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ION VIDEO LTD Investor Presentation 2018

Feb 19, 2018

65133_rns_2018-02-19_6ebed3a5-4cdb-4392-a73c-5dfe14626f9e.pdf

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Revenue Opportunities and Guideline Pricing Models for Commercial Growth in Video Virtualization

Investor Presentation – February 2018

ASX:LNU

DISCLAIMER

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This document has been prepared by Linius Technologies Limited ( LNU ). The information contained in this document is for information purposes only and has been prepared for use in conjunction with a verbal presentation and should be read in that context.

The information contained in this document is not investment or financial product advice and is not intended to be used as the basis for making an investment decision. In preparing and providing this document, LNU has not considered the objectives, financial position or needs of any particular recipient. LNU strongly suggests that investors consult a financial advisor prior to making an investment decision.

No representation or warranty, express or implied, is made as to the fairness, accuracy, completeness or correctness of the information, opinions and conclusions contained in this presentation. To the maximum extent permitted by law, none of LNU, its related bodies corporate, or their shareholders, directors, officers, employees, contractors, agents or advisors, nor any other person accepts any liability, including, without limitation, any liability arising out of fault or negligence for any loss arising from the use of information contained in this document.

This document includes “forward-looking statements” within the meaning of securities laws of applicable jurisdictions. Forward looking statements can generally be identified by the use of the words “anticipate”, “believe”, “expect”, “project”, “forecast”, “estimate”, “likely”, “intend”, “should”, “could”, “may”, “target”, “plan”, “guideline”, “guidance” and other similar expressions. Indications of, and guidance on, revenue models, pricing, earnings and financial position and performance are also forward-looking statements.

Such forward-looking statements are not guarantees of future pricing, performance and events, and involve known and unknown risks, uncertainties and other factors, many of which are beyond the control of LNU, its related bodies corporate, and their directors, officers, employees, contractors, agents and advisors, that may cause actual results to differ materially from those expressed or implied in such statement. Actual results, performance or achievements may vary materially from any projections and forward looking statements and the assumptions on which those statements are based. In particular, potential revenue opportunities and guideline pricing models set out in this document are based on certain assumptions which may in time prove to be false, inaccurate or incorrect. Readers are cautioned not to place undue reliance on forward looking statements and LNU assumes no obligation to update such information.

This document is not, and does not constitute, an offer to sell or the solicitation, invitation or recommendation to purchase any securities in any jurisdiction, and neither this presentation nor anything contained in it forms the basis of any contract or commitment. Without limiting the foregoing, this document does not constitute an offer to sell, or a solicitation of an offer to buy, any securities in the United States. The securities of LNU have not been, and will not be, registered under the U.S. Securities Act of 1933, as amended ( Securities Act) or the securities laws of any state or other jurisdiction of the United States, and may not be offered or sold in the United States except in compliance with the registration requirements of the Securities Act and any other applicable securities laws or pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and any other applicable securities laws.

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Highlights

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  • Linius is the only company that turns video into data

  • Linius invented it, built it and patented it

  • Video will be 82% of internet traffic by 2021

  • Amazon, Microsoft and IBM are battling it out for a competitive edge in video cloud services

  • Linius is now available on Amazon Web Services, Microsoft Azure & IBM Bluemix

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  • Accessing the data within the video file is the missing link for these cloud providers

  • Companies are building on Linius VVE & clients are buying-in

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Introducing: The Linius Video Virtualization Engine™ (VVE )

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Top providers are racing to virtualize video services, optimizing AI & big data.

Linius virtualizes the actual video, making it accessible as data, providing the missing link for video cloud services.

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Linius is available on Amazon Web Services, Microsoft Azure and IBM BlueMix

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Linius Owns the Virtualization of Video

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  • Fully granted core patents in: US, EU, Canada, S. Korea, PRC,

  • Hong Kong, Singapore, and Australia

  • Filing new patents in line with our commercialisation strategy:

  • 2 continuation patents granted in US

  • 2 patents pending

  • Additional patents in process

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Empowering The World of Internet Video

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By 2021, the world’s internet traffic will exceed 278 billion gigabytes per month. More than 82% of internet traffic will be video by 2021.

Cisco, 2017

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Virtualization of Big Data is nothing new in the software world, but it has never been achieved in the biggest data of all, video. Until now!

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Vision: To Make the World’s Video Available as Data

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The Linius Video Virtualization Engine™ (VVE) transforms traditional video files, into data (or virtualized files), enabling unprecedented capabilities, flexibility & monetization.

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Accessing the data within the video file is the missing link for video cloud service providers, creating unparalleled value across the internet video industry.

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Mission: Scale the Business Across the Internet

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Linius Owns the Virtualization of Video: Linius invented, built and patented the world’s only Video Virtualization Engine™(VVE)

Large & Expanding Market:

  • Amazon, Microsoft & IBM are investing billions in video services (technologies) and artificial intelligence in the cloud

  • It is arguably the biggest battle on the internet, given that video will account for over 82% of internet traffic by 2021

  • Accessing the data within the video file is the missing link for video cloud service providers, creating unparalleled value across the internet video industry

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Linius Rapidly Scaling:

  • Linius is now available on Microsoft Azure, IBM Bluemix and Amazon Web Services, providing the ability to scale across multiple platforms

  • Linius, and others, are now building commercial products around Linius’ VVE

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  • Clients are buying-in

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The Team

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Linius Has Attracted

Global Leaders

in IP Video

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A World-Class Video Commercial Team

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CHRIS RICHARDSON

Executive Director and CEO

KEVIN KYER EVP, Search

KEN RUCK EVP, Personalized Ads

PETER COHEN EVP, Anti-Piracy

TOM SLOWE

EVP, Security and Defense

Chris is an accomplished Kevin has worked in the digital space internet video executive with for almost 20 years, building more than 20 years of advertising businesses across the experience leading tech globe. Most recently, he drove the companies in the US, Europe growth of Listglobally, a global real and Asia. Since 2010 has held estate advertising site in over 50 GM level roles in public and countries. Prior to that, he spent 10 private video technology years at Yahoo. His tenure there saw companies globally, after him participate in the building of spending 10 years in Silicon Yahoo’s search platform, lead the Valley leading product turnaround of it’s European division, management for VC funded implement a strategic partnership startups. with Microsoft. Prior to Yahoo Kevin held various marketing and business development roles for digital economy businesses.

Ken has scaled both start-up and large media companies, with rich experience in video, digital media, and AI; most recently as Chief Innovation Officer for Kodak. Previous roles include Head of Wireless MTV, VP Global Digital Jim Henson, Global New Products for Turner, and GM of Content for Virgin Mobile. Ken also was on the founding team of successful start ups Oberon Media ($800 mil valuation,) Flash Networks, cPulse and Hemisphere Interactive.

Peter has been a senior media and entertainment executive in multiplatform content production, programming and distribution. He has worked as VP Sales/Marketing at HBO, SVP Distribution CNN International, SVP MuchMusic USA, Sr. EVP Content/Digital Billboardlive, and SVP Programming at MTV/The Box Music Network. Most recently he was Head of Business Development for Experience Proximity, a leading mobile AR/VR company in Los Angeles.

Tom has worked in disruptive AI based technologies for over the last 20 years. An expert in machine learning as applied to video & other big data, he leverages his technical & business development background to achieve deep product/market fit. Prior to Linius, he held a number of executive and founding positions where he was responsible for providing products and services to Fortune 500 companies in Retail, Advertising, Broadcast, Social, the US Intelligence Community (IC) and Department of Defense (DoD). Tom received his BSEE from Rutgers University and MS from MIT Media Laboratory.

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A World-Class Video Commercial Team

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TRISTAN PLACE

Country Manager ANZ

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AUDREY KU

Chief Solutions Architect

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IVAN BENKO

Chief Solutions Architect

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GERARD BONGIORNO

Chairman

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OLIVIA HART

Head of Marketing

Tristan Place is a digital technology sales executive with 15+ years experience in established, startup, and early-stage software, professional services and applications companies focused on video. His broad IT knowledge across enterprise software, SaaS and bespoke applications for OTT IPTV, ViOD, TVE and related 2[nd] Screen services has earned him recognition as a business model and technology Subject Matter Expert. Tristan has worked with Telstra, Foxtel, Network Ten, Skyracing, News Corp and others in delivering transformational video technologies to their businesses.

Audrey has vast experience in the Digital Media Entertainment space, worked for broadcasters, telco and start-up on video technology and its digital strategy for successful transformation into the digital world of Entertainment. During her Foxtel times, she leads the content factory transformation, architected 2012 London Olympic Games, 2010 Vancouver Winter Games, Foxtel on XBOX and Foxtel hybrid STB, Most recently with Telstra, architected globally renowned integrated OTT platforms including Telstra Bigpond Movies in Australia, StarHub Go in Singapore, Tonton in Malaysia, Blink TV in Phillipines and Mediaset in Spain.

Ivan has been involved in the digital media space for over a decade. He is equipped with rare hybrid skills, both technical as well as business, enabling him to deliver highly complex projects. He was one of the key people who helped to establish the most successful Australian based software house, Atlassian, back in 2009. Since then he has spent time in consulting at Thoughtworks and across the digital media agency scene, assisted various startups and gained invaluable knowledge at Akamai. Example of projects include Stan.com, Yahoo!7, Channel 7,9,10, Skyracing.

Mr. Bongiorno is Principal and CoCEO of Sapient Capital Partners, a merchant banking operation and has over 30 years of professional experience in capital raisings and corporate advisory. Prior to forming Sapient (formerly Otway Capital), Gerard was Head of Property Funds Management at Challenger Financial Services Group (CFG) and was Group Special Projects Manager at Village Roadshow. Earlier in his career he worked at KPMG in insolvency and corporate Finance.

Olivia Hart is a global impact marketer and strategist, with over a decade of experience in accelerating growth and creating competitive market positioning for B2B & B2C start-up and scale-up tech companies. Her diverse portfolio of experience includes a range of verticals like lifestyle brands, social impact, adtech, data, and entertainment. She has refined the strategies required to permeate saturated markets, convert customers, and create the systems needed to facilitate rapidgrowth.

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How Does It Work?

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Linius Has the World’s Only Video Virtualization Technology

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Step 1: Extract Data from Video (creating a virtual video)

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Virtual Video

Original Video

Inflexible, Impenetrable Flexible Data of Video File Audio & Video

  1. Linius removes the video containers, and enables access to video and audio data blocks

  2. This process is called ”virtualization” - Data blocks that make up the video are exposed

  3. Now that the data is exposed intelligent business rules and applications are applied

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Step 2: Enhance the Data (giving it meaning and value)

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Virtual Video

Linius Genome

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----- Start of picture text -----

Intelligent Video
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----- Start of picture text -----

Meta Data
Enhancement
Dynamic Ad
Enhancement
Protection Layer
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Flexible Data of Audio & Video

Treat Data with Enhancements

New Video: Giving the Data Meaning and Value

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Step 3: Reassemble the Video (custom to each individual viewer)

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Intelligent Video Assembly & Playout

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Reassemble on the fly

New Video: Giving the Data Meaning & Value

Once the intelligent video is created, the playout is delivered to the needs of the user:

  • Search : Finding specific segments of video

  • Contextual Ads: Frame level content is used to match ads

  • Secure Content: Playout only happens with the right authentication

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Commercialization & Guideline Pricing Models

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Linius has the potential to transform many multi-billion dollar markets, and is initially focused on:

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Search: Search within videos and compile new videos on the fly Security and Defense: Intelligent search and immediate distribution of security footage

Anti-Piracy: Applying proven data protection methods to video to solve content piracy

Personalized Advertising: Hyper-personalized to individuals, timeslots and content

Pricing disclaimer: indicative, variable by region, market and actual solution

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SEARCH (Potential Revenue Opportunity: $60M+ pa)

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Product
Description
• Linius VVE, Linius Player and Linius AI Intelligence system, deployed on Microsoft, supplied to online clients with
little/no integration
• The world’s first commercially available monetization method for video artificial intelligence and dynamic composition
Proposition • World’s first personalized video search results
• Linius turns video into data, exposing the entirety of the video content library to the users, down to each frame
• Search algorithms stitch together and return elements of multiple videos that meet their search criteria, on the fly
Target
Market
Applicable to Media & Entertainment, Higher Education, Corporate, Sports

Market Statistics

  • 55% of people watch video online each day

  • Market is growing at 20-40% pa

  • Snapchatters watch 10B videos a day

  • 500M people watch video on Facebook everyday

  • YouTube - 5B video views per day

Guideline Pricing Model
Linius paid per search made (paid by the content owner) 0.075 cents per search
When ads are inserted in the video search return (pay per view) 0.1 cents per ad served*
When a payment gateway intercepts search return (paid per
purchase)
0.1 cents per view*

Market Revenue Opportunity

  • 2% share of this market, and assume 10% of this displays an ad

  • YouTube - 18% market share of video on internet

  • Conservatively ~ 10B video searches per day

POTENTIAL: $60M pa

*Paid by content owner

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SECURITY & DEFENSE (Potential Rev. Opportunity year 1: $60M & $15M)

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Product Linius VVE, Linius Player and Linius AI Intelligence system supplied to online (OTT) clients with little/no integration • Description The first commercially available monetization method for video artificial intelligence

Proposition Video to be analyzed at scale, instantly compiled based on intelligence and injected into workflow • Turns video analysis into actionable intelligence in minutes instead of days Target Applicable to government agencies and video security firms Market Delivery Delivery with Microsoft, with open API to any AI system and onsite deliver

Market Statistics

  • Video surveillance is a $40B market

  • 72M hours (822 years) of video acquired per day

  • Video surveillance is 20% of UK’s criminal justice budget

  • Only 0.2% of all US federal video footage is ever viewed - it would take 7 million analysts to accomplish

Guideline Pricing Model

License fee Variable per seat (potentially $10K plus 20% pa) License is per seat or enterprise Variable per library content (e.g. government department) Linius paid per search made 0.075 cents per search*

Market Revenue Opportunities

  • 2% of the 72M hours of video (16.2 years per day)

    • 5,848 licenses (seats) of Linius required
  • If Linius seat is $10K one time, and then $2,500 per year ongoing

  • POTENTIAL: Year 1- $60M (licensing) + 20% S&M ongoing pa

*Paid by government agency or video security firms

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ANTI-PIRACY (Potential Rev Opportunity: $30M pa)

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Product Description Linius VVE, Linius Player and Linius Content Protection system, delivered by IBM

Proposition

  • Protect against industrial espionage and hacking during production/post-production processes

  • Controlling copying and redistributing of the file subject to each specific client’s business rules/needs

  • Keeps the actual video data inaccessible until the content owner is satisfied to release it

Target Market Applicable to content producers and owners, such as Movie Studios

Market Statistics

  • Film piracy costs the US economy $20.5B per year

  • 100B visits to pirate sites per year

Guideline Pricing Model License fee Variable Linius paid per view* 0.075 cents per view

  • 432M internet users regularly pirate content

  • In 2016, peer-to-peer distributors were responsible for 5.4B downloads of pirated wide-release films

  • A stolen film that appears online before appearing in

Market Revenue Opportunities 5% of the high value studio content market

POTENTIAL: $30 M pa

  • theaters, loses 19% of its box office revenue on average, compared with films that are pirated after they're released

*Paid by content owner

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PERSONALIZED ADS (Potential Rev Opportunity: $500M pa)

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Product Description Linius VVE, Linius Player, API to ad servers, supplied to online (OTT) clients with integration into workflows

  • Proposition Internet style, data driven, individually targeted advertisements in all forms of TV • No limitation on timeslots – run a personalized ad in a contextually relevant slot

  • • No limitation on format – integrate advertising into the content

  • • No Ad Blockers in OTT – there is no channel change

  • Own the data – disrupts current monitoring industry

Target Market Applicable to Media & Entertainment

Market Statistics

  • The US TV advertising market revenues of $90B pa, Cable $75.3B, IP $15B

  • Total # of ads viewed ~9 - 12 trillion pa, in the US

  • 225M consumers are active users of Ad Blockers

Guideline Pricing Model Paid per ad inserted

0.01 cent per ad served*

Market Revenue Opportunities At 0.005% market share, Linius generate revenues POTENTIAL: $500M pa

  • Ad Blocking forecast to cost $35B by 2020

  • Paid by the broadcaster

  • With Linius, Ad Blockers do not work, saving this revenue

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Strategic Partnerships

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1. Linius can sell established IBM Bluemix products integrated with VVE to speed delivery time for customers

2. IBM can sell Linius VVE, enabling new revenue opportunities across all four target verticals (Search, Security and Defense, Anti-Piracy & Personalized Ads)

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The IBM Partnership Provides:

  • ✓ A market model that matches our clients’ needs: cloud, private, hybrid-cloud

  • ✓ Proven Bluemix applications

  • ✓ Validation of Linius and also execution resources

  • ✓ Over 300,000 employees to help go to market in the large enterprise

  • ✓ An existing client base that includes the “who’s who” of Linius’ prospects

  • ✓ IBM is a world leader in blockchain technology - Linius’ technology makes what IBM has even better

  • ✓ IBM Watson is a world-leading cognitive AI - Linius monetizes this

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  • intelligence to create hyper-personalized video experiences in search, personalized advertising and security and defense applications

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Goals for Commercialization: by Q2 CY2018

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✓ Deliver the integration of VVE into IBM’s BlueMix Cloud (May. 2017)

✓ Deliver the integration of VVE with at least one world leading Over The Top (OTT*) platform (Oct. 2017) ✓ Engage with a global movie studio to develop Proof of Value (POV) in anti-piracy (Oct. 2017) ✓ Deliver the integration of VVE into Microsoft Azure (Dec. 2017) ✓ Deliver blockchain strategy and solution design (Dec. 2017)

 Deliver the integration of VVE with Major OTT ad servers

✓ Engage with a global movie studio to develop a mass content distribution POV ( Feb 2018 )

✓ Deliver an end to end piracy solution with a movie studio ( Dec 2017 )

✓ Deliver the integration of VVE with at least one cognitive AI provider ( Dec 2017 )  Deliver POC (proof of concept) of Search in a global cloud environment

 Convert initial deal flow with IBM

  • OTT – a broadcaster that broadcasts over the public internet

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Share Metrics (ASX:LNU)

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Linius Technologies Limited
Share Price (as of 16th Feb 2018) A$0.12
Market Cap A$99.5m
Listed Shares 424m
Unlisted Options
• 61.5m A$0.05 Exp Mar 2019
• 11.5m A$0.045 Exp Nov 2019
• 64.7m A$0.075 Exp May 2019
• 13.5m A$0.7-A$0.85 Exp Dec 2019
151.2m
Total Shares on Issue 829.5m
% Ownership of Management 8.0%

Capital Markets Highlights

  • Listed on ASX May 2016

  • Raised A$3.5m (5 cents/share) in March 2016

  • Raised A$0.5m (5 cents/share) in Sept 2016 through placement to key industry player

  • Raised A$1.5m (5 cents/share) with strategic investment from Village Roadshow in July 2017

  • Raised A$4.5m (5 cents/share) Oct 2017 in placement to sophisticated investors

  • Raised A$0.8m in Dec’17/Jan’18 to date via exercise of options by holders of 7.5cent options

52-Week Price Chart (range A$0.04-0.21)

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Christopher Richardson, CEO [email protected] +61 3 9607 8234 Investors [email protected] Press and Media [email protected]

Revenue Model Summary

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Product Description Proposition Market Size Pricing
Search* • Product - VVE, Player and Artificial
Intelligence
• Requires little to no integration
• Delivered with Microsoft
• World’s first personalized
video search results
• World’s 1st commercial use
case for cognitive video
intelligence

Excess of 10B video searches a
day

~5x this across target markets

0.075 cents per search
+ 0.01 cents per ad
served

Paid by content owner
Security
& Defense*
• Product - VVE, Player and Artificial
Intelligence
• Requires little to no integration
• Delivered with Microsoft/onsite
• Analyze and immediately
create relevant security
videos
• World’s first use case of AI
to create video

72M video hours acquired per
day, only 0.2% is viewed

*Linius makes all instantly
available

License fee + 0.075
cents per search

Paid by government
agency
Anti-Piracy* • Product – VVE, Player and content
protection suite
• Requires integration with Video
Content Management System
• Delivered with IBM
• Anti-piracy from production
to retail

Costs US economy $20.5B pa

432M regularly watch pirated
content online

License + 0.02 cents per
api call

Paid by studio
Personalized
Advertising**
• VVE, ad server, player sdk
• Requires integration with workflow
• Delivered on Microsoft

Hyper-personalized
advertising

Increased advertising
yields

No ad blockers

In the US, $90B pa market

Ad blocking to cost advertisers
$35B pa

0.01 cent per ad served

Paid by broadcaster

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*Product is Market Ready

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**Market ready – Q1, 2018