ICETANA LIMITED — AGM Information 2021

Nov 16, 2021

==> picture [168 x 34] intentionally omitted <==

AI surveillance analytics Annual General Meeting of Shareholders November 2021 CEO – Matt Macfarlane ASX:ICE

==> picture [97 x 20] intentionally omitted <==

icetana Limited ACN 140 449 725 (the Company) is the issuer of this presentation.

Forward-looking statements

This presentation contains forward-looking statements. Those forward-looking statements reflect views held only as at the date of this presentation. Any such statement is subject to inherent risks and uncertainties. Actual events or results may differ materially from the events or results expressed or implied in any forward-looking statement, and such deviations are both normal and to be expected. Recipients must make their own assessment about the likelihood of a matter, about which a forward looking statement is made, occurring. The Company makes no representation about the likelihood of a matter, about which a forwardlooking statement is made, occurring. The Company and its directors, employees, agents, advisers and consultants: give no representation or warranty to a recipient of this presentation as to the accuracy or completeness of the statements contained in this presentation or in relation to any other matter; and to the fullest extent permitted by law, disclaim responsibility for and have no liability to a recipient of this presentation for any error or omission in or for any statement in this presentation.

Reliance on presentation

A recipient of this presentation must make their own assessment of the matters contained herein and rely on their own investigations and judgment in making an investment in the Company. This presentation does not purport to contain all of the information required to make an informed decision whether to invest in the Company. Specifically, this presentation does not purport to contain all the information that investors and their professional advisers would reasonably require to make an informed assessment of the Company’s assets and liabilities, financial position and performance, profits, losses and prospects.

Not a recommendation or financial advice

The information in this presentation is not a recommendation to subscribe for securities in the Company and does not constitute financial advice. Any person who intends to subscribe for securities must conduct their own investigations, assessment and analysis of the Company and its operations and prospects and must base their investment decision solely on those investigations and that assessment and analysis. Prospective investors should consult their own legal, accounting and financial advisers about an investment in the Company.

Authorised for release by the Board of icetana Limited

2

WAVES OF CHANGE ALIGNING

==> picture [297 x 233] intentionally omitted <==

----- Start of picture text -----

unique & differentiated
motion-intelligence
product delivered by an
experienced motivated
team
----- End of picture text -----

==> picture [146 x 51] intentionally omitted <==

© 2 0 2 1 i c e t a n a L t d . A l l R i g h t s R e s e r v e d .

==> picture [199 x 200] intentionally omitted <==

==> picture [202 x 176] intentionally omitted <==

==> picture [201 x 175] intentionally omitted <==

Or other video management systems

==> picture [720 x 405] intentionally omitted <==

----- Start of picture text -----

ICETANA TODAY
2.5 17
FTE staff
13 in Perth
million
41 Hours of footage
reviewed every week
88%
Customer
sites
2m in June 2020 ARR growth
2020-2021
Up from 32% growth
20+ 14,200 prior year
Active distributors
Cameras
and resellers
globally under license
12,000 in June 2020
5
continents
© 2 0 2 1 i c e t a n a L t d . A l l R i g h t s R e s e r v e d .
----- End of picture text -----

1 BILLION SURVEILLANCE CAMERAS

==> picture [480 x 301] intentionally omitted <==

----- Start of picture text -----

Global installed base (millions)
1,200
1,017m
CAGR
1,000 16%
656m
800
600
400
200
-
Jan-19 Jan-22
EMEA Americas China Asia (excl China)
https://www.theverge.com/2019/12/9/21002515/surve
----- End of picture text -----*

==> picture [198 x 116] intentionally omitted <==

----- Start of picture text -----

Motion intelligence is a
natural first step into
real-time monitoring.
----- End of picture text -----

© 2 0 2 1 i c e t a n a L t d . A l l R i g h t s R e s e r v e d .

SECURITY NEEDS ARE DRIVING GROWTH

(1)

(2)

(3)

==> picture [265 x 265] intentionally omitted <==

Physical Security[(1)]

Guards, response systems, alarms, and subsets below

Surveillance[(2)]

Cameras, control rooms and video management systems

==> picture [64 x 13] intentionally omitted <==

Standalone surveillance analytics

AI, machine learning, facial recognition, rules-based systems and forensic search

==> picture [146 x 51] intentionally omitted <==

© 2 0 2 1 i c e t a n a L t d . A l l R i g h t s R e s e r v e d .

SURVEILLANCE MARKET SECTORS

==> picture [248 x 141] intentionally omitted <==

----- Start of picture text -----

LARGE
----- End of picture text -----

• › 100-20,000 cameras

• › 10-100 cameras › 1-10 cameras

• › Central monitoring control rooms. Large guarding companies

• › Central monitoring control rooms. › Recorded footage, alarm monitoring. › Residential users, cloud storage, Large guarding companies local guarding businesses mobile alerts. Police response only

• › Smart city surveillance, public › Industrial sites, distributed retail sites, › On-camera analytics transport, campuses, shopping malls, office buildings, schools prisons, large corporates, casinos

Current focus Next stage of growth via guarding aggregation Future licensing opportunity

==> picture [146 x 51] intentionally omitted <==

© 2 0 2 1 i c e t a n a L t d . A l l R i g h t s R e s e r v e d .

==> picture [265 x 239] intentionally omitted <==

----- Start of picture text -----

Trespass, Crowds,
Violence, Emergency
Loitering
response, Vandalism
Camera
OH&S, tampering,
Fire/smoke Unauthorised
access
----- End of picture text -----

==> picture [388 x 183] intentionally omitted <==

----- Start of picture text -----

For Guarding Services customers
----- End of picture text -----

Security operators move from 30 cameras to 250 cameras with icetana

icetana finds unpredictable events – competitors look for specific events.

A single risk event detected in real-time can support an entire year of icetana licensing.

Our clients have told us: 100 icetana cameras = 1 less guard providing a $35,000 p/a net saving for every 100 cameras connected

==> picture [146 x 51] intentionally omitted <==

© 2 0 2 1 i c e t a n a L t d . A l l R i g h t s R e s e r v e d .

==> picture [720 x 405] intentionally omitted <==

----- Start of picture text -----

NEW CAMERAS
BRING HIGHER ARR
Increase in both camera count and Camera and ARR acceleration
average ARR
Strong rebound as markets re- 240%
open from COVID 220% $1.34m
200%
Leads are re-engaging and our
180%
installation pace has picked up
160%
Quiet during COVID
Recurring revenue growth 140%
anticipated through calendar 2022 120%
100%
New cameras are bringing higher Dec-19 Mar-20 Jun-20 Sep-20 Dec-20 Mar-21 Jun-21
average which compounds to drive
total ARR
Total ARR ARR per camera # cameras
© 2 0 2 1 i c e t a n a L t d . A l l R i g h t s R e s e r v e d .
----- End of picture text -----

==> picture [691 x 405] intentionally omitted <==

----- Start of picture text -----

PIPELINE GROWING
Pipeline additions A$
Pipeline is accelerating
post-COVID
2,500,000
2,000,000 $2.3m
1,500,000 104% of new deals added to the
Quiet during COVID pipeline in June quarter
1,000,000
500,000
-
Mar-20 Jun-20 Sep-20 Dec-20 Mar-21 Jun-21
© 2 0 2 1 i c e t a n a L t d . A l l R i g h t s R e s e r v e d .
----- End of picture text -----

ENHANCING OUR CORE OFFERING

==> picture [671 x 256] intentionally omitted <==

----- Start of picture text -----

Product development grows
our addressable market
Guarding services customers/partners
New features, easier deployment, simple
installation, built for guarding companies
Huge product uplift Patent filed for
from NVIDIA improved playback Guarding client
Deepstream platform highlights Guarding client
New file based POC Browser based Technical
take-up is very configuration and partner
strong camera deployment
----- End of picture text -----

==> picture [146 x 51] intentionally omitted <==

© 2 0 2 1 i c e t a n a L t d . A l l R i g h t s R e s e r v e d .

EXECUTIVE TEAM

==> picture [720 x 252] intentionally omitted <==

----- Start of picture text -----

Matt Macfarlane Kevin Brown Rafael Kimberley-Bowen
Chief Executive Officer Chief Operating Officer Chief Financial Officer
Founding icetana CEO. Entrepreneur Led the tech team that drove VGW Experienced tech CFO with 15+ years
and investor. (gaming) from $300/day to $1.4m/day. leading finance functions
9 years venture capital management Leading role in creating two of WA’s Previously CFO at APE Mobile
experience. three software unicorns (Nearmaps and (acquired by Damstra) and M&A at
VGW) Elmo Software (ASX: ELO)
Successful technology and software
development commercialisation leader. Proven track record in software Qualified accountant with MBA and
delivery, driving companies to scale fellow of CIMA, 40under40.
and achieving dramatic revenue
growth.
----- End of picture text -----

==> picture [146 x 51] intentionally omitted <==

© 2 0 2 1 i c e t a n a L t d . A l l R i g h t s R e s e r v e d .

CUSTOMER PAYBACK IS SWIFT CUSTOMER EVENTS

==> picture [147 x 100] intentionally omitted <==

Car park fire

Bahrain shopping mall Faster response saved $10s of 000’s

==> picture [147 x 112] intentionally omitted <==

Unsafe work practice

Staff were provided training Future risk reduced

© 2 0 2 1 i c e t a n a L t d . A l l R i g h t s R e s e r v e d .

GUARDING SERVICES ENGAGEMENT

==> picture [64 x 61] intentionally omitted <==

"After an extensive period of testing icetana in the Japanese market, we found it extremely useful in complementing our guarding services offering.

In particular, icetana’s auto-learning function unleashes clients from complex decision-making requirements for security rules setting.

This removes the “defining-evaluating-adaptation” process required for alternative rules-based AI products and allows the security function to focus on the complex risks that exist in the real-world environment.

icetana's ability to detect a broad range of unusual activities in realtime means that Zennikkei is able to provide a highly responsive combined CCTV monitoring and guarding offering to our corporate customers."

Zennikkei Co. Ltd, Tatsuro Yamazaki, R & D Senior Manager

© 2 0 2 1 i c e t a n a L t d . A l l R i g h t s R e s e r v e d .

==> picture [280 x 55] intentionally omitted <==

icetana.com ASX:ICE

Matt Macfarlane matt@icetana.com.au +61 400 60 59 60

16