Quarterly Report • May 8, 2024
Quarterly Report
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KSEK

| Jan-Mar | Jan-Mar | Change | Apr-Mar | Change % |
|
|---|---|---|---|---|---|
| 297,409 | 345,370 | -14% | 1,271,960 | 1,319,921 | -4% |
| -64,746 | -77,173 | -16% | -282,423 | -294,850 | -4% |
| -30,182 | -35,449 | -15% | -127,432 | -132,700 | -4% |
| 202,481 | 232,749 | -13% | 862,105 | 892,372 | -3% |
| 68.1% | 67.4% | 68% | 67.6% | ||
| -113,009 | -131,778 | -14% | -516,116 | -534,885 | -4% |
| 89,473 | 100,971 | -11% | 345,989 | 357,487 | -3% |
| 30% | 29% | 27% | 27% | ||
| -50,268 | -61,167 | -18% | -235,137 | -246,035 | -4% |
| -17% | -18% | -18% | -19% | ||
| 39,204 | 39,804 | -2% | 110,852 | 111,452 | -1% |
| 13.2% | 11.5% | 8.7% | 8.4% | ||
| 4.76 | 5.85 | -19% | 14.70 | 15.84 | -7% |
| 84,650 | 40,337 | 172,232 | 127,919 | ||
| 255,768 | 205,058 | 255,768 | 255,768 | ||
| 2024 | 2023 | % | 23/24 | 2023 |
1 Variable costs paid to distributors. Main stores have the following fees: Apple App Store, Google Play, Amazon Appstore etc. have a fee of 30 percent, Microsoft Store has 12 percent, G5 Store has single digit percent.
2 Royalties to external developers are costs to third party developers when there is a contractual obligation to pay royalty.
3 User acquisition is a marketing cost for acquiring new users. The costs are fully variable and are spent on advertising campaigns that are targeted at ac-
quiring loyal players. The campaigns can be stopped at a very short notice.

As we conclude the first quarter of 2024, we are pleased to report another period of financial stability. Our performance in Q1 underscores the resilience of our business model, with a strong EBIT margin, robust cash conversion, and a record cash position of SEK 256 M. These achievements reflect our dedication to driving profitability and creating long-term value for our shareholders.
Revenue from G5 Store grew 55 percent year-over-year and 2 percent sequentially. The continued growth of our G5 Store remains a cornerstone of our success, accounting for 13.5 percent of revenue compared to 7.9 percent the same period last year. This increasing share of revenue not only improves our gross margin but also continues to boost our overall profitability. EBIT was SEK 39 M, corresponding to an EBIT margin of 13.2 percent. The quarter was positively impacted by other income of SEK 9.4 M, adjusting for other income the EBIT margin was 10.0 percent. User acquisition was 17% during the first quarter, in line with our communicated target of 17-22 percent.
We are pleased to note some positive developments in user metrics sequentially, indicating ongoing engagement and interest in our games. However, we recognize the seasonal challenges ahead in Q2 and Q3 and will closely monitor the
The first quarter underscores the resilience of our business model with a strong EBIT margin, robust cash conversion and record cash position. sustainability of these trends.
Our largest games, Sherlock, the Jewels family of games, and Hidden City, demonstrated stable, even though slightly declining, performance sequentially in Q1. These core titles continue to resonate with our audience, providing a solid foundation for sustained success. While the initial launch of Twilight Land showed promise, our team remains focused on optimizing monetization strategies to unlock its full potential.
We continue to apply the development funnel process to our new game ideas and games in development. The funnel continues to deliver the results that we sought after when it was launched. We iterate games faster in the early stages, see promising games filling up the funnel for the coming years and cut titles out of production that we believe we will regret launching.
We spend approx. 20 percent of our R&D expenses on new titles and making changes in an organization which is no longer small, always takes a bit longer than anticipated. Whilst these processes have been improving and we see positive results the changes have also highlighted further areas for improvement which we are actively pursuing. This involves all parts of the production and I hope that we will soon start to see the benefits of the improvements we are implementing. We are confident in the talent and dedication of our development teams and remain committed to delivering an exceptional gaming experience to our players.
Looking ahead, we are excited that we have several new games in development, each with high potential to captivate audiences and drive growth. Our development team is
working hard, and the pipeline reflects our goal of expanding the portfolio with fun gaming experiences.
As we navigate the remainder of 2024, our primary objective remains to deliver another financially stable year. While we pursue this goal, we are concurrently focused on developing new games that have the potential to reshape our top-line dynamics and drive future growth.
In closing, I want to extend my gratitude to our dedicated teams for their hard work and commitment to excellence. Together, we will continue to push boundaries, innovate, and deliver exceptional gaming experiences to our players worldwide.
Thank you for your ongoing support and trust in G5 Entertainment.
May 8th, 2024 Vlad Suglobov, CEO, co-founder We iterate games faster in the early stages, see promising games filling up the funnel and cut games where we don't see promise.





Revenue amounted to SEK 297.7 M (345.4). Revenue decreased by -14 percent compared to the same period in 2023, in USD the revenue decreased by 13%.
Cost of revenue increased to SEK 94.9 M (112.6). Cost of revenue includes commission to the distributors. Most parties still charge up to 30 percent of gross revenue, except for Microsoft Store with commission fees of 12 percent and G5 Store with commission fees in single digit percent for third-party payment processing. Cost of revenue also includes royalties payable to external developers which decreased with 15 percent compared to the same period in 2023.
Gross margin for the period was 68.1 percent (67.4). Gross profit for the quarter decreased by 13 percent compared to the first quarter in 2023 and was SEK 202.5 M (232.7).
Costs for research and development were SEK 83.6 M (88.3) during the period. Net capitalisation was SEK -2.2 M less than in the same period in the previous year. Adjusting for net capitalization the costs decreased with 8 procent compared to the same period in 2023.
Sales and marketing decreased to SEK 63.6 M (79.4). Sales and marketing is primarily affected by the costs for user acquisition. During the quarter the cost for user acquisition was SEK 50.3 M (61.2).
Cost for user acquisition as a percentage of sales was 17 percent, compared to 18 percent in the same period in 2023. Sales and marketing, excluding user acquisition, decreased to SEK 13.3 M (18.2).
General and administrative costs amounted to SEK 25.5 M (26.4). Other operating income other operating expenses together amounted to SEK 9.4 M (1.1), primarily driven by currency effects on operational assets and liabilities.
Depreciation and amortization have decreased as the company no longer capitalise on unreleased games which has reduced the amortisation on capitalised development expenses. Depreciation and amortization amounted to SEK 36.8 M (37.1). Capitalization of intangible assets amounted to SEK 25.7 M (28.3). During the quarter no writedowns were made. Net effect of capitalization and amortization on intangible assets amounted to SEK -11.1 M (-8.8).
Earnings before interest and taxes (EBIT) amounted to SEK 39.2 M (39.8), corresponding to an EBIT margin of 13.2 percent (11.5).
Net profit was affected by financial items with SEK 2.4 M (10.1). Finance net was impacted by interest income amounting to SEK 2.5 M (0.6), last year was impacted by revaulation of short term investments amounting to SEK 9.6 M. Tax affected the result with SEK -4.1 M (-2.1).
Net profit amounted to SEK 37.5 M (47.8) which equals an earnings per share before dilution of SEK 4.76 (5.85).



Active, MSEK
Own games, %



| F2P | Q1 '24 | Q1 '23 | Change |
|---|---|---|---|
| Average DAU (mn) | 1.5 | 1.7 | -10% |
| Average MAU (mn) | 5.1 | 5.7 | -11% |
| Average MUU (mn) | 3.7 | 4.2 | -12% |
| Average MUP (thousands) | 147.4 | 177.6 | -17% |
| Average MAGRPPU (USD) | 63.5 | 61.8 | 3% |
For detailed definitions of the operational metrics see the glossary on page 16 of the report.
During the first quarter, the group had an operating cash flow before changes in working capital of SEK 80.8 M (81.8). In the quarter taxes impacted the cash flow negatively with SEK 1.3 M (1.0).
Changes in working capital impacted the cash flow with SEK 29.9 M (-11.7). Capitalized development expenses impacted the cash flow negatively with SEK 25.7 M (28.3).
Cash flow before financing activities amounted to SEK 84.7 M (40.3). Financing activities were impacted by buybacks of own shares amounting to SEK -12.9 M (-13.9) and IFRS16 bookings related to lease of premises SEK -0.3 M (-0.1).
Available cash on March 31, 2024 amounted to SEK 255.8 M (205.1).
During the third quarter 2022 the group changed its publishing strategy by making changes to how it is vetting new games. The foundation is still to have a portfolio of different games in the portfolio in order to maximize potential and reduce risk. Multiple games are developed at any given point in time, some of these games become very successful and extremely profitable, some of these games do not become big breakthroughs but pay for themselves and are stable earners over a long period of time, while the majority of games that go into production will be cancelled at an early stage as the market potential is not significant enough.
As the majority of games that are produced will be cancelled during soft launch, the company will not capitalize development expenses on games until they reach global launch. Capitalizing after global launch will reduce the risk for write-offs in the portfolio.
As before, capitalized development expenses for unsuccessful games will be written down. Development for games only released in soft launch will be expensed as they are incurred. Over time, the company expects such write-offs and expenses to be more than compensated for by the revenue and profits produced by successful games in the portfolio.
Capitalized development expenses amounted to SEK 222.7 M (262.6). Impairment need in the portfolio is tested every quarter. A thorough review of the input parameters is done on a yearly basis. During the quarter, no write-offs (0.0) were made. Consolidated equity amounted to SEK 554.1 M (547.9), which equals SEK 71.0 per share (67.6) and the equity/asset ratio is 80 percent (77). Cash on hand amounted to SEK 255.8 M (205.1). Other long-term debt and other short term debt are solely related to IFRS16 accounting of lease contracts.
The parent company revenue has performed in line with the group. The parent company is the counterpart for all application stores where G5 sells its products. The costs consist mainly of payments to one of the subsidiaries in Malta, that holds the rights for the games in the portfolio and is also where the senior management overseeing the games, HR etc. is based. Over time, the transactions should generate a surplus for the parent company, but during shorter periods some imbalances may occur. As for the group, the financial position of the parent company is solid.
G5 Entertainment does not publish forecasts.
G5 Entertainment is, like all companies, exposed to various kinds of risks in its operations. Among the most notable are risks related to the dependency on certain strategic partners, delays in the release of new games, currency exchange risks, changes in technology, dependency on key employees, and tax as well as political risks due to the multinational nature of the group's operations. Risk management is an integral part of G5 Entertainment's management.
During the period no significant related-party transactions have taken place except the ongoing transactions highlighted in the annual report 2023.


Annual General Meeting 2024 June 12, 2024 Interim report Jan-Jun 2024 August 8, 2024 Interim report Jan-Sep 2024 November 6, 2024
On May 8th, 2024 at 08.00 CET, CEO Vlad Suglobov and CFO Stefan Wikstrand will present the interim report in a conference call. For dial-in details please visit: https://corporate.g5.com/investors/ calendar
This report may contain statements concerning, among other things, G5 Entertainment's financial position and performance as well as statements on market conditions that may be forward-looking. G5 Entertainment believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions. However, forward-looking statements involve inherent risks and uncertainties and actual results or outcomes may differ materially from those expressed. Forward-looking statements relate only to the date they were made and, other than as required by applicable law, G5 Entertainment undertakes no obligation to update any of them in light of new information or future events.
Vlad Suglobov, CEO [email protected] Stefan Wikstrand, CFO +46 76 0011115
The Board of Directors and the CEO declare that the interim report provides a true and fair overview of the Parent Company's and the Group's operations, financial position and results of operations as well as describing the material risks and uncertainties facing the Parent Company and other companies in the Group.
Stockholm May 8th, 2024
Petter Nylander Chairman of the Board Johanna Fagrell Köhler Board member
Jeffrey Rose Board member
Sara Börsvik Board member Marcus Segal Board member Vlad Suglobov CEO, Board member
Note:
G5 Entertainment AB (publ) is required to make the information in this interim report public in compliance with the Swedish Securities Market Act. The information was submitted for publication on May 8th, 2024 at 07.00. This interim report has not been subject to review by the company´s auditors. This report is published in Swedish and English. In the event of any difference between the English version and the Swedish original, the Swedish version shall prevail.
| Jan-Mar | Jan-Mar Apr-Mar |
Jan-Mar Jan-Mar Apr-Mar |
|||||||
|---|---|---|---|---|---|---|---|---|---|
| KSEK | 2024 | 2023 | 23/24 | 2023 | KSEK | 2024 | 2023 | 23/24 | 2023 |
| Net turnover | 297,409 | 345,370 | 1,271,960 | 1,319,921 | Earnings per share | ||||
| Cost of revenue | -94,928 | -112,622 | -409,855 | -427,549 | Weighted average number of shares | 7,867 | 8,159 | 7,978 | 8,052 |
| Gross profit | 202,481 | 232,749 | 862,105 | 892,372 | (thousands) | ||||
| Research and Development expenses | -83,638 | -88,256 | -359,083 | -363,702 | Weighted average number of shares after dilution, (thousands) |
7,867 | 8,209 | 7,978 | 8,052 |
| Sales and Marketing expenses | -63,588 | -79,389 | -297,649 | -313,450 | Earnings per share (SEK) before dilution | 4.76 | 5.85 | 14.70 | 15.84 |
| General and administrative expenses | -25,480 | -26,424 | -101,170 | -102,115 | Earnings per share (SEK) after dilution | 4.76 | 5.82 | 14.70 | 15.84 |
| Other operating income | 9,429 | 1,125 | 8,303 | 0 | |||||
| Other operating expenses | 0 | 0 | -1,654 | -1,654 | |||||
| Operating result | 39,204 | 39,804 | 110,852 | 111,452 | STATEMENT OF COMPREHENSIVE INCOME - GROUP | ||||
| Financial income | 2,450 | 10,293 | 18,580 | 26,423 | Jan-Mar Jan-Mar |
Apr-Mar | |||
| Financial expenses | -78 | -229 | -1,027 | -1,178 | KSEK | 2024 | 2023 | 23/24 | 2023 |
| Operating result after financial items | 41,577 | 49,868 | 128,405 | 136,696 | Net result for the period | 37,481 | 47,764 | 117,290 | 127,574 |
| Taxes | -4,096 | -2,104 | -11,115 | -9,122 | Items that later can be reversed in profit | ||||
| Net result for the year | 37,481 | 47,764 | 117,290 | 127,574 | Revaluation long-term investments | 18,673 | - | 4,587 | -14,086 |
| Foreign currency translation differences | 5,740 | 10,682 | -4,794 | -4,004 | |||||
| Attributed to: | Total other comprehensive income for the period |
24,413 | 10,682 | -207 | -18,090 | ||||
| Parent company's shareholders | 37,481 | 47,764 | 117,290 | 127,574 | |||||
| Total comprehensive income for the period |
61,894 | 58,446 | 117,083 | 109,484 | |||||
| Attributed to: | |||||||||
| Parent company's shareholders | 61,894 | 58,446 | 117,083 | 109,484 |


| KSEK | Mar 31 2024 |
Mar 31 2023 |
Dec 31 2023 |
|---|---|---|---|
| Fixed assets | |||
| Intangible fixed assets | |||
| Capitalized development expenses (Note 2) | 222,652 | 262,639 | 220,411 |
| Intangible assets | 2,613 | 0 | 2,613 |
| 225,265 | 262,639 | 223,024 | |
| Tangible fixed assets | |||
| Equipment | 12,288 | 15,899 | 12,883 |
| 12,288 | 15,899 | 12,883 | |
| Long term Investments | 52,807 | 16,589 | 34,134 |
| Deferred tax receivable | 46 | 63 | 25 |
| Total non-current assets | 290,406 | 295,190 | 270,066 |
| Current assets | |||
| Accounts receivable | 21,928 | 32 | 25,936 |
| Tax receivable | 2,090 | 1,648 | 3,773 |
| Other receivables (Note 3,4) | 1,731 | 13,818 | 2,846 |
| Prepaid expenses and accrued income | 120,713 | 174,463 | 125,196 |
| Short term investments | 0 | 17,593 | 0 |
| Cash and cash equivalents | 255,768 | 205,058 | 182,332 |
| Total current assets | 402,229 | 412,612 | 340,083 |
| Total assets | 692,635 | 707,802 | 610,149 |
| KSEK | Mar 31 2024 |
Mar 31 2023 |
Dec 31 2023 |
|---|---|---|---|
| Equity | |||
| Total shareholders' equity | 554,055 | 536,893 | 491,401 |
| Long-term liabilities | |||
| Deferred tax liabilities | 1,224 | 1,513 | 3,618 |
| Long-term liabilities | 1,651 | 2,225 | 1,261 |
| Total long-term liabilities | 2,875 | 3,738 | 4,879 |
| Current liabilities (Note 5) | |||
| Short-term liabilities | 1,386 | 457 | 612 |
| Accounts payable | 50,788 | 21,723 | 39,441 |
| Other liabilities | 7,959 | 54,927 | 11,291 |
| Tax liabilities | 9,745 | 20,873 | 7,789 |
| Accrued expenses | 65,827 | 69,191 | 54,736 |
| Total current liabilities | 135,705 | 156,191 | 113,869 |
| 692,635 | 707,802 | 610,149 |


| KSEK | Share capital | Other capital contribution |
Other reserves | Profit/loss brought forward |
Shareholders' equity |
|---|---|---|---|---|---|
| Shareholders' equity 2023-01-01 | 928 | -189,704 | 69,746 | 607,780 | 488,750 |
| Net result for the year | 47,764 | 47,764 | |||
| Total other comprehensive income | 10,682 | 10,682 | |||
| Total comprehensive income for the year | 10,682 | 47,764 | 58,446 | ||
| Repurchase of shares | -13,935 | -13,935 | |||
| IFRS2 - Employee share schemes | 3,633 | 3,633 | |||
| Total transactions with the owners recognized directly in equity | -13,935 | 3,633 | 0 | -10,302 | |
| Shareholders' equity as of 2023-03-31 | 928 | -203,639 | 84,061 | 655,544 | 536,894 |
| Shareholders' equity 2024-01-01 | 928 | -243,733 | 63,358 | 670,849 | 491,402 |
| Net result for the year | 37,481 | 37,481 | |||
| Revaluation long-term investments | 18,673 | 18,673 | |||
| Total other comprehensive income | 5,740 | 5,740 | |||
| Total comprehensive income for the year | 24,413 | 37,481 | 61,894 | ||
| Repurchase of shares | -12,941 | -12,941 | |||
| IFRS2 - Employee share schemes | 2,721 | 2,721 | |||
| Total transactions with the owners recognized directly in equity | -12,941 | 2,721 | 0 | -10,220 | |
| Shareholders' equity as of 2024-03-31 |
928 | -256,674 | 90,492 | 708,329 | 543,075 |
| Jan-Mar Jan-Mar Apr-Mar |
Jan-Mar Jan-Mar Apr-Mar |
||||||||
|---|---|---|---|---|---|---|---|---|---|
| KSEK | 2024 | 2023 | 23/24 | 2023 | KSEK | 2024 | 2023 | 23/24 | 2023 |
| Cash flow from operating activities | Financing activities | ||||||||
| Profit after financial items | 41,577 | 49,868 | 128,405 | 136,696 | Lease financing | -349 | -135 | -1,157 | -944 |
| Adjusting items not included in cash flow | 40,488 | 32,938 | 166,226 | 158,676 | Dividend | 0 | 0 | -64,505 | -64,505 |
| 82,065 | 82,806 | 294,631 | 295,372 | Repurchase shares | -12,941 | -13,935 | -53,035 | -54,029 | |
| Taxes paid | -1,280 | -997 | -17,964 | -17,681 | Cash flow from financing activities | -13,289 | -14,070 | -118,697 | -119,478 |
| Cash flow before changes in | 80,785 | 81,809 | 276,667 | 277,691 | Cash flow | 71,361 | 26,267 | 53,535 | 8,441 |
| working capital | |||||||||
| Cash flow from changes in working capital |
Cash at the beginning of the period | 182,332 | 177,469 | 205,058 | 177,469 | ||||
| Change in operating receivables | 9,606 | -20,072 | 33,040 | 3,362 | Cash flow | 71,361 | 26,267 | 53,535 | 8,441 |
| Change in operating liabilities | 20,334 | 8,327 | -27,882 | -39,889 | Exchange rate differences | 2,075 | 1,322 | -2,825 | -3,578 |
| Cash flow from operating activities | 110,725 | 70,064 | 281,825 | 241,164 | Cash at the end of the period | 255,768 | 205,058 | 255,768 | 182,332 |
| Investing activities | |||||||||
| Investment in fixed assets | -349 | -1,445 | -2,933 | -4,029 | |||||
| Capitalized development expenses | -25,726 | -28,282 | -103,727 | -106,283 | |||||
| Short term investments | 0 | 0 | -2,933 | -2,933 | |||||
| Cash flow from investing activities | -26,075 | -29,727 | -109,593 | -113,245 |

G5 Entertainment's consolidated accounts have been prepared in accordance with International Financial Reporting Standards (IFRS). This report was prepared for the group in accordance with the IAS 34 Interim Financial Reporting and the Annual Accounts Act.
The accounting and calculation principles used in the report for the group are identical to those used in the Annual Report 2023.
The interim report is on pages 1–16, and pages 1–8 are thus an integrated part of this financial report.
Other receivables include SEK 0.0 M (10.1) for prepaid royalties to third party developers. G5 publishes both proprietary games and games licensed from third-party developers. In connection with the conclusion of agreements with third party developers, G5 sometimes pays an advance on royalties to fund game development. These advances are usually offset against the third party developer's contractual share of the revenue that each game generates.
| KSEK | Jan-Mar 2023 |
Jan-Mar 2022 |
Apr-Mar 22/23 |
2022 |
|---|---|---|---|---|
| At the beginning of the period | 220,411 | 273,073 | 262,639 | 273,073 |
| Investments | 25,726 | 28,282 | 101,114 | 103,670 |
| Write-offs | - | - | - | - |
| Amortization | -36,779 | -37,089 | -149,798 | -150,108 |
| Net change during the period | -11,053 | -8,807 | -48,684 | -46,438 |
| Currency exchange differences | 13,294 | -1,628 | 8,698 | -3,983 |
| At the end of the period | 222,652 | 262,639 | 222,652 | 222,652 |
G5 Entertainment has no (3) pledged assets to. G5 Entertainment does not have any contingent liabilities.
G5 group has long and short term financial instruments that are accounted for at fair value. The carrying amount for financial instruments correspond to fair value.
| Jan-Mar Jan-Mar Apr-Mar |
Jan-Mar Jan-Mar Apr-Mar |
||||||||
|---|---|---|---|---|---|---|---|---|---|
| KSEK | 2024 | 2023 | 23/24 | 2023 | KSEK | 2024 | 2023 | 23/24 | 2023 |
| Net turnover | 297,409 | 345,370 | 1,271,960 | 1,319,921 | Net result for the period | 3,771 | 2,013 | 10,164 | 14,309 |
| Cost of revenue | -242,219 | -277,336 | -1,003,802 | -1,038,919 | Items that later can be reversed in profit | ||||
| Gross profit | 55,190 | 68,034 | 268,158 | 281,003 | Revaluation long-term investments | 18,673 | 0 | 4,587 | -14,086 |
| Research and development expenses | -42 | -2,577 | -117 | -75 | Other comprehensive income | 18,673 | 0 | 4,587 | -14,086 |
| Sales and Marketing expenses | -50,697 | -63,537 | -251,673 | -264,513 | Total other comprehensive income | 22,444 | 2,013 | 14,751 | 223 |
| General and administrative expenses | -6,056 | -9,076 | -22,388 | -22,083 | for the period | ||||
| Other operating income | 7,805 | 0 | 16,085 | 0 | |||||
| Other operating expenses | 0 | -943 | -11,791 | -4,455 | |||||
| Operating result | 6,200 | -8,099 | -1,726 | -10,123 | |||||
| Financial income | 19,109 | 536 | 33,429 | 24,432 | |||||
| Financial expenses | -19,900 | 9,576 | -19,900 | 0 | |||||
| Operating result after financial items | 5,410 | 2,013 | 11,803 | 14,309 | |||||
| Taxes | -1,639 | 0 | -1,639 | 0 | |||||
| Net result for the period | 3,771 | 2,013 | 10,164 | 14,309 |

| KSEK | Mar 31 2024 |
Mar 31 2023 |
Dec 31 2023 |
KSEK | Mar 31 2024 |
Mar 31 2023 |
Dec 31 2023 |
|---|---|---|---|---|---|---|---|
| Fixed assets | Restricted equity | ||||||
| Intangible fixed assets | Share capital | 928 | 928 | 928 | |||
| Intangible fixed assets | 2,613 | 0 | 2,613 | Non-restricted equity | |||
| Share premium reserve | 41,917 | 52,745 | 53,578 | ||||
| Tangible fixed assets | Profit/Loss carried forward | 186,099 | 274,783 | 152,810 | |||
| Tangible fixed assets | 0 | 2 | 0 | Net result for the period | 10,164 | 2,013 | 14,309 |
| Total equity | 239,108 | 330,470 | 221,625 | ||||
| Financial fixed assets | |||||||
| Shares in group companies | 130 | 105 | 105 | Current liabilities | |||
| Financial assets | 52,807 | 16,589 | 34,134 | Accounts payable | 32,616 | 21,074 | 36,357 |
| Total fixed assets | 55,550 | 16,695 | 36,852 | Tax Liability | 889 | 0 | 0 |
| Current assets | Liability to group companies | 142,131 | 5,831 | 54,226 | |||
| Account receivables | 21,928 | 0 | 25,936 | Other liability | 5,352 | 9,046 | 5,130 |
| Receivables from group companies | 154,596 | 40,477 | 87 381 | Accrued expenses | 1,901 | 2,055 | 1,999 |
| Tax receivables | 2,751 | 1,513 | 2,751 | Total current liabilities | 182,889 | 38,007 | 97,711 |
| Other receivables | 357 | 576 | 410 | Total equity and liabilities | 421,997 | 368,477 | 319,336 |
| Prepaid expenses and accrued income | 115,931 | 146,051 | 112,284 | ||||
| Financial assets | 0 | 17,593 | 0 | ||||
| Cash and cash equivalents | 67,032 | 145,571 | 53,722 | ||||
| Total current assets | 362,594 | 351,781 | 282,484 | ||||
| Total assets | 418,144 | 368,477 | 319,336 |

Cost of revenue consists of direct expenses incurred in order to generate revenue from the company's games. This primarily includes commission to distributors and royalties to external developers.
Research and Development expenses primarily consist of salaries, bonuses and benefits for the company's developers. In addition, research and development expenses include outside services, as well as allocated facilities and other overhead costs. Costs associated with maintaining the company's computer software and associated infrastructure are expensed as incurred. Development costs that are directly attributable to the design and testing of the company's identifiable and unique games are recognized as intangible assets, and amortized within research and development expense over a 24-month period.
Sales and Marketing expenses primarily consist of user acquisition expenses and related software. Sales and marketing also includes salaries, bonuses, and benefits for the company's sales and marketing staff, as well as consulting fees. In addition, sales and marketing expenses include general marketing, branding, advertising and public relations costs.
General and Administrative expenses primarily consist of salaries, bonuses, and benefits for the company's executive, finance, legal, information technology, human resources and other administrative employees, as well as support staff. It also includes outside consulting, legal and accounting services, insurance as well as facilities and other overhead costs not allocated to other areas across the business. In addition, general and administrative expenses include all of the company's depreciation expenses.
The G5 Group's accounts are prepared in accordance with IFRS. See page 13 for more information on accounting principles. Only a few key ratios are defined in IFRS. As of the second quarter 2017, G5 is applying the Alternative Performance Measures issued by ESMA (European Securities and Markets Authority). Briefly, an alternative key ratio is a financial measurement of historical or future earnings development, financial position or cash flow, not defined or specified in IFRS. To assist Group Management and other stakeholders in their analysis of the Group's performance, G5 is reporting certain key ratios not defined by IFRS. Group Management believes that this information will facilitate an analysis of the Group's performance. This data supplements the IFRS information and does not replace the key ratios defined in IFRS. G5's definitions of measurements not defined in IFRS may differ from definitions used by other companies. All of G5's definitions are included below.
EBIT excluding costs for user acquisition consists of reported EBIT adjusted for costs for user acquisition.
Monthly Active Users (MAU) is the number of individuals who played a G5 game in a calendar month. An individual who plays two different games in the same month is counted as two MAUs. Numbers presented in the report are the average of the three months in any given quarter.
Daily Active Users (DAU) is the number of individuals who played a G5 game in a day. An individual who plays two different games in the day is counted as two DAUs. Numbers presented in the report are the average of the three months in any given quarter.
Monthly Unique Payers (MUP) is the number of individuals who made a payment in a G5 game at least once during a calendar month. An individual who pays in two G5 games is counted as one MUP. Numbers presented in the report are the average of the three months in any given quarter.
Monthly Unique Users (MUU) is the number of individuals who played a G5 game at least once during a calendar month. An individual who plays two different games during the month is counted as one MUU. Numbers presented in the report are the average of the three months in any given quarter.
Monthly Average Gross Revenue Per Paying User (MAGRPPU) is the average gross revenue received from a Monthly Unique Payer during a calendar month. MAGRPPU is calculated by dividing the gross revenue during the calendar month by the number of Monthly Unique Payers in the same calendar month. The numbers presented in the report are the average of the three months in any given quarter.
Active Games are the games G5 owns and is actively supporting through its development and marketing capacity.
Licensed Games are games that G5 license from 3rd party developers and thereby act as a publisher. Licensed games are not split into active and harvest games.
Harvest Games are games that G5 owns but are not profitable to run as active games. The games are technically supported by a central team.
G5 Entertainment AB (publ) (G5) develops and publishes high quality free-to-play games for G5 Store, Apple App Store, Google Play, Microsoft Store, Amazon Appstore etc. The games are easy to learn and targeted at the widest audience of experienced and novice players. G5's portfolio includes a number of popular games like Jewels of Rome®, Sherlock Hidden Match-3 cases, Hidden City, Mahjong Journey®, Homicide Squad®, The Secret Society® Wordplay: Search Word Puzzle™ and Jewels of the Wild West™. G5 Entertainment AB (publ) is listed on Nasdaq Stockholm since 2014.



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