EQB Inc. — Proxy Solicitation & Information Statement 2021

Apr 6, 2021

==> picture [237 x 23] intentionally omitted <==

Notice of 2021 Annual and Special Meeting of Shareholders

When

Where

Wednesday, May 12, 2021 10:00 a.m. (Eastern)

VIRTUAL -only meeting via live audio webcast online at https://web.lumiagm.com/260010064

For the purposes of

1. receiving Equitable’s 2020 financial statements and the auditors’ report;

2. electing 11 directors to serve until the next annual meeting of shareholders;

3. appointing KPMG LLP as auditors to serve until the next annual meeting of shareholders and authorizing the directors to fix their remuneration;

4. considering and, if determined advisable, confirming, by ordinary resolution, an amendment to Equitable Group Inc.’s By-law No. 1; and

5. considering any other business that may properly come before the meeting, and any adjournment thereof.

Due to the ongoing health impact of the COVID-19 pandemic, we will again be conducting the meeting in a virtual-only format via live audio webcast. Registered shareholders and duly appointed proxyholders will have the opportunity to participate and ask questions, and vote, all in real time, provided they are connected to the Internet and comply with all of the requirements set out in the management information circular. Non-registered (or beneficial) shareholders who have not appointed themselves as proxyholder will be able to attend the meeting as guests, but will not be able to vote or ask questions. See pages 8 to 11 of the management information circular for information about how to attend, ask questions and vote at the meeting.

Your vote is important

Please read the circular carefully before voting your shares.

We recommend you vote by proxy using the various voting methods provided to ensure your vote is received prior to the meeting. Your vote must be received by our transfer agent, Computershare Investor Services Inc., by 10:00 a.m. (Eastern) on May 10, 2021.

By order of the Board of Directors,

==> picture [154 x 41] intentionally omitted <==

Michael Mignardi Vice-President and General Counsel

March 31, 2021