Quarterly Report • Feb 9, 2023
Quarterly Report
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| KSEK | Oct-Dec 2022 |
Oct-Dec 2021 |
Change % |
2022 | 2021 | Change % |
|---|---|---|---|---|---|---|
| Revenue | 363,643 | 324,576 | 12% | 1,400,117 | 1,315,703 | 6% |
| Commission to distributors1 | -83,624 | -75,061 | 11% | -320,718 | -349,183 | -8% |
| Royalty to external developers2 | -36,005 | -37,497 | -4% | -142,978 | -156,073 | -8% |
| Gross profit | 244,014 | 212,019 | 15% | 936,420 | 810,447 | 16% |
| Gross margin | 67% | 65% | 67% | 62% | ||
| Operating costs excluding costs for user acquisition |
-128,055 | -90,418 | 42% | -521,590 | -329,755 | 58% |
| EBIT excluding costs for user acquisition |
115,959 | 121,601 | -5% | 414,830 | 480,691 | -14% |
| EBIT margin before costs for user acquisition |
32% | 37% | 30% | 37% | ||
| Costs for user acquisition3 | -68,341 | -65,004 | 5% | -335,380 | -264,571 | 27% |
| Costs for user acquisition as percentage of revenue |
-19% | -20% | -24% | -20% | ||
| EBIT | 47,618 | 56,596 | -16% | 79,451 | 216,121 | -63% |
| EBIT margin (%) | 13.1% | 17.4% | 5.7% | 16.4% | ||
| Earnings per share before dilution | 5.56 | 6.42 | -13% | 8.00 | 23.32 | -66% |
| Cash flow before financing activities | 21,041 | 25,236 | 128,091 | 152,106 | ||
| Cash and cash equivalents | 177,469 | 149,964 | 177,469 | 149,964 | ||
1 Variable costs paid to distributors. Main stores have the following fees: Apple App Store, Google Play, Amazon Appstore etc. have a fee of 30 percent, Microsoft Store has 12 percent, G5 Store has single digit percent.
2 Royalties to external developers are costs to third party developers when there is a contractual obligation to pay royalty.
3 User acquisition is a marketing cost for acquiring new users. The costs are fully variable and are spent on advertising campaigns that are targeted at acquiring loyal players. The campaigns can be stopped at a very short notice.

The fourth quarter of 2022 is the starting point of a "new normal" after some significant changes made during 2022. In the third quarter, we made changes to the development funnel and new game capitalization, in the second quarter we boosted UA for Sherlock, and in the first quarter, we drastically had to change many things due to the invasion of Ukraine. All in all, the fourth quarter is the starting point for a "new normal" and even though the relocation efforts are ongoing we are beginning to see a representative quarter of the sustainable situation we expect for 2023 with regards to cost structure, level of UA spend, and profitability. We consider the demand for our games to be stable and have noticed some improvements towards the end of the year and in January. Year-over-year, fourth quarter revenue grew 12% in SEK and declined 7% in USD, in line with the overall market performance. Sequentially, revenue grew 1% in SEK from the third quarter. G5's gross margin was a strong 67.1%, slightly lower than the record in the previous quarter. The EBIT margin was 13% and net profit was 50.1 MSEK (down 7% yoy), corresponding to earnings per share of 5.6 SEK. Our operational cash flow was 58.5 MSEK, negatively impacted by movements in working capital. We used some of it, 19.9 MSEK, to repurchase 106,000 shares during the
In December, G5 Store earned us more than 30% of what Google play did. Year-over-year, G5 Store revenue grew more than 80%.
quarter at an average price of 188 SEK, bringing down the number of shares in the market to 8,174,000. We ended the year with 177 MSEK in cash, more than last year. In recognition of the strong fundamentals of our business, the board is proposing a dividend of 8 SEK per share, (an increase of 14% from 7.0) equal to approximately 65.4 MSEK (up 10% from 59.1).
Sherlock was once again the star of our portfolio and drove growth in the new generation games, growing 61% year-over- year in USD terms. The Jewels family of games remained stable and a strong money maker over the course of the quarter. Overall, the New Generation of games grew 6% year-over-year and was 59% of the group's revenue in the quarter, slightly lower than the 60% achieved in the third quarter. Own games accounted for 71% of our revenue, also slightly lower than in the third quarter as Hidden City made a welcome rebound in the fourth quarter. In January, Hidden City continues to perform on a higher level.
G5 Store, which is now available on PC, Mac, and Android, reached another all-time high monthly revenue in the fourth quarter. For many months, G5 Store has generated more monthly net revenue than the Mac App Store, and in December it was by more than six times. In December, G5 Store for the first time generated more net revenue than Amazon Appstore. In another impressive comparison, G5 Store brought us more than 30% of what Google Play did in December and reached over 7% of the group's net revenue. Year-over-year, G5 Store revenue grew more than 80% in USD terms and sequentially it grew almost 30% compared to the third quarter. The January 2023 dynamic of G5 Store has accelerated further, and growth was over 100% year-



group in the long run.
As we wrap up a difficult 2022 and head into 2023, I would once again like to give a big thanks to our great international team, which kept the company going
during such times, and especially to our employees in and from Ukraine, given what they had endured this year. I hope
2023 can bring peace and relief.
Thanks to the outstanding efforts of our team, businesswise G5 is arguably in the best position it has ever been. We have a strong balance sheet and continue to operate with zero debt, while fully funding our marketing and development efforts, including new games, from operational cash flow. We are entering 2023 with strong growth trends in Sherlock and G5 Store and growing profitability due to lower fees in G5 Store and a higher percentage of revenue generated by our own games. In 2023, we strive to deliver stable performance in line with the "new normal" of this fourth quarter. We expect to spend about 17-22% of our revenue on user acquisition this year. We are working on multiple new games with the goal to soft-launch 5-6 per year and develop 1-2 per year that we can release globally and scale.
Thank you for following G5. February 9th, 2023 Vlad Suglobov, CEO, co-founder
over-year in USD terms. Payment processing fees in G5 Store are low single digits compared to the 12- 30% third party application store fees and thus G5 Store revenue improves our gross margin and profitability. We are excited to see the continued strong growth dynamics in G5 Store at high revenue levels, and what continued strong growth of G5 Store in 2023 means for our gross margin and profitability.
As communicated, we have focused on internally developed and wholly owned games which has resulted in a number of successful games. At the same time, we never stopped looking for great games from third party developers. I am glad to report that in January, we have signed a new hidden object game with a studio established by members of Happy Star studio, which produced Hidden City. We expect to Soft Launch their new game before the summer.
As you know over the course of 2022 following the Russian invasion of Ukraine, we have established new offices in a number of countries and have put effort into providing our employees with the opportunity to relocate, aiming to diversify our geographic footprint. While Ukraine remains our largest office, our employees who physically remain in Ukraine stand for only about 35% of our total workforce, compared to about 50% one year ago. Our employees which are physically located in EU, Montenegro, Armenia, Georgia, and in Kazakhstan, now stand for 37% of our staff. This is substantial progress in geographic diversification, and we expect to further reduce our exposure to the risks of this conflict during
Employees physically located in EU, Montenegro, Armenia, Georgia, and in Kazakhstan now stand for 37% of our staff.

Revenue (KSEK)


Revenue amounted to SEK 363.6 M (324.6). Revenue increased by 12 percent compared to the same period in 2021, in USD the revenue decreased by 7%.
Cost of revenue increased to SEK 119.6 M (112.6). Cost of revenue includes commission to the distributors. Most parties still charge up to 30 percent of gross revenue, except for Microsoft Store with commission fees of 12 percent since August 2021 and G5 Store with commission fees in single digit percent for third-party payment processing. Cost of revenue also includes royalties payable to external developers which decreased by 4 percent compared to the same period in 2021.
Gross margin for the period was 67 percent (65). Gross profit for the quarter increased by 15 percent compared to the fourth quarter in 2021 and was SEK 244.0 M (212.0).
Costs for research and development were SEK 85.0 M (50.9) during the period. The main driver for the increase was the change made to the development funnel which was communicated with the interim report for Jan-Sep 2022. Change in capitalization ratio impacted the fourth quarter negatively with SEK 22.3 M compared to previous year. Amortizations also increased with SEK 7.6 M.
Sales and marketing increased to SEK 85.7 M (79.2). Sales and marketing is primarily affected by the costs for user acquisition. During the quarter the cost for user acquisition was SEK 68.3 M (65.0).
Cost for user acquisition as a percentage of sales was 19 percent, compared to 20 percent in the same period in 2021. Sales and marketing, excluding user acquisition, increased to SEK 17.3 M (14.2).
General and administrative costs amounted to SEK 26.6 M (23.6). Other operating income amounted to SEK 0.9 M (0.0) and other operating expenses amounted to SEK 0.0 M (-1.7). Together they amounted to SEK 0.9 M (-1.7), primarily driven by currency effects on operational assets and liabilities.
Depreciation and amortization have increased with the larger portfolio of games, and amounted to SEK 39.4 M (34.0). Capitalization of intangible assets amounted to SEK 32.3 M (47.1). During the quarter no write-downs were made. Net effect of capitalization and amortization on intangible assets amounted to SEK -5.1 M (17.3).
Earnings before interest and taxes (EBIT) amounted to SEK 47.6 M (56.6), corresponding to an EBIT margin of 13.1 percent (17.4).
Net profit was affected by financial items with SEK 0.0 M (-4.5). Tax affected the result with SEK -1.8 M (2.0).
Net profit amounted to SEK 45.8 M (54.2) which equals an earnings per share, before dilution, of SEK 5.56 (6.42) and after dilution of SEK 5.53 (6.34).

ROW 5%


| F2P | Q4 '22 | Q4 '21 | Change |
|---|---|---|---|
| Average MAU (mn) | 6.0 | 6.7 | -12% |
| Average MUP (thousands) | 177.2 | 189.7 | -7% |
| Average MUU (mn) | 4.4 | 4.9 | -11% |
| Average MAGRPPU (USD) | 61.7 | 63.3 | -2% |
| Average DAU (mn) | 1.7 | 1.8 | -5% |
During the quarter the company made a change in the methodology of accounting for the operational metrics, specifically the change has impacted MAU, MUU and DAU positively. The company has aligned the internal measurements with third parties and it is the assessment of the company that the new methodology is more in-line with market praxis.
For detailed definitions of the operational metrics see the glossary on page 17 of the report.
The were no significant releases during the quarter.
Revenue increased with 6 per cent compared to the same period last year, impacted strongly by the SEK/USD exchange rate. Revenue in USD for the year decelined with -10%. Revenue amounted to SEK 1,400.1 M (1315.7).
The group's cost of revenue was SEK -463.7 M (-505.3). Gross profit amounted to SEK 936.4 M (810.4), an increase of 16 percent compared to the same period in 2021. Gross margin was 67 percent (62).
Operating costs increased 44 per cent compared to the same period in 2021. User acquisition increased to SEK 335.4 M (264.6). Excluding costs for user acquisition the operating costs amounted to SEK 521.6 M (329.8). The operational costs were impacted by depreciation and amortization of SEK 151.3 M (133.2) and one-off write-off in the third quarter of SEK 72.5 M (0.0).
Other operating income and costs impacted the period positively with SEK 21.5 M (-5.0), primarily attributed to exchange rate differences on operational assets and liabilities related to balance sheet items in the parent company.
EBIT was SEK 79.5 M (216.1) and the EBIT-margin was 5,7 percent (16.4) for the period.
Financial net was primarily affected by revaluation of short term investments, financial net amounted to SEK -3.8 M (-7.0). Tax affected the result with SEK -8.7 M (-10.9) corresponding to an effective tax rate of 11 percent (5).
Net profit amounted to SEK 66.9 M (198.2) which is corresponding to earnings per share before dilution of SEK 8.00 (23.32).
During the fourth quarter, the group had an operating cash flow before changes in working capital of SEK 94.7 M (100.2). In the quarter taxes impacted the cash flow negatively with SEK 1.2 M (8.0).
Changes in working capital impacted the cash flow with SEK -36.3 M (-5.2). Capitalized development expenses impacted the cash flow negatively with SEK 32.3 M (47.1).
Cash flow before financing activities amounted to SEK 21.0 M (25.2). Financing activities were impacted by buybacks of own shares amounting to SEK -19.9 M (-4.1) and IFRS16 bookings related to lease of premises SEK -0.2 M (-2.2).
For the full year cash flow before changes in working capital amounted to SEK 293.3 M (346.2). Cash flow amounted to SEK 19.5 (-40.2). Available cash on December 31, 2022 amounted to SEK 177.5 M (150.0).
During the third quarter 2022 the group changed its publishing strategy by making changes to how it is vetting new games. The foundation is still to have a portfolio of different games in the portfolio in order to maximize potential and reduce risk. Multiple games are developed at any given point in time, some of these games become very successful and extremely profitable, some of these games do not become big breakthroughs but pay for themselves and are stable earners over a long period of time, while the majority of games that go into production will be cancelled at an early stage as the market potential is not significant enough.
As the majority of games that are produced will be cancelled during soft launch, the company will not capitalize development expenses on games until they reach global launch. Capitalizing after global launch will reduce the risk for write-offs in the portfolio.
As before, capitalized development expenses for unsuccessful games will be written down. Development for games only released in soft launch will be expensed as they are incurred. Over time, the company expects such write-offs and expenses to be more than compensated for by the revenue and profits produced by successful games in the portfolio. Capitalized development expenses amounted to SEK 273.1 M (274.8). Impairment need in the portfolio is tested every quarter. A thorough review of the input parameters is done on a yearly basis. During the
fourth quarter, no write-offs (0.0) were made.
Consolidated equity amounted to SEK 499.7 M (492.4), which equals SEK 61.1 per share (58.3) and the equity/asset ratio is 76 percent (79). Cash on hand amounted to SEK 177.5 M (150.0).
Other long-term debt and other short term debt are solely related to IFRS16 accounting of lease contracts.

The parent company revenue increased in line with the group. The parent company is the counterpart for all application stores where G5 sells its products. The costs consist mainly of payments to one of the subsidiaries in Malta, that holds the rights for the games in the portfolio and is also where the senior management overseeing the games, HR etc. is based. Over time, the transactions should generate a surplus for the parent company, but during shorter periods some imbalances may occur.
As for the group, the financial position of the parent company is solid.
G5 Entertainment is active in a market that grows quickly, and in order to benefit from this growth, the company's main focus is to continue reinvesting the majority of the profits in activities that promote organic growth, such as product development and marketing. With this taken into account the Board proposes a dividend of SEK 8.0 per share (7.0) corresponding to 98 percent (30) of net profit for the year.
G5 Entertainment does not publish forecasts.
G5 Entertainment is, like all companies, exposed to various kinds of risks in its operations. Among the most notable are risks related to the dependency on certain strategic partners, delays in the release of new games, currency exchange risks, changes in technology, dependency on key employees, and tax as well as political risks due to the multinational nature of the group's operations. Risk management is an integral part of G5 Entertainment's management.
During the period no significant related-party transactions have taken place except the ongoing transactions highlighted in the annual report 2021.
| Interim report Jan-March 2023 | May 4, 2023 |
|---|---|
| Annual General Meeting 2023 | June 14, 2023 |
| Interim report Jan-Jun 2023 | August 10, 2023 |
| Interim report Jan-Sep 2023 | November 8, 2023 |
On February 9th, 2023 at 08.00 CET, CEO Vlad Suglobov and CFO Stefan Wikstrand will present the interim report in a conference call. For dial-in details please visit: https://corporate.g5e.com/investors/calendar
This report may contain statements concerning, among other things, G5 Entertainment's financial position and performance as well as statements on market conditions that may be forward-looking. G5 Entertainment believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions. However, forward-looking statements involve inherent risks and uncertainties and actual results or outcomes may differ materially from those expressed. Forward-looking statements relate only to the date they were made and, other than as required by applicable law, G5 Entertainment undertakes no obligation to update any of them in light of new information or future events.
Vlad Suglobov, CEO [email protected] Stefan Wikstrand, CFO +46 76 0011115 The Board of Directors and the CEO declare that the interim report provides a true and fair overview of the Parent Company's and the Group's operations, financial position and results of operations as well as describing the material risks and uncertainties facing the Parent Company and other companies in the Group.
Stockholm February 9th, 2023
Petter Nylander Chairman of the Board Johanna Fagrell Köhler Board member
Jeffrey Rose Board member
Sara Börsvik Board member
Marcus Segal Board member Vlad Suglobov CEO, Board member
Note:
G5 Entertainment AB (publ) is required to make the information in this interim report public in compliance with the Swedish Securities Market Act. The information was submitted for publication on February 9th, 2023 at 07.00. This interim report has not been subject to review by the company´s auditors. This report is published in Swedish and English. In the event of any difference between the English version and the Swedish original, the Swedish version shall prevail.
| Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | |||||
|---|---|---|---|---|---|---|---|---|
| 2021 | ||||||||
| (thousands) | 8,498 | |||||||
| Weighted average number of shares | 8,611 | |||||||
| 23.32 | ||||||||
| 23.02 | ||||||||
| 47,618 | 56,596 | 79,451 | 216,121 | |||||
| 844 | 95 | 1,663 | 175 | |||||
| -854 | -4,480 | -5,506 | -7,209 | KSEK | 2022 | 2021 | 2022 | 2021 |
| Net result for the period | 45,759 | 54,246 | 66,947 | 198,208 | ||||
| Items that later can be reversed in profit | ||||||||
| Revaluation long-term investments | -1,499 | - | -1,499 | - | ||||
| Foreign currency translation differences | -31,267 | 14,728 | 38,083 | 37,343 | ||||
| Total other comprehensive income | -32,766 | 14,728 | 36,584 | 37,343 | ||||
| 45,759 | 54,246 | 66,947 | 198,208 | |||||
| for the period | 235,551 | |||||||
| Attributed to: | ||||||||
| Parent company's shareholders | 12,993 | 68,974 | 103,531 | 235,551 | ||||
| 2022 363,643 -119,629 244,014 -84,982 -85,682 -26,608 876 0 47,608 -1,849 45,759 |
2021 324,576 -112,557 212,019 -50,908 -23,578 0 -1,736 52,212 2,035 54,246 |
2022 1,400,117 -463,696 936,420 -364,050 -79,200 -400,844 -113,618 21,544 0 75,607 -8,661 66,947 |
2021 1,315,703 -505,256 810,447 -189,180 -315,343 -84,800 0 -5,004 209,086 -10,878 198,208 |
KSEK Earnings per share Weighted average number of shares after dilution, (thousands) Earnings per share (SEK) before dilution Earnings per share (SEK) after dilution STATEMENT OF COMPREHENSIVE INCOME - GROUP for the period Total comprehensive income |
2022 8,226 8,272 5.56 5.53 Oct-Dec 12,993 |
2021 8,444 8,557 6.42 6.34 Oct-Dec 68,974 |
2022 8,370 8,416 8.00 7.96 103,531 |
| Oct-Dec Oct-Dec |
|||||
|---|---|---|---|---|---|
| KSEK | 2022 | ||||
| Earnings per share | |||||
| Weighted average number of shares | |||||
| (thousands) | 8,226 | 8,444 | 8,370 | ||
| Weighted average number of shares | 8,272 | 8,557 | 8,416 | ||
| after dilution, (thousands) | |||||
| Earnings per share (SEK) before dilution | 5.56 | 6.42 | 8.00 | ||
| Earnings per share (SEK) after dilution | 5.53 | 6.34 | 7.96 | ||


| KSEK | Dec 31 2022 |
Dec 31 2021 |
|---|---|---|
| Fixed assets | ||
| Intangible fixed assets | ||
| Capitalized development expenses (Note 2) | 273,073 | 274,757 |
| 273,073 | 274,757 | |
| Tangible fixed assets | ||
| Equipment | 16,718 | 26,013 |
| 16,718 | 26,013 | |
| Long term Investments | 16,589 | 18,088 |
| Deferred tax receivable | 63 | 0 |
| Total non-current assets | 306,443 | 318,858 |
| Current assets | ||
| Accounts receivable | 5 | 3 |
| Tax receivable | 1,664 | 3,880 |
| Other receivables (Note 3,4) | 13,656 | 11,575 |
| Prepaid expenses and accrued income | 150,621 | 129,316 |
| Short term investments | 8,017 | 12,195 |
| Cash and cash equivalents | 177,469 | 149,964 |
| Total current assets | 351,433 | 306,933 |
| Total assets | 657,876 | 625,791 |
| KSEK | Dec 31 2022 |
Dec 31 2021 |
|---|---|---|
| Equity | ||
| Total shareholders' equity | 499,729 | 492,410 |
| Long-term liabilities | ||
| Deferred tax liabilities | 1,467 | 466 |
| Long-term liabilities | 1,578 | 4,841 |
| Total long-term liabilities | 3,045 | 5,307 |
| Current liabilities (Note 5) | ||
| Short-term liabilities | 1,281 | 7,450 |
| Accounts payable | 61,123 | 24,253 |
| Other liabilities | 8,500 | 6,965 |
| Tax liabilities | 23,371 | 24,040 |
| Accrued expenses | 60,827 | 65,367 |
| Total current liabilities | 155,102 | 128,075 |
| 657,876 | 625,791 |



| KSEK | Share capital | Other capital contribution |
Other reserves | Profit/loss brought forward |
Shareholders' equity |
|---|---|---|---|---|---|
| Shareholders' equity 2021-01-01 | 928 | -15,616 | -9,307 | 455,802 | 431,807 |
| Net result for the year | 198,208 | 198,208 | |||
| Total other comprehensive income | 37,343 | 37,343 | |||
| Total comprehensive income for the year | 37,343 | 198,208 | 235,551 | ||
| Dividend | -54,097 | -54,097 | |||
| Repurchase of shares | -126 022 | -126,022 | |||
| IFRS2 - Employee share schemes | 5,171 | 5,171 | |||
| Total transactions with the owners recognized directly in equity | -126,022 | 5,171 | -54,097 | -174,948 | |
| Shareholders' equity as of 2022-12-31 | 928 | -141,638 | 33,207 | 599,913 | 492,410 |
| Shareholders' equity 2022-01-01 | 928 | -141,638 | 33,207 | 599,913 | 492,410 |
| Net result for the year | 66,947 | 66,947 | |||
| Total other comprehensive income | 38,083 | 38,083 | |||
| Total comprehensive income for the year | 38,083 | 66,947 | 105,030 | ||
| Dividend | -59,080 | -59,080 | |||
| Repurchase of shares | -48,066 | -48,066 | |||
| Revaluation long-term investments | -1,499 | -1,499 | |||
| IFRS2 - Employee share schemes | 10,935 | 10,935 | |||
| Total transactions with the owners recognized directly in equity | -48,066 | 9,436 | -59,080 | -97,710 | |
| Shareholders' equity as of 2022-12-31 |
928 | -189,704 | 80,726 | 607,780 | 499,730 |
| Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | ||||||
|---|---|---|---|---|---|---|---|---|---|
| KSEK | 2022 | 2021 | 2022 | 2021 | KSEK | 2022 | 2021 | 2022 | 2021 |
| Cash flow from operating activities | Financing activities | ||||||||
| Profit after financial items | 47,608 | 52,212 | 75,607 | 209,086 | Lease financing | -169 | -2,158 | -1,475 | -12,219 |
| Adjusting items not included in cash flow | 48,334 | 39,996 | 232,032 | 144,393 | Dividend | - | - | -59,080 | -54,097 |
| 95,942 | 92,208 | 307,639 | 353,479 | Repurchase shares | -19,865 | -4,122 | -48,066 | -126,022 | |
| Taxes paid | -1,228 | 7,993 | -14,290 | -7,241 | Cash flow from financing activities | -20,034 | -6,280 | -108,621 | -192,338 |
| Cash flow before changes in working capital |
94,714 | 100,201 | 293,349 | 346,238 | Cash flow | 1,007 | 18,956 | 19,470 | -40,232 |
| Cash flow from changes in working capital |
Cash at the beginning of the period | 182,253 | 130,880 | 149,964 | 188,411 | ||||
| Change in operating receivables | -4,437 | 413 | -22,944 | -8,084 | Cash flow | 1,007 | 18,956 | 19,470 | -40,232 |
| Change in operating liabilities | -31,828 | -5,599 | 34,351 | 22,477 | Exchange rate differences | -5,791 | 128 | 8,035 | 1,785 |
| Cash flow from operating activities | 58,449 | 95,015 | 304,756 | 360,631 | Cash at the end of the period | 177,469 | 149,964 | 177,469 | 149,964 |
| Investing activities | |||||||||
| Investment in fixed assets | -5,085 | -2,143 | -8,439 | -9,701 | |||||
| Capitalized development expenses | -32,323 | -47,124 | -167,163 | -162,523 | |||||
| Short term investments | - | -2,424 | -1,063 | -18,213 | |||||
| Long term investments | - | -18,088 | - | -18,088 | |||||
| Cash flow from investing activities | -37,408 | -69,779 | -176,665 | -208,525 |

G5 Entertainment's consolidated accounts have been prepared in accordance with International Financial Reporting Standards (IFRS). This report was prepared for the group in accordance with the IAS 34 Interim Financial Reporting and the Annual Accounts Act.
During the third quarter 2022 the company changed the publishing strategy as described on page 7 of this report. The change in publishing strategy means that the company will cancel more games at an early stage. The company will focus it's development resources on the games that show stronger metrics which then might be released for a global audience. As fewer games will be released for a global audience the company has made changes in the calculations regarding capitalization on new games and have also made a new assessment regarding current balanced values for unreleased games.
Excluding the change in publishing strategy and the subsequent changes in calculation principles for unreleased games the accounting and calculation principles used in the report for the group are identical to those used in the Annual Report 2021.
The interim report is on pages 1–16, and pages 1–8 are thus an integrated part of this financial report.
Other receivables include SEK 9.2 M (5.3) for prepaid royalties to third party developers. G5 publishes both proprietary games and games licensed from third-party developers. In connection with the conclusion of agreements with third party developers, G5 sometimes pays an advance on royalties to fund game development. These advances are usually offset against the third party developer's contractual share of the revenue that each game generates.
| KSEK | Oct-Dec 2022 |
Oct-Dec 2021 |
2022 | 2021 |
|---|---|---|---|---|
| At the beginning of the period | 296,337 | 249,939 | 274,757 | 204,649 |
| Investments | 32,323 | 47,124 | 167,163 | 162,523 |
| Write-offs | 0 | 0 | -72,530 | 0 |
| Amortization | -37,473 | -29,838 | -143,149 | -116,031 |
| Net change during the period | -5,150 | 17,286 | -48,516 | 46,492 |
| Currency exchange differences | -18,114 | 7,533 | 46,832 | 23,617 |
| At the end of the period | 273,073 | 274,757 | 273,073 | 274,757 |
G5 Entertainment has pledged assets amounting to SEK 3 M. G5 Entertainment does not have any contingent liabilities.
G5 group has long and short term financial instruments that are accounted for at fair value. The carrying amount for financial instruments correspond to fair value.
| Oct-Dec Oct-Dec |
Oct-Dec | Oct-Dec | |||||||
|---|---|---|---|---|---|---|---|---|---|
| KSEK | 2022 | 2021 | 2022 | 2021 | KSEK | 2022 | 2021 | 2022 | 2021 |
| Net turnover | 363,576 | 324,576 | 1,400,043 | 1,315,703 | Net result for the period | 192,454 | 170,174 | 205,135 | 334,631 |
| Cost of revenue | -285,401 | -241,748 | -1,025,579 | -1,012,047 | Items that later can be reversed in profit | ||||
| Gross profit | 78,175 | 82,828 | 374,464 | 303,656 | Revaluation long-term investments | -1,499 | - | -1,499 | - |
| Research and development expenses | -30 | -26 | -109 | -107 | Total other comprehensive income | 190,955 | 170,174 | 205,135 | 334,631 |
| Sales and Marketing expenses | -72,221 | -67,648 | -347,126 | -236,178 | for the period | ||||
| General and administrative expenses | -7,239 | -7,314 | -32,126 | -71,316 | |||||
| Other operating income | 0 | 0 | 21,371 | 0 | |||||
| Other operating expenses | -1,732 | -1,483 | 0 | -3,790 | |||||
| Operating result | -3,047 | 6,357 | 16,474 | -7,734 | |||||
| Financial income | 195,848 | 170,931 | 195,891 | 348,393 | |||||
| Financial expenses | -810 | -4,219 | -5,241 | -6,028 | |||||
| Operating result after financial items | 191,991 | 173,069 | 207,124 | 334,631 | |||||
| Taxes | 463 | -2,895 | -1,989 | 0 | |||||
| Net result for the period | 192,454 | 170,174 | 205,135 | 334,631 |

| KSEK | Dec 31 2022 |
Dec 31 2021 |
|---|---|---|
| Fixed assets | ||
| Tangible fixed assets | ||
| Tangible fixed assets | 5 | 22 |
| Financial fixed assets | ||
| Shares in group companies | 105 | 70 |
| Financial assets | 16,589 | 18,088 |
| Total fixed assets | 16,699 | 18,179 |
| Current assets | ||
| Account receivables | 0 | 3 |
| Receivables from group companies | 392,909 | 170,023 |
| Tax receivables | 762 | 2,751 |
| Other receivables | 714 | 3,847 |
| Prepaid expenses and accrued income | 131,174 | 122,901 |
| Financial assets | 8,017 | 12,195 |
| Cash and cash equivalents | 129,196 | 127,096 |
| Total current assets | 662,772 | 438,816 |
| Total assets | 679,471 | 456,995 |
| Dec 31 2021 |
KSEK | Dec 31 2022 |
Dec 31 2021 |
|---|---|---|---|
| Restricted equity | |||
| Share capital | 928 | 928 | |
| Non-restricted equity | |||
| Share premium reserve | 52,401 | 51,434 | |
| Profit/Loss carried forward | 80,294 | -145,691 | |
| Net result for the period | 205,135 | 334,631 | |
| Total equity | 338,758 | 241,302 | |
| Current liabilities | |||
| Accounts payable | 44,606 | 21,487 | |
| Tax Liability | 0 | 0 | |
| Liability to group companies | 289,699 | 189,566 | |
| Other liability | 2,664 | 1,575 | |
| Accrued expenses | 3,743 | 3,065 | |
| Total current liabilities | 340,713 | 215,694 | |
| Total equity and liabilities | 679,471 | 456,995 | |

Cost of revenue consists of direct expenses incurred in order to generate revenue from the company's games. This primarily includes commission to distributors and royalties to external developers.
Research and Development expenses primarily consist of salaries, bonuses and benefits for the company's developers. In addition, research and development expenses include outside services, as well as allocated facilities and other overhead costs. Costs associated with maintaining the company's computer software and associated infrastructure are expensed as incurred. Development costs that are directly attributable to the design and testing of the company's identifiable and unique games are recognized as intangible assets, and amortized within research and development expense over a 24-month period.
Sales and Marketing expenses primarily consist of user acquisition expenses and related software. Sales and marketing also includes salaries, bonuses, and benefits for the company's sales and marketing staff, as well as consulting fees. In addition, sales and marketing expenses include general marketing, branding, advertising and public relations costs.
General and Administrative expenses primarily consist of salaries, bonuses, and benefits for the company's executive, finance, legal, information technology, human resources and other administrative employees, as well as support staff. It also includes outside consulting, legal and accounting services, insurance as well as facilities and other overhead costs not allocated to other areas across the business. In addition, general and administrative expenses include all of the company's depreciation expenses.
The G5 Group's accounts are prepared in accordance with IFRS. See page 13 for more information on accounting principles. Only a few key ratios are defined in IFRS. As of the second quarter 2017, G5 is applying the Alternative Performance Measures issued by ESMA (European Securities and Markets Authority). Briefly, an alternative key ratio is a financial measurement of historical or future earnings development, financial position or cash flow, not defined or specified in IFRS. To assist Group Management and other stakeholders in their analysis of the Group's performance, G5 is reporting certain key ratios not defined by IFRS. Group Management believes that this information will facilitate an analysis of the Group's performance. This data supplements the IFRS information and does not replace the key ratios defined in IFRS. G5's definitions of measurements not defined in IFRS may differ from definitions used by other companies.
All of G5' definitions are included below. EBIT excluding costs for user acquisition consists of reported EBIT adjusted for costs for user acquisition.
Monthly Active Users (MAU) is the number of individuals who played a G5 game in a calendar month. An individual who plays two different games in the same month is counted as two MAUs. Numbers presented in the report are the average of the three months in any given quarter.
Daily Active Users (DAU) is the number of individuals who played a G5 game in a day. An individual who plays two different games in the day is counted as two DAUs. Numbers presented in the report are the average of the three months in any given quarter.
Monthly Unique Payers (MUP) is the number of individuals who made a payment in a G5 game at least once during a calendar month. An individual who pays in two G5 games is counted as one MUP. Numbers presented in the report are the average of the three months in any given quarter.
Monthly Unique Users (MUU) is the number of individuals who played a G5 game at least once during a calendar month. An individual who plays two different games during the month is counted as one MUU.
Numbers presented in the report are the average of the three months in any given quarter.
Monthly Average Gross Revenue Per Paying User (MAGRPPU) is the average gross revenue received from a Monthly Unique Payer during a calendar month. MAGRPPU is calculated by dividing the gross revenue during the calendar month by the number of Monthly Unique Payers in the same calendar month. The numbers presented in the report are the average of the three months in any given quarter.
G5 Entertainment AB (publ) (G5) develops and publishes high quality free-to-play games for G5 Store, Apple App Store, Google Play, Microsoft Store, Amazon Appstore etc. The games are easy to learn and targeted at the widest audience of experienced and novice players. G5's portfolio includes a number of popular games like Jewels of Rome®, Sherlock Hidden Match-3 cases, Hidden City, Mahjong Journey®, Homicide Squad®, The Secret Society® Wordplay: Search Word Puzzle™ and Jewels of the Wild West™. G5 Entertainment AB (publ) is listed on Nasdaq Stockholm since 2014.
114 34 STOCKHOLM | SWEDEN E-MAIL: [email protected]

BIRGER JARLSGATAN 18 PHONE: +46 84 11111 5 Org.nr. 556680-8878 WWW.G5E.COM
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