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G5 Entertainment

Quarterly Report Feb 9, 2023

3051_10-k_2023-02-09_be51ee7c-63ed-4c0b-a6de-40404a837e77.pdf

Quarterly Report

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Year-end Report 2022 G5 Entertainment AB

YEAR-END REPORT 2022

October – December 2022

  • Revenue for the period was SEK 363.6 M (324.6), an increase of 12 percent compared to the same period in 2021 in SEK terms. In USD terms revenue decreased 7 percent yearover-year.
  • Gross margin increased to 67 percent (65 percent), as larger share of revenue is coming from own games and platforms.
  • EBIT for the period was SEK 47.6 M (56.6), a decrease of 16%.
  • Net result for the period was SEK 45.8 M (54.2).
  • Earnings per share for the period, before dilution, was SEK 5.56 (6.42).
  • Cash flow amounted to SEK 1.0 M (19.0).
  • Average Monthly Active Users (MAU) was 6.0 million, a decrease of 12 percent compared to the same period in 2021. Average Daily Active Users (DAU) was 1.7 million, a decrease of 5 percent compared to the same period in 2021. Average Monthly Unique Payers (MUP) was 177.2 thousand, a decrease of 7 percent while Average Monthly Average Gross Revenue Per Paying User (MAGRPPU) was USD 61.7, a decrease of 2 percent compared to the same period last year. During the period a change in the methodology for measuring the KPI's have been made. More information can be found on page 6, the comparison period has been adjusted accordingly.

Full year 2022

  • Revenue for the year was SEK 1,400.1 M (1,315.7), an increase of 6 percent compared to 2021 in SEK terms. In USD terms revenue decreased 10 percent year-over-year.
  • Gross margin increased to 67 percent (62 percent), as larger share of revenue is coming from own games and platforms, and lower fees that were applied on the Microsoft platform from Aug 1, 2021.
  • EBIT for the period was SEK 79.5 M (216.1), a decrease of 63%.
  • Earnings per share for the period, before dilution, was SEK 8.00 (23.32).
  • The Board proposes a dividend of 8.0 SEK / share (7.0) equal to approximately SEK 65.4 M (59.1).

KSEK

-

KSEK Oct-Dec
2022
Oct-Dec
2021
Change
%
2022 2021 Change
%
Revenue 363,643 324,576 12% 1,400,117 1,315,703 6%
Commission to distributors1 -83,624 -75,061 11% -320,718 -349,183 -8%
Royalty to external developers2 -36,005 -37,497 -4% -142,978 -156,073 -8%
Gross profit 244,014 212,019 15% 936,420 810,447 16%
Gross margin 67% 65% 67% 62%
Operating costs excluding costs for
user acquisition
-128,055 -90,418 42% -521,590 -329,755 58%
EBIT excluding costs for user
acquisition
115,959 121,601 -5% 414,830 480,691 -14%
EBIT margin before costs
for user acquisition
32% 37% 30% 37%
Costs for user acquisition3 -68,341 -65,004 5% -335,380 -264,571 27%
Costs for user acquisition as percentage
of revenue
-19% -20% -24% -20%
EBIT 47,618 56,596 -16% 79,451 216,121 -63%
EBIT margin (%) 13.1% 17.4% 5.7% 16.4%
Earnings per share before dilution 5.56 6.42 -13% 8.00 23.32 -66%
Cash flow before financing activities 21,041 25,236 128,091 152,106
Cash and cash equivalents 177,469 149,964 177,469 149,964

1 Variable costs paid to distributors. Main stores have the following fees: Apple App Store, Google Play, Amazon Appstore etc. have a fee of 30 percent, Microsoft Store has 12 percent, G5 Store has single digit percent.

2 Royalties to external developers are costs to third party developers when there is a contractual obligation to pay royalty.

3 User acquisition is a marketing cost for acquiring new users. The costs are fully variable and are spent on advertising campaigns that are targeted at acquiring loyal players. The campaigns can be stopped at a very short notice.

FINANCIAL KEY RATIOS

Comment from the CEO: The starting point of a new normal

The fourth quarter of 2022 is the starting point of a "new normal" after some significant changes made during 2022. In the third quarter, we made changes to the development funnel and new game capitalization, in the second quarter we boosted UA for Sherlock, and in the first quarter, we drastically had to change many things due to the invasion of Ukraine. All in all, the fourth quarter is the starting point for a "new normal" and even though the relocation efforts are ongoing we are beginning to see a representative quarter of the sustainable situation we expect for 2023 with regards to cost structure, level of UA spend, and profitability. We consider the demand for our games to be stable and have noticed some improvements towards the end of the year and in January. Year-over-year, fourth quarter revenue grew 12% in SEK and declined 7% in USD, in line with the overall market performance. Sequentially, revenue grew 1% in SEK from the third quarter. G5's gross margin was a strong 67.1%, slightly lower than the record in the previous quarter. The EBIT margin was 13% and net profit was 50.1 MSEK (down 7% yoy), corresponding to earnings per share of 5.6 SEK. Our operational cash flow was 58.5 MSEK, negatively impacted by movements in working capital. We used some of it, 19.9 MSEK, to repurchase 106,000 shares during the

In December, G5 Store earned us more than 30% of what Google play did. Year-over-year, G5 Store revenue grew more than 80%.

quarter at an average price of 188 SEK, bringing down the number of shares in the market to 8,174,000. We ended the year with 177 MSEK in cash, more than last year. In recognition of the strong fundamentals of our business, the board is proposing a dividend of 8 SEK per share, (an increase of 14% from 7.0) equal to approximately 65.4 MSEK (up 10% from 59.1).

Sherlock was once again the star of our portfolio and drove growth in the new generation games, growing 61% year-over- year in USD terms. The Jewels family of games remained stable and a strong money maker over the course of the quarter. Overall, the New Generation of games grew 6% year-over-year and was 59% of the group's revenue in the quarter, slightly lower than the 60% achieved in the third quarter. Own games accounted for 71% of our revenue, also slightly lower than in the third quarter as Hidden City made a welcome rebound in the fourth quarter. In January, Hidden City continues to perform on a higher level.

G5 Store, which is now available on PC, Mac, and Android, reached another all-time high monthly revenue in the fourth quarter. For many months, G5 Store has generated more monthly net revenue than the Mac App Store, and in December it was by more than six times. In December, G5 Store for the first time generated more net revenue than Amazon Appstore. In another impressive comparison, G5 Store brought us more than 30% of what Google Play did in December and reached over 7% of the group's net revenue. Year-over-year, G5 Store revenue grew more than 80% in USD terms and sequentially it grew almost 30% compared to the third quarter. The January 2023 dynamic of G5 Store has accelerated further, and growth was over 100% year-

4 G5 ENTERTAINMENT AB YEAR-END REPORT 2022

EBIT (KSEK) | EBIT-margin (%)

G5 Store monthly net revenue (USD)

  1. Our relocation efforts involve one-time costs but are managed in such a way as to avoid dramatic cost changes for the

group in the long run.

As we wrap up a difficult 2022 and head into 2023, I would once again like to give a big thanks to our great international team, which kept the company going

during such times, and especially to our employees in and from Ukraine, given what they had endured this year. I hope

2023 can bring peace and relief.

Thanks to the outstanding efforts of our team, businesswise G5 is arguably in the best position it has ever been. We have a strong balance sheet and continue to operate with zero debt, while fully funding our marketing and development efforts, including new games, from operational cash flow. We are entering 2023 with strong growth trends in Sherlock and G5 Store and growing profitability due to lower fees in G5 Store and a higher percentage of revenue generated by our own games. In 2023, we strive to deliver stable performance in line with the "new normal" of this fourth quarter. We expect to spend about 17-22% of our revenue on user acquisition this year. We are working on multiple new games with the goal to soft-launch 5-6 per year and develop 1-2 per year that we can release globally and scale.

Thank you for following G5. February 9th, 2023 Vlad Suglobov, CEO, co-founder

over-year in USD terms. Payment processing fees in G5 Store are low single digits compared to the 12- 30% third party application store fees and thus G5 Store revenue improves our gross margin and profitability. We are excited to see the continued strong growth dynamics in G5 Store at high revenue levels, and what continued strong growth of G5 Store in 2023 means for our gross margin and profitability.

As communicated, we have focused on internally developed and wholly owned games which has resulted in a number of successful games. At the same time, we never stopped looking for great games from third party developers. I am glad to report that in January, we have signed a new hidden object game with a studio established by members of Happy Star studio, which produced Hidden City. We expect to Soft Launch their new game before the summer.

As you know over the course of 2022 following the Russian invasion of Ukraine, we have established new offices in a number of countries and have put effort into providing our employees with the opportunity to relocate, aiming to diversify our geographic footprint. While Ukraine remains our largest office, our employees who physically remain in Ukraine stand for only about 35% of our total workforce, compared to about 50% one year ago. Our employees which are physically located in EU, Montenegro, Armenia, Georgia, and in Kazakhstan, now stand for 37% of our staff. This is substantial progress in geographic diversification, and we expect to further reduce our exposure to the risks of this conflict during

Employees physically located in EU, Montenegro, Armenia, Georgia, and in Kazakhstan now stand for 37% of our staff.

Revenue (KSEK)

Costs in % of revenue

October – December

Revenue and gross profit

Revenue amounted to SEK 363.6 M (324.6). Revenue increased by 12 percent compared to the same period in 2021, in USD the revenue decreased by 7%.

Cost of revenue increased to SEK 119.6 M (112.6). Cost of revenue includes commission to the distributors. Most parties still charge up to 30 percent of gross revenue, except for Microsoft Store with commission fees of 12 percent since August 2021 and G5 Store with commission fees in single digit percent for third-party payment processing. Cost of revenue also includes royalties payable to external developers which decreased by 4 percent compared to the same period in 2021.

Gross margin for the period was 67 percent (65). Gross profit for the quarter increased by 15 percent compared to the fourth quarter in 2021 and was SEK 244.0 M (212.0).

Operational Costs

Costs for research and development were SEK 85.0 M (50.9) during the period. The main driver for the increase was the change made to the development funnel which was communicated with the interim report for Jan-Sep 2022. Change in capitalization ratio impacted the fourth quarter negatively with SEK 22.3 M compared to previous year. Amortizations also increased with SEK 7.6 M.

Sales and marketing increased to SEK 85.7 M (79.2). Sales and marketing is primarily affected by the costs for user acquisition. During the quarter the cost for user acquisition was SEK 68.3 M (65.0).

Cost for user acquisition as a percentage of sales was 19 percent, compared to 20 percent in the same period in 2021. Sales and marketing, excluding user acquisition, increased to SEK 17.3 M (14.2).

General and administrative costs amounted to SEK 26.6 M (23.6). Other operating income amounted to SEK 0.9 M (0.0) and other operating expenses amounted to SEK 0.0 M (-1.7). Together they amounted to SEK 0.9 M (-1.7), primarily driven by currency effects on operational assets and liabilities.

EBIT

Depreciation and amortization have increased with the larger portfolio of games, and amounted to SEK 39.4 M (34.0). Capitalization of intangible assets amounted to SEK 32.3 M (47.1). During the quarter no write-downs were made. Net effect of capitalization and amortization on intangible assets amounted to SEK -5.1 M (17.3).

Earnings before interest and taxes (EBIT) amounted to SEK 47.6 M (56.6), corresponding to an EBIT margin of 13.1 percent (17.4).

Net profit

Net profit was affected by financial items with SEK 0.0 M (-4.5). Tax affected the result with SEK -1.8 M (2.0).

Net profit amounted to SEK 45.8 M (54.2) which equals an earnings per share, before dilution, of SEK 5.56 (6.42) and after dilution of SEK 5.53 (6.34).

Revenue breakdown by geography Fourth Quarter 2022

ROW 5%

Own/licensed revenue (KSEK) share own games (%)

Gross Margin (%)

Operational metrics

F2P Q4 '22 Q4 '21 Change
Average MAU (mn) 6.0 6.7 -12%
Average MUP (thousands) 177.2 189.7 -7%
Average MUU (mn) 4.4 4.9 -11%
Average MAGRPPU (USD) 61.7 63.3 -2%
Average DAU (mn) 1.7 1.8 -5%

During the quarter the company made a change in the methodology of accounting for the operational metrics, specifically the change has impacted MAU, MUU and DAU positively. The company has aligned the internal measurements with third parties and it is the assessment of the company that the new methodology is more in-line with market praxis.

For detailed definitions of the operational metrics see the glossary on page 17 of the report.

Releases during the quarter

The were no significant releases during the quarter.

January–December

Revenue and gross profit

Revenue increased with 6 per cent compared to the same period last year, impacted strongly by the SEK/USD exchange rate. Revenue in USD for the year decelined with -10%. Revenue amounted to SEK 1,400.1 M (1315.7).

The group's cost of revenue was SEK -463.7 M (-505.3). Gross profit amounted to SEK 936.4 M (810.4), an increase of 16 percent compared to the same period in 2021. Gross margin was 67 percent (62).

Operating Costs

Operating costs increased 44 per cent compared to the same period in 2021. User acquisition increased to SEK 335.4 M (264.6). Excluding costs for user acquisition the operating costs amounted to SEK 521.6 M (329.8). The operational costs were impacted by depreciation and amortization of SEK 151.3 M (133.2) and one-off write-off in the third quarter of SEK 72.5 M (0.0).

Other operating income and costs impacted the period positively with SEK 21.5 M (-5.0), primarily attributed to exchange rate differences on operational assets and liabilities related to balance sheet items in the parent company.

EBIT

EBIT was SEK 79.5 M (216.1) and the EBIT-margin was 5,7 percent (16.4) for the period.

Net profit

Financial net was primarily affected by revaluation of short term investments, financial net amounted to SEK -3.8 M (-7.0). Tax affected the result with SEK -8.7 M (-10.9) corresponding to an effective tax rate of 11 percent (5).

Net profit amounted to SEK 66.9 M (198.2) which is corresponding to earnings per share before dilution of SEK 8.00 (23.32).

Cash flow

During the fourth quarter, the group had an operating cash flow before changes in working capital of SEK 94.7 M (100.2). In the quarter taxes impacted the cash flow negatively with SEK 1.2 M (8.0).

Changes in working capital impacted the cash flow with SEK -36.3 M (-5.2). Capitalized development expenses impacted the cash flow negatively with SEK 32.3 M (47.1).

Cash flow before financing activities amounted to SEK 21.0 M (25.2). Financing activities were impacted by buybacks of own shares amounting to SEK -19.9 M (-4.1) and IFRS16 bookings related to lease of premises SEK -0.2 M (-2.2).

For the full year cash flow before changes in working capital amounted to SEK 293.3 M (346.2). Cash flow amounted to SEK 19.5 (-40.2). Available cash on December 31, 2022 amounted to SEK 177.5 M (150.0).

Financial position

During the third quarter 2022 the group changed its publishing strategy by making changes to how it is vetting new games. The foundation is still to have a portfolio of different games in the portfolio in order to maximize potential and reduce risk. Multiple games are developed at any given point in time, some of these games become very successful and extremely profitable, some of these games do not become big breakthroughs but pay for themselves and are stable earners over a long period of time, while the majority of games that go into production will be cancelled at an early stage as the market potential is not significant enough.

As the majority of games that are produced will be cancelled during soft launch, the company will not capitalize development expenses on games until they reach global launch. Capitalizing after global launch will reduce the risk for write-offs in the portfolio.

As before, capitalized development expenses for unsuccessful games will be written down. Development for games only released in soft launch will be expensed as they are incurred. Over time, the company expects such write-offs and expenses to be more than compensated for by the revenue and profits produced by successful games in the portfolio. Capitalized development expenses amounted to SEK 273.1 M (274.8). Impairment need in the portfolio is tested every quarter. A thorough review of the input parameters is done on a yearly basis. During the

fourth quarter, no write-offs (0.0) were made.

Consolidated equity amounted to SEK 499.7 M (492.4), which equals SEK 61.1 per share (58.3) and the equity/asset ratio is 76 percent (79). Cash on hand amounted to SEK 177.5 M (150.0).

Other long-term debt and other short term debt are solely related to IFRS16 accounting of lease contracts.

Parent company

The parent company revenue increased in line with the group. The parent company is the counterpart for all application stores where G5 sells its products. The costs consist mainly of payments to one of the subsidiaries in Malta, that holds the rights for the games in the portfolio and is also where the senior management overseeing the games, HR etc. is based. Over time, the transactions should generate a surplus for the parent company, but during shorter periods some imbalances may occur.

As for the group, the financial position of the parent company is solid.

Other disclosures

The Board's Proposed Dividend

G5 Entertainment is active in a market that grows quickly, and in order to benefit from this growth, the company's main focus is to continue reinvesting the majority of the profits in activities that promote organic growth, such as product development and marketing. With this taken into account the Board proposes a dividend of SEK 8.0 per share (7.0) corresponding to 98 percent (30) of net profit for the year.

Outlook

G5 Entertainment does not publish forecasts.

Risk assessment

G5 Entertainment is, like all companies, exposed to various kinds of risks in its operations. Among the most notable are risks related to the dependency on certain strategic partners, delays in the release of new games, currency exchange risks, changes in technology, dependency on key employees, and tax as well as political risks due to the multinational nature of the group's operations. Risk management is an integral part of G5 Entertainment's management.

Related-party transactions

During the period no significant related-party transactions have taken place except the ongoing transactions highlighted in the annual report 2021.

Upcoming report dates

Interim report Jan-March 2023 May 4, 2023
Annual General Meeting 2023 June 14, 2023
Interim report Jan-Jun 2023 August 10, 2023
Interim report Jan-Sep 2023 November 8, 2023

Teleconference

On February 9th, 2023 at 08.00 CET, CEO Vlad Suglobov and CFO Stefan Wikstrand will present the interim report in a conference call. For dial-in details please visit: https://corporate.g5e.com/investors/calendar

Forward-looking statements

This report may contain statements concerning, among other things, G5 Entertainment's financial position and performance as well as statements on market conditions that may be forward-looking. G5 Entertainment believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions. However, forward-looking statements involve inherent risks and uncertainties and actual results or outcomes may differ materially from those expressed. Forward-looking statements relate only to the date they were made and, other than as required by applicable law, G5 Entertainment undertakes no obligation to update any of them in light of new information or future events.

Inquiries

Vlad Suglobov, CEO [email protected] Stefan Wikstrand, CFO +46 76 0011115 The Board of Directors and the CEO declare that the interim report provides a true and fair overview of the Parent Company's and the Group's operations, financial position and results of operations as well as describing the material risks and uncertainties facing the Parent Company and other companies in the Group.

Stockholm February 9th, 2023

Petter Nylander Chairman of the Board Johanna Fagrell Köhler Board member

Jeffrey Rose Board member

Sara Börsvik Board member

Marcus Segal Board member Vlad Suglobov CEO, Board member

Note:

Assurance

G5 Entertainment AB (publ) is required to make the information in this interim report public in compliance with the Swedish Securities Market Act. The information was submitted for publication on February 9th, 2023 at 07.00. This interim report has not been subject to review by the company´s auditors. This report is published in Swedish and English. In the event of any difference between the English version and the Swedish original, the Swedish version shall prevail.

INCOME STATEMENT - GROUP

Oct-Dec Oct-Dec Oct-Dec Oct-Dec
2021
(thousands) 8,498
Weighted average number of shares 8,611
23.32
23.02
47,618 56,596 79,451 216,121
844 95 1,663 175
-854 -4,480 -5,506 -7,209 KSEK 2022 2021 2022 2021
Net result for the period 45,759 54,246 66,947 198,208
Items that later can be reversed in profit
Revaluation long-term investments -1,499 - -1,499 -
Foreign currency translation differences -31,267 14,728 38,083 37,343
Total other comprehensive income -32,766 14,728 36,584 37,343
45,759 54,246 66,947 198,208
for the period 235,551
Attributed to:
Parent company's shareholders 12,993 68,974 103,531 235,551
2022
363,643
-119,629
244,014
-84,982
-85,682
-26,608
876
0
47,608
-1,849
45,759
2021
324,576
-112,557
212,019
-50,908
-23,578
0
-1,736
52,212
2,035
54,246
2022
1,400,117
-463,696
936,420
-364,050
-79,200 -400,844
-113,618
21,544
0
75,607
-8,661
66,947
2021
1,315,703
-505,256
810,447
-189,180
-315,343
-84,800
0
-5,004
209,086
-10,878
198,208
KSEK
Earnings per share
Weighted average number of shares
after dilution, (thousands)
Earnings per share (SEK) before dilution
Earnings per share (SEK) after dilution
STATEMENT OF COMPREHENSIVE INCOME - GROUP
for the period
Total comprehensive income
2022
8,226
8,272
5.56
5.53
Oct-Dec
12,993
2021
8,444
8,557
6.42
6.34
Oct-Dec
68,974
2022
8,370
8,416
8.00
7.96
103,531
Oct-Dec
Oct-Dec
KSEK 2022
Earnings per share
Weighted average number of shares
(thousands) 8,226 8,444 8,370
Weighted average number of shares 8,272 8,557 8,416
after dilution, (thousands)
Earnings per share (SEK) before dilution 5.56 6.42 8.00
Earnings per share (SEK) after dilution 5.53 6.34 7.96

BALANCE SHEET - GROUP

KSEK Dec 31
2022
Dec 31
2021
Fixed assets
Intangible fixed assets
Capitalized development expenses (Note 2) 273,073 274,757
273,073 274,757
Tangible fixed assets
Equipment 16,718 26,013
16,718 26,013
Long term Investments 16,589 18,088
Deferred tax receivable 63 0
Total non-current assets 306,443 318,858
Current assets
Accounts receivable 5 3
Tax receivable 1,664 3,880
Other receivables (Note 3,4) 13,656 11,575
Prepaid expenses and accrued income 150,621 129,316
Short term investments 8,017 12,195
Cash and cash equivalents 177,469 149,964
Total current assets 351,433 306,933
Total assets 657,876 625,791
KSEK Dec 31
2022
Dec 31
2021
Equity
Total shareholders' equity 499,729 492,410
Long-term liabilities
Deferred tax liabilities 1,467 466
Long-term liabilities 1,578 4,841
Total long-term liabilities 3,045 5,307
Current liabilities (Note 5)
Short-term liabilities 1,281 7,450
Accounts payable 61,123 24,253
Other liabilities 8,500 6,965
Tax liabilities 23,371 24,040
Accrued expenses 60,827 65,367
Total current liabilities 155,102 128,075
657,876 625,791

CHANGES IN SHAREHOLDERS' EQUITY - GROUP

KSEK Share capital Other capital
contribution
Other reserves Profit/loss
brought forward
Shareholders'
equity
Shareholders' equity 2021-01-01 928 -15,616 -9,307 455,802 431,807
Net result for the year 198,208 198,208
Total other comprehensive income 37,343 37,343
Total comprehensive income for the year 37,343 198,208 235,551
Dividend -54,097 -54,097
Repurchase of shares -126 022 -126,022
IFRS2 - Employee share schemes 5,171 5,171
Total transactions with the owners recognized directly in equity -126,022 5,171 -54,097 -174,948
Shareholders' equity as of 2022-12-31 928 -141,638 33,207 599,913 492,410
Shareholders' equity 2022-01-01 928 -141,638 33,207 599,913 492,410
Net result for the year 66,947 66,947
Total other comprehensive income 38,083 38,083
Total comprehensive income for the year 38,083 66,947 105,030
Dividend -59,080 -59,080
Repurchase of shares -48,066 -48,066
Revaluation long-term investments -1,499 -1,499
IFRS2 - Employee share schemes 10,935 10,935
Total transactions with the owners recognized directly in equity -48,066 9,436 -59,080 -97,710
Shareholders' equity as of
2022-12-31
928 -189,704 80,726 607,780 499,730
Oct-Dec Oct-Dec Oct-Dec Oct-Dec
KSEK 2022 2021 2022 2021 KSEK 2022 2021 2022 2021
Cash flow from operating activities Financing activities
Profit after financial items 47,608 52,212 75,607 209,086 Lease financing -169 -2,158 -1,475 -12,219
Adjusting items not included in cash flow 48,334 39,996 232,032 144,393 Dividend - - -59,080 -54,097
95,942 92,208 307,639 353,479 Repurchase shares -19,865 -4,122 -48,066 -126,022
Taxes paid -1,228 7,993 -14,290 -7,241 Cash flow from financing activities -20,034 -6,280 -108,621 -192,338
Cash flow before changes in
working capital
94,714 100,201 293,349 346,238 Cash flow 1,007 18,956 19,470 -40,232
Cash flow from changes in
working capital
Cash at the beginning of the period 182,253 130,880 149,964 188,411
Change in operating receivables -4,437 413 -22,944 -8,084 Cash flow 1,007 18,956 19,470 -40,232
Change in operating liabilities -31,828 -5,599 34,351 22,477 Exchange rate differences -5,791 128 8,035 1,785
Cash flow from operating activities 58,449 95,015 304,756 360,631 Cash at the end of the period 177,469 149,964 177,469 149,964
Investing activities
Investment in fixed assets -5,085 -2,143 -8,439 -9,701
Capitalized development expenses -32,323 -47,124 -167,163 -162,523
Short term investments - -2,424 -1,063 -18,213
Long term investments - -18,088 - -18,088
Cash flow from investing activities -37,408 -69,779 -176,665 -208,525

CASH FLOW STATEMENT - GROUP

Note 1

Accounting principles

G5 Entertainment's consolidated accounts have been prepared in accordance with International Financial Reporting Standards (IFRS). This report was prepared for the group in accordance with the IAS 34 Interim Financial Reporting and the Annual Accounts Act.

During the third quarter 2022 the company changed the publishing strategy as described on page 7 of this report. The change in publishing strategy means that the company will cancel more games at an early stage. The company will focus it's development resources on the games that show stronger metrics which then might be released for a global audience. As fewer games will be released for a global audience the company has made changes in the calculations regarding capitalization on new games and have also made a new assessment regarding current balanced values for unreleased games.

Excluding the change in publishing strategy and the subsequent changes in calculation principles for unreleased games the accounting and calculation principles used in the report for the group are identical to those used in the Annual Report 2021.

The interim report is on pages 1–16, and pages 1–8 are thus an integrated part of this financial report.

Note 3

Other receivables

Other receivables include SEK 9.2 M (5.3) for prepaid royalties to third party developers. G5 publishes both proprietary games and games licensed from third-party developers. In connection with the conclusion of agreements with third party developers, G5 sometimes pays an advance on royalties to fund game development. These advances are usually offset against the third party developer's contractual share of the revenue that each game generates.

Note 2

Capitalized development expenses

KSEK

KSEK Oct-Dec
2022
Oct-Dec
2021
2022 2021
At the beginning of the period 296,337 249,939 274,757 204,649
Investments 32,323 47,124 167,163 162,523
Write-offs 0 0 -72,530 0
Amortization -37,473 -29,838 -143,149 -116,031
Net change during the period -5,150 17,286 -48,516 46,492
Currency exchange differences -18,114 7,533 46,832 23,617
At the end of the period 273,073 274,757 273,073 274,757

Note 4

Pledged assets and contingent liabilities

G5 Entertainment has pledged assets amounting to SEK 3 M. G5 Entertainment does not have any contingent liabilities.

Note 5

Fair value

G5 group has long and short term financial instruments that are accounted for at fair value. The carrying amount for financial instruments correspond to fair value.

Oct-Dec
Oct-Dec
Oct-Dec Oct-Dec
KSEK 2022 2021 2022 2021 KSEK 2022 2021 2022 2021
Net turnover 363,576 324,576 1,400,043 1,315,703 Net result for the period 192,454 170,174 205,135 334,631
Cost of revenue -285,401 -241,748 -1,025,579 -1,012,047 Items that later can be reversed in profit
Gross profit 78,175 82,828 374,464 303,656 Revaluation long-term investments -1,499 - -1,499 -
Research and development expenses -30 -26 -109 -107 Total other comprehensive income 190,955 170,174 205,135 334,631
Sales and Marketing expenses -72,221 -67,648 -347,126 -236,178 for the period
General and administrative expenses -7,239 -7,314 -32,126 -71,316
Other operating income 0 0 21,371 0
Other operating expenses -1,732 -1,483 0 -3,790
Operating result -3,047 6,357 16,474 -7,734
Financial income 195,848 170,931 195,891 348,393
Financial expenses -810 -4,219 -5,241 -6,028
Operating result after financial items 191,991 173,069 207,124 334,631
Taxes 463 -2,895 -1,989 0
Net result for the period 192,454 170,174 205,135 334,631

INCOME STATEMENT – PARENT COMPANY STATEMENT OF COMPREHENSIVE INCOME – PARENT COMPANY

KSEK Dec 31
2022
Dec 31
2021
Fixed assets
Tangible fixed assets
Tangible fixed assets 5 22
Financial fixed assets
Shares in group companies 105 70
Financial assets 16,589 18,088
Total fixed assets 16,699 18,179
Current assets
Account receivables 0 3
Receivables from group companies 392,909 170,023
Tax receivables 762 2,751
Other receivables 714 3,847
Prepaid expenses and accrued income 131,174 122,901
Financial assets 8,017 12,195
Cash and cash equivalents 129,196 127,096
Total current assets 662,772 438,816
Total assets 679,471 456,995
Dec 31
2021
KSEK Dec 31
2022
Dec 31
2021
Restricted equity
Share capital 928 928
Non-restricted equity
Share premium reserve 52,401 51,434
Profit/Loss carried forward 80,294 -145,691
Net result for the period 205,135 334,631
Total equity 338,758 241,302
Current liabilities
Accounts payable 44,606 21,487
Tax Liability 0 0
Liability to group companies 289,699 189,566
Other liability 2,664 1,575
Accrued expenses 3,743 3,065
Total current liabilities 340,713 215,694
Total equity and liabilities 679,471 456,995

BALANCE SHEET – PARENT COMPANY

Financial statement

Cost of revenue consists of direct expenses incurred in order to generate revenue from the company's games. This primarily includes commission to distributors and royalties to external developers.

Research and Development expenses primarily consist of salaries, bonuses and benefits for the company's developers. In addition, research and development expenses include outside services, as well as allocated facilities and other overhead costs. Costs associated with maintaining the company's computer software and associated infrastructure are expensed as incurred. Development costs that are directly attributable to the design and testing of the company's identifiable and unique games are recognized as intangible assets, and amortized within research and development expense over a 24-month period.

Sales and Marketing expenses primarily consist of user acquisition expenses and related software. Sales and marketing also includes salaries, bonuses, and benefits for the company's sales and marketing staff, as well as consulting fees. In addition, sales and marketing expenses include general marketing, branding, advertising and public relations costs.

General and Administrative expenses primarily consist of salaries, bonuses, and benefits for the company's executive, finance, legal, information technology, human resources and other administrative employees, as well as support staff. It also includes outside consulting, legal and accounting services, insurance as well as facilities and other overhead costs not allocated to other areas across the business. In addition, general and administrative expenses include all of the company's depreciation expenses.

Use of key ratios not defined in IFRS

The G5 Group's accounts are prepared in accordance with IFRS. See page 13 for more information on accounting principles. Only a few key ratios are defined in IFRS. As of the second quarter 2017, G5 is applying the Alternative Performance Measures issued by ESMA (European Securities and Markets Authority). Briefly, an alternative key ratio is a financial measurement of historical or future earnings development, financial position or cash flow, not defined or specified in IFRS. To assist Group Management and other stakeholders in their analysis of the Group's performance, G5 is reporting certain key ratios not defined by IFRS. Group Management believes that this information will facilitate an analysis of the Group's performance. This data supplements the IFRS information and does not replace the key ratios defined in IFRS. G5's definitions of measurements not defined in IFRS may differ from definitions used by other companies.

All of G5' definitions are included below. EBIT excluding costs for user acquisition consists of reported EBIT adjusted for costs for user acquisition.

Operational terms

Monthly Active Users (MAU) is the number of individuals who played a G5 game in a calendar month. An individual who plays two different games in the same month is counted as two MAUs. Numbers presented in the report are the average of the three months in any given quarter.

Daily Active Users (DAU) is the number of individuals who played a G5 game in a day. An individual who plays two different games in the day is counted as two DAUs. Numbers presented in the report are the average of the three months in any given quarter.

Monthly Unique Payers (MUP) is the number of individuals who made a payment in a G5 game at least once during a calendar month. An individual who pays in two G5 games is counted as one MUP. Numbers presented in the report are the average of the three months in any given quarter.

Monthly Unique Users (MUU) is the number of individuals who played a G5 game at least once during a calendar month. An individual who plays two different games during the month is counted as one MUU.

Numbers presented in the report are the average of the three months in any given quarter.

Monthly Average Gross Revenue Per Paying User (MAGRPPU) is the average gross revenue received from a Monthly Unique Payer during a calendar month. MAGRPPU is calculated by dividing the gross revenue during the calendar month by the number of Monthly Unique Payers in the same calendar month. The numbers presented in the report are the average of the three months in any given quarter.

About G5 Entertainment

G5 Entertainment AB (publ) (G5) develops and publishes high quality free-to-play games for G5 Store, Apple App Store, Google Play, Microsoft Store, Amazon Appstore etc. The games are easy to learn and targeted at the widest audience of experienced and novice players. G5's portfolio includes a number of popular games like Jewels of Rome®, Sherlock Hidden Match-3 cases, Hidden City, Mahjong Journey®, Homicide Squad®, The Secret Society® Wordplay: Search Word Puzzle™ and Jewels of the Wild West™. G5 Entertainment AB (publ) is listed on Nasdaq Stockholm since 2014.

Glossary

G5 Entertainment AB (publ)

114 34 STOCKHOLM | SWEDEN E-MAIL: [email protected]

BIRGER JARLSGATAN 18 PHONE: +46 84 11111 5 Org.nr. 556680-8878 WWW.G5E.COM

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