Quarterly Report • Nov 6, 2024
Quarterly Report
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| KSEK | Jul-Sep 2024 |
Jul-Sep 2023 |
Change % |
Jan-Sep 2024 |
Jan-Sep 2023 |
Change % |
Oct-Sept 23/24 |
2023 | Change % |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 269,917 | 326,635 | -17% | 855,192 | 1,003,247 | -15% | 1,171,866 | 1,319,921 | -11% |
| Commission to distributors1 | -58,585 | -72,356 | -19% | -186,825 | -224,386 | -17% | -257,289 | -294,850 | -13% |
| Royalty to external developers2 | -25,752 | -31,967 | -19% | -85,246 | -100,421 | -15% | -117,525 | -132,700 | -11% |
| Gross profit | 185,580 | 222,312 | -17% | 583,120 | 678,440 | -14% | 797,052 | 892,372 | -11% |
| Gross margin | 68.8% | 68.1% | 68.2% | 67.6% | 68.0% | 67.6% | |||
| Operating costs excluding costs for user acquisition |
-111,935 | -137,123 | -18% | -347,973 | -391,763 | -11% | -491,095 | -534,885 | -8% |
| EBIT excluding costs for user acquisition |
73,645 | 85,189 | -14% | 235,147 | 286,677 | -18% | 305,957 | 357,487 | -14% |
| EBIT margin before costs for user acquisition |
27% | 26% | 27% | 29% | 26% | 27% | |||
| Costs for user acquisition3 | -50,752 | -62,875 | -19% | -151,219 | -185,693 | -19% | -211,561 | -246,035 | -14% |
| Costs for user acquisition as percentage of revenue |
-19% | -19% | -18% | -19% | -18% | -19% | |||
| EBIT | 22,893 | 22,314 | 3% | 83,929 | 100,984 | -17% | 94,397 | 111,452 | -15% |
| EBIT margin (%) | 8.5% | 6.8% | 9.8% | 10.1% | 8.1% | 8.4% | |||
| Earnings per share before dilution | 3.14 | 3.83 | -18% | 10.89 | 14.66 | -26% | 11.96 | 15.84 | -24% |
| Cash flow before financing activities | 52,056 | 25,611 | 143,165 | 111,693 | 159,391 | 127,919 | |||
| Cash and cash equivalents | 245,552 | 184,380 | 245,552 | 184,380 | 245,552 | 182,332 |
1 Variable costs paid to distributors. Main stores have the following fees: Apple App Store, Google Play, Amazon Appstore etc. have a fee of 30 percent, Microsoft Store has 12 percent, G5 Store has single digit percent.
2 Royalties to external developers are costs to third party developers when there is a contractual obligation to pay royalty.
3 User acquisition is a marketing cost for acquiring new users. The costs are fully variable and are spent on advertising campaigns that are targeted at acquiring loyal players. The campaigns can be stopped at a very short notice.

The challenges we face with a mature portfolio continue as we balance our top-line and profitability. At the same time, we continue to develop the potential in our new games pipeline and are optimistic about our future prospects. The internal steps the company has taken to boost revenue coming from our own G5 Store, combined with our ability to operate efficiently helped lift profitability in the quarter. The team continues to focus its game development efforts using our new funnel, and we are confident this will lead to stronger titles making it to our dedicated players around the world.
Revenue for the quarter was SEK 269.9 M, a 17 percent decline in SEK terms and a 14 percent decline in USD terms year-over-year. At the same time our gross margin rose to an all-time high of 68.8 percent from 68.1 thanks to an increasing amount of revenue coming from our direct-toconsumer channel, the G5 Store. Revenue through this channel grew 27 percent in USD terms over the past year and made-up 17 percent of our sales during the third quarter.
EBIT for the quarter was solid SEK 23 M, giving us an EBIT margin of 8.5 percent. EBIT was slightly impacted negatively by revaluations related to FX, mainly the USD, recorded in other income and expenses . Adjusting for the negative impact from other income and expenses, the EBIT margin would be 8.6 (5.6) percent.
At the end of the third quarter, G5 had a record high cash position of SEK 245.7 M, ensuring a solid foundation for future growth.
In our second quarter report we shared additional insight into how we develop games from early ideas and preproduction work all the way to the global launch. Our ambition was to share more information about the rigorous process we use to select and support the best games through development. This process is more efficient and will help ensure only the best games make it to the broader market, ultimately saving time and increasing the chances of us releasing future hits.
G5 Store grew 27 percent year-overyear in USD terms and made up 17 percent of our net sales in the quarter


During the year, we plan to work on about 30 game ideas, ultimately soft-launching 5-6 games. Out of these we expect to see at least one showing enough scalability to make it into Global Release stage. During the third quarter, we closed one game whilst we filled up the pipeline with another new one. We also made 14 iterations on different new games in the quarter, some moved along in the funnel and some were refined further in order to improve the metrics. We are progressing with our goal of launching a game globally and will let the market know when that happens. We are confident this structure will give us successful games and increased growth in the future.
Our priorities are the same. We want sustainable growth by delivering exceptional games to our loyal customers around the world. We have a strong balance sheet and are cash flow positive, which is certainly an advantage as the global market for casual games remains under pressure. We are confident this strategy will bring success over the coming quarters.
For the first time since 2020, we see substantial increase in revenue month-to-month from September to October, which is a welcome development that sets a positive tone to the beginning of the fourth quarter. Our teams are not only working on new game ideas, but also work hard to evolve and improve our existing portfolio of games, and provide engaging seasonal content to our players.
Looking ahead, our priorities are consistent. We aim to achieve sustainable growth by delivering engaging and highquality games to our loyal global community. With a strong balance sheet and positive cash flow, we are confident in navigating the challenges of a global market of casual games that remain under pressure.
I would like to end by thanking all employees at G5 for their contributions. They are all working hard to take G5 forward and I want to extend my gratitude for this strong commitment.
Thank you for following G5 Entertainment.
November 6th, 2024 Vlad Suglobov, CEO, co-founder
Revenue amounted to SEK 269.9 M (326.6). Revenue decreased by 17 percent compared to the same period in 2023, in USD the revenue decreased by 14 percent.
Cost of revenue decreased to SEK 84.3 M (104.3). Cost of revenue includes commission to the distributors. Most parties still charge up to 30 percent of gross revenue, except for Microsoft Store with commission fees of 12 percent and G5 Store with commission fees in single digit percent for third-party payment processing. Cost of revenue also includes royalties payable to external developers which decreased by 11 percent compared to the same period in 2023.
Gross margin for the period was 68.8 percent (68.1). Gross profit for the quarter decreased by 17 percent compared to the third quarter in 2023 and was SEK 185.6 M (222.3).
Costs for research and development were SEK 73.1 M (99.1) during the period. Net capitalization was SEK -5.4 M. Adjusting for net capitalization the costs decreased by 21 procent compared to the same period in 2023.
Sales and marketing decreased to SEK 65.7 M (80.1). Sales and marketing is primarily affected by the costs for user acquisition. During the quarter the cost for user acquisition was SEK 50.8 M (62.9).
Cost for user acquisition as a percentage of sales was 19 percent, compared to 19 percent in the same period in 2023. Sales and marketing, excluding user acquisition, decreased to SEK 15.0 M (17.2).
General and administrative costs amounted to SEK 23.5 M (24.7). Other operating income and other operating expenses together amounted to SEK -0.4 M (3.9), primarily driven by currency effects on operational assets and liabilities.
Depreciation and amortization have decreased as the company no longer capitalizes on unreleased games which has reduced the amortisation on capitalized development expenses. Depreciation and amortization amounted to SEK 31.8 M (39.6). Capitalization of intangible assets amounted to SEK 25.5 M (24.9). During the quarter no writedowns were made. Net effect of capitalization and amortization on intangible assets amounted to SEK -5.4 M (-13.1).
Earnings before interest and taxes (EBIT) amounted to SEK 22.9 M (22.3), corresponding to an EBIT margin of 8.5 percent (6.8).
Net profit was affected by financial items with SEK 2.2 M (8.9). Finance net was impacted by interest income amounting to SEK 2.3 M (1.8), last year was impacted by revaulation of short term investments amounting to SEK 7.7 M. Tax affected the result with SEK -0.6 M (-0.5).
Net profit amounted to SEK 24.5 M (30.8) which equals an earnings per share before dilution of SEK 3.14 (3.83).




| Change | Q3 '24 | F2P | |
|---|---|---|---|
| -9% | Q3 '23 1.5 |
1.3 | Average DAU (mn) |
| -8% | 4.9 | 4.5 | Average MAU (mn) |
| -8% | 3.5 | 3.3 | Average MUU (mn) |
| -16% | 154.4 | 129.5 | Average MUP (thousands) |
| 3% | 63.2 | 64.9 | Average MAGRPPU (USD) |
For detailed definitions of the operational metrics see the glossary on page 16 of the report.
Revenue declined 15 percent compared to the same period in 2023. Growth in USD for the interim period was -14%. Revenue amounted to SEK 855.2 M (1003.2).
The group's cost of revenue was SEK 272.1 M (324.8). Gross profit amounted to SEK 583.1 M (678.4), a decrease of 14 percent compared to the same period in 2023. Gross margin was 68.2 percent (67.6).
Operating costs decreased 14 per cent compared to the same period in 2023. User acquisition expenses decreased to SEK 151.2 M (185.7). Excluding costs for user acquisition the operating costs amounted to SEK 358.7 M (391.8). The operational costs were impacted by capialization of SEK 78.3 M (78.1) depreciation and amortization of SEK -105.7 M (-117.9) and write-downs of SEK 0.0 M (10.7).
Other operating income and costs impacted the period positively with SEK 5.7 M (12.5), primarily attributed to exchange rate differences on operational assets and liabilities related to balance sheet items in the parent company.
EBIT was SEK 73.2 M (101.0) and the EBIT-margin was 8.6 percent (10.1) for the period.
Net profit was affected by financial items of SEK 7.1 M (25.4). Finance net was impacted by interest income of SEK 7.4 M (3.7). In the previous year the financial items were impacted by revaluation of short term receiveables of SEK 22.3 M. Tax affected the result with SEK -5.6 M (-7.8) corresponding to an effective tax rate of 6 percent (6).
Net profit amounted to SEK 85.5 M (118.6) which corresponds to earnings per share before dilution of SEK 10.89 (14.66).
During the third quarter, the group had an operating cash flow before changes in working capital of SEK 54.9 M (73.4). In the quarter taxes impacted the cash flow negatively with SEK -4.0 M (-14.0).
Changes in working capital impacted the cash flow by SEK 27.2 M (-17.5). Capitalized development expenses impacted the cash flow negatively by SEK 25.5 M (-27.5).
Cash flow before financing activities amounted to SEK 52.1 M (25.6). Financing activities were impacted by IFRS16 bookings related to lease of premises of SEK 0.0 M (-0.2).
For the interim period Jan - Sep cash flow before changes in working capital amounted to SEK 197.4 (224.7). The cashflow for the period amounted to SEK 53.2 (4.1).
Available cash on September 30, 2024 amounted to SEK 245.6 M (184.4).
During the third quarter 2022 the group changed its publishing strategy by making changes to how it is vetting new games. The foundation is still to have a portfolio of different games in order to maximize the potential and reduce risk. Multiple games are developed at any given point in time, some of these games become very successful and extremely profitable, some of these games do not become big breakthroughs but pay for themselves and are stable earners over a long period of time, while the majority of games that go into production will be cancelled at an early stage as the market potential is not significant enough.
As the majority of games that are produced will be cancelled during the soft launch, the company will not capitalize development expenses on games until they reach global launch. Capitalizing after global launch will reduce the risk for write-offs in the portfolio.
As before, capitalized development expenses for unsuccessful games will be written down. Development for games only released in soft launch will be expensed as they are incurred. Over time, the company expects such write-offs and expenses to be more than compensated for by the revenue and profits produced by successful games in the portfolio.
Capitalized development expenses amounted to SEK 197.9 M (251.0). Impairment need in the portfolio is tested every quarter. A thorough review of the input parameters is done on a yearly basis. During the quarter, no write-offs (0.0) were made.
Consolidated equity amounted to SEK 513.2 M (523.1), which equals SEK 65.8 per share (65.6) and the equity/asset ratio is 81 percent (80). Cash on hand amounted to SEK 245.6 M (184.4).
Other long-term debt and other short term debt are solely related to IFRS16 accounting of lease contracts.


The parent company revenue has performed in line with the group. The parent company is the counterpart for all application stores where G5 sells its products. The costs consist mainly of payments to one of the subsidiaries in Malta, which holds the rights to the games in the portfolio and is also where the senior management overseeing the games and studios is based. Over time, the transactions should generate a surplus for the parent company, but during shorter periods some imbalances may occur.
As for the group, the financial position of the parent company is solid.
G5 Entertainment does not publish forecasts.
G5 Entertainment is, like all companies, exposed to various kinds of risks in its operations. Among the most notable are risks related to the dependency on certain strategic partners, delays in the release of new games, currency exchange risks, changes in technology, dependency on key employees, and tax as well as political risks due to the multinational nature of the group's operations. Risk management is an integral part of G5 Entertainment's management.
During the period no significant related-party transactions have taken place except the ongoing transactions highlighted in the annual report 2023.
Year-end report 2024 February 13, 2025 Annual Report 2024 April 28, 2025 Interim report Jan-March 2025 May 7, 2025 Annual General Meeting 2025 June 17, 2025 Interim report Jan-Jun 2025 August 7, 2025 Interim report Jan-Sep 2025 November 5, 2025
On November 6th, 2024 at 08.00 CET, CEO Vlad Suglobov and CFO Stefan Wikstrand will present the interim report in a conference call. For dial-in details please visit: https://corporate.g5.com/investors/ calendar
This report may contain statements concerning, among other things, G5 Entertainment's financial position and performance as well as statements on market conditions that may be forward-looking. G5 Entertainment believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions. However, forward-looking statements involve inherent risks and uncertainties and actual results or outcomes may differ materially from those expressed. Forward-looking statements relate only to the date they were made and, other than as required by applicable law, G5 Entertainment undertakes no obligation to update any of them in light of new information or future events.
Vlad Suglobov, CEO [email protected] Stefan Wikstrand, CFO +46 76 0011115
The Board of Directors and the CEO declare that the interim report provides a true and fair overview of the Parent Company's and the Group's operations, financial position and results of operations as well as describing the material risks and uncertainties facing the Parent Company and other companies in the Group.
Stockholm November 6th, 2024
Petter Nylander Chairman of the Board Johanna Fagrell Köhler Board member
Jeffrey Rose Board member
Sara Börsvik Board member Marcus Segal Board member Vlad Suglobov CEO, Board member
G5 Entertainment AB (publ) is required to make the information in this interim report public in compliance with the Swedish Securities Market Act. The information was submitted for publication on November 6th, 2024 at 07.00. This interim report has been subject to review by the company´s auditors. This report is published in Swedish and English. In the event of any difference between the English version and the Swedish original, the Swedish version shall prevail.
(Translation from Swedish original)
G5 Entertainment AB corp. reg. no. 556680-8878 Auditor's review report for interim financial information in summary (interim report) prepared in accordance with IAS 34 and Chapter 9 of the Swedish Annual Accounts Act.
We have reviewed the condensed interim financial information (interim report) of G5 Entertainment AB as of 30 September 2024 and the nine-month period then ended. The board of directors and the CEO are responsible for the preparation and presentation of the interim financial information in accordance with IAS 34 and the Swedish Annual Accounts Act. Our responsibility is to express a conclusion on this interim report based on our review.
We conducted our review in accordance with the International Standard on Review Engagements ISRE 2410, Review of Interim Report Performed by the Independent Auditor of the Entity. A review consists of making inquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review is substantially less in scope than an audit conducted in accordance with International Standards on Auditing, ISA, and other generally accepted auditing standards in Sweden. The procedures performed in a review do not enable us to obtain assurance that we would become aware of all significant matters that might be identified in an audit. The conclusion expressed based on a review does not have the same level of certainty as a review based on an audit. The conclusion expressed based on a review does not have the same level of certainty as a review based on an audit.
Based on our review, nothing has come to our attention that causes us to believe that the interim report is not prepared, in all material respects, in accordance with IAS 34 and the Swedish Annual Accounts Act, regarding the Group, and with the Swedish Annual Accounts Act, regarding the Parent Company.
Stockholm, November 6th, 2024 Öhrlings PricewaterhouseCoopers AB
Niklas Renström Authorized Public Accountant
| Jul-Sep | Oct-Sep | 2023 | |||
|---|---|---|---|---|---|
| 269,917 | 326,635 | 855,192 | 1,003,247 | 1,171,866 | 1,319,921 |
| -84,337 | -104,324 | -272,071 | -324,807 | -374,814 | -427,549 |
| 185,580 | 222,312 | 583,120 | 678,440 | 797,052 | 892,372 |
| -73,143 | -99,072 | -236,078 | -275,696 | -324,040 | -363,702 |
| -65,708 | -80,088 | -194,546 | -237,471 | -270,524 | -313,450 |
| -23,463 | -24,717 | -74,230 | -76,743 | -99,646 | -102,115 |
| -374 | 3,879 | 5,662 | 12,453 | -6,791 | 0 |
| 0 | 0 | 0 | 0 | -1,654 | -1,654 |
| 22,893 | 22,314 | 83,929 | 100,984 | 94,397 | 111,452 |
| 2,284 | 9,596 | 7,350 | 26,176 | 7,597 | 26,423 |
| -67 | -674 | -204 | -750 | -632 | -1,178 |
| 25,111 | 31,236 | 91,075 | 126,411 | 101,361 | 136,696 |
| -610 | -456 | -5,569 | -7,764 | -6,928 | -9,122 |
| 24,501 | 30,780 | 85,506 | 118,647 | 94,433 | 127,574 |
| 24,501 | 30,780 | 85,506 | 118,647 | 94,433 | 127,574 |
| 2024 | 2023 | Jul-Sep 2024 |
Jan-Sep 2023 |
Jan-Sep 23/24 |
| KSEK | Jul-Sep 2024 |
Jul-Sep 2023 |
Jan-Sep 2024 |
Jan-Sep 2023 |
Oct-Sep 23/24 |
2023 |
|---|---|---|---|---|---|---|
| Earnings per share | ||||||
| Weighted average number of shares (thou sands) |
7,799 | 8,038 | 7,855 | 8,093 | 7,893 | 8,052 |
| Weighted average number of shares after dilution, (thousands) |
7,799 | 8,038 | 7,855 | 8,093 | 7,893 | 8,052 |
| Earnings per share (SEK) before dilution | 3.14 | 3.83 | 10.89 | 14.66 | 11.96 | 15.84 |
| Earnings per share (SEK) after dilution | 3.14 | 3.83 | 10.89 | 14.66 | 11.96 | 15.84 |
| 2023 | |||||
|---|---|---|---|---|---|
| 24,501 | 30,780 | 85,506 | 118,647 | 94,433 | 127,574 |
| 812 | - | 9,823 | -4,503 | 240 | -14,086 |
| -20,493 | 11,883 | -5,435 | 20,489 | -34,080 | -4,004 |
| -19,681 | 11,883 | 4,388 | 15,986 | -33,840 | -18,090 |
| 4,820 | 42,663 | 89,894 | 134,633 | 60,593 | 109,484 |
| 4,820 | 42,663 | 89,894 | 134,633 | 60,593 | 109,484 |
| 2024 | Jul-Sep 2023 |
Jul-Sep 2024 |
Jan-Sep 2023 |
Jan-Sep Oct-Sep 23/24 |
| KSEK | Sep 30 2024 |
Sep 30 2023 |
Dec 31 2023 |
|---|---|---|---|
| Fixed assets | |||
| Intangible fixed assets | |||
| Capitalized development expenses (Note 2) | 197,896 | 251,039 | 220,411 |
| Intangible assets | 2,613 | 2,613 | 2,613 |
| 200,509 | 253,652 | 223,024 | |
| Tangible fixed assets | |||
| Equipment | 9,400 | 13,705 | 12,883 |
| 9,400 | 13,705 | 12,883 | |
| Long term Investments | 58,122 | 12,086 | 34,134 |
| Deferred tax receivable | 52 | 20 | 25 |
| Total non-current assets | 268,082 | 279,463 | 270,066 |
| Current assets | |||
| Accounts receivable | 23,284 | - | 25,936 |
| Tax receivable | 2,470 | 2,612 | 3,773 |
| Other receivables (Note 3, 4) | 1,332 | 3,637 | 2,846 |
| Prepaid expenses and accrued income | 96,719 | 152,788 | 125,196 |
| Short term investments | - | 32,763 | - |
| Cash and cash equivalents | 245,552 | 184,380 | 182,332 |
| Total current assets | 369,357 | 376,179 | 340,083 |
| Total assets | 637,439 | 655,642 | 610,149 |
| KSEK | Sep 30 2024 |
Sep 30 2023 |
Dec 31 2023 |
|---|---|---|---|
| Equity | |||
| Total shareholders' equity | 513,226 | 523,064 | 491,401 |
| Long-term liabilities | |||
| Deferred tax liabilities | 680 | 3,595 | 3,618 |
| Long-term liabilities | 507 | 1,850 | 1,261 |
| Total long-term liabilities | 1,187 | 5,445 | 4,879 |
| Current liabilities (Note 5) | |||
| Short-term liabilities | 1,696 | 583 | 612 |
| Accounts payable | 52,957 | 27,972 | 39,441 |
| Other liabilities | 6,882 | 12,419 | 11,291 |
| Tax liabilities | 8,307 | 6,679 | 7,789 |
| Accrued expenses | 53,184 | 79,479 | 54,736 |
| Total current liabilities | 123,026 | 127,133 | 113,869 |
| Total equity and liabilities | 637,439 | 655,642 | 610,149 |
| KSEK | Share capital | Other capital contribution |
Other reserves | Profit/loss brought forward |
Shareholders' equity |
|---|---|---|---|---|---|
| Shareholders' equity 2023-01-01 | 928 | -189,704 | 69,746 | 607,780 | 488,750 |
| Net result for the year | 118,647 | 118,647 | |||
| Revaluation long-term investments | -4,503 | -4,503 | |||
| Total other comprehensive income | 20,489 | 20,489 | |||
| Total comprehensive income for the year | 15,986 | 118 647 | 134,633 | ||
| Dividend | -64,505 | -64,505 | |||
| Repurchase of shares | -45 454 | -45,454 | |||
| IFRS2 - Employee share schemes | 9,641 | 9,641 | |||
| Total transactions with the owners recognized directly in equity | -45,454 | 9,641 | -64,505 | -100,318 | |
| Shareholders' equity as of 2023-06-30 | 928 | -235,158 | 95,373 | 661,922 | 523,065 |
| Shareholders' equity 2024-01-01 | 928 | -243,733 | 63,358 | 670,849 | 491,402 |
| Net result for the year | 85,506 | 85,506 | |||
| Revaluation long-term investments | 9,854 | 9,854 | |||
| Total other comprehensive income | -5,435 | -5,445 | |||
| Total comprehensive income for the year | 4,419 | 85,506 | 89,925 | ||
| Dividend | -62,392 | -62,392 | |||
| Repurchase of shares | -12,941 | -12,941 | |||
| IFRS2 - Employee share schemes | 7,233 | 7,233 | |||
| Total transactions with the owners recognized directly in equity | -12,941 | 7,233 | -62,392 | -68,100 | |
| Shareholders' equity as of 2024-09-30 | 928 | -256,674 | 75,010 | 693,962 | 513,226 |
| KSEK | Jul-Sep 2024 |
Jul-Sep 2023 |
Jan-Sep 2024 |
Jan-Sep 2023 |
Oct-Sep 23/24 |
2023 |
|---|---|---|---|---|---|---|
| Cash flow from operating activities | ||||||
| Profit after financial items | 25,110 | 31,236 | 91,075 | 126,411 | 101,360 | 136,696 |
| Adjusting items not included in cash flow | 33,734 | 56,161 | 112,922 | 115,744 | 155,854 | 158,676 |
| 58,844 | 87,397 | 203,997 | 242,155 | 257,214 | 295,372 | |
| Taxes paid | -3,953 | -14,010 | -6,615 | -17,420 | -6,876 | -17,681 |
| Cash flow before changes in working capital |
54,892 | 73,387 | 197,383 | 224,735 | 250,339 | 277,691 |
| Cash flow from changes in working capital |
||||||
| Change in operating receivables | 10,548 | 15,292 | 32,643 | -4,017 | 40,022 | 3,362 |
| Change in operating liabilities | 16,687 | -32,826 | 7,555 | -22,992 | -9,342 | -39,889 |
| Cash flow from operating activities | 82,127 | 55,853 | 237,581 | 197,726 | 281,019 | 241,164 |
| Investing activities | ||||||
| Investment in fixed assets | -120 | -305 | -769 | -2,927 | -1,871 | -4,029 |
| Capitalized development expenses | -25,480 | -27,539 | -78,259 | -80,708 | -103,834 | -106,283 |
| Short term investments | - | -2,398 | - | -2,398 | -535 | -2,933 |
| Long term investments | -3,217 | - | -14,134 | - | -14,134 | - |
| Cash flow from investing activities | -28,817 | -30,242 | -93,162 | -86,033 | -120,374 | -113,245 |
| KSEK | Jul-Sep 2024 |
Jul-Sep 2023 |
Jan-Sep 2024 |
Jan-Sep 2023 |
Oct-Sep 23/24 |
2023 |
|---|---|---|---|---|---|---|
| Financing activities | ||||||
| Lease financing | -12 | -210 | -710 | -383 | -1,271 | -944 |
| Dividend | - | - | -62,392 | -64,505 | -62,392 | -64,505 |
| Repurchase shares | - | -15,689 | -12,941 | -42,675 | -24,295 | -54,029 |
| Cash flow from financing activities | -12 | -15,899 | -76,043 | -107,563 | -87,958 | -119,478 |
| Cash flow | 53,298 | 9,712 | 68,376 | 4,130 | 72,687 | 8,441 |
| Cash at the beginning of the period | 196,280 | 173,120 | 182,332 | 177,469 | 184,380 | 177,469 |
| Cash flow | 53,298 | 9,712 | 68,376 | 4,130 | 72,687 | 8,441 |
| Exchange rate differences | -4,026 | 1,548 | -5,156 | 2,781 | -11,515 | -3,578 |
| Cash at the end of the period | 245,552 | 184,380 | 245,552 | 184,380 | 245,552 | 182,332 |
G5 Entertainment's consolidated accounts have been prepared in accordance with International Financial Reporting Standards (IFRS). This report was prepared for the group in accordance with the IAS 34 Interim Financial Reporting and the Annual Accounts Act.
The accounting and calculation principles used in the report for the group are identical to those used in the Annual Report 2023.
The interim report is on pages 1–16, and pages 1–8 are thus an integrated part of this financial report.
| KSEK | Jul-Sep 2024 |
Jul-Sep 2023 |
Jan-Sep 2024 |
Jan-Sep 2023 |
Oct-Sep 23/24 |
2023 |
|---|---|---|---|---|---|---|
| At the beginning of the period | 213,528 | 262,304 | 220,411 | 273,073 | 251,039 | 273,073 |
| Investments | 25,480 | 24,926 | 78,259 | 78,095 | 103,834 | 103,670 |
| Amortization | -30,859 | -38,021 | -102,837 | -112,606 | -140,339 | -150,108 |
| Net change during the period | -5,379 | -13,095 | -24,578 | -34,511 | -36,505 | -46,438 |
| Currency exchange differences | -10,253 | 1,830 | 2,063 | 12,477 | -16,638 | -6,224 |
| At the end of the period | 197,896 | 251,039 | 197,896 | 251,039 | 197,896 | 220,411 |
Other receivables include SEK 0.0 M (0.8) for prepaid royalties to third party developers. G5 publishes both proprietary games and games licensed from third-party developers. In connection with the conclusion of agreements with third party developers, G5 sometimes pays an advance on royalties to fund game development. These advances are usually offset against the third party developer's contractual share of the revenue that each game generates.
G5 Entertainment has no (0) pledged assets. G5 Entertainment does not have any contingent liabilities.
G5 group has long and short term financial instruments that are accounted for at fair value. The carrying amount for financial instruments correspond to fair value.
| KSEK | Jul-Sep 2024 |
Jul-Sep 2023 |
Jan-Sep 2024 |
Jan-Sep 2023 |
Oct-Sep 23/24 |
2023 |
|---|---|---|---|---|---|---|
| Net turnover | 269,917 | 326,635 | 855,192 | 1,003,247 | 1,153,918 | 1,319,921 |
| Cost of revenue | -213,648 | -257,816 | -687,620 | -798,881 | -909,553 -1,038,919 | |
| Gross profit | 56,269 | 68,819 | 167,572 | 204,365 | 244,365 | 281,003 |
| Research and development expenses | -95 | -11 | -427 | -67 | -239 | -75 |
| Sales and Marketing expenses | -52,398 | -65,255 | -154,785 | -192,824 | -227,181 | -264,513 |
| General and administrative expenses | -5,385 | -5,132 | -17,166 | -15,992 | -22,918 | -22,083 |
| Other operating income | 0 | -112 | 2,447 | 7,337 | 6,700 | 0 |
| Other operating expenses | -3,843 | 0 | 0 | 0 | -17,150 | -4,455 |
| Operating result | -5,452 | -1,690 | -2,359 | 2,819 | -16,423 | -10,123 |
| Financial income | 3,905 | 9,647 | 7,696 | 2,646 | 26,358 | 24,432 |
| Financial expenses | 0 | 0 | -2 | 0 | -19,901 | 0 |
| Operating result after financial items | -1,547 | 7,957 | 5,334 | 5,465 | -9,966 | 14,309 |
| Taxes | 508 | -51 | -923 | -1,140 | 517 | 0 |
| Net result for the period | -1,039 | 7,906 | 4,411 | 4,325 | -9,449 | 14,309 |
| Jul-Sep | Jul-Sep | Jan-Sep | Oct-Sep | |||
|---|---|---|---|---|---|---|
| KSEK | 2024 | 2023 | Jan-Sep 2024 |
2023 | 23/24 | 2023 |
| Net result for the period | -1,039 | 7,906 | 4,411 | 4,325 | -9,449 | 14,309 |
| Items that later can be reversed in profit | ||||||
| Revaluation long-term investments | 812 | 0 | 9,823 | -4,503 | -572 | -14,086 |
| Other comprehensive income | 812 | 0 | 9823 | -4503 | -572 | -14,086 |
| Total other comprehensive income for the period |
-227 | 7,906 | 14,234 | -178 | -10,021 | 223 |
| KSEK | Sep 30 2024 |
Sep 30 2023 |
Dec 31 2023 |
|---|---|---|---|
| Fixed assets | |||
| Intangible fixed assets | |||
| Intangible fixed assets | 2,613 | 2,613 | 2,613 |
| Tangible fixed assets | |||
| Tangible fixed assets | 0 | 0 | 0 |
| Financial fixed assets | |||
| Shares in group companies | 130 | 105 | 105 |
| Financial assets | 58,122 | 12,086 | 34,134 |
| Total fixed assets | 60,864 | 14,803 | 36,852 |
| Current assets | |||
| Account receivables | 23,284 | 0 | 25,936 |
| Receivables from group companies | 172,287 | 2,495 | 87,381 |
| Tax receivables | 1,078 | 1,874 | 2,751 |
| Other receivables | 325 | 342 | 410 |
| Prepaid expenses and accrued income | 87,333 | 145,457 | 112,284 |
| Financial assets | 0 | 32,763 | 0 |
| Cash and cash equivalents | 47,755 | 128,938 | 53,722 |
| Total current assets | 332,063 | 311,868 | 282,484 |
| Total assets | 392,928 | 326,671 | 319,336 |
| KSEK | Sep 30 2024 |
Sep 30 2023 |
Dec 31 2023 |
|---|---|---|---|
| Restricted equity | |||
| Share capital | 928 | 928 | 928 |
| Non-restricted equity | |||
| Share premium reserve | 54,357 | 11,276 | 53,578 |
| Profit/Loss carried forward | 99,525 | 239,148 | 152,810 |
| Net result for the period | 4,411 | 1,313 | 14,309 |
| Total equity | 159,221 | 252,665 | 221,625 |
| Current liabilities | |||
| Accounts payable | 35,457 | 20,907 | 36,357 |
| Tax Liability | 0 | 0 | 0 |
| Liability to group companies | 194,129 | 42,074 | 54,226 |
| Other liability | 1,237 | 5,689 | 5,130 |
| Accrued expenses | 2,884 | 5,336 | 1,999 |
| Total current liabilities | 233,706 | 74,006 | 97,711 |
| Total equity and liabilities | 392,928 | 326,671 | 319,336 |
Cost of revenue consists of direct expenses incurred in order to generate revenue from the company's games. This primarily includes commission to distributors and royalties to external developers.
Research and Development expenses primarily consist of salaries, bonuses and benefits for the company's developers. In addition, research and development expenses include outside services, as well as allocated facilities and other overhead costs. Costs associated with maintaining the company's computer software and associated infrastructure are expensed as incurred. Development costs that are directly attributable to the design and testing of the company's identifiable and unique games are recognized as intangible assets, and amortized within research and development expense over a 24-month period.
Sales and Marketing expenses primarily consist of user acquisition expenses and related software. Sales and marketing also includes salaries, bonuses, and benefits for the company's sales and marketing staff, as well as consulting fees. In addition, sales and marketing expenses include general marketing, branding, advertising and public relations costs.
General and Administrative expenses primarily consist of salaries, bonuses, and benefits for the company's executive, finance, legal, information technology, human resources and other administrative employees, as well as support staff. It also includes outside consulting, legal and accounting services, insurance as well as facilities and other overhead costs not allocated to other areas across the business. In addition, general and administrative expenses include all of the company's depreciation expenses.
The G5 Group's accounts are prepared in accordance with IFRS. See page 13 for more information on accounting principles. Only a few key ratios are defined in IFRS. As of the second quarter 2017, G5 is applying the Alternative Performance Measures issued by ESMA (European Securities and Markets Authority). Briefly, an alternative key ratio is a financial measurement of historical or future earnings development, financial position or cash flow, not defined or specified in IFRS. To assist Group Management and other stakeholders in their analysis of the Group's performance, G5 is reporting certain key ratios not defined by IFRS. Group Management believes that this information will facilitate an analysis of the Group's performance. This data supplements the IFRS information and does not replace the key ratios defined in IFRS. G5's definitions of measurements not defined in IFRS may differ from definitions used by other companies. All of G5's definitions are included below.
EBIT excluding costs for user acquisition consists of reported EBIT adjusted for costs for user acquisition.
Monthly Active Users (MAU) is the number of individuals who played a G5 game in a calendar month. An individual who plays two different games in the same month is counted as two MAUs. Numbers presented in the report are the average of the three months in any given quarter.
Daily Active Users (DAU) is the number of individuals who played a G5 game in a day. An individual who plays two different games in the day is counted as two DAUs. Numbers presented in the report are the average of the three months in any given quarter.
Monthly Unique Payers (MUP) is the number of individuals who made a payment in a G5 game at least once during a calendar month. An individual who pays in two G5 games is counted as one MUP. Numbers presented in the report are the average of the three months in any given quarter.
Monthly Unique Users (MUU) is the number of individuals who played a G5 game at least once during a calendar month. An individual who plays two different games during the month is counted as one MUU. Numbers presented in the report are the average of the three months in any given quarter.
Monthly Average Gross Revenue Per Paying User (MAGRPPU) is the average gross revenue received from a Monthly Unique Payer during a calendar month. MAGRPPU is calculated by dividing the gross revenue during the calendar month by the number of Monthly Unique Payers in the same calendar month. The numbers presented in the report are the average of the three months in any given quarter.
Active Games are the games G5 owns and is actively supporting through its development and marketing capacity.
Licensed Games are games that G5 license from 3rd party developers and thereby act as a publisher. Licensed games are not split into active and harvest games.
Harvest Games are games that G5 owns but are not profitable to run as active games. The games are technically supported by a central team.
G5 Entertainment AB (publ) (G5) develops and publishes high quality free-to-play games for G5 Store, Apple App Store, Google Play, Microsoft Store, Amazon Appstore etc. The games are easy to learn and targeted at the widest audience of experienced and novice players. G5's portfolio includes a number of popular games like Jewels of Rome®, Sherlock Hidden Match-3 cases, Hidden City, Mahjong Journey®, Homicide Squad®, The Secret Society® Wordplay: Search Word Puzzle™ and Jewels of the Wild West™. G5 Entertainment AB (publ) is listed on Nasdaq Stockholm since 2014.
NYBROGATAN 6, 5TH FLOOR
114 34 STOCKHOLM | SWEDEN
PHONE: +46 84 11111 5
E-MAIL: [email protected]
Org.nr. 556680-8878
WWW.G5.COM

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