Datrix — Investor Presentation 2022

Apr 12, 2022

Sustainable AI solutions for Business Growth

Corporate Presentation

April 2022

Disclaimer

Information, data, prices, and any and all other economic, commercial and/or management information (the so called "Confidential Information") contained in the following pages are strictly private and confidential and – together with all trademarks, designs and names are the exclusive property of Datrix S.p.A.

Confidential Information contained in the following pages are for the exclusive and personal use of the addressee, where not otherwise specified, and are shared only for the purposes agreed with Datrix S.p.A. Any reproduction, disclosure, use, transmission and dissemination of Confidential Information to third parties without a prior written authorization of Datrix S.p.A. is strictly prohibited. The addressee must keep the Confidential Information strictly reserved and will implement and observe all reasonable precautions and measures to safeguard the secrecy and confidentiality of the Confidential Information and to avoid their, even partial, disclosure, publication or communication to third parties without a prior written authorization from Datrix S.p.A. Nothing contained in this document should be construed as investment advice and any reference to an investment's past or potential performance is not, and should not be construed as, a recommendation or as a guarantee of any specific outcome or profit.

Datrix applies transparent Artificial Intelligence to data to drive action and measurability

A solutions oriented tech-company led by highly skilled professionals

Datrix focuses on the fastest growing niches in the AI landscape

Datrix Business Areas: Reaching business goals through data analysis

Process

		Highlights 2021
# of Clients served	Expected Proforma Revenue	Expected Proforma Recurring Revenue
370 36% abroad (+23% compared to 2020)	13.3 M€ Including Adapex US from January 1st 2021 of which 27% abroad	66%
Cash available to support the growth 10.5 M€	Successful acquisitions 1 Enabling Internationalization on US Market (3 acquisitions since 2019)	New Information analysed daily +7 Mln
R&D Investment 1.8 M€	Number of Employees 115	listed on the Stock Market Euronext Growth segment 3/12/2021

Notes: * 2018 A: only 3rdPlace Srl; 2019 A: 3rdPlace Srl and Finscience Srl, 2020 A: 3rdPlace Srl, Finscience Srl, ByTek Srl, PaperLit Srl; 2021 F: includes Adapex acquisition as if consolidated from 1st Jan.2021

Large and diversified client base

Highly managerialized company with a well articulated organization

Shareholders Structure

FY2021 Results

Financial Highlights: FY2021 E vs FY2020 (Proforma)

73.1% Italy

26.9% Abroad

+47.5% Expected Revenue €13.3M.* vs €9.0M. in 2020

*including Adapex from January 1° 2021

+23% Growth of Served Clients 370 total clients in 2021 - 36% from abroad

66% Recurring Revenue

*including Adapex from January 1° 2021 €10.5 M. Cash available to support the growth

Financial Highlights: Adapex Inc

Adapex Revenue (€)

	2021	2020	YoY
# Networks	67	60	10,45%
# Publishers	150	98	53,06%

Retention Rate Networks	71,77%
Retention Rate Publishers	72,55%

€15K

Avg Revenue per Publisher (+17% YoY)

Financial Highlights: FY2021 E vs FY2020 (Reported)

+27.6% Expected Revenue

€11.5M.* vs €9.0M. in 2020

*Including Adepex for 0.3mln Euro consolidated from November 8th, 2021

14.1% Abroad

85.9% Italy

+24.2% Expected Organic Growth €11.2M. vs €9.0M. in 2020

+20%

Growth of Served Clients 360 total clients in 2021 - 34% from abroad

60% Recurring Revenue

		Financial Highlights: Datrix Group*
115	Clients acquired in 2021
48%	TOP 10 Clients in 2021 (vs 58% in 2020)
66%	Retention rate vs 57% in 2020
21.5%	Non Italian Customers
€37K including Adapex from January 1° Adapex not included	Avg Revenue per Customer +23% YoY 2021

FY2021 Business Overview & 2022 Main Goals

Central Functions: Sales

Central Functions: MarkComm

Strategic positioning of the Datrix Group related to AI solutions through proprietary events (Data Breakfast and Vertical Meeting), third-party events, media partnerships (eg. Sole24Ore), distributed contents on corporate owned website and social channel

• B2B Lead generation selecting prospects with minimum Eur 10M Revenue

• Raised Awareness: on financial prospects for stock exchange listing

• Companies VS Business Area positioning: stregthten the coordination in terms of positioning between Datrix Group, its Companies and their solutions

• Support single Business Areas Lead generation (KPI: number of qualified meetings per single area through events, direct mailing and advertising)

• Dissemination for Sales activities (KPI: number of articles, blog posts, case studies and proprietary/third-party events)

• Raise awareness on Datrix financial value: (KPI: media articles)

Goals 2022

Central Functions: Tech & Product

> Support to strategy, design and go-to-market of the Group proprietary solutions. In particular:

• Market Analysis: international analysis on topics as: ESG, Thematic Investments, Data Modeling, Data Monetization and Martech
• User research and product-market-fit validation of every single Datrix Group solution
• Creation and organization of ad-hoc product team within the single business areas

Support an end-to-end development process (from business idea to Go-To-market) of new core product functionalities related to Martech and Fintech

Startup the US internationalization process of Martech area solutions

Disruptive innovation: support the development of R&D projects based on the application of advanced AI-based techniques in different industries/business areas/functions/services

Support Learning Organization and Knowledge Sharing practices through centralized repository aimed to democratize product design and product marketing methodologies, documentations, researches and tools

Achievments 2021

Central Functions: HR / ORG

Staff Growth (115 FTE in 2021) focus on Client Relationship / R&D / Tech Specialist/Corporate

Building Employee Retention policy to minimize turnover rate (15% in 2021 vs market benchmark = 30%)

Talent Attraction: Partnerships with the most important italian/international Universities to activate stage or tech internships: stageurs-to-hired conversion rate: 75%

Achievments 2021 (ORG)

Execution of the Learning Organization framework through strategy maps for all the Datrix business areas (Area Marketing&Sales -> completed); OKR's definitions on business Areas and Functions

Building an organizational framework to facilitate the interactions between business Areas vs Datrix Central Functions

Creation of new support functions in Datrix: CTO e CIDO (goals and responsabilities); execution of their support to business areas (ie. data monetization, machine learning)

Central Functions: HR / Org

Goals 2022

(ORG)

Group Organic Growth (expected FTE 140) with focus on Client Relationship / R&D / Tech Specialist / Corporate) + stimulate networking for hiring purposes

• New Owner Machine Learning Model Serving Area (April 2022)

• Completion of Work Safety Plan plus compliance with 231 regulation and ISO certification

• Employer Branding and internal training plan

• Team Ops Integration Paperlit + Adapex for Data Monetization

• Completion strategy maps project for all the Business Areas

Completion of new corporate functions (CTO & CIDO) and implementation of an organizational model/system in according to the Group strategic industral plan (organizational design to support della internal/external growth)

Disruptive R&D innovation projects - Q1 2022

Just 3 months after the beginning of 2022, the Group has already raised EU/Italian fundings for more than € 1,1 MLN to bring disruptive innovation in different application areas through 4 R&D projects:

BIOMEDICAL Project CONcISE: €260K in 3 & a half year CYBERSECURITY AI ATTACKS AI FOR VISUAL IMPAIRMENT Project CS-Aware Next: €424K in 3 years Project CybersecH: €98K in 1 years Project OpenEYE: €350K in 1 & a half year Develop low-cost, noninvasive, highly reliable and accurate AI based prescreening solutions for breast cancer, thyroid cancer and ischemia diagnosis. Generate higher protection against cyberattacks evolving a dynamic AI-based solution that collect, combine and analyse internal data (server logs) and external data (social media, vertical cybersecurity forums, and NEW datasets related to the supply chains) Create an innovative machine-Learning-Hardening solution to tackle Artificial-Intelligence-Attacks (A.I.A.) aimed to mislead the ML algorithms Develop an AI-based platform that allows people with visual impairments to listen to written content on paper through Amazon Echo and Google «We are playing an increasingly leading role in Europe as evidenced by important awards, including financial, for our Research & Development activities, which allows us to develop and consolidate technologies and knowledge that we then apply to the business» Fabrizio Milano d'Aragona CEO

Thank you

Contacts:

Investor Relations: Giuseppe Venezia, tel. +39 0276281064 - ir@datrixgroup.com

Investor Relations Consultant: Francesca Cocco (Lerxi Consulting) - ir@datrixgroup.com