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HUBIFY LIMITED Investor Presentation 2017

Jul 30, 2017

65049_rns_2017-07-30_fc990ccf-fe4b-4b8c-b54c-384f72aa06ea.pdf

Investor Presentation

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Investor Presentation Progress Update

31 JULY 2017

Table of Contents

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1. Executive Summary 3
2. United Networks’ Business 5
3. FY 2017 Operational Metrics 10
4. FY 2018 Strategy & Outlook 18
5. Why do Clients chose United? 21
6. Board & Management 25
7. Reasons to Invest 27

2

1. Executive Summary

Introduction

  • Global Business established in 2013

  • Operations in Australia, Canada, New Zealand & Malaysia

  • Services available across >190 countries

  • B2B, B2C Enterprise Platform providing;

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Since IPO

  • Launched United Wi-Fi App

  • Rolled out products in multiple jurisdictions for existing clients

  • ● Launched Chubb & Amex Wi-Fi products

  • Added Luggage Tracker and enhanced SOS functions

  • ● Added depth to management

  • Cash as at 30 June 2017 of $4.2 million

  • Connectivity solutions;

  • Data logistics and management; &

  • Real time location based messaging.

The Business

  • Current Connectivity Solutions ○ Global SIM; ○ Wi-Fi App; &

  • Luggage/Personal tracker

  • ○ Emergency messaging

  • Key Clients

  • Covermore, Chubb

  • With >20 other white label partners and resellers including; Flight Centre; American Express, Coles, London Drugs, Key to the World, Malaysian Airlines, Medibank and NRMA (some of the above are in conjunction with our key clients.

Works in Progress

  • APAC rollout with key partners

  • Enhancing the APP and Value added services partner lead demand

  • ● Extending Wifi coverage Globally

  • Converting more of customer pipeline

  • Deepening relationships with existing customers

In Summary

  • FY2017 was a year of building

  • Capital raised, Wifi App launched, Zurich re-engaged, won 2 new major clients.

  • Ability to achieve critical mass in near term

  • FY 2018 is a year of implementation

3

Executive Summary (cont)

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Summary Capital Table

Detail Value
Market Cap $25.16m
Shares on Issue 125,824,949
Options 14,000,000
Top 20 at listing 83.84%
Escrowed Shares 76,416,248

Top 10 Shareholders as at 30 June 2017

Shareholder Shares %
AUTOPILOT CONSULTING P/L 38,208,124 30.4%
TEMONT PTY LTD 38,208,124 30.4%
FARJOY PTY LTD 6,300.000 5.0%
CVC LIMITED 3,079,717 2.4%
LEDA HOLDINGS PTY LTD 2,500,000 2.0%
BOND STREET CUSTODIANS 2,500,000 2.0%
HUMBERTO VIEIRA 1,666,667 1.3%
RICHARD ALBARRAN 1,333,334 1.1%
ROLAY PTY LTD 1,333,334 1.1%
TUWELE PTY LIMITED 1,250,000 0.99%
Total 96,311,052 76.7%

Share Price Graph

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Shareholder
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  • Support of Key Shareholders ● No change in the top 10 shareholders ● Two of top 10 shareholders increased their position. ● Total Top 10 increased position by 1.2% in total

4

2. United Networks’ Business

  • i. Global SIM Voice & Data;

  • ii. Wi-Fi; and

  • iii. Global Luggage Tracker; iv. Data Logistics and Analytics

United’s Business

(i) Global SIM

  • SIM fits any GSM phone, tablet or wireless device

  • Up to 50 local phone numbers available, allowing friends & family to contact at local rates

  • Users can call-forward their regular number

  • Users purchase pre-allocated data packs at lower per MB cost

  • Available in more than 190 countries across 600 networks

Carrier Alliances

  • United changes carriers overnight to the secure lowest cost

  • B2B with White label partners

Sales Method

• Direct to consumer

  • Customer usage & SIM sales

Revenue Model

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  • Expired credit & subscriptions

  • Analytics and Messaging

5

United Networks’ Business (cont)

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Allows users to connect to Wi-Fi hotspots around the world
o
Without having to pay per hour fees or lose connection when
signing in
o
Valid for a set amount of days depending on package purchased
o
On average 2x conversion rates than Global SIM

Available in over 120 countries with 61+ million hotspots

Sales of passes valid for various days at various price points

Creates a strong value proposition for a number of industries
o
Airlines;
o
Travel agents;
o
Insurance;
o
Banks, Forex Providers; and
o
Domestic Telco Providers

Launched in Wi-Fi in February 2017
o
Existing partners currently being integrated

New customers include
o
Chubb Insurance; and
o
American Express, University and ESY Currency Cards
By Location
Hot Spots
Hotels
94,180
Airports
3,663
Convention Centres
5,770
Restaurants
1,124,665
Community, Shopping
Centres
38,471,000
Business Hubs
500,000
Open Access
20,014,690
(ii) Wi-Fi App
Carrier Alliances
Customers
Revenue Model

Allows users to connect to Wi-Fi hotspots around the world
o
Without having to pay per hour fees or lose connection when
signing in
o
Valid for a set amount of days depending on package purchased
o
On average 2x conversion rates than Global SIM

Available in over 120 countries with 61+ million hotspots

Sales of passes valid for various days at various price points

Creates a strong value proposition for a number of industries
o
Airlines;
o
Travel agents;
o
Insurance;
o
Banks, Forex Providers; and
o
Domestic Telco Providers

Launched in Wi-Fi in February 2017
o
Existing partners currently being integrated

New customers include
o
Chubb Insurance; and
o
American Express, University and ESY Currency Cards
By Location
Hot Spots
Hotels
94,180
Airports
3,663
Convention Centres
5,770
Restaurants
1,124,665
Community, Shopping
Centres
38,471,000
Business Hubs
500,000
Open Access
20,014,690
(ii) Wi-Fi App
Carrier Alliances
Customers
Revenue Model

Allows users to connect to Wi-Fi hotspots around the world
o
Without having to pay per hour fees or lose connection when
signing in
o
Valid for a set amount of days depending on package purchased
o
On average 2x conversion rates than Global SIM

Available in over 120 countries with 61+ million hotspots

Sales of passes valid for various days at various price points

Creates a strong value proposition for a number of industries
o
Airlines;
o
Travel agents;
o
Insurance;
o
Banks, Forex Providers; and
o
Domestic Telco Providers

Launched in Wi-Fi in February 2017
o
Existing partners currently being integrated

New customers include
o
Chubb Insurance; and
o
American Express, University and ESY Currency Cards
By Location
Hot Spots
Hotels
94,180
Airports
3,663
Convention Centres
5,770
Restaurants
1,124,665
Community, Shopping
Centres
38,471,000
Business Hubs
500,000
Open Access
20,014,690
(ii) Wi-Fi App
Carrier Alliances
Customers
Revenue Model
By Location Hot Spots
Hotels 94,180
Airports 3,663
Convention Centres 5,770
Restaurants 1,124,665
Community, Shopping
Centres
38,471,000
Business Hubs 500,000
Open Access 20,014,690

6

United Networks’ Business (cont)

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(iii) Value Added Global Access Portal (GAP) enterprise platform

  • GAP is the key enabler for UNL’s white-label clients

  • GAP integrates into one platform

  • Billing multi currency and multi lingual;

  • Marketing;

  • Customer support; and

  • Distribution

Location Based Services

  • Leverages Cellular, Wi-Fi, and GPS networks for location of customers o Track customers & send relevant, location based offers

  • Broadcast messages for customers regarding emergencies

  • Assist travelers with issues

Revenue Model

  • Implementation fee for white-labelling

Value Chain

Analyse Real time & historical movements & travel patterns

Communicate Drive valuable conversations with your customers

Engage

Integrate and leverage with your core offer

  • GAP enterprise platform usage fees

  • Location based services fees for messaging:

  • Relevant offers;

  • Emergencies;

  • Communicating.

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2. United Networks’ Business United Networks’ Business (cont) (cont’d)

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  • Chat Bot

  • Global calling and messages

  • Location based offers

New developments

  • Multilingual app

  • In-app emergency alerts

  • In-app support

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8

United Networks’ Business (cont)

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Data

  • Location based data is the key value proposition to all of United’s partners

  • Marketing messages

  • Emergency messages

  • Relevant upsell or cross selling opportunities

  • United’s GAP platform offers partners a white label, end to end solution that can manage any of these value add opportunities.

9

  1. FY17 Operational Metrics (unaudited)

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12 Months 2017 12 Months 2016 Commentry Actual (unaudited) (audited) Cash has been used to fund the business development, IPO costs and reduce loans Cash (Balance) $ 4,213,000 $509,297 over the year Total Earned and Revenue is down as result of the change in key partner terms and delays in $6,506,894 $7,558,452 Unbooked Revenue launching of new partner deal until the end of May 2017. $6,174,894 $7,558,452 Earned Revenue Unearned revenue at June was $332,000 $332,000 $0 Unbooked Revenue Gross profit percentage is stable or last year however down as result of the Gross Profit $2,640,698 $3,240,446 reduction in revenue Total expenses are up on last year as result of additional compliance, IPO costs and EBITDA $ 113,345 $1,019,643 increased staff costs Outlined below are the 2 largest contribution items being depreciation and NPBT $(1,042,286) $337,001 formation costs relating to the IPO Amortisation and Amortisation and depreciation is in line with continued investment in the platform $693,981 $672,166 Depreciation and products IPO Related Costs $444,702 $24,500 Float related costs have been expensed in FY17 10

FY17 Operational Metrics: Cash Flow (unaudited)

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12 Months 2017 Actual
(unaudited)
Cash at the Start of FY 17 $0.508
Cash at end of Period FY 17 $4.215
Cash In
- IPO $7,134
- Receipts $6,661
Total Cash In $13,795
Cash Out
- Float $1,080
- Debt Repay $1,214
- Development $961
- Payments $7,793
Total Cash Out $11,048
Cash Surplus (Deficit) $3,707

Investment Milestones

Where the money has been utilised

  • Wi-Fi App for United completed Jan 2017

  • Wi-Fi App & Website for Chubb Launched May 2017

  • Upgraded Location services to include Wi-Fi, GPS and reverse geocoding

  • Promo module/opportunity module and notification module released to increase functionality

  • Integration with 3rd party email platforms to allow migration of partner offers to United and increase the tracking whilst ensuring data security

Forward Looking

We expect to see the benefits from the current investments over the next year with revenue and margin improvements from April 2017.

United expects to invest up to $0.75m in Q1 and Q2 of FY18 on expansion and delivery on the current partner opportunities.

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FY2017 Operational Metrics: Key Statistics

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FY2017 Operational Metrics: Global SIM

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Sim Conversion Rates FY2017 FY2016 %
Difference
Free Offer No Credit Conversion to offer has slightly increase over the year the total volume has been
Offer Conversions (Order Rate) 10.9% 10% 11.0% affected by the change in offer mechanism by one of our partners
Free Sim that Activated with Credit 38.0% 40.1% 5.00% Activation rate has been affected by the artificial increase in sim cards in May due to
(Activation Rate) the change to direct distribution
ARPU on Free Sim Offer $89.42 $62.90 42.16% The ARPU or average credit loaded after refunds has increased as result of more
(Total Credit less Refunds) aggressive data pack prices introduced at the end of March. June tracking indicates a
higher ARPU above $100 per sim.
Paid Sim Activation Rate 75.21% 85.5% 12.00% The yearly comparison figures have been affected by a larger order of retail sims
distributed in the June 17 for 2 new partners amounted to 2200 sims that have not
been activated
ARPU on Paid Sim excluding Including $56.00 $37.84 47.99% The ARPU increase is inline with the free SIM offer due to Data packs price changes.
Revenue (additional credit loaded)
Total Sim Orders 68,335 87,394 21.00% Changes in a key partners order mechanism platform has resulted in a decrease in
orders we are working with our partner to resolve this with Stage 1 order migration
being completed at the end of April 17
Expired Credit Percentage of Total Credit 44.34% 37.84% 17.00% As result of the introduction of larger data packs and bundled services the unused
amount per user has increase in line with ARPU increases

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FY2017 Operational Metrics: Wi-Fi

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✔ Wi-Fi Offer to conversion rate is at 15% the goal is 25% offer to conversion rate

✔ Retargeting has only just begun which has shown a lift in conversion in the July period to 17.5% couple with the launch of Amex offers this should drive user take

✔ The Wi_Fi numbers and activations are still low as the Chubb offers only started at the end of May and with an average lead time of 60 days the re-targeting has not kick in as yet. We expect these numbers to grow rapidly with the American Express Offers starting at the end of July.

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Top Countries for Wi-Fi Installation

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✔ The below graphs represent the locations the users of the APP are downloading the APP from and where they are using the APP in the month of June

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This graph details by device the top
countries the APP was used in and
the movement from May to June
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Emergency Messages

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4. FY2018 Strategy & Outlook 4. FY 2018 Strategy & Outlook

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FY17 Summary

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Competitive Moat

FY17 a building year

  • Long sales lead times and very large customers can provide United with a “competitive moat”

  • IPO successful

  • Wi-Fi launched

  • Chubb and American Express as significant customer wins

  • Challenge is over-achieve on clients and end consumers experiences

  • Successfully re-engaged with CoverMore post-Zurich takeover

  • United’s SaaS and CRM platforms as differentiating factors;

  • Full benefits from FY 2017 from 2H FY 2018 onwards as rollouts are completed

  • Continuing evolution of telco environment e.g. effects of SIM-less technology, Wi-Fi, TPG infrastructure investment

  • New international client focus

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  • Security requirements that need to be approved supplier.

  • Data retention and leverage.

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FY2018 Strategy & Outlook (cont.)

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FY19 Goal: 100 Million Active Users across United’s platform

FY18 Action Items

FY 18/19 Product Goals

Global SIM

  • Increase New White Label

  • Chubb and American Express Rollout across APAC

  • Re-energise key partner distribution

  • Excelerate distribution through current partners B2B

relationships

  • Monetisation of analytical location data

  • Introduce new products

  • Development partner engagement tools for the APP

  • Broaden geographical reach with immediate focus on APAC

  • 5 Additional Countries

  • 5,000,000 offers

  • Conversion Rate 5%

  • ARPU $90

  • Increase product range Luggage tracker

Wi-Fi

  • 6 New Partners

  • 6 Countries

  • 20,000,000+ Offers

  • Conversion Rate 15%

New Products & Platform

  • Release of Luggage Tracker

  • Expansion on Data Commercialisation

  • APP engagement enhancements

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4. FY2018 Strategy & Outlook FY2018 Strategy & Outlook (cont.) (cont’d)

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Target Major CustomersCharacteristics:

  • ❏ >10 million B2C customers

  • ❏ Strong and trusted relationship with their consumers

  • ❏ Client wants to deepen relationship with customers

  • ❏ United’s products and services enhance consumers engagement with corporate

  • ❏ United’s products and services provide relevant information and analytics for corporate customer and help manage risk

  • An active “partnership” with United

Challenges

United is mindful of challenges which will need to be both addressed and regularly monitored

  • ❏ Scaling a global business from Australia;

  • ❏ Managing the culture and people of a growing organisation;

  • ❏ Overachieving client expectations for the rollouts for Chubb Insurance and American Express;

  • ❏ Managing growth AND cash flows simultaneously;

  • ❏ Open dialogue with shareholders vs commercial confidentiality ;

  • ❏ Competition is never static

No room for complacency

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5. Why Do Clients Choose United?

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The United “Value Chain” for Corporate Partners

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Why Do Clients Choose United? (cont)

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Chubb Connect Website
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Chubb Wi-Fi App
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Chubb Web Ad

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Chubb Launch:

  • Launched end of May 2017 across Australia, rollout strategy across APAC is being finalised.

  • Global expansion is pending APAC success

  • First key Chubb partner launch with Amex.

  • Other partners and territories will be advised as they are launched

  • Offer numbers are expected to be to grow significantly FY18 and beyond

  • New products will be added to the Chubb relationship in FY18 including App Enhancements and Luggage tracker.

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Why Do Clients Choose United? (cont)

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American Express Launch:

  • Immediate traction

  • Conversion to orders day 1 launched 27.7

  • Revenue Positive- United receives a payment for each free order claimed

  • Further expansion across APAC and United products over FY18

  • Announce further geographic expansion as implemented

  • Significant opportunity for United

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Why Do Clients Choose United? (cont)

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ESY

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esysimcard.com

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  • Link to currency card sales

  • Available in retail outlets across Quebec and online

  • Examples of POS

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  1. Board & Management

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Anthony Ghattas Non-Executive Chairman

Anthony Ghattas is the former CEO of ASX listed, digital and mobile content development company HWW Limited and had successfully led the expansion of the business into mobile content management and distribution.

Anthony is the Founder and Managing Director of United Lifestyle Group which retails consumer direct wines under multiple brands in Australia, New Zealand, and United States.

Over the last 10 years, Anthony has seen to the growth of United Lifestyle Group across multiple continents.

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Charbel Nader Non-Executive Director

Charbel Nader is an investment banker with extensive experience in corporate finance and strategic advisory roles, including experience in mergers and acquisitions. Charbel first came to prominence through a number of innovative film financing transactions including films such as The Matrix series and Ocean’s Eleven.

Charbel has worked with News Corp’s venture capital e-Ventures and PBL/Nine Network and is also the Founder and Executive Vice President of Australia Acquisition Corp. Charbel is also the Founding Chairman of Metro Media Holdings Pty. Ltd. and in 2015, Charbel oversaw and managed the sale of the remaining 50% interest in Metro Media Holdings for A$72m.

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Nicholas Ghattas CEO and Director

Nicholas Ghattas has more than 20 years of experience in telecommunications and CRM development. As an expert in sourcing, developing, building and managing mobile solutions, Nicholas has been able to deliver quality telecommunications solutions to many large companies. His diverse experience includes roles such as Corporate Financial Accountant at Coopers & Lybrand (PwC) and Director of a major mobile retail outlet for Three Mobile. Nicholas holds a Bachelor of Commerce degree from the University of New South Wales.

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Board & Management (cont)

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Michael Potts Chief Financial Officer

Michael Potts is the CFO and Company Secretary of United Networks Limited. Michael has more than 30 years of experience in major firms including Deloitte, Nexia Australia, MasterPack Systems and JUA Underwriting Agency. Michael’s expertise has seen him in roles and responsibilities ranging from consultancy to CFO. Michael holds a Bachelor’s Degree in Business/Managerial Economics from Macquarie University and is a member of the Institute of Chartered Accountants in Australia.

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Neil Brener Chief Operating Officer

Neil Brener is an experienced Senior Executive with over 25 years in key strategic operational positions. His roles have included Group COO, Divisional General Manager, and more recently, Head of Mergers and Acquisition and Head of Business Operations at ASX-listed Salmat. Neil's operational background has seen him lead Enterprise-wide Project Management office, Business Optimization and Transformation and he is particularly focused on providing superior customer service through operational excellence. Neil holds a Bachelor's Degree in Commerce and is also a member of the Institute of Chartered Accountants in Australia.

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Andrew Weeks Systems Manager

Andrew Weeks has more than 13 years of experience working in system administration, system performance, security, infrastructure, networking and architecture. Andrew’s diverse and extensive knowledge includes development, project management and monitoring high availability hardware and software platforms both in-house and in enterprise-level data centres. Andrew also holds a Diploma of Information Technology (Network Engineering) and holds a number of further qualifications and certifications.

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7. Reasons to Invest

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Contacts

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Nicholas Ghattas

Anthony Ghattas

Chief Executive Officer

Chairman

D +61 2 9003 9514 E [email protected]

D +61 2 9003 9501 E [email protected]

Level 2, 100 William Street Woolloomooloo, NSW

Australia • New Zealand • Hong Kong • North America • Europe

www.unitednetworks.net.au

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Important Notice

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DISCLAIMER

This presentation contains information, ideas and analysis which are proprietary to United Networks Limited (“United Networks”). This presentation has been prepared by and issued by United Networks to assist in informing interested parties about the Company and should not be considered as an offer or invitation to subscribe for or purchase any securities in the Company or as an inducement to make an offer or invitation with respect to those securities. No agreement to subscribe for securities in the Company will be entered into on the basis of this presentation.

This presentation may contain forward looking statements. Whilst United Networks has no reason to believe that any such statements are either false, misleading or incorrect, it cannot and does not warrant or guarantee that through either the passage of time or actions beyond the control of United Networks they will not become so. You should not act and you must refrain from acting in reliance on any of this presentation material. Nothing contained in this presentation constitutes investment, legal, tax or other advice. This overview of United Networks does not purport to be all inclusive or to contain all information which its recipients may require in order to make an informed assessment of the Company’s prospects.

Neither the Company nor its advisers has verified the accuracy or completeness of the information, statements and opinions contained in this presentation. Accordingly, to the maximum extent permitted by law, the Company make no representation and give no assurance, guarantee or warranty, express or implied, as to, and take no responsibility and assume no liability for, the authenticity, validity, accuracy, suitability or completeness of, or any errors in or omissions, from any information, statement or opinion contained in this presentation. The contents of this presentation are confidential. This presentation is being provided to you on the condition that you do not reproduce or communicate it or disclose it to, or discuss it with, any other person without the prior written permission of the Company.

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