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Lanson-BCC Earnings Release 2012

Nov 7, 2012

1470_iss_2012-11-07_f147ac8e-a5ec-407c-9071-cf1696069236.pdf

Earnings Release

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PRESS RELEASE

REVENUES FOR THE FIRST NINE MONTHS OF 2012

Reims, Wednesday November 7th, 2012 - 5:45 pm

The LANSON-BCC Group recorded 149.55 million euros in consolidated revenues for the first nine months of 2012, down -11.7%.

Excluding the brokerage subsidiary CGV, whose activity is traditionally subject to fluctuations, the Group's consolidated revenues dropped -6.6% to 146.80 million euros.

Revenues in million euros
(excl. CGV)
2012 2011 Change (%)
First quarter 41.4 51.9 - 20.2
Second quarter 49.5 47.4 + 4.4
Third quarter 55.9 57.9 - 3.5
Total for 9 months 146.8 157.2 - 6.6

Over the period, the global champagne wine market contracted by 5% (source: CIVC), compared with 5% growth for the first nine months of 2011. In this environment, LANSON-BCC recorded a 9% reduction in its sales volumes, preferring to continue moving forward with its value strategy and achieving its objectives for improvements in the average sales prices across all its Houses. The volumes lost concern Burtin, a longstanding supplier for the European mass retail sector, which, faced with a suicidal level of competition over the period in the specific retailer brand market, chose to not respond to this.

Its strategy as a global Champagne player, built around the effective fit between its Houses, is enabling it to maintain an active presence across all the market segments, while focusing on adding more value to its wines; an essential condition for its sustainable development within an Appellation Controllée (AOC) area that is by definition limited.

It is important to remember that the fourth quarter usually accounts for around 45% of Champagne wine consumption, which means that the level of consumption at the end of the year will be decisive. With the global economic situation calling for a cautious approach, the LANSON-BCC Group is able to confirm that it will not be releasing any full-year forecasts for 2012. The Group is continuing to focus on net margin rate improvement.

2012 full-year revenues will be released on Thursday February 7th, 2013 (after close of trading).

LANSON-BCC fully owns seven Champagne Houses Euronext Compartment B
ISIN: FR0004027068
- Champagne Lanson (Reims), the prestigious international brand.
- Champagne Chanoine Frères (Reims), wines intended primarily for the
European mass retail market (Chanoine brand), including the Tsarine
Cuvée range.
Ticker: LAN
Reuters: LAN.PA
Bloomberg: LAN:FP
www.lanson-bcc.com
- Champagne Boizel (Epernay), French mail-order market leader, with
wines distributed in the traditional sector for international markets.
- Maison Burtin (Epernay), a European mass retail supplier and owner of the
Besserat de Bellefon brand, distributed through traditional networks
(restaurants, wine stores).
- Champagne De Venoge (Epernay), sold on selective retail markets,
notably with its Louis XV grande cuvée.
LANSON-BCC
Nicolas Roulleaux Dugage
Tel: +33 3 26 78 50 00
investisseurs@lanson
bcc.com
- Champagne Philipponnat (Mareuil sur Aÿ), which owns the prestigious
Clos des Goisses, with wines also available on selective retail markets as
well as in leading restaurants.
- Champagne Alexandre Bonnet (Les Riceys), owner of a vast vineyard
(wine sold in traditional sectors).
CALYPTUS
Cyril Combe
Tel: +33 1 53 65 68 68
[email protected]