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G5 Entertainment

Quarterly Report May 8, 2024

3051_10-q_2024-05-08_c0270bd2-3ca0-49d7-8a7e-c50980908f7a.pdf

Quarterly Report

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JANUARY – MARCH 2024

Interim Report Q1 2024 G5 Entertainment AB

INTERIM REPORT JANUARY - MARCH 2024

January - March 2024

  • Revenue for the period was SEK 297.4 M (345.4), a decrease of 14 percent compared to the same period in 2023 in SEK terms. In USD terms revenue decreased 14 percent year-overyear.
  • Gross margin increased to 68.1 percent (67.4 percent), as a larger share of revenue is coming from G5's direct to consumer channel.
  • EBIT for the period was SEK 39.2 M (39.8), a decrease of 2% corresponding to an EBITmargin of 13.2% (11.5). EBIT was positively impacted by revaluations related to fx, primarily the USD, recorded in other income and expense amounting to SEK 9.4 M (1.1). Adjusting for the positive impact from other income and expense the EBIT margin would be 10.0 (11.2) percent.
  • Net result for the period was SEK 37.5 M (47.8), positively impacted by the finance net of SEK 2.4 M (10.1).
  • Earnings per share for the period, before dilution, was SEK 4.76 (5.85).
  • Cash flow amounted to SEK 71.4 M (26.3), negatively impacted by repurchases of own shares of SEK 12.9 M (13.9).
  • Average Monthly Active Users (MAU) was 5.1 million, a decrease of 11 percent compared to the same period in 2023. Average Daily Active Users (DAU) was 1.5 million, a decrease of 10 percent compared to the same period in 2022. Average Monthly Unique Payers (MUP) was 147.4 thousand, a decrease of 17 percent while Average Monthly Average Gross Revenue Per Paying User (MAGRPPU) was USD 63.5, an increase of 3 percent compared to the same period last year.

KSEK

Jan-Mar Jan-Mar Change Apr-Mar Change
%
297,409 345,370 -14% 1,271,960 1,319,921 -4%
-64,746 -77,173 -16% -282,423 -294,850 -4%
-30,182 -35,449 -15% -127,432 -132,700 -4%
202,481 232,749 -13% 862,105 892,372 -3%
68.1% 67.4% 68% 67.6%
-113,009 -131,778 -14% -516,116 -534,885 -4%
89,473 100,971 -11% 345,989 357,487 -3%
30% 29% 27% 27%
-50,268 -61,167 -18% -235,137 -246,035 -4%
-17% -18% -18% -19%
39,204 39,804 -2% 110,852 111,452 -1%
13.2% 11.5% 8.7% 8.4%
4.76 5.85 -19% 14.70 15.84 -7%
84,650 40,337 172,232 127,919
255,768 205,058 255,768 255,768
2024 2023 % 23/24 2023

1 Variable costs paid to distributors. Main stores have the following fees: Apple App Store, Google Play, Amazon Appstore etc. have a fee of 30 percent, Microsoft Store has 12 percent, G5 Store has single digit percent.

2 Royalties to external developers are costs to third party developers when there is a contractual obligation to pay royalty.

3 User acquisition is a marketing cost for acquiring new users. The costs are fully variable and are spent on advertising campaigns that are targeted at ac-

quiring loyal players. The campaigns can be stopped at a very short notice.

FINANCIAL KEY RATIOS

Comment from the CEO: Improved margins

As we conclude the first quarter of 2024, we are pleased to report another period of financial stability. Our performance in Q1 underscores the resilience of our business model, with a strong EBIT margin, robust cash conversion, and a record cash position of SEK 256 M. These achievements reflect our dedication to driving profitability and creating long-term value for our shareholders.

Revenue from G5 Store grew 55 percent year-over-year and 2 percent sequentially. The continued growth of our G5 Store remains a cornerstone of our success, accounting for 13.5 percent of revenue compared to 7.9 percent the same period last year. This increasing share of revenue not only improves our gross margin but also continues to boost our overall profitability. EBIT was SEK 39 M, corresponding to an EBIT margin of 13.2 percent. The quarter was positively impacted by other income of SEK 9.4 M, adjusting for other income the EBIT margin was 10.0 percent. User acquisition was 17% during the first quarter, in line with our communicated target of 17-22 percent.

We are pleased to note some positive developments in user metrics sequentially, indicating ongoing engagement and interest in our games. However, we recognize the seasonal challenges ahead in Q2 and Q3 and will closely monitor the

The first quarter underscores the resilience of our business model with a strong EBIT margin, robust cash conversion and record cash position. sustainability of these trends.

Our largest games, Sherlock, the Jewels family of games, and Hidden City, demonstrated stable, even though slightly declining, performance sequentially in Q1. These core titles continue to resonate with our audience, providing a solid foundation for sustained success. While the initial launch of Twilight Land showed promise, our team remains focused on optimizing monetization strategies to unlock its full potential.

We continue to apply the development funnel process to our new game ideas and games in development. The funnel continues to deliver the results that we sought after when it was launched. We iterate games faster in the early stages, see promising games filling up the funnel for the coming years and cut titles out of production that we believe we will regret launching.

We spend approx. 20 percent of our R&D expenses on new titles and making changes in an organization which is no longer small, always takes a bit longer than anticipated. Whilst these processes have been improving and we see positive results the changes have also highlighted further areas for improvement which we are actively pursuing. This involves all parts of the production and I hope that we will soon start to see the benefits of the improvements we are implementing. We are confident in the talent and dedication of our development teams and remain committed to delivering an exceptional gaming experience to our players.

Looking ahead, we are excited that we have several new games in development, each with high potential to captivate audiences and drive growth. Our development team is

4 G5 ENTERTAINMENT AB - INTERIM REPORT JANUARY - MARCH 2024

working hard, and the pipeline reflects our goal of expanding the portfolio with fun gaming experiences.

As we navigate the remainder of 2024, our primary objective remains to deliver another financially stable year. While we pursue this goal, we are concurrently focused on developing new games that have the potential to reshape our top-line dynamics and drive future growth.

In closing, I want to extend my gratitude to our dedicated teams for their hard work and commitment to excellence. Together, we will continue to push boundaries, innovate, and deliver exceptional gaming experiences to our players worldwide.

Thank you for your ongoing support and trust in G5 Entertainment.

May 8th, 2024 Vlad Suglobov, CEO, co-founder We iterate games faster in the early stages, see promising games filling up the funnel and cut games where we don't see promise.

Revenue (MSEK)

EBIT (MSEK)

EBIT (MSEK) | EBIT-margin (%)

Costs in % of revenue

January – March

Revenue and gross profit

Revenue amounted to SEK 297.7 M (345.4). Revenue decreased by -14 percent compared to the same period in 2023, in USD the revenue decreased by 13%.

Cost of revenue increased to SEK 94.9 M (112.6). Cost of revenue includes commission to the distributors. Most parties still charge up to 30 percent of gross revenue, except for Microsoft Store with commission fees of 12 percent and G5 Store with commission fees in single digit percent for third-party payment processing. Cost of revenue also includes royalties payable to external developers which decreased with 15 percent compared to the same period in 2023.

Gross margin for the period was 68.1 percent (67.4). Gross profit for the quarter decreased by 13 percent compared to the first quarter in 2023 and was SEK 202.5 M (232.7).

Operational Costs

Costs for research and development were SEK 83.6 M (88.3) during the period. Net capitalisation was SEK -2.2 M less than in the same period in the previous year. Adjusting for net capitalization the costs decreased with 8 procent compared to the same period in 2023.

Sales and marketing decreased to SEK 63.6 M (79.4). Sales and marketing is primarily affected by the costs for user acquisition. During the quarter the cost for user acquisition was SEK 50.3 M (61.2).

Cost for user acquisition as a percentage of sales was 17 percent, compared to 18 percent in the same period in 2023. Sales and marketing, excluding user acquisition, decreased to SEK 13.3 M (18.2).

General and administrative costs amounted to SEK 25.5 M (26.4). Other operating income other operating expenses together amounted to SEK 9.4 M (1.1), primarily driven by currency effects on operational assets and liabilities.

EBIT

Depreciation and amortization have decreased as the company no longer capitalise on unreleased games which has reduced the amortisation on capitalised development expenses. Depreciation and amortization amounted to SEK 36.8 M (37.1). Capitalization of intangible assets amounted to SEK 25.7 M (28.3). During the quarter no writedowns were made. Net effect of capitalization and amortization on intangible assets amounted to SEK -11.1 M (-8.8).

Earnings before interest and taxes (EBIT) amounted to SEK 39.2 M (39.8), corresponding to an EBIT margin of 13.2 percent (11.5).

Net profit

Net profit was affected by financial items with SEK 2.4 M (10.1). Finance net was impacted by interest income amounting to SEK 2.5 M (0.6), last year was impacted by revaulation of short term investments amounting to SEK 9.6 M. Tax affected the result with SEK -4.1 M (-2.1).

Net profit amounted to SEK 37.5 M (47.8) which equals an earnings per share before dilution of SEK 4.76 (5.85).

Cash Position (MSEK)

Gross Margin (%)

Own/licensed revenue (MSEK) share own games (%)

Active, MSEK

Own games, %

Revenue breakdown by geography First Quarter 2024

Operational metrics

F2P Q1 '24 Q1 '23 Change
Average DAU (mn) 1.5 1.7 -10%
Average MAU (mn) 5.1 5.7 -11%
Average MUU (mn) 3.7 4.2 -12%
Average MUP (thousands) 147.4 177.6 -17%
Average MAGRPPU (USD) 63.5 61.8 3%

For detailed definitions of the operational metrics see the glossary on page 16 of the report.

Cash flow

During the first quarter, the group had an operating cash flow before changes in working capital of SEK 80.8 M (81.8). In the quarter taxes impacted the cash flow negatively with SEK 1.3 M (1.0).

Changes in working capital impacted the cash flow with SEK 29.9 M (-11.7). Capitalized development expenses impacted the cash flow negatively with SEK 25.7 M (28.3).

Cash flow before financing activities amounted to SEK 84.7 M (40.3). Financing activities were impacted by buybacks of own shares amounting to SEK -12.9 M (-13.9) and IFRS16 bookings related to lease of premises SEK -0.3 M (-0.1).

Available cash on March 31, 2024 amounted to SEK 255.8 M (205.1).

Financial position

During the third quarter 2022 the group changed its publishing strategy by making changes to how it is vetting new games. The foundation is still to have a portfolio of different games in the portfolio in order to maximize potential and reduce risk. Multiple games are developed at any given point in time, some of these games become very successful and extremely profitable, some of these games do not become big breakthroughs but pay for themselves and are stable earners over a long period of time, while the majority of games that go into production will be cancelled at an early stage as the market potential is not significant enough.

As the majority of games that are produced will be cancelled during soft launch, the company will not capitalize development expenses on games until they reach global launch. Capitalizing after global launch will reduce the risk for write-offs in the portfolio.

As before, capitalized development expenses for unsuccessful games will be written down. Development for games only released in soft launch will be expensed as they are incurred. Over time, the company expects such write-offs and expenses to be more than compensated for by the revenue and profits produced by successful games in the portfolio.

Capitalized development expenses amounted to SEK 222.7 M (262.6). Impairment need in the portfolio is tested every quarter. A thorough review of the input parameters is done on a yearly basis. During the quarter, no write-offs (0.0) were made. Consolidated equity amounted to SEK 554.1 M (547.9), which equals SEK 71.0 per share (67.6) and the equity/asset ratio is 80 percent (77). Cash on hand amounted to SEK 255.8 M (205.1). Other long-term debt and other short term debt are solely related to IFRS16 accounting of lease contracts.

Parent company

The parent company revenue has performed in line with the group. The parent company is the counterpart for all application stores where G5 sells its products. The costs consist mainly of payments to one of the subsidiaries in Malta, that holds the rights for the games in the portfolio and is also where the senior management overseeing the games, HR etc. is based. Over time, the transactions should generate a surplus for the parent company, but during shorter periods some imbalances may occur. As for the group, the financial position of the parent company is solid.

Other disclosures

Outlook

G5 Entertainment does not publish forecasts.

Risk assessment

G5 Entertainment is, like all companies, exposed to various kinds of risks in its operations. Among the most notable are risks related to the dependency on certain strategic partners, delays in the release of new games, currency exchange risks, changes in technology, dependency on key employees, and tax as well as political risks due to the multinational nature of the group's operations. Risk management is an integral part of G5 Entertainment's management.

Related-party transactions

During the period no significant related-party transactions have taken place except the ongoing transactions highlighted in the annual report 2023.

Upcoming report dates

Annual General Meeting 2024 June 12, 2024 Interim report Jan-Jun 2024 August 8, 2024 Interim report Jan-Sep 2024 November 6, 2024

Teleconference

On May 8th, 2024 at 08.00 CET, CEO Vlad Suglobov and CFO Stefan Wikstrand will present the interim report in a conference call. For dial-in details please visit: https://corporate.g5.com/investors/ calendar

Forward-looking statements

This report may contain statements concerning, among other things, G5 Entertainment's financial position and performance as well as statements on market conditions that may be forward-looking. G5 Entertainment believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions. However, forward-looking statements involve inherent risks and uncertainties and actual results or outcomes may differ materially from those expressed. Forward-looking statements relate only to the date they were made and, other than as required by applicable law, G5 Entertainment undertakes no obligation to update any of them in light of new information or future events.

Inquiries

Vlad Suglobov, CEO [email protected] Stefan Wikstrand, CFO +46 76 0011115

The Board of Directors and the CEO declare that the interim report provides a true and fair overview of the Parent Company's and the Group's operations, financial position and results of operations as well as describing the material risks and uncertainties facing the Parent Company and other companies in the Group.

Stockholm May 8th, 2024

Petter Nylander Chairman of the Board Johanna Fagrell Köhler Board member

Jeffrey Rose Board member

Sara Börsvik Board member Marcus Segal Board member Vlad Suglobov CEO, Board member

Note:

G5 Entertainment AB (publ) is required to make the information in this interim report public in compliance with the Swedish Securities Market Act. The information was submitted for publication on May 8th, 2024 at 07.00. This interim report has not been subject to review by the company´s auditors. This report is published in Swedish and English. In the event of any difference between the English version and the Swedish original, the Swedish version shall prevail.

Assurance

9 G5 ENTERTAINMENT AB - INTERIM REPORT JANUARY - MARCH 2024

INCOME STATEMENT - GROUP

Jan-Mar Jan-Mar
Apr-Mar
Jan-Mar
Jan-Mar
Apr-Mar
KSEK 2024 2023 23/24 2023 KSEK 2024 2023 23/24 2023
Net turnover 297,409 345,370 1,271,960 1,319,921 Earnings per share
Cost of revenue -94,928 -112,622 -409,855 -427,549 Weighted average number of shares 7,867 8,159 7,978 8,052
Gross profit 202,481 232,749 862,105 892,372 (thousands)
Research and Development expenses -83,638 -88,256 -359,083 -363,702 Weighted average number of shares
after dilution, (thousands)
7,867 8,209 7,978 8,052
Sales and Marketing expenses -63,588 -79,389 -297,649 -313,450 Earnings per share (SEK) before dilution 4.76 5.85 14.70 15.84
General and administrative expenses -25,480 -26,424 -101,170 -102,115 Earnings per share (SEK) after dilution 4.76 5.82 14.70 15.84
Other operating income 9,429 1,125 8,303 0
Other operating expenses 0 0 -1,654 -1,654
Operating result 39,204 39,804 110,852 111,452 STATEMENT OF COMPREHENSIVE INCOME - GROUP
Financial income 2,450 10,293 18,580 26,423 Jan-Mar
Jan-Mar
Apr-Mar
Financial expenses -78 -229 -1,027 -1,178 KSEK 2024 2023 23/24 2023
Operating result after financial items 41,577 49,868 128,405 136,696 Net result for the period 37,481 47,764 117,290 127,574
Taxes -4,096 -2,104 -11,115 -9,122 Items that later can be reversed in profit
Net result for the year 37,481 47,764 117,290 127,574 Revaluation long-term investments 18,673 - 4,587 -14,086
Foreign currency translation differences 5,740 10,682 -4,794 -4,004
Attributed to: Total other comprehensive income
for the period
24,413 10,682 -207 -18,090
Parent company's shareholders 37,481 47,764 117,290 127,574
Total comprehensive income
for the period
61,894 58,446 117,083 109,484
Attributed to:
Parent company's shareholders 61,894 58,446 117,083 109,484

BALANCE SHEET - GROUP

KSEK Mar 31
2024
Mar 31
2023
Dec 31
2023
Fixed assets
Intangible fixed assets
Capitalized development expenses (Note 2) 222,652 262,639 220,411
Intangible assets 2,613 0 2,613
225,265 262,639 223,024
Tangible fixed assets
Equipment 12,288 15,899 12,883
12,288 15,899 12,883
Long term Investments 52,807 16,589 34,134
Deferred tax receivable 46 63 25
Total non-current assets 290,406 295,190 270,066
Current assets
Accounts receivable 21,928 32 25,936
Tax receivable 2,090 1,648 3,773
Other receivables (Note 3,4) 1,731 13,818 2,846
Prepaid expenses and accrued income 120,713 174,463 125,196
Short term investments 0 17,593 0
Cash and cash equivalents 255,768 205,058 182,332
Total current assets 402,229 412,612 340,083
Total assets 692,635 707,802 610,149
KSEK Mar 31
2024
Mar 31
2023
Dec 31
2023
Equity
Total shareholders' equity 554,055 536,893 491,401
Long-term liabilities
Deferred tax liabilities 1,224 1,513 3,618
Long-term liabilities 1,651 2,225 1,261
Total long-term liabilities 2,875 3,738 4,879
Current liabilities (Note 5)
Short-term liabilities 1,386 457 612
Accounts payable 50,788 21,723 39,441
Other liabilities 7,959 54,927 11,291
Tax liabilities 9,745 20,873 7,789
Accrued expenses 65,827 69,191 54,736
Total current liabilities 135,705 156,191 113,869
692,635 707,802 610,149

11 G5 ENTERTAINMENT AB - INTERIM REPORT JANUARY - MARCH 2024

CHANGES IN SHAREHOLDERS' EQUITY - GROUP

KSEK Share capital Other capital
contribution
Other reserves Profit/loss
brought forward
Shareholders'
equity
Shareholders' equity 2023-01-01 928 -189,704 69,746 607,780 488,750
Net result for the year 47,764 47,764
Total other comprehensive income 10,682 10,682
Total comprehensive income for the year 10,682 47,764 58,446
Repurchase of shares -13,935 -13,935
IFRS2 - Employee share schemes 3,633 3,633
Total transactions with the owners recognized directly in equity -13,935 3,633 0 -10,302
Shareholders' equity as of 2023-03-31 928 -203,639 84,061 655,544 536,894
Shareholders' equity 2024-01-01 928 -243,733 63,358 670,849 491,402
Net result for the year 37,481 37,481
Revaluation long-term investments 18,673 18,673
Total other comprehensive income 5,740 5,740
Total comprehensive income for the year 24,413 37,481 61,894
Repurchase of shares -12,941 -12,941
IFRS2 - Employee share schemes 2,721 2,721
Total transactions with the owners recognized directly in equity -12,941 2,721 0 -10,220
Shareholders' equity as of
2024-03-31
928 -256,674 90,492 708,329 543,075
Jan-Mar
Jan-Mar
Apr-Mar
Jan-Mar
Jan-Mar
Apr-Mar
KSEK 2024 2023 23/24 2023 KSEK 2024 2023 23/24 2023
Cash flow from operating activities Financing activities
Profit after financial items 41,577 49,868 128,405 136,696 Lease financing -349 -135 -1,157 -944
Adjusting items not included in cash flow 40,488 32,938 166,226 158,676 Dividend 0 0 -64,505 -64,505
82,065 82,806 294,631 295,372 Repurchase shares -12,941 -13,935 -53,035 -54,029
Taxes paid -1,280 -997 -17,964 -17,681 Cash flow from financing activities -13,289 -14,070 -118,697 -119,478
Cash flow before changes in 80,785 81,809 276,667 277,691 Cash flow 71,361 26,267 53,535 8,441
working capital
Cash flow from changes in
working capital
Cash at the beginning of the period 182,332 177,469 205,058 177,469
Change in operating receivables 9,606 -20,072 33,040 3,362 Cash flow 71,361 26,267 53,535 8,441
Change in operating liabilities 20,334 8,327 -27,882 -39,889 Exchange rate differences 2,075 1,322 -2,825 -3,578
Cash flow from operating activities 110,725 70,064 281,825 241,164 Cash at the end of the period 255,768 205,058 255,768 182,332
Investing activities
Investment in fixed assets -349 -1,445 -2,933 -4,029
Capitalized development expenses -25,726 -28,282 -103,727 -106,283
Short term investments 0 0 -2,933 -2,933
Cash flow from investing activities -26,075 -29,727 -109,593 -113,245

CASH FLOW STATEMENT - GROUP

Note 1

Accounting principles

G5 Entertainment's consolidated accounts have been prepared in accordance with International Financial Reporting Standards (IFRS). This report was prepared for the group in accordance with the IAS 34 Interim Financial Reporting and the Annual Accounts Act.

The accounting and calculation principles used in the report for the group are identical to those used in the Annual Report 2023.

The interim report is on pages 1–16, and pages 1–8 are thus an integrated part of this financial report.

Note 3

Other receivables

Other receivables include SEK 0.0 M (10.1) for prepaid royalties to third party developers. G5 publishes both proprietary games and games licensed from third-party developers. In connection with the conclusion of agreements with third party developers, G5 sometimes pays an advance on royalties to fund game development. These advances are usually offset against the third party developer's contractual share of the revenue that each game generates.

Note 2

Capitalized development expenses

KSEK

KSEK Jan-Mar
2023
Jan-Mar
2022
Apr-Mar
22/23
2022
At the beginning of the period 220,411 273,073 262,639 273,073
Investments 25,726 28,282 101,114 103,670
Write-offs - - - -
Amortization -36,779 -37,089 -149,798 -150,108
Net change during the period -11,053 -8,807 -48,684 -46,438
Currency exchange differences 13,294 -1,628 8,698 -3,983
At the end of the period 222,652 262,639 222,652 222,652

Note 4

Pledged assets and contingent liabilities

G5 Entertainment has no (3) pledged assets to. G5 Entertainment does not have any contingent liabilities.

Note 5

Fair value

G5 group has long and short term financial instruments that are accounted for at fair value. The carrying amount for financial instruments correspond to fair value.

Jan-Mar
Jan-Mar
Apr-Mar
Jan-Mar
Jan-Mar
Apr-Mar
KSEK 2024 2023 23/24 2023 KSEK 2024 2023 23/24 2023
Net turnover 297,409 345,370 1,271,960 1,319,921 Net result for the period 3,771 2,013 10,164 14,309
Cost of revenue -242,219 -277,336 -1,003,802 -1,038,919 Items that later can be reversed in profit
Gross profit 55,190 68,034 268,158 281,003 Revaluation long-term investments 18,673 0 4,587 -14,086
Research and development expenses -42 -2,577 -117 -75 Other comprehensive income 18,673 0 4,587 -14,086
Sales and Marketing expenses -50,697 -63,537 -251,673 -264,513 Total other comprehensive income 22,444 2,013 14,751 223
General and administrative expenses -6,056 -9,076 -22,388 -22,083 for the period
Other operating income 7,805 0 16,085 0
Other operating expenses 0 -943 -11,791 -4,455
Operating result 6,200 -8,099 -1,726 -10,123
Financial income 19,109 536 33,429 24,432
Financial expenses -19,900 9,576 -19,900 0
Operating result after financial items 5,410 2,013 11,803 14,309
Taxes -1,639 0 -1,639 0
Net result for the period 3,771 2,013 10,164 14,309

INCOME STATEMENT – PARENT COMPANY STATEMENT OF COMPREHENSIVE INCOME – PARENT COMPANY

KSEK Mar 31
2024
Mar 31
2023
Dec 31
2023
KSEK Mar 31
2024
Mar 31
2023
Dec 31
2023
Fixed assets Restricted equity
Intangible fixed assets Share capital 928 928 928
Intangible fixed assets 2,613 0 2,613 Non-restricted equity
Share premium reserve 41,917 52,745 53,578
Tangible fixed assets Profit/Loss carried forward 186,099 274,783 152,810
Tangible fixed assets 0 2 0 Net result for the period 10,164 2,013 14,309
Total equity 239,108 330,470 221,625
Financial fixed assets
Shares in group companies 130 105 105 Current liabilities
Financial assets 52,807 16,589 34,134 Accounts payable 32,616 21,074 36,357
Total fixed assets 55,550 16,695 36,852 Tax Liability 889 0 0
Current assets Liability to group companies 142,131 5,831 54,226
Account receivables 21,928 0 25,936 Other liability 5,352 9,046 5,130
Receivables from group companies 154,596 40,477 87 381 Accrued expenses 1,901 2,055 1,999
Tax receivables 2,751 1,513 2,751 Total current liabilities 182,889 38,007 97,711
Other receivables 357 576 410 Total equity and liabilities 421,997 368,477 319,336
Prepaid expenses and accrued income 115,931 146,051 112,284
Financial assets 0 17,593 0
Cash and cash equivalents 67,032 145,571 53,722
Total current assets 362,594 351,781 282,484
Total assets 418,144 368,477 319,336

-

BALANCE SHEET – PARENT COMPANY

Financial statement

Cost of revenue consists of direct expenses incurred in order to generate revenue from the company's games. This primarily includes commission to distributors and royalties to external developers.

Research and Development expenses primarily consist of salaries, bonuses and benefits for the company's developers. In addition, research and development expenses include outside services, as well as allocated facilities and other overhead costs. Costs associated with maintaining the company's computer software and associated infrastructure are expensed as incurred. Development costs that are directly attributable to the design and testing of the company's identifiable and unique games are recognized as intangible assets, and amortized within research and development expense over a 24-month period.

Sales and Marketing expenses primarily consist of user acquisition expenses and related software. Sales and marketing also includes salaries, bonuses, and benefits for the company's sales and marketing staff, as well as consulting fees. In addition, sales and marketing expenses include general marketing, branding, advertising and public relations costs.

General and Administrative expenses primarily consist of salaries, bonuses, and benefits for the company's executive, finance, legal, information technology, human resources and other administrative employees, as well as support staff. It also includes outside consulting, legal and accounting services, insurance as well as facilities and other overhead costs not allocated to other areas across the business. In addition, general and administrative expenses include all of the company's depreciation expenses.

Use of key ratios not defined in IFRS

The G5 Group's accounts are prepared in accordance with IFRS. See page 13 for more information on accounting principles. Only a few key ratios are defined in IFRS. As of the second quarter 2017, G5 is applying the Alternative Performance Measures issued by ESMA (European Securities and Markets Authority). Briefly, an alternative key ratio is a financial measurement of historical or future earnings development, financial position or cash flow, not defined or specified in IFRS. To assist Group Management and other stakeholders in their analysis of the Group's performance, G5 is reporting certain key ratios not defined by IFRS. Group Management believes that this information will facilitate an analysis of the Group's performance. This data supplements the IFRS information and does not replace the key ratios defined in IFRS. G5's definitions of measurements not defined in IFRS may differ from definitions used by other companies. All of G5's definitions are included below.

EBIT excluding costs for user acquisition consists of reported EBIT adjusted for costs for user acquisition.

Operational terms

Monthly Active Users (MAU) is the number of individuals who played a G5 game in a calendar month. An individual who plays two different games in the same month is counted as two MAUs. Numbers presented in the report are the average of the three months in any given quarter.

Daily Active Users (DAU) is the number of individuals who played a G5 game in a day. An individual who plays two different games in the day is counted as two DAUs. Numbers presented in the report are the average of the three months in any given quarter.

Monthly Unique Payers (MUP) is the number of individuals who made a payment in a G5 game at least once during a calendar month. An individual who pays in two G5 games is counted as one MUP. Numbers presented in the report are the average of the three months in any given quarter.

Monthly Unique Users (MUU) is the number of individuals who played a G5 game at least once during a calendar month. An individual who plays two different games during the month is counted as one MUU. Numbers presented in the report are the average of the three months in any given quarter.

Monthly Average Gross Revenue Per Paying User (MAGRPPU) is the average gross revenue received from a Monthly Unique Payer during a calendar month. MAGRPPU is calculated by dividing the gross revenue during the calendar month by the number of Monthly Unique Payers in the same calendar month. The numbers presented in the report are the average of the three months in any given quarter.

Portfolio definitions

Active Games are the games G5 owns and is actively supporting through its development and marketing capacity.

Licensed Games are games that G5 license from 3rd party developers and thereby act as a publisher. Licensed games are not split into active and harvest games.

Harvest Games are games that G5 owns but are not profitable to run as active games. The games are technically supported by a central team.

About G5 Entertainment

G5 Entertainment AB (publ) (G5) develops and publishes high quality free-to-play games for G5 Store, Apple App Store, Google Play, Microsoft Store, Amazon Appstore etc. The games are easy to learn and targeted at the widest audience of experienced and novice players. G5's portfolio includes a number of popular games like Jewels of Rome®, Sherlock Hidden Match-3 cases, Hidden City, Mahjong Journey®, Homicide Squad®, The Secret Society® Wordplay: Search Word Puzzle™ and Jewels of the Wild West™. G5 Entertainment AB (publ) is listed on Nasdaq Stockholm since 2014.

Glossary

G5 Entertainment AB (publ)

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NYBROGATAN 6, 5TH FLOOR 114 34 STOCKHOLM | SWEDEN PHONE: +46 84 11111 5 E-MAIL: [email protected] Org.nr. 556680-8878 WWW.G5.COM

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