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Hiroca — Investor Presentation 2013
Mar 28, 2013
51782_rns_2013-03-28_aaa512da-8bea-4bc6-8e7f-f96efa47b16d.pdf
Investor Presentation
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Hiroca Holdings Ltd. (1338) 廣華控股有限公司
Presented by Yu, Che-Ming
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I. General Introduction
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General Introduction
- Established date: Dec. 8, 2009
(Dongguan Hirosawa Automotive Trim Co., Ltd. Established in Dec. 20, 2002)
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Chairman of the Board : Mr. Yu, Che-Ming
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:
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Paid-in Capital NTD710,000,000
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:
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Headquarter Dongguan City, Guangdong Province, China
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:
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Main Operation Sites
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Dongguan-Hirosawa Automotive Trim Co., Ltd. (2002 年 )
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Wuhan-Wuhan Hiroyoshi Automotive Trim Co., Ltd. (2010 年 )
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: Business Scope OEM manufacturer of automotive plastic trim parts, mold design and manufacturing, trading, etc.
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Main Customers : Tier 1 suppliers of three top Japanese car
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- General Introduction Milestones
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2002—Dongguan Hirosawa Automotive Trim Co., Ltd. established Cubic Printing Technology licensed by Taica Corporation
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Awarded Excellent Supplier of MAZAD Hianan and GSK Guangzhou
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2003—Development for Safety Parts-DAB & PAB
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2004— Awarded ISO/TS16949 and Lofty Success Group Ltd. established
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2007—Awarded FORD’s MMOG and Q1 Certification
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2009—Hiroca Holdings Ltd. established (for the purpose of listing)
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Joint venture with Taica Corporation to setup Dongguan Taica Hirosawa Technologies Co., Ltd. For e-Cubic Printing Technology
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General Introduction-Milestones
2010—License of Cubic Printing Technology extended by Taica Corporation to 2020
Wuhan Hiroyoshi Automotive Trim Co., Ltd. established Stocks registered on the Emerging Stock Market of Taiwan on Oct. 13, 2012
- 2011—Joint venture with Tsukada Riken Industry Co., Ltd. to setup Jiangmen Tsukada Riken Automotive Trim Co., Ltd. for plastic plating parts
Planned a join venture with Mono Group to setup Changshu Mono Hirosawa Automotive Trim Co., Ltd., for real wood parts 2012—Dongguan Guangneng Automotive Trim Co., Ltd. and Hunan Hiroyoshi Automotive Trim co., Ltd. Established
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General Introduction- Organization Chart
| General Introd | General Introd | **uction- ** | **uction- ** | Organization Chart | |
|---|---|---|---|---|---|
| Hiroca Holdings (Cayman) |
|||||
| 100% | |||||
| Lofty Success | |||||
(Samoa) |
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| 100% | |||||
| Hiroca Investment (Samoa) |
|||||
| 35% | |||||
| Taica Hirosawa (Dongguan e-Cubic) |
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II. Operations-Products and Production
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Operations-Our Products I
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Nissan Teana
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Operations-Our Products(II)
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Toyota Camry
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III Operations-Our Products
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Honda Accord
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Operations-Production I
Plastic Injection
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126 sets of injection machines from biggest injection of 2200T press and smallest with 60T press.
Including :
5 sets of double color
- 3 sets of IMD
1 set of gas-injection
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Operations-Production II
Cubic Printing-1
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Film Printing
- The pattern or design is gravureprinted on a water soluble film.
Activation
- The film is specially treated to activated or “re-wet” the inks.
Transfer
- The film is floated out onto the water and the product (material) to be decorated is pressed down into the film
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Operations-Production III
Cubic Printing-2
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Film Removal & Washing
Having fulfilled its role as the medium for the print transfer, the film is washed away.
Drying
Water which has adhered to the product (material) during transfer is dried off.
Top Coating
- A transparent top coat is applied
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Consolidated Financial Statements
| Item | 2009 | 2010 | 2011 | 2012(Jan-Sept) | ||||
| Amount | % | Amount | % | Amount | % | Amount | % | |
| Sales | 2,905,456 | 100% | 3,547,157 | 100% | 4,666,981 | 100% | 4,095,851 | 100% |
| Cost of Goods Sold | 1,980,580 | 68% | 2,414,309 | 68% | 3,405,589 | 73% | 3,088,045 | 75% |
| Gross Profit | 924,876 | 32% | 1,132,848 | 32% | 1,261,392 | 27% | 1,007,806 | 25% |
| Operating Expenses | 351,765 | 12% | 415,180 | 12% | 531,901 | 12% | 631,948 | 15% |
| Operating Income | 573,111 | 20% | 717,668 | 20% | 729,491 | 15% | 375,858 | 9% |
| Non-Operating Income | 48,841 | 2% | 39,360 | 1% | 69,952 | 1% | 49,475 | 1% |
| Non-Operating Expenses | 33,904 | 1% | 62,982 | 2% | 28,928 | - | 18,674 | 0% |
| Pre-Tax Income | 588,048 | 20% | 694,046 | 19% | 770,515 | 16% | 406,659 | 10% |
| Income Tax Expenses | 100,214 | 3% | 158,073 | 4% | 189,218 | 4% | 99,301 | 2% |
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Key Financial Ratios
| 2009 | 2010 | 2011 | 2012(Jan-Sept) | ||||
|---|---|---|---|---|---|---|---|
| Gross margin ratio | 32% | 32% | 27% | 25% | |||
| Return on invenstment |
Operating income ratio | 20% | 20% | 15.0% | 10% | ||
| analysis | Pre-tax income ratio | 20% | 19% | 16.0% | 10% | ||
| Net income ratio | 17% | 15% | 12.0% | 8% | |||
| Current ratio | 179% | 245% | 194% | 157% | |||
| Liquisity | Quick ratio | 149% | 207% | 167% | 126% | ||
| analysis | Debt ratio | 33% | 29% | 34% | 40% | ||
| Interest coverage ratio | 93 | 72 | 144.73 | 43.17 | |||
| Operating | Average collection turnover (times) | 3.44 | 3.79 | 3.79 | 3.6 | ||
| performance | Average inventory turnover (times) | 10.39 | 7.76 | 8.19 | 7.43 | ||
| analysis | Average paybles turnover (times) | 4 5 | 5 1 | 4 71 | 3 97 |
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Sales Breakdown
| Product Item | 2009 | 2010 | 2011 | 2012(Jan-Sept) | |||||
| Amount | % | Amount | % | Amount | % | Amount | % | ||
| Auto interior parts |
Plastic parts |
733,420 | 25.24 | 1,021,925 | 28.81 | 1,576,331 | 33.78 | 1,391,770 | 33.98 |
Painted parts |
858,841 | 29.56 | 1,249,448 | 35.22 | 1,359,303 | 29.13 | 1,176,169 | 28.71 | |
| Cubic printing |
711,484 | 24.49 | 917,991 | 25.88 | 1,076,408 | 23.06 | 1,039,043 | 25.37 | |
| Mold | 228,053 | 7.85 | 212,281 | 5.99 | 342,204 | 7.33 | 278,126 | 6.79 | |
| Others | 373,658 | 12.86 | 145,512 | 4.10 | 312,735 | 6.70 | 210,743 | 5.15 |
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III. Brief Introduction of China Automobile Industry
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China Automobile Market Introduction
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China automobile sales from 2004 to 2012 Unit:10,000units
2000
50%
1800
40%
1600
30%
1400
20%
1200
10%
1000
0%
800
600 -10%
400 -20%
200 -30%
0 -40%
2004 2005 2006 2007 2008 2009 2010 2011 2012
Car Sales 507.2 575.8 721.6 879.2 938.1 1364.5 1806.0 1851.0 1931.0
Commercial vehicle 180.1 178.7 204.0 249.4 262.5 331.3 430.0 403.0 381.0
Passenger car 327.1 397.1 517.6 629.8 675.6 1033.1 1376.0 1447.0 1550.0
Growth rate for car sales 15.5% 13.5% 25.3% 21.8% 6.7% 46.2% 32.4% 2.5% 4.3%
Growth rate for Commercial 21.0% -1.0% 14.0% 22.3% 5.3% 28.4% 33.2% -6.3% -5.5%
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China Automobile Market Introduction
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2005-2012 Passenger Car sales breakdown Unit:10,000units
1400 90%
80%
1200
70%
60%
1000
50%
800
40%
30%
600
20%
400
10%
0%
200
-10%
0 -20%
2005 2006 2007 2008 2009 2010 2011 2012
Sedan+SUV+MPV 318 426 532 569 844 1133 1232 1326
Small cars 101 117 123 133 234 294 256 252
Growth rate for Sedan+SUV+MPV 26% 34% 25% 7% 48% 34% 9% 8%
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China Automobile Market Introduction
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Market share for Foreign-origin brands in China (Sedan+MPV+SUV)
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
VW KIA GM Toyota Nissan Honda Ford PSA Domestic
2005 17.1% 11.0% 11.0% 4.6% 5.2% 8.4% 2.0% 4.4% 27.8%
2006 16.3% 9.7% 10.6% 6.6% 5.0% 8.2% 3.2% 4.8% 28.2%
2007 17.3% 6.6% 10.0% 8.6% 5.5% 8.7% 3.4% 3.9% 29.2%
2008 17.5% 7.8% 8.8% 9.6% 6.5% 9.2% 2.9% 3.2% 27.9%
2009 16.6% 10.2% 9.6% 7.6% 6.3% 7.2% 2.9% 3.2% 30.7%
2010 16.5% 9.9% 9.9% 6.8% 6.0% 6.0% 2.8% 3.3% 32.7%
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China Automobile Market Introduction
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Market share of Sedan +MPV+SUV in China by engine size Unit:10,000units
40.0%
30.0%
20.0%
10.0%
0.0%
2.5L and
0.8-0.9L 1.0-1.1L 1.3-1.4L 1.4L-1.6T 1.5L 1.6L 1.8L-2T 1.8L 2.0L 2.3-2.5L
above
2009 1.4% 5.3% 11.8% 0.2% 12.7% 31.1% 3.2% 9.4% 12.8% 10.1% 1.9%
2010 1 4% 4 5% 11 8% 1 8% 15 3% 28 1% 4 0% 8 5% 14 0% 8 4% 2 2%
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IV. Core Competence and Strategy
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Core Competence-Position Strategy
Be the No. 1 Tier 2 supplier in China Tier 1 are our major customers, OEM are our Friends.
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Core Competence-Stable Customer Mix
Top three Japanese car makers accounting for about 75% of sales
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CK(XY), 2.2%
TGP (HS), 2.2%
TPO (SH), 2.4%
CK(GZ)
Yangfeng Key(SH),
Hirosawa USA
2.8%
CK(GZ), 24.8%
Trinity(SH)
Kasai (GZ), 3.7% Sanko Gosei(GZ)
Moriroku (GZ)
Kasai (GZ)
Moriroku (GZ), 4.5%
Yangfeng Key(SH)
TPO (SH)
Hirosawa USA, 11.6%
CK(XY)
Sanko Gosei(GZ), 4.6%
TGP (HS)
Trinity(SH), 11 5% 2012 sales
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Core Competence-Horizontal and Vertical Integration
Integrated Production Provides Best Services Design / Engineering (設計/工程) Tooling & Gauge (模具開發) Injection (注塑) Decoration (裝飾) Plasma & Laser CUBIC/e-CUBIC IMD/INS Real Wood Painting Plating Fluorination Etching (水轉印) (模內轉印 ) (真木) (塗裝) (電鍍) ( 等離子與氟化處理 ) (雷射雕刻) Assembly (組裝)
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V. Future Strategies and Goals
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Future Strategies and goals
Keep strengthening relationships with three top Japanese car makers in China
Keep exploring new customers
Integrate and develop new decoration technology for auto plastic interior trim parts
- Developing markets for real wood and plastic plating parts for luxury cars
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Future Strategies
Keep strengthening relationship with three top Japanese car makers in China
DF-Nissan (Wuhan and Guangzhou) Current Cap. : 1million units Planned Cap. : 1.5million units
DF-Honda (Wuhan) GZ-Honda (Guangzhou) Current Cap. : 0.7million units Planned Cap. : 1.2million units
GZ-Toyota (Guangzhou) Current Cap. : 0.3million units Planned Cap.: 0.6-0.8milion units
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Explore New Customers
Chongqing CA-Ford Current Cap. : 0.5 million units Planned Cap.: 1.2 million Units CA-Domestic Cap. : 2 million units CA-Suzuki Cap. : 0.7million units Chengdu FAW-VW FAW-Toyota
Future Strategies
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Changsha
GZ-Mitsubishi
Cap. : 0.25million units
GZ-Fiat
Chrysler
Cap. : 0.3million units
SH-VW
Wuhan
SKODA
Cap. : 0.2million units SH-GM
Cap. :
0.6million units
Shenzhen
CAPSA
Cap. : 0.3 million
units
Foshan
FAW-VW
Cap. : 0.3 million
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