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KDDL Ltd — Investor Presentation 2020
Jun 27, 2020
60919_rns_2020-06-27_ae34a9ac-6c6e-417a-89a3-516aa1d46a34.pdf
Investor Presentation
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KDDL Limited
Kamla Centre, SCO 88-89, Sector 8-C, Chandigarh - 160 009, INDIA. Tel: +91 172 2548223/24, 2544378/79 Fax: +91 172 2548302, Website:www.kddl.com CIN-L33302HP1981PLC008123

Ref : KDDL/CS/2020-21/18 Date : 27th June,2020
National Stock Exchange of India Limited Exchange Plaza, C-1, Block G, Bandra Kurla Complex, Bandra, Mumbai - 400 051
BSE Limited, Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai - 400001
Trading Symbol : KDDL Scrip Code : 532054
Subject: Result Update Presentation
Dear Sir/ Madam,
Please find enclosed Result Update Presentation for Q4 & FY20.
Kindly take the same on record.
Thanking you,
Yours truly
For KDDL Limited
Brahm Prakash Kumar Company Secretary



Result Update Presentation June 2020


This presentation and the accompanying slides (the "Presentation"), which has been prepared b Kddl Ltd and Ethos Limited, a material subsidiary of KDDL Limited, (the "Company"), solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment whatsoever. No offering of securities of the Company will be made except by means of a statutory offering document containing detailed information about the Company.
This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded.
Certain matters discussed in this Presentation may contain statements regarding the Company's market opportunity and business prospects that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to, the performance of the Indian economy and of the economies of various international markets, the performance of the industry in India and world-wide, competition, the company's ability to successfully implement its strategy, the Company's future levels of growth and expansion, technological implementation, changes and advancements, changes in revenue, income or cash flows, the Company's market preferences and its exposure to market risks, as well as other risks. The Company's actual results, levels of activity, performance or achievements could differ materially and adversely from results expressed in or implied by this Presentation. The Company assumes no obligation to update any forwardlooking information contained in this Presentation. Any forward-looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the Company is not responsible for such third party statements and projections.

Q4 & FY20 Performance Overview

4
Standalone Performance (Rs. Crs)

Q4FY20 Financials are with applicability of IND AS 116
FY20 Performance

Standalone Performance (Rs. Crs) 176.0 180.6 FY19 FY20 131.4 135.5 FY19 FY20 Revenue Gross Profit Ethos Performance (Consolidated) (Rs. Crs.) Revenue Gross Profit 445.1 460.2 FY19 FY20 129.2 130.0 FY19 FY20
FY20 Financials are with applicability of IND AS 116

| BusinessOperations | •TheoutburstofPandemicCOVID-19hasthreatenedeverybusinessyoucanthinkof.KDDLwasalsoaffectedwithCOVID-19fromMarchonwardsasallfactories,retailstoresandofficeswereclosedduetostrictlockdownandcurfewacrossthecountry. |
|---|---|
| •Mostofthemanufacturingoperationsareoperationalnow,howeveratlowercapacityutilizationduetocomplianceofMHAguidelinesrelatedtosocialdistancing,transportation,restrictionsonpermittedstrengthetc.•About26ofourtotal50EthosretailStoresarenowoperational.Storesarebeingopenforlimitedtimeandwithlimitedstaffensuringstrictsocialdistancingmeasures.Wearewitnessinggradualimprovementinvisitorfootfallsweekonweekandhopetobebacktopre-COVIDlevelsbyQ4FY21 | |
| FinancialImpact | •FY20wasimpactedascompanycouldnotrecogniseanysalesinthesecondhalfofMarchduetothestrictlockdownimposed.Asaresult,profitabilityofthecompanywasaffectedduetodeclineinrevenueshoweverexpenseswhicharefixedinnaturecontinuetooccur. |
| •ForFY20-21,weexpectthatQ1willbeseverelyaffectedandtherevenuede-growthwillbesignificantwithgradualrecoverieshappeninginthecomingquarters. | |
| Steps Taken ForSmooth operations | •Wehavepartiallycommencedtheoperationsinallfactoriesandofficesaftercompletesanitisationofthefacilities. |
| •Wehavealsoimplementedstrictguidelinesandundertakennecessaryprecautionarymeasuresforsocialdistancing,limitedmanpower,staggeredworking,workfromhome,regularscreeningandsanitisation,preventivehealthcheck-upsandnecessaryguidanceandadvisoryforprovidingasafeworkingenvironmenttoallemployees. | |

| Optimising Costs | •Wearetakingallnecessaryactionsandavailableoptionsforreducingcosts,overheadsanddeferringthelong-termcommitmentsofexpenditures. |
|---|---|
| •Inaddition,allavenuesandeffortsarebeinginitiatedforenhancingtherevenueandincomeofthecompanytominimisetheimpactofCOVID-19ontheprofitabilityofthecompany. | |
Comfortable
Liquidity Position • We will be able to meet all our liabilities and cater to the requirements of the customers as our financial position and balance sheet is strong. Our liquidity position is adequate to meet all our commitments. We remain committed to raising need based additional debt or equity for the business sustenance and development.
Demand
- Assessment Till date very few customers have cancelled orders. Postponement and rescheduling of orders is widely expected; revised lifting plan will be available after lock-down conditions are released and manufacturing operations are fully permitted.
- Based on the prevailing situation and assessment of the market, we expect the markets to approach some kind of normalcy by the second half of the financial year.
- Chinese markets were the first to open up which is the biggest market for Swiss brands and now Swiss watch industry has also commenced operations which should improve demand further.
- We also foresee new opportunities for us in the field of precision engineering business as we are also witnessing increase in flow of enquires from very reputed overseas customers.

| Profit & Loss (Rs. Crs.) | Q4FY20 | Q4FY19 | YoY% | FY20 | FY19 | YoY% |
|---|---|---|---|---|---|---|
| Revenue | 40.7 | 44.8 | -9.0% | 180.6 | 176.0 | 2.6% |
| Cost of Goods Sold | 10.3 | 13.5 | 45.1 | 44.6 | ||
| Gross Profit | 30.4 | 31.3 | -2.8% | 135.5 | 131.4 | 3.1% |
| Employee Expenses | 12.8 | 10.7 | 55.3 | 49.1 | ||
| Other Expenses | 11.9 | 12.1 | 50.8 | 50.5 | ||
| EBITDA | 5.7 | 8.6 | -33.8% | 29.4 | 31.8 | -7.6% |
| Margin (%) | 13.9% | 19.1% | 16.3% | 18.1% | ||
| Other Income | 1.1 | 0.9 | 5.3 | 3.9 | ||
| Interest | 2.3 | 1.9 | 8.8 | 5.7 | ||
| Depreciation | 3.1 | 2.0 | 11.9 | 7.8 | ||
| PBT | 1.4 | 5.6 | -74.3% | 13.9 | 22.3 | -37.7% |
| Tax | 0.9 | 1.4 | 4.8 | 6.5 | ||
| PAT | 0.5 | 4.2 | -88.0% | 9.1 | 15.7 | -41.9% |
| Profit & Loss (Rs. Crs.) | Q4FY20 | Q4FY19 | YoY% | FY20 | FY19 | YoY% |
|---|---|---|---|---|---|---|
| Revenue | 137.3 | 150.4 | -8.7% | 652.3 | 625.0 | 4.4% |
| Cost of Goods Sold | 78.0 | 82.5 | 377.6 | 360.9 | ||
| Gross Profit | 59.2 | 67.9 | -12.8% | 274.7 | 264.1 | 4.0% |
| Employee Expenses | 24.8 | 24.7 | 102.3 | 86.4 | ||
| Other Expenses | 21.7 | 30.7 | 96.4 | 112.9 | ||
| EBITDA | 12.7 | 12.5 | 2.2% | 76.0 | 64.8 | 17.2% |
| Margin (%) | 9.3% | 8.3% | 11.6% | 10.4% | ||
| Other Income | 1.7 | 0.4 | 6.1 | 3.0 | ||
| Interest | 7.0 | 4.1 | 28.5 | 14.2 | ||
| Depreciation | 12.2 | 3.3 | 48.1 | 13.1 | ||
| Share of Loss of equityaccounted investees | 0.2 | 0.0 | 0.3 | |||
| PBT | -5.0 | 5.5 | - | 5.1 | 40.4 | -87.3% |
| Tax | 0.1 | 2.7 | 7.1 | 15.2 | ||
| PAT | -5.1 | 2.7 | - | -2.0 | 25.2 | - |
| Minority Interest | -1.8 | 0.3 | -1.4 | 3.0 | ||
| PAT After Minority Interest | -3.3 | 2.5 | - | -0.6 | 22.1 | - |
Adjusted Consolidated Profit & Loss
| FY20 | Adjusted for INDAS 116 | ||||
|---|---|---|---|---|---|
| Particulars (Rs. Crs.)* | As Reported | FY20 | FY19 | ||
| Revenue | 652.3 | 652.3 | 625.0 | ||
| Cost of Goods Sold | 377.6 | 377.6 | 360.9 | ||
| Gross Profit | 274.7 | 274.7 | 264.1 | ||
| Employee Expenses | 102.3 | 102.3 | 86.4 | ||
| Other Expenses | 96.4 | 130.4 | 112.9 | ||
| Normalized EBITDA | 76.0 | 42.0 | 64.8 | ||
| Normalized Margin (%) | 11.6% | 6.4% | 10.4% | ||
| Other Income | 6.1 | 6.1 | 3.0 | ||
| Interest | 17.0 | 17.0 | 14.2 | ||
| INDAS 116 Interest | 11.6 | - | |||
| Depreciation | 17.5 | 17.5 | 13.1 | ||
| INDAS 116 Depreciation | 30.6 | - | - | ||
| Share of Loss of equity accountedinvestees | 0.3 | 0.3 | 0.0 | ||
| PBT | 5.1 | 13.3 | 40.4 |
- On 1 April 2019, the Group has adopted Ind AS 116 "leases", using the modified retrospective approach. Accordingly, the comparatives have not been retrospectively adjusted
- The adoption of Ind AS 116 has resulted in recognizing a Right-of-Use Assets of Rs. 128.7 Crores and equivalent to the lease liability of Rs. 128.7 Crores as at 1 April 2019 & reclassification of Leasehold Land and Current & non Current Assets to Right of Use Assets for Rs. 10.9 Crores
- Overall balance sheet will increase by the amount of asset created for Leases. This will have an impact on Profitability as under:
| Profit & Loss Impacts | For FY20 (Rs. Cr.) | Financial impact | |
|---|---|---|---|
| Other expenses (Rent) | Decrease in Rent expense | -34.0 | |
| Finance costs | Increase in Finance cost | 11.6 | This affects other expenses,depreciation and finance cost in |
| Depreciation | Increase in Depreciation | 30.6 | the Profit & loss statement &consequently impacts EBITDAand PBT of the company |
| Profit before tax | Decrease in PBT | -8.2 |
There would be no change in the cash flow of the company due to applicability of INDAS 116
| Assets (Rs. Crs.) | Mar-20 | Mar-19 | Liabilities (Rs. Crs.) | Mar-20 | Mar-19 |
|---|---|---|---|---|---|
| Non-current assets | 216.0 | 185.2 | Equity | 169.5 | 167.1 |
| Property, plant and equipment | 93.8 | 94.1 | Equity share capital | 11.7 | 11.7 |
| Capital work-in-progress | 2.2 | 2.4 | Other equity | 157.8 | 155.4 |
| Right-of-use asset | 12.7 | - | |||
| Investment Property | 0.5 | - | Non-current liabilities | 58.5 | 39.5 |
| Other intangible assets | 0.4 | 0.7 | Financial Liabilities | ||
| Financial assets | (i) Borrowings | 45.2 | 34.5 | ||
| (i) Investments | 100.7 | 79.7 | (ii) Lease Liabilities | 5.9 | - |
| (ii) Loans | 2.2 | 2.2 | (iii) Other financial liabilities | 1.2 | 0.7 |
| Income Tax Asset | 2.3 | 5.0 | Provisions | 1.1 | 0.1 |
| Other Non Current Assets | 1.3 | 1.0 | Deferred tax liability (net) | 5.1 | 4.2 |
| Current assets | 84.1 | 77.5 | Current liabilities | 72.1 | 56.1 |
| Inventories | 32.1 | 30.7 | Financial Liabilities | ||
| Financial assets | (i) Borrowings | 19.3 | 7.4 | ||
| (i) Trade receivables | 24.6 | 23.7 | (ii) Lease Liabilities | 2.0 | - |
| (ii) Cash and cash equivalents | 9.5 | 2.5 | (iii) Trade payables | 13.5 | 15.7 |
| (iii) Other bank balances | 5.4 | 6.1 | (iv) Other financial liabilities | 31.1 | 26.3 |
| (iv) Loans | 1.9 | 1.8 | Other current liabilities | 3.2 | 2.8 |
| (v) Other financial assets | 2.1 | 5.7 | Provisions | 2.7 | 2.7 |
| Other current assets | 8.4 | 7.1 | Current tax liabilities(net) | 0.3 | 1.3 |
| Total Assets | 300.1 | 262.8 | Total Liabilities | 300.1 | 262.8 |
Consolidated Balance Sheet
| Assets (Rs. Crs.) | Mar-20 | Mar-19 | Liabilities (Rs. Crs.) | Mar-19 | |
|---|---|---|---|---|---|
| Non-current assets | 299.2 | 183.9 | Equity | 227.4 | 235.0 |
| Property, plant and equipment | 158.6 | 143.2 | Equity share capital | 11.7 | 11.7 |
| Capital work-in-progress | 2.9 | 6.8 | Other equity | 174.0 | 179.1 |
| Right-of-use asset | 109.6 | - | Non Controlling Interest | 41.7 | 44.1 |
| Other intangible assets | 0.8 | 0.8 | |||
| Intangible assets under development | 0.1 | 0.4 | Non-current liabilities | 174.0 | 73.7 |
| Equity accounted investees | 1.0 | 0.3 | Financial Liabilities | ||
| Financial assets | (i) Borrowings | 80.1 | 67.2 | ||
| (i) Investments | 0.5 | 0.5 | (ii) Lease Liabilities | 85.4 | - |
| (ii) Loans | 10.2 | 12.4 | (iii) Other financial liabilities | 2.1 | 1.1 |
| (iii) Other financial assets | 1.3 | 1.2 | Provisions | 1.3 | 1.2 |
| Income Tax Asset | 3.7 | 6.3 | Deferred tax liability (net) | 5.1 | 4.2 |
| Deferred tax assets (net) | 7.2 | 6.3 | |||
| Other Non Current Assets | 3.4 | 5.6 | |||
| Current liabilities | 255.8 | 210.1 | |||
| Current assets | 358.0 | 335.0 | Financial Liabilities | ||
| Inventories | 252.7 | 239.9 | (i) Borrowings | 74.3 | 61.9 |
| Financial assets | (ii) Lease Liabilities | 20.9 | - | ||
| (i) Trade receivables | 28.5 | 31.1 | (iii) Trade payables | 87.3 | 84.6 |
| (ii) Cash and cash equivalents | 22.8 | 16.0 | (iv) Other financial liabilities | 52.6 | 45.8 |
| (iii) Other bank balances | 5.7 | 6.4 | Other current liabilities | 13.8 | 9.4 |
| (iv) Loans | 8.0 | 4.8 | Provisions | 6.2 | 4.0 |
| (v) Other financial assets | 6.6 | 5.9 | Current tax liabilities(net) | 0.7 | 4.3 |
| Other current assets | 33.7 | 30.9 | |||
| Total Assets | 657.2 | 518.9 | Total Liabilities | 657.2 | 518.9 |

Manufacturing Business Overview
features

About "Estima AG"


Acquired in 2019

Estima AG's 2020 Turnover – CHF 1.9 Million


Value Proposition
Eigen offers a full package of services, ranging from design and development to full scale production, providing customers with optimized supply chain solutions

Capabilities
We address various segments such as Electrical, Electronics, Automobile, Telecommunications, medical equipment, Aerospace, Consumer Durables etc

Customers
03 Enabling our customers to meet their design and production needs for over 12 years. We have some of the most wellknown names in their industry as our esteemed customers


Ethos Q4 & FY20 Snapshot
Renewed Strategy for ETHOS

Stores Optimization
In depth assessment of each store's performance across India . Accelerated Closure of Stores which fails our cost vs. benefits assessment. Focus towards Bigger Flagship Stores that attracts more footfalls. Already closed 5 stores recently
Uniquely Positioned to Grow
Post Pandemic, Swiss brands may focus more on developed markets and less on developing like India. Ethos is uniquely positioned to partner with them and grow these swiss brands with its network & reach without them having to deploy their own resources and has a proven track record for the same
Uniquely Positioned
Costs Optimization
Costs Stores
Ongoing Rental Negotiation with Mall Owners for rent reduction or part waiver of rentals or a combination of both to optimize rental costs. Deferment of all unproductive expenses & capex in the medium term to conserve cash while ensuring that spend on 'good costs' imperative for business recovery is not compromised
Leveraging Digital Capabilities
Digital
We have the most advanced digital communication and e-commerce capabilities in the country for any luxury product. With the change in customer behaviour, we will be best positioned to leverage these capabilities and increase market share substantially
Fit & Lean ETHOS 2.0
Revenue Impact ETHOS was severely impacted due to the lockdown imposed by Government to prevent the spread of COVID-19. All the stores were shutdown during the later part of March which adversely impacted the business. We continued to witness strong momentum from January to mid-March growing at 6% on YoY basis. However March was severely impacted with last fortnight of March witnessing revenue drop of 79% on YoY basis.
Operational Stores
About 26 of our total 50 Ethos retail Stores are now operational. Stores are being open for limited time and with limited staff ensuring strict social distancing measures. We are witnessing gradual improvement in visitor footfalls week on week and hope to be back to pre-COVID levels by Q4FY21
Optimism The optimism is based on similar experience in demand shocks witnessed by us due to series of decisions taken by the government with the intention to curb black money like requirement of Pan Card details for high value transactions, TCS requirements and prohibition of large cash transactions. We have always witnessed strong bounce back in sales post these demand shocks. While the severity of COVID-19 is much higher than those, but eventually we expect the business to recover

FY20 vs FY19 (Consolidated*)

*Consolidated Financials include Watch Retailing Business and Digital Marketing business FY20 Financials are with applicability of IND AS 116

| Particulars (Rs. Crores)* | Q4FY20 | Q4FY19 | YoY % | FY20 | FY19 | YoY % |
|---|---|---|---|---|---|---|
| Revenue | 91.0 | 102.9 | -11.6% | 460.2 | 445.1 | 3.4% |
| Cost of Goods Sold | 66.3 | 68.1 | 330.1 | 315.9 | ||
| Gross Profit | 24.7 | 34.8 | -29.0% | 130.0 | 129.2 | 0.6% |
| Employee Expenses | 7.7 | 11.3 | 33.2 | 33.4 | ||
| Other Expenses | 8.4 | 18.2 | 42.7 | 61.8 | ||
| Reported EBITDA | 8.6 | 5.3 | 62.4% | 54.2 | 34.0 | 59.2% |
| Margin (%) | 9.5% | 5.1% | 11.8% | 7.6% | ||
| Interest | 4.9 | 2.0 | 19.5 | 7.7 | ||
| Depreciation | 8.6 | 1.3 | 34.6 | 4.8 | ||
| Profit before share of JV | -5.0 | 2.0 | - | 0.1 | 21.5 | - |
| Share of loss of JV | -0.2 | 0.0 | -0.3 | 0.0 | ||
| PBT | -5.2 | 2.0 | - | -0.3 | 21.5 | - |
| Tax | -0.8 | 1.0 | 2.2 | 8.4 | ||
| PAT | -4.4 | 0.9 | - | -2.5 | 13.2 | - |
*Consolidated Financials include Watch Retailing Business and Digital Marketing business Q4 & FY20 Financials are with applicability of IND AS 116
Adjusted Consolidated Profit & Loss

| Particulars (Rs. Crores)* | FY20As Reported | Adjusted for INDAS 116 & other items | ||
|---|---|---|---|---|
| FY20 | FY19 | |||
| Revenue | 460.2 | 460.2 | 445.1 | |
| Cost of Goods Sold | 330.1 | 330.1 | 315.9 | |
| Gross Profit | 130.0 | 130.0 | 129.2 | |
| Employee Expenses | 33.2 | 33.2 | 33.4 | |
| Other Expenses | 38.5 | 69.7 | 59.5 | |
| Normalized EBITDA | 58.3 | 27.2 | 36.3 | |
| Normalized Margin (%) | 12.7% | 5.9% | 8.2% | |
| Interest | 8.9 | 8.9 | 7.7 | |
| INDAS 116 Interest | 10.6 | - | - | |
| Depreciation | 6.5 | 6.5 | 4.8 | |
| INDAS 116 Depreciation | 28.1 | - | - | |
| Forex Items -Loss | 1.7 | 1.7 | 1.3 | |
| One-time Items# | 2.5 | 2.5 | 1.0 | |
| Share of loss of JV | 0.3 | 0.3 | - | |
| PBT | -0.3 | 7.3 | 21.5 |
#One-time items include cenvat credit written off & provision for legal cases *Consolidated Financials include Watch Retailing Business and Digital Marketing business FY20 Financials are with applicability of IND AS 116

- On 1 April 2019, the Company has adopted Ind AS 116 "leases", using the modified retrospective approach. Accordingly, the comparatives have not been retrospectively adjusted
- The adoption of Ind AS 116 has resulted in recognizing a Right-of-Use Assets of Rs. 96.9 Crores and lease liability of Rs. 98.9 Crores, as on 31st March, 2020
- Overall balance sheet will increase by the amount of asset created for Leases. This will have an impact on Profitability as under:
| Profit & Loss Impact | For FY20 (Rs. Cr.) | Financial impact | ||
|---|---|---|---|---|
| Other expenses (Rent) | Decrease in Rent expense | -31.1 | This affects other expenses,depreciation and finance cost inthe Profit & loss statement &consequently impacts EBITDAand PBT of the company | |
| Finance costs | Increase in Finance cost | 10.6 | ||
| Depreciation | Increase in Depreciation | 28.1 | ||
| Profit before tax | Decrease in PBT | -7.5 |
There would be no change in the cash flow of the company due to applicability of INDAS 116
Consolidated Balance Sheet

| Assets (Rs. Crores)* | Mar-20 | Mar-19 | Equity & Liabilities (Rs. Crores)* | Mar-20 | Mar-19 |
|---|---|---|---|---|---|
| Non-current assets | 142.7 | 43.6 | Shareholder's Fund | 152.2 | 133.9 |
| Fixed Assets | 32.2 | 26.6 | Share Capital | 18.2 | 16.9 |
| Right of Use | 96.9 | - | Other Equity | 134.0 | 117.0 |
| Financial Assets | 10.0 | 11.2 | |||
| Other Non Current Assets | 3.6 | 5.8 | Non-current liabilities | 97.8 | 17.8 |
| Borrowings | 15.8 | 16.2 | |||
| Lease Liabilities | 79.8 | 0.0 | |||
| Deferred Tax asset | 7.3 | 6.3 | Others Financial Liabilities | 0.9 | 0.5 |
| Other Liabilities | 1.3 | 1.1 | |||
| Current assets | 274.7 | 251.4 | Current liabilities | 174.6 | 149.7 |
| Inventories | 218.6 | 205.6 | Current Borrowings | 53.6 | 53.0 |
| Trade Receivables | 9.4 | 8.9 | Lease Liabilities | 19.1 | - |
| Cash and Bank Balances | 10.0 | 7.8 | Trade Payables | 72.4 | 69.0 |
| Other Financial Assets | 12.7 | 6.7 | Other Financial Liabilities | 16.2 | 17.0 |
| Other Current Assets | 24.0 | 22.5 | Current provisions | 2.4 | 1.4 |
| Other Current liabilities | 11.0 | 9.3 | |||
| Total Assets | 424.7 | 301.4 | Total Equity & Liabilities | 424.7 | 301.4 |
*Consolidated Financials include Watch Retailing Business and Digital Marketing business
Largest Pan India retailer of Luxury Watches


In line with our strategy, non-performing stores & stores with higher rental cost & lower sales will be closed down; Focus to be on profitability of stores rather than expansion
New Initiatives


Pre-Owned Watches has the potential to expand the volume and customer base
Ethos has the expertise to check the authenticity and to ensure that each time piece is in great condition for its new owner to enjoy
The prices we quote for each pre-owned watch is based on a thorough assessment of its current market value, and its years of use. This makes it a fair price
Financial consultancy Kepler Cheuvreux estimates the current global market for pre-owned watches alone to be worth upward of USD $15 billion annually
Ethos Watches is the #1 destination for Luxury Watch shoppers in India

Operational Snapshot
Ethos - Performance Trend




Ethos - Online Sales Trend


Visitors ('000)





Ethos is India's Largest Luxury Watch Retailer
Pan-India Presence with Offline Store Network


India's Largest retail chain of Luxury Watches with 50 stores
Presence across Metros, Tier I, Tier II cities
1 Duty Paid Retail Outlet at Domestic Terminals
1 Duty Free Retail Outlets at International Terminals
Store Selection Criteria :
Reputed /Pedigree Mall at Premium location where other Premium brands present and having better facility management




Ethos makes Swiss Watches 'Available Online' in a confluence of Online-Offline model helping us to leverage the strength of Swiss Watch Brands and our wide Distribution Reach
Ethos DNA is all about Authenticity increasing the 'Trust factor' in a large Unorganized market.


and Continued Investments in Advertising…

Offering the best Watch Brands under one roof


The Brand Names mentioned are the property of their respective owners and are used here for identification purposes only

For further information, please contact:
Company : Investor Relations Advisors :

Ethos Ltd. CIN : U52300HP2007PLC030800
Mr. C. Raja Sekhar

CIN : U74140MH2010PTC204285
Mr. Shogun Jain/ Mr. Shrenik Shah +91 7738377756 / +91 9664764465 [email protected] / [email protected]