total
H1 2025/26 H1 2025/26 H1 2025/26 H1 2025/26
Retail sales, physical stores 1,605 1,041 - 2,646
Retail sales, online 657 419 222 1,298
Wholesale 5 - 70 75
Total revenue 2,267 1,460 292 4,019

In H1 2025/26, 32% of Matas Group's revenue was generated by its online channels, compared to 31% in the year-earlier period.

(DKKm) MatasH1 2024/25 KICKSH1 2024/25 OtherH1 2024/25 Total2024/25
Retail sales, physical stores 1,572 1,002 - 2,574
Retail sales, online 564 414 199 1,177
Wholesale 2 - 54 56
Total revenue 2,138 1,416 253 3,807

{27}------------------------------------------------

Note 5 – Revenue continued

Revenue break-down by product groups for H1 is as follows:

(DKKm) MatasH1 2025/26 KICKSH1 2025/26 OtherH1 2025/26 TotalH1 2025/26
High-end Beauty 790 1,083 - 1,873
Mass Beauty 800 366 43 1,209
Health and Wellbeing 591 4 177 772
Other categories 81 7 2 90
Wholesale sales, etc. 5 - 70 75
Total revenue 2,267 1,460 292 4,019
(DKKm) MatasH1 2024/25 KICKSH1 2024/25 OtherH1 2024/25 TotalH1 2024/25
High-end Beauty 781 1,084 - 1,865
Mass Beauty 740 331 40 1,111
Health and Wellbeing 542 1 156 699
Other categories 73 0 3 76
Wholesale sales, etc. 2 - 54 56
Total revenue 2,138 1,416 253 3,807

Revenue from sales of products through stores is recognised when a store sells the product to the customer. Payment is usually received when the customer receives the product, or, if the customer pays by credit card, a few days later. Revenue from sales through web shops is recognised and payment is received when the product is available for the customer. The Group does not have any sale of services.

A small proportion of Matas Group's revenue is invoiced, e.g. wholesale sales, in which connection a receivable is recognised.

Income from the sale of gift vouchers is reconised as revenue upon redemption, alternatively upon expiry of the validity period. In estimating the redemption rate, Matas Group considers breakage which represents the portion of gift vouchers issued that will never be redeemed.

For the customer loyalty programme at Matas and KICKS, a performance obligation is recognised at the date of recognition of the sale triggering the allocation of loyalty points. The performance obligation is measured at the estimated fair value of the points allocated and amounted to DKK 82 million at 30 September 2025 (30 September 2024: DKK 70 million). The estimated fair value is inherently subject to some uncertainty with respect to actual future redemption and considering the flexibility of the customer loyalty programme. Revenue is recognised when the customer uses points, usually over an average period of three months.

Customers have the option of returning products, but the volume of returns at 30 September 2025 was insignificant as was the amount of guarantee commitments, similar to last year.

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Note 6 – Leases

Matas Group's lease assets are as follows:

(DKKm) 30 Sept.2025 30 Sept.2024 31 March2025
Store leases 858 908 993
Administration and warehouse buildings, etc. 142 147 179
Cars and other leases 12 7 6
Total lease assets 1,012 1,062 1,178

Matas Group's lease liabilities are as follows:

(DKKm) 30 Sept.2025 30 Sept.2024 31 March2025
Non-current liabilities 696 767 870
Current liabilities 408 356 404
Total lease liabilities 1,104 1,123 1,274

Most store leases in Denmark are evergreen contracts as defined in the Danish Business Lease Act and are consequently subject to terms of notice of 3-12 months. Commercial renting of shops, etc., in the other Nordic countries are not similar to the practice in Denmark, as extensions take place at fixed intervals and with fixed deadlines for termination/extension. This has been accounted for in recognising the KICKS leases.

Depreciation as set out below is recognised in the statement of comprehensive income:

(DKKm) H12025/26 H12024/25
Store leases, etc. 169 158
Administration and warehouse buildings, etc. 16 19
Cars and other leases 3 2
Total depreciation of lease assets 188 178

Lease payments in the amount of DKK 215 million were made in H1 2025/26 (H1 2024/25: DKK 195 million).

Interest in the amount of DKK 26 million was expensed in H1 2025/26 (H1 2024/25: DKK 26 million).

Matas Group is the lessee of a limited number of premises. For some of these leases, the rent is fully or partially based on revenue.

Revenue-based rent is not comprised by IFRS 16 and is therefore not included in the above tables. Revenuebased rent is, as before, recognised under other external costs and amounted to DKK 9 million in H1 2025/26 (H1 2024/25: DKK 11 million).

A total of DKK 4 million in H1 2025/26 (H1 2024/25: DKK 1 million) was recognised in the statement of comprehensive income regarding short-term, leases and leases of low-value assets.

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Note 7 – Provisions

(DKKm) 30 Sept.2025 30 Sept.2024 31 March2025
Included in non-current liabilities
Obligation for reinstatement of tenancies 27 28 28
Total provision, non-current 27 28 28
Included in current liabilities
Restructuring provisions 3 3 2
Total provision, current 3 3 2

Note 8 – Other payables

(DKKm) 30 Sept.2025 30 Sept.2024 31 March2025
Other non-current payables
Contingent consideration and deferred purchase price - 5 5
Total other non-current payables - 5 5
Other current payables
VAT payable 29 26 79
Holiday pay obligations etc. 113 107 131
Pay-related liabilities
(A tax/social security contributions) 133 109 173
Contingent consideration and deferred purchase price 5 3 -
Other creditors 8 13 1
Total other current payables 288 258 384

Note 9 – Transactions with related parties

Matas Group's related parties comprise the companies' board of directors and executive boards and their related family members. Further, related parties comprise companies in which the above-mentioned persons have significant interest as well as associates.

Pursuant to Matas A/S' Remuneration Policy, a total of 287,672 Performance Share Units (PSUs) related to the Company's long-term incentive programme (LTIP) for 2022/23 were vested at 13 June 2025.

PSUs were vested at 150% of the original grant. Based on a closing price at 12 June 2025 of DKK 137.8, the total value of vested PSUs amounted to DKK 40 million.

On 30 June 2025, a total of 162,714 PSUs have been granted to the Executive Committee and other executives related to the long-term incentive programme for 2025/26. The value of the PSUs with the maximum achievement of KPIs amounts to DKK 32 million at the closing price on 27 June 2025 of DKK 131.2 per share.

Related party transactions with associates recognised in the income statement and the statement of financial position.

(DKKm) H12025/26 H12024/25
Revenue 0 0
Other external costs (6) (6)
Receivables 2 1
Trade payables 0 0

Note 10 – Subsequent events

No subsequent events have occurred that materially affect the Matas Group's financial position.

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Interim financial highlights

(DKKm) Q22025/26 Q12025/26 Q42024/25 Q32024/25 Q22024/25
Statement ofcomprehensive income
Revenue 1,945 2,074 1,878 2,694 1,851
Gross profit 889 955 870 1,245 852
EBITDA 230 297 202 473 238
EBIT 70 136 49 317 81
Net financials (39) (54) (38) (51) (50)
Profit before tax 31 82 11 266 31
Profit for the period 24 64 (3) 201 24
Statement of financial position
Total assets 9,977 9,629 9,574 9,604 9,284
Total equity 3,668 3,685 3,716 3,676 3,501
Net working capital 916 645 799 492 656
Net interest-bearing debt 3,869 3,622 3,825 3,235 3,478
Statement of cash flows
Cash flow from operating activities (61) 471 (125) 560 39
Investments in tangible assets (83) (60) (94) (126) (108)
Cash flow from investing activities (101) (100) (181) (183) (144)
Free cash flow (162) 371 (306) 377 (105)
Net cash flow from operating,investing and financing activities (8) 56 (378) 352 (54)
(DKKm) Q22025/26 Q12025/26 Q42024/25 Q32024/25 Q22024/25
Key performance indicators
Number of transactions (millions) 8.8 9.2 8.7 11.6 8.6
Average basket size (DKK) 217 222 211 230 212
Total retail floor space(thousands of square metres) * 108.8 107.9 108.0 107.3 106.9
Avg. revenue per square metre(DKK thousands) - LTM * 79.5 79.0 78.3 77.6 76.3
Proforma revenue currency neutralgrowth 4.4% 4.7% 7.2% 7.5% 6.8%
Adjusted figures
EBITDA 230 297 202 473 238
Special items included in EBITDA (11) (5) (14) (1) 5
EBITDA before special items 241 302 216 474 233
Depreciation of property, plant andequipment and amortisation of
software (151) (152) (143) (147) (147)
EBITA before special items 90 150 73 327 86
Adjusted profit after tax 39 74 15 210 26
Gross margin 45.7% 46.0% 46.4% 46.2% 46.0%
EBITDA margin 11.8% 14.3% 10.7% 17.6% 12.8%
EBITDA margin before special items 12.4% 14.5% 11.5% 17.6% 12.6%
EBITA margin before special items 4.6% 7.2% 3.9% 12.1% 4.6%
EBIT margin 3.6% 6.5% 2.6% 11.7% 4.4%

* As a consequence of number of stores in KICKS end of Q1 2025/26 has been corrected to 229 from 230, the total retail floor space and average revenue per squaremeters has been corrected for Q1 2025/26.

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Additional information

Contacts

Gregers Wedell-Wedellsborg

Group CEO, phone +45 48 16 55 55

Per Johannesen Madsen

Group CFO, phone +45 48 16 55 55

John Bäckman

VP Investor Relations & Treasury, phone +45 22 43 12 54

Sille Beck Høyer

VP Communication & Public Affairs, phone +45 40 99 10 96

Company information

Matas A/S Rørmosevej 1 DK-3450 Allerød, Denmark

Phone: +45 48 16 55 55 www.matasgroup.com Business reg. no.: 27 52 84 06

Forward-looking statements

This interim report contains statements relating to the future, including statements regarding Matas Group's future operating results, financial position, cash flows, business strategy and future targets. Such statements are based on Management's reasonable expectations and forecasts at the time of release of this report. Forward-looking statements are subject to risks and uncertainties and a number of other factors, many of which are beyond Matas Group's control. This may have the effect that actual results may differ significantly from the expectations expressed in the report. Without being exhaustive, such factors include general economic and commercial factors, including market and competitive conditions, supplier issues and financial and regulatory issues, IT failures as well as any effects of healthcare measures that are not specifically mentioned above.

Financial calendar 2025/26

9 January 2026 Trading update for Q3 2025/26
5 February 2026 Interim Report - Q3 2025/26
4 May 2026 Deadline for the Company's shareholders to submit in writing requestsfor specific proposals to be includedon the agenda for the Annual GeneralMeeting
19 May 2026 Annual Report 2025/26
16 June 2026 Annual General Meeting 2025/26

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Design & production: Noted Matas A/S Rørmosevej 1 DK-3450 Allerød Phone: +45 48 16 55 55

www.matasgroup.com Business reg. no.: 27 52 84 06