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CODEIFAI LIMITED — Regulatory Filings 2014
Oct 30, 2014
64630_rns_2014-10-30_6d7dd3ac-d5ca-4fd0-a35b-f1e220658274.pdf
Regulatory Filings
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ASX: YPB
ASX ANNOUNCEMENT 30[th] October 2014
YPB engages first Brand Ambassador
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YPB launches Brand Ambassador Programme to promote YPB market development globally.
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Former Nike Marketing Director James Moodhe engaged as first Brand Ambassador.
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In his role he will assist in driving the growth of Brand Reporter and YPB tracer sales opportunities in USA and also in Asia.
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Additional Brand Ambassadors to be confirmed in the near future.
The Directors of YPB Group (YPB, the Company) (ASX: YPB) are pleased to announce the first of a series of Brand Ambassadors who will be retained to assist the Company in market development around the world.
YPB’s Brand Ambassadors will be people with high standing in the world of Brands or Brand Protection and who have influence and reach for YPB into the highest levels of Companies who are exposed to Counterfeiting. The Ambassador role will open sales opportunities for the business and also raise the profile of YPB and our goals to be the global leader in Anti Counterfeit technology.
Typically Ambassadors will be strong supporters of YPB’s drive to protect Brands and support anticounterfeiting measures.
YPB is delighted to advise it has engaged the first of these Brand Ambassadors, Mr James Moodhe, who joins YPB’s programme in USA to assist in driving the growth of both Brand Reporter and YPB tracer sales opportunities in the USA and also in Asia.
Mr Moodhe brings a wealth of experience in the apparel and garment industry, having held senior positions up to CEO level with major global brands. James was one of the original founding employees of Nike and held the position of Marketing Director of Nike for 10 years. In a long and successful career, he has enjoyed much commercial success with such brands such as Guess, K-swiss and IPath, which was purchased by Timberland.
In recent years James has built his own consultancy business and has extensive connections in the garment and shoe manufacturing in USA and Asia, which are key targets for the YPB tracer product.
YPB welcomes James Moodhe to work with our team and looks forward to making further announcements on YPB Brand Ambassadors in the near future.
For further information please contact;
Mr John Houston CEO YPB Group Limited T: +61 458 401 088 E: [email protected] W: www.ypbsystems.com
Mr Greg Wood Managing Director K S Capital T: +61 416 076 377 E: [email protected]
Media and Investor Inquiries
James Moses Media and Investor Relations Mandate Corporate T: +61 420 991 574 E: [email protected]
About YPB Group
YPB Group (ASX:YPB) in Chinese means “you pin bao” or in English “excellent brand protection” and is an anticounterfeiting technology developer and provider. YPB has a unique, cost effective, invisible and indestructible anti-counterfeit solution that allows companies and governments to protect the value of their brands and minimise loss of earnings from counterfeiting. YPB and is certified and licensed in The People’s Republic of China.
YPB Group’s core products include;
Covert Forensic Tracers – Patented, these are hidden, invisible particles fused into a product or packaging during or after the manufacture process. The Tracers are inexpensive can be used in all key product manufacturing and packaging industries including plastics, paper, inks, textiles and coatings. They cannot be seen or removed, are non-toxic and meet Food Contact specifications. They consist of infrared, UV light energy and X-ray sensitive particles detectable by YPB’s scanner technology.
YPB owns two patents over its Tracer products and is the only Company currently licensed in China that supplies invisible tracers.
Scanner – YPB’s proprietary scanner detects YPB’s forensic Tracers, they are low cost and can be used at any point in the supply chain – from manufacture through to point-of-sale.
Brand Reporter – A Patent Pending technology platform designed for Governments, Brands and consumers to identify, manage, track and report counterfeit of divergent products within supply chains or at point of sale in a simple and easily deployed application suite available on all popular smartphones.