ICETANA LIMITED — AGM Information 2020

Nov 19, 2020

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icetana Shareholder brand book briefing

Brand Catch All - Draft 1 20 November 2020 Hatchd & icetana Annual General Meeting - March 2020 CEO Address

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icetana Limited ACN 140 449 725 (the Company) is the issuer of this presentation.

Forward-looking statements

This presentation contains forward-looking statements. Those forward-looking statements reflect views held only as at the date of this presentation. Any such statement is subject to inherent risks and uncertainties. Actual events or results may differ materially from the events or results expressed or implied in any forward-looking statement, and such deviations are both normal and to be expected. Recipients must make their own assessment about the likelihood of a matter, about which a forward looking statement is made, occurring. The Company makes no representation about the likelihood of a matter, about which a forward-looking statement is made, occurring. The Company and its directors, employees, agents, advisers and consultants: give no representation or warranty to a recipient of this presentation as to the accuracy or completeness of the statements contained in this presentation or in relation to any other matter; and to the fullest extent permitted by law, disclaim responsibility for and have no liability to a recipient of this presentation for any error or omission in or for any statement in this presentation.

Reliance on presentation

A recipient of this presentation must make their own assessment of the matters contained herein and rely on their own investigations and judgment in making an investment in the Company. This presentation does not purport to contain all of the information required to make an informed decision whether to invest in the Company. Specifically, this presentation does not purport to contain all the information that investors and their professional advisers would reasonably require to make an informed assessment of the Company’s assets and liabilities, financial position and performance, profits, losses and prospects.

Not a recommendation or financial advice

The information in this presentation is not a recommendation to subscribe for securities in the Company and does not constitute financial advice. Any person who intends to subscribe for securities must conduct their own investigations, assessment and analysis of the Company and its operations and prospects and must base their investment decision solely on those investigations and that assessment and analysis. Prospective investors should consult their own legal, accounting and financial advisers about an investment in the Company.

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Past 12 months

• ●IPO completed and listing on ASX in December 2019

• ●Cash preservation measures implemented to maintain strong cash position through COVID

• ●Successful Value Added Reseller (VAR) go-to-market strategy is driving sales growth

• ●Achieved 100% renewal rate for existing customers

• ●Focus on new industry verticals including guarding services and correctional facilities

• ●Strong motivated team to drive strategy and product development through 2021 and beyond

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Clear unmet need for real-time surveillance

Over 13,000 cameras and 46 customer sites.

Overview

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Global video surveillance analytics spending to reach $12bn by 2023 with 20%+ growth rate

Experienced leadership team in enterprise software, product management and scaling revenue

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AI advancing rapidly and over $10m invested into the underlying technology.

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Increasing SaaS revenues.

100% customer retention through COVID

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What icetana does

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AI driven video analytics software that dramatically improves active monitoring of surveillance networks. Self learns “normal” movement patterns Abnormal movement highlighted in real time Complements existing video management systems to remove noise and increase efficiency for operators

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or other VMS

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Existing surveillance

• 98% of cameras are only used for recording

• Cameras produce huge amounts of data.

• 1MB/s per camera = 86GB each day. (26TB/day for a 300 camera system)

• Far too many cameras for human monitoring

• ● Many companies seeking to fix this challenge, most use rules based systems trained to solve only specific use cases

• icetana

• does not require rules

• finds a broad range of events

• takes little time to set up and

• requires substantially less hardware

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A fast growing market

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Video analytics
surveillance spending is
forecasted to reach
US$8.6bn (A$12bn+) by
2023 growing at
compound annual growth
rate (CAGR) of 20.6%
Source:
• Research and Markets - researchandmarkets.com/research/r3r3rg/global_video?w=4.
• Markets and Markets - marketsandmarkets.com/Market-Reports/intelligent-video-analytics-market-778.html
CAGR 20.6%
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Technology advancements

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We leverage new platforms and global developments, merge this with 10 years of real-world experience then test with a global client base in multiple verticals We differentiate with an offering specific to anomaly detection which we call: icetana motion intelligence where motion detection meets artificial intelligence

Typical customer

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Has prime budget May be
responsibility for contracted to
manage
SOC
Provides services to:
Guarding
services
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Guarding services Wants to:

Customer

Wants to:

• Reduce risk

• Increase revenue

• Save lives

• Reduce costs

• Improve win ratio

• Protect property

• Protect reputation

• Secure deals

Pivot of sales efforts towards:

guarding services (ROI) and prisons (high risk and Government funded) Early signs of progress:

Ten new prison orders in the past 6 months

Two strategic guarding services clients in past 3 months

Several more similar opportunities in the sales pipeline

ROI from events

• Real-time operations become a reality

• Increased speed of response and reduced impact of threats

• Real-time insights from huge video data streams

• Improved ROI from existing surveillance infrastructure

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Distribution success (this year)

Reseller led sales

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Direct sales

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Cash management with sales

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Strong cost control ..and a growing order book
Cash spend and net cashflow
Renewals and order growth
outflow
$2,000
Jan-Mar Apr-Jun Jul-Sep
$0
$1,500
-$500
$1,000
-$1,000
$500
-$1,500
$0
Jan-Mar Apr-Jun Jul-Sep Oct- 18th
-$2,000
Nov
Spend Net cashflow YTD total Renewals and orders
$’000s
$’000s
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The year ahead

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Secure rebound from COVID

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New vertical sectors

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Deep VMS integration

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SaaS recurring revenue

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Quick installation

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Get to WOW faster

Qualified Pipeline

Sector	Sector		In deployment	In deployment
	Sector	Proposal/ negotiation	In deployment
	Retail	7	3
	Prison	1	8
	Guarding Services	3	2
	Commercial	2	3
	Logistics	4	0
	Public safety	2	1
	Utility	1	1
	Casino	1	0
Total	Total	21	18

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Proposal/negotiation: indicates a written proposal has been requested by and provided to a prospective client or active negotiation on a written proposal is taking place

In deployment: indicates an order has been received and deployment is underway with revenue recognition to commence after the installation is active.

Existing sites have been excluded (currently active on 36 live sites)

The Company cautions investors that it is not party to any binding agreements with respect to the proposals in the pipeline described above. An investment decision should not be made on the basis of these potential deals. There can be no certainty that any binding agreement or agreements will be reached, or that any concluded deals

will eventuate. The Company will make further announcements in the event that the negotiations complete and binding agreements are executed in accordance with its continuous disclosure obligations.

Capital structure

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CAPITAL STRUCTURE
Share Price	A$/share	$0.155
Shares on Issue		137.0 m
Performance Rights		3.0 m
Options		377 m
ESIP		. 17.7 m
Market Capitalisation	A$	$21.2 m
Cash	A$	$2.84 m
Debt	A$	Nil

SHAREHOLDERS	SHAREHOLDERS
Go Capital Tech Fund 2 Pty Ltd	28.9%+
Yuuwa Capital LP	24.1%+
Curtin University	7.1%+
Skiptan Pty Ltd	10.5%+
Board and Management (excl Go Capital holding)	3.4%

+escrowed shareholders. See 2020 Annual Report for for details

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SHARE PRICE PERFORMANCE
4.50 0.35
4.00
0.30
3.50
0.25
3.00
2.50 0.20
2.00 0.15
1.50
0.10
1.00
0.05
0.50
0.00 0.00
Volume (m) Close $
23-Dec-1923-Jan-2023-Feb-2023-Mar-2023-Apr-2023-May-2023-Jun-2023-Jul-2023-Aug-2023-Sep-2023-Oct-20
Volume (m)
Closing Price ($A)
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REGISTER SNAPSHOT
Non-
escrowed
26.2% Includes both voluntary agreements
entered into and ASX imposed restrictions
Escrowed
73.8%
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The information on this page is stated as at 19 November 2020

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icetana.com ASX:ICE

Matt Macfarlane matt@icetana.com.au +61 400 60 59 60