CODEIFAI LIMITED — Investor Presentation 2024

Nov 10, 2024

==> picture [125 x 28] intentionally omitted <==

ASX ANNOUNCEMENT ASX: CDE|11th November 2024

Invitation to Webinar “CDE pivots to self-service SaaS”

• CDE to hold Webinar Wednesday 13[th] at 2pm Sydney time

• Explains strategic pivot to self-service SaaS - ConnectQR

Brand solutions creator Codeifai Limited (ASX: CDE) is pleased to advise it will be hosting an investor webinar on Wednesday, 14th November, at 2:00pm AEDT (11:00am AWST).

During the webinar, Executive Chairman and Group CEO Mr John Houston and Chief Operating Officer Mr Martin Ross will provide an update to shareholders on ConnectQR and its importance to the business.

The briefing will be followed by a Q&A. Questions can be submitted to alex@investorstream.com.au now, or in written form during the webinar.

Those interested may register by clicking the following link: Registration Link

CDE Executive Chairman and Group CEO John Houston said: “We hope that shareholders and those interested will attend this webinar.”

This announcement has been authorised by the Board of Codeifai Limited. Ends.

For further information please contact:

CDE investor enquiries investors@codeifai.com

Ben Jarvis 0413 150 448 Ben.jarvis@sdir.com.au Six Degrees Investor Relations

About Codeifai Limited

Codeifai Limited (ASX: CDE) is listed on the Australian Stock Exchange and has developed and sells of a suite of physical, digital and AI-based Brand Solutions with a vast range of applications. Our solutions allow Brands to Connect Deeper, Faster, Smarter with their consumers.

Codeifai’s digital Brand Solutions provide a code for everybody and everything.

==> picture [9 x 7] intentionally omitted <==

==> picture [9 x 15] intentionally omitted <==

Level 5 126 Phillip Street SYDNEY NSW 2000

==> picture [11 x 12] intentionally omitted <==

investors@codeifai.com

Codeifai Limited codeifai.com

==> picture [233 x 60] intentionally omitted <==

Codeifai - 2024 strategy pivot to create global scalability

Codeifai Limited ASX CDE

==> picture [138 x 6] intentionally omitted <==

Connect Deeper, Faster, Smarter

2

==> picture [53 x 14] intentionally omitted <==

Disclaimer

The information in this presentation does not constitute personal investment advice. The presentation is not intended to be comprehensive or provide all information required by investors to make an informed decision on any investment. In preparing this presentation, the Company did not take into account the investment objectives, financial situation and particular needs of any particular investor.

Further advice should be obtained from a professional investment adviser before taking any action on any information dealt with in the presentation. Those acting upon any information without advice do so entirely at their own risk.

This presentation does not constitute an offer or invitation to purchase securities in the Company. Recipients of this presentation who intend to consider investing are reminded no reliance may be placed for any purpose on the information or opinions contained in this presentation or any other document or oral statement, or on the completeness, accuracy or fairness of that information or those opinions.

Whilst this presentation is based on information from sources which are considered reliable, no representation or warranty, express or implied, is made or given by or on behalf of the Company, any of its directors, or any other person about the accuracy, completeness or fairness of the information or opinions contained in this presentation and no responsibility or liability is accepted by any of them for that information or those opinions or for any errors, omissions, misstatements (negligent or otherwise) or for any communication written or otherwise, contained or referred to in this presentation.

Accordingly, neither the Company nor any of its directors, officers, employees, advisers, associated persons or subsidiary undertakings are liable for any direct, indirect or consequential loss or damage suffered by any person as a result of relying upon any statement in, or as a result of any admission in, this presentation or any document supplied with this presentation, or by any future communications in connection with those documents and all of those liabilities, losses and damages are expressly disclaimed.

Any opinions expressed reflect the Companyʼs position at the date of this presentation and are subject to change. No assurance is given by the Company that any capital raising or debt financing referred to in this presentation will proceed.

All amounts are in US dollars unless otherwise stated.

Codeifai Limited ASX CDE

==> picture [138 x 6] intentionally omitted <==

Commercial in confidence

Connect Deeper, Faster, Smarter

3

==> picture [54 x 14] intentionally omitted <==

==> picture [181 x 46] intentionally omitted <==

A code for everyone and everything

Codeifai has been a pioneer in QR code platform technology since 2017 for Brands which demanded the highest security and consumer engagement. Now with over 250 million codes issued CDE has built on our rich heritage to enter into high volume self service SaaS with connectQR.ai Codeifaiʼs proven stable of digital Brand Solutions provide a code for everyone and everything.

==> picture [271 x 215] intentionally omitted <==

Codeifai Limited ASX CDE

==> picture [138 x 6] intentionally omitted <==

Connect Deeper, Faster, Smarter

4

==> picture [54 x 14] intentionally omitted <==

==> picture [103 x 39] intentionally omitted <==

==> picture [53 x 33] intentionally omitted <==

==> picture [163 x 42] intentionally omitted <==

Re built - Re structured - Re targeted

Physical

Anti counterfeit

8 years and $20m

==> picture [27 x 28] intentionally omitted <==

==> picture [27 x 27] intentionally omitted <==

==> picture [27 x 28] intentionally omitted <==

Digital first

Engagement first

Advanced cloud based digital platform

Codeifai Limited ASX CDE

==> picture [138 x 6] intentionally omitted <==

Connect Deeper, Faster, Smarter

5

==> picture [54 x 14] intentionally omitted <==

Evolution into self-service SaaS creates global scalability

==> picture [97 x 111] intentionally omitted <==

==> picture [88 x 101] intentionally omitted <==

Digital First

==> picture [44 x 44] intentionally omitted <==

Engagement First

Addressable market Demand tailwinds Market access

Sales Cycle Cost to acquire Cost to serve

Scalability Time to profitability Revenue growth rate Profit leverage

Codeifai Limited ASX CDE

==> picture [138 x 6] intentionally omitted <==

Connect Deeper, Faster, Smarter

6

==> picture [54 x 14] intentionally omitted <==

Codeifai technology proven in new markets and geographies

High Value Nutraceuticals Packaging Peru Recycling Industry Heavy Industry/Mining Self-Service SaaS Minimum 4 million codes p.a. Reverse Vending Machine Safeguarding Rim-Lockʼs Launched April 2024 Henry Bloomsʼ Phytologic. Latest Australian manufacturer First codes invoiced in January 2024. solution initially for Kenya.Exclusive supplier for proprietary lock-nut system where retainers and cases Capitalises on the US$3.5bn QR label market to adopt Track ‘n Trace with As of April 2024, over 3M Africa. are marked for AI QR codes May BrandReporter codes Potential A$800k revenue Track ‘n Trace to ensure Canva Integration Aug Covering 53 different SKUs p.a. service continuity URL Shortener Oct and 21 companies Revenue over contract $115k Protects against double redemption. Codeifai Limited ASX CDE*

==> picture [138 x 6] intentionally omitted <==

Connect Deeper, Faster, Smarter

(*) https://www.futuremarketinsights.com/reports/qr-code-labels-market

7

==> picture [54 x 14] intentionally omitted <==

*** Codeifai's reach expanded into US$3.5b market**

==> picture [362 x 293] intentionally omitted <==

==> picture [199 x 49] intentionally omitted <==

• Full commercial Launch April 2024

• Artificial Intelligence AI QR codes added May 2024

• We are ideally positioned to take a strong position in this market

• Always “Onˮ to generate revenue 24/7

• SEO / Google / Meta based marketing

• Canva integration August 2024

Feature led pricing starting from US$6 per month

Codeifai Limited ASX CDE

==> picture [138 x 6] intentionally omitted <==

(*) https://www.futuremarketinsights.com/reports/qr-code-labels-market

Connect Deeper, Faster, Smarter

8

AI QR codes now poised to drive subscriber growth

==> picture [314 x 119] intentionally omitted <==

• Engagement: High scan rates aligned to your brand

• ● Security: Offers secure, personalised user experiences.

• Analytics: Provides in-depth performance data.

• ● Optimisation: Drive targeted engagement and refine strategies for maximum impact.

ConnectQR transforms ordinary QR codes into artistic designs using generative

Codeifai Limited ASX CDE

==> picture [138 x 6] intentionally omitted <==

Connect Deeper, Faster, Smarter

9

==> picture [54 x 14] intentionally omitted <==

Just launched - Short URLs add to ConnectQRʼs revenue

jaws

10

==> picture [54 x 14] intentionally omitted <==

Short URLs - Big Growth: Market Projections & Key Drivers

Market Projections

Key Market Drivers: 2

==> picture [30 x 30] intentionally omitted <==

==> picture [30 x 30] intentionally omitted <==

The Global URL shortening service market is expected to reach $36.2B by 2032 1

Anticipated annual growth rate of 19.7% from 2022 to 2031.1

==> picture [30 x 29] intentionally omitted <==

==> picture [30 x 29] intentionally omitted <==

Rise in Social Platforms

• Platforms like Twitter and Instagram have stringent character limit.

• Users like Short URLs to share content efficiently within these limits.

Enhanced Content Sharing and Engagement:

• Brands and individuals leverage short URLs to boost user engagement.

==> picture [30 x 29] intentionally omitted <==

Insightful Analytics for Targeted Strategies

• Short URLs are trackable

Codeifai Limited ASX CDE

==> picture [138 x 6] intentionally omitted <==

1https://www.businessresearchinsights.com/market-reports/url-shortening-services-market-104165 2)https://www.verifiedmarketresearch.com/product/url-shortener-market/

Connect Deeper, Faster, Smarter

11

==> picture [54 x 14] intentionally omitted <==

Short URLs Enhance Strategies and Engagement

Why People and Businesses Need short URLs

==> picture [36 x 36] intentionally omitted <==

==> picture [37 x 37] intentionally omitted <==

==> picture [37 x 36] intentionally omitted <==

==> picture [37 x 36] intentionally omitted <==

Ease of Sharing

Convenience Across Platforms: Short URLs are easier to share via email, social media, and messaging apps.

• They prevent issues with text wrapping and broken links in communications.

Essential for platforms like Twitter, which have strict character limits.

Enhanced User Experience Aesthetic Appeal:

Short URLs look cleaner and more professional.

They enhance the visual appeal of marketing materials and posts.

Analytics and Tracking Performance Insights: & Data-Driven Decisions

Track clicks , geographic data, and referral sources in real-time.

Measure the effectiveness of marketing campaigns and content engagement.

Use analytics to refine strategies and improve ROI.

Mobile Optimisation Better for Mobile Users:

Short URLs are easier to type and share on mobile devices. Enhances the user experience in mobile marketing campaigns

Codeifai Limited ASX CDE

==> picture [138 x 6] intentionally omitted <==

Connect Deeper, Faster, Smarter

(1)https://www.makeuseof.com/reasons-use-a-link-shortener/

12

==> picture [54 x 14] intentionally omitted <==

Codeifaiʼs ConnectQR highly competitive in lucrative market

==> picture [647 x 241] intentionally omitted <==

----- Start of picture text -----

Static Static Static Static
Dynamic
Generative AI
Dynamic Dynamic Dynamic + Short URLs
Short URLs Serialised QRs
Track and Trace
Established 2019 Established 2018 Acquired QR Commercial launch
generator 2021 April 2024
$US28.4m annual 3 $US3.6m annual 1 $US100m annual 2 1000 sub milestone4
----- End of picture text -----

Codeifai Limited ASX CDE

(1)https://www.starterstory.com/stories/qrcode-tiger (2)https://getlatka.com/companies/bitly (3)https://www.zoominfo.com/c/beaconstac-inc/363443224 (4)https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-02872319-6A1233691

==> picture [138 x 6] intentionally omitted <==

Connect Deeper, Faster, Smarter

13

==> picture [54 x 14] intentionally omitted <==

ConnectQR has added enormous revenue potential

==> picture [208 x 199] intentionally omitted <==

Enormous potential Market Size *

==> picture [391 x 121] intentionally omitted <==

----- Start of picture text -----

MOQ 1 Million
USD 0.01
Rules Based Brand Protection MOQ 1 Million
Double Redemption
Consumer Engagement USD 0.01
GS1 Market Digital Link)
----- End of picture text -----

==> picture [83 x 21] intentionally omitted <==

• New Revenue Stream a self serve SaaS model, the market is estimated to be valued at $3.5B USD by 2033

• Millions of potential users self serve SaaS model works 24/7 with no need for a sales force

• Subscription Self serve SaaS model highly competitive feature led subscription based pricing

Codeifai Limited ASX CDE

==> picture [138 x 6] intentionally omitted <==

(*) https://www.futuremarketinsights.com/reports/qr-code-labels-market

Connect Deeper, Faster, Smarter

==> picture [271 x 380] intentionally omitted <==

----- Start of picture text -----

14
2.5 million
monthly users
33 million 1,000
organisations
active users
4 million
228,000 active users
Paying customers
180 million
active users
CTR 1.4%
14K Active
users
Future Integrations
Integration s Completed
----- End of picture text -----

==> picture [54 x 14] intentionally omitted <==

Canva, SEO, Google ads and integrations form the path to subscriber growth

ConnectQR Standard Saas model offering free subscription converting into paid user model. I.e try before you buy model

Key integrations completed and planned:

Google Search Engine Optimisation Meta Pixel Google Analytics Canva - 180m active subscribers Google Tag Manager Adobe - 33m active subscribers Zapier - 2.5 million active users Coming soon Coming soon Figma - 4m active subscribers Hubspot - 228k active subscribers Coming soon Coming soon Workato - 1000 organisations Coming soon Codeifai Limited ASX CDE

==> picture [17 x 17] intentionally omitted <==

==> picture [16 x 17] intentionally omitted <==

==> picture [138 x 6] intentionally omitted <==

Connect Deeper, Faster, Smarter

15

==> picture [54 x 14] intentionally omitted <==

Massive increase in market response to ConnectQR

1.9 Million impressions in 8 weeks

==> picture [109 x 109] intentionally omitted <==

----- Start of picture text -----

Business suite
----- End of picture text -----

==> picture [68 x 35] intentionally omitted <==

==> picture [72 x 15] intentionally omitted <==

Reach: 703.5% Reach: 208.5% Visits: 1,500 % Visits: 390.6% Followers: 7,100% Followers: 833.3%

==> picture [83 x 83] intentionally omitted <==

==> picture [84 x 84] intentionally omitted <==

187% increase in Post Reactions Average CTR 9.81%

Average Conversion Rate 8.9% Industry Standard in SaaS is 2.4%

Codeifai Limited ASX CDE

==> picture [138 x 6] intentionally omitted <==

Connect Deeper, Faster, Smarter

Source: Google Analytics, LinkedIn, Google Ads, Meta Business Suite

16

==> picture [54 x 14] intentionally omitted <==

==> picture [263 x 306] intentionally omitted <==

Ready to ride coming wave in global packaging

==> picture [44 x 44] intentionally omitted <==

Brands will shift from 1D to 2D codes driven by GS1 global standards

==> picture [44 x 44] intentionally omitted <==

The global packaging market is expected to grow to USD 1.33 trillion by 2028 CAGR of 3.89%1

==> picture [44 x 44] intentionally omitted <==

More than 1 billion products have a 1D barcode which gets scanned over 10 billion times each day(*)

==> picture [44 x 44] intentionally omitted <==

ConnectQR is strategically positioned to capitalise on this industry shift

Codeifai Limited ASX CDE

==> picture [138 x 6] intentionally omitted <==

(*)https://www.mordorintelligence.com/industry-reports/global-packaging-market#:~:text=The%20Packaging%20Market%20size%20is,markets%2C%20and%20c hanging%20ownership%20dynamics

Connect Deeper, Faster, Smarter

(1) https://www.gs1.org/about-gs1/year-review

19

==> picture [54 x 14] intentionally omitted <==

Near Term Value Catalysts - focus on self-service SaaS subscriber growth

==> picture [72 x 72] intentionally omitted <==

Further planned integrations following Canva (released August 2024

• Zapier

• Adobe

==> picture [73 x 72] intentionally omitted <==

Sales growth by SEO / Google self service SaaS

==> picture [72 x 73] intentionally omitted <==

Move into FMCG through GS1 digital link

Medium term plan to offer ConnectQR into the 1D barcode transition

==> picture [73 x 73] intentionally omitted <==

Ongoing expansion into new sector verticals and additional international market entries to drive sales

Codeifai Limited ASX CDE

==> picture [138 x 6] intentionally omitted <==

Connect Deeper, Faster, Smarter

17

==> picture [53 x 14] intentionally omitted <==

Board and Management

==> picture [80 x 76] intentionally omitted <==

==> picture [76 x 76] intentionally omitted <==

John Houston Chairman and Founder

• 55 years’ of building successful businesses across the globe.

• ● Built the US$2 billion Greenfield mobile phone company

• ● Operated a US $350 million EBIT telecommunications company

==> picture [68 x 68] intentionally omitted <==

==> picture [68 x 68] intentionally omitted <==

Colin Turner

Non-Executive Director

• Colin Turner is an accountant with extensive experience in financial management from roles in media advertising, sales, marketing and the real estate industry both overseas and in Australia.

• Colin Turner has served as a director of both private and ASX listed entities and served as the Chairman of the audit committee of an ASX listed entity.

George Su Non-Executive Director

• Over 30 years’ Business

• experience in the Asia-Pacific region

• ● Chief Executive of Richlink, servicing ultra-high-net-worth Chinese investors.

• ● Former head of the Australian operations of China’s largest investment bank, CITIC Securities.

Martin Ross Chief Operating Officer

• A successful business builder and brings years of experience.

• Oversees the sales and marketing department operations for Codeifai.

• A background in business operations and strategic planning has allowed Martin to successfully lead teams, drive growth, and improve efficiency.

64% of top 20 is management

==> picture [129 x 101] intentionally omitted <==

Management	6m to 37m
Pro forma Capital Table	November 1st 2024
Shares on issue*	2,641,294,802
Market Capitalisation	$2.64m
Share Price	$0.001
Options expiring 2026	541,265,322

*** 75% held by top 20 Codeifai Limited ASX CDE**

==> picture [138 x 6] intentionally omitted <==

Connect Deeper, Faster, Smarter

==> picture [54 x 14] intentionally omitted <==

Key Contact Information

John Houston

Executive Chairman and CEO

Martin Ross

Chief Operating Officer

Email Investors@codeifai.com

==> picture [720 x 12] intentionally omitted <==