ION VIDEO LTD — Capital/Financing Update 2019

Oct 7, 2019

LINIUS TECHNOLOGIES LIMITED (ASX: LNU)

SUITE 13, LEVEL 3, 299 TOORAK ROAD, SOUTH YARRA, VIC 3141 AUSTRALIA t: +61 3 8672 7186 / e: info@linius.com

Linius launches commercialisation of its Sports Club Solution in Australia and Europe.

Highlights:

• Essendon Football Club (EFC) has become the first AFL Club to sign up to the Linius Sports Club Solution.

• The Linius Sports Club Solution focuses on delivering operational and commercial benefits for a sporting organisation’s proprietary media content.

• Swanbay, a leading video platform provider and Linius distribution partner in Europe, are rolling out the solution to sports clubs across Europe.

• Swanbay have completed the integration of Linius’ personalization technology into their Global Content Distribution Platform (GCDP).

• Linius will commence recognising revenue from these deals in the December 2019 quarter.

Melbourne, Australia – October 08, 2019: Linius Technologies Limited (ASX: LNU) – the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine™ (VVE) – has entered into a License Agreement with Essendon Football Club as the first customer of the Linius Sports Club Solution.

Linius has also appointed SwanBay as a distribution partner in Europe, home of some of the world’s largest sporting organisations.

The Linius Sports Club Solution delivers a range of services to Sports Clubs:

• Player Development & Coaching - the ability to search and assemble a video of any player, across any video assets including 3[rd] party sources from training and scouting on the fly;

• Club Member Subscription - members will be able to personalize all video content available from their Club by creating their own hyper-personalized videos, providing a subscription-based hyperpersonalized club channel;

• Fan Engagement - fans will be able to follow their team and favourite players in a way they’ve never been able to before, providing new marketing and revenue opportunities not previously available;

• Media Editing - browser based editing and clipping tools reduce the cost and time associated with traditional video editing; finds relevant content faster, scans and enriches all video with new metadata and tags, all on the fly with no human hands required;

• Archives - video archives can be monetized by exposing the data within video, then enriching it with AI-driven metadata, creating hyper-personalized experiences from previously archived content; and

• Press Releases - breaking news on players, the captain, the team or the club can be released quicker than ever before, providing hyper-personalized news feeds from video files within seconds.

MEDIA RELEASE: 08 OCTOBER 2019

LINIUS SIGNS COMMERCIAL DEAL WITH ESSENDON FOOTBALL CLUB

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Linius CEO, Chris Richardson, commented on the Sports Club Solution:

“These partnerships and other POCs currently in scope across our key markets commercially validate the technology and enable us to roll it out globally with partners such as Swanbay. We are thrilled to be working alongside Essendon Football Club and equally as thrilled that Swanbay has made the investment to roll it out through Europe. Linius’ Sports Club Solution is applicable and replicable to all clubs and leagues - soccer, basketball, rugby, netball and hockey just to name a few”.

Swanbay CEO, Steve O’Meara, commented: “ We believe we are the first platform globally to offer simple plug and play access to the Linius technology. By integrating Linius into our GCDP we have enhanced their service by creating a ground-breaking platform enabling Content & License Owners access to our full suite of services and to deliver it to all video enabled connected devices globally. This will be a fan and follower “game changer” in the way they consume sports content and we are working with a number of clubs, brands and associations globally to roll this out”.

The agreement is a rolling SaaS licence with pricing set at Linius’ standard pricing. Revenue will be dependent on the take-up of the service.

About Essendon Football Club

Essendon Football Club, formed in 1872 and nicknamed the Bombers, is a professional Australian rules football club that plays in the Australian Football League, the sport's premier competition. They are now the first Australian Football Club with the capability of using the Linius technology and delivering hyperpersonalized video experiences.

About Swanbay

Swanbay.tv are a digital content & engagement company. They have developed a Global Content Distribution Platform (GCDP) which enables their partners to maximise revenues, audiences and engagement for video and digital content globally. They provide a gateway to exploit video content on the GCDP by simple plug and play access to Linius technology, ensuring 100% device compatibility and optimised user experiences.

– END –

LINIUS SIGNS COMMERCIAL DEAL WITH ESSENDON FOOTBALL CLUB

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About Linius Technologies Limited:

Linius Technologies Limited (ASX: LNU) has invented and patented the Video Virtualization Engine™ (VVE) , which is available on Amazon Web Services, Microsoft Azure and IBM Cloud.

Amazon, Microsoft and IBM are investing billions in virtualizing ‘video services’ (technologies) and Artificial Intelligence in the cloud[i] . It is arguably the biggest battle on the internet, given that video accounts for nearly 80 percent of internet traffic[ii] .

Only Linius can expose the data that makes up the video file, making cumbersome video as flexible as all other forms of data. Accessing the data within the video file is the missing link for video cloud service providers, creating unparalleled value across the internet video industry.

Linius’ VVE-powered Video Hyper-Personalization and Search Solution enables anyone to instantly search the data within video, from across an infinite number of sources, and automatically assemble the results in a single stream on-the-fly. No human hands required.

Linius is revolutionizing the way organizations and individuals across the globe produce, deliver and consume video, enabling previously impossible hyper-personalized video experiences.

It’s a breakthrough set to disrupt entire multi-billion-dollar industries. Linius is initially focused on delivering its Video Hyper-Personalization and Search Solution to six core markets: News and Media, Sports Broadcasters and Rights Holders, Education, Corporate Communications, Security and Defence, and Sports Betting.

For more on Linius Technologies, visit www.linius.com.

Sign-up for regular news and updates on Linius Technologies: https://www.linius.com/investor_updates/.

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For further information or interview requests, please contact:

Jodi Cutler VP, Global Marketing +61 (0)432 601 281 pr@linius.com

i RS Components, The Race for AI : https://uk.rs-online.com/web/generalDisplay.html?id=i/race-for-ai

ii Cisco, Cisco Visual Networking Index : https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-indexvni/index.html