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CODEIFAI LIMITED — Investor Presentation 2017
Dec 11, 2017
64630_rns_2017-12-11_7f4dfe2d-a5dd-4421-8c0c-6ea3d2fc9460.pdf
Investor Presentation
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ASX/MEDIA ANNOUNCEMENT ASX: YPB | 12[th] December 2017
YPB releases updated presentation
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Focus on ANZ brands selling into China
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Motif Micro mass market value proposition
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YPB CONNECT strategy is the key to success in Australia – China – SE Asia E-Commerce
Brand Protection and Consumer engagement Company YPB Group Co Ltd is pleased to release it’s updated Media, Client and Investor Presentation.
For further information please contact;
Mr. John Houston Mr. Gerard Eakin Executive Chairman Director YPB Group Limited YPB Group Limited T: +61 458 701 088 T: +61 427 011 596 E: [email protected] E: [email protected] W: www.ypbsystems.com
ABOUT YPB
YPB Group (ASX: YPB) is a pioneer in advanced brand protection solutions. Listed on the Australian Securities Exchange, YPB is expanding its global footprint with an established presence in Australia, China, Thailand, USA, and Mexico.
YPB’s patented Anti-Counterfeit technology combined with its Security Packaging and Anti-Theft solutions, Consulting Services and YPB’s proprietary CONNECT platform enables clients to PROTECT their high value brands from the risks of counterfeit, product diversion and theft while providing the tools to CONNECT directly with their customers.
PROTECT
Smart Security Packaging and labeling for Brands
YPB offers a wide range of Smart Security Packaging and Labeling solutions that can be incorporated into almost any material and offer cost effective strategies to PROTECT the integrity and value of products and brands in high-risk markets.
Lvl 29, 66 Goulburn St
Government Vital Documents
YPB offers solutions to Governments to PROTECT their Vital Documents that include ID cards, Visas, Passports, Vehicle Labels and many other applications.
Retail Anti-theft
YPB offers clients the latest technology in Retail Anti-Theft and Labeling solutions effective for mainstream retailers, boutiques and exporters to PROTECT against theft.
IP solutions & forensic services
YPB’s IP solution specialists work with quality brands and Governments, to develop bespoke brand protection strategies and solutions that will deliver real protection and safety for brands, products and consumers.
Secure Supply Chain
YPB offers secure supply chain solutions to Governments, banks and companies wanting to ensure the integrity of their supply chain using a combination of YPB’s authentication technology and secure track and trace solutions, delivering real protection for high value documents, brands, products and consumers.
DETECT
Scanner and Tracer protection solutions
YPB’s patent protected state-of-the art Tracer technology is invisible, cannot be copied or destroyed. Brand owners who include YPB’s tracers in their packaging can use YPB’s scanners to verify their product’s authenticity. If a counterfeit is detected YPB’s forensic services can consult with a brand owner to develop strategic, tailored solutions to protect the brand against counterfeiting and product diversion.
CONNECT
Smartphone applications to Detect and Connect
YPB’s sophisticated, user friendly and powerful smartphone applications allow brand owners and consumers to identify and report suspected counterfeit or diverted products. They also allow brands to connect and engage directly with their customers via QR codes, Near Field Communication, secure track and trace and product scanning. The YPB CONNECT platform delivers brand owners valuable and actionable intelligence about their products and customers to measure, tailor and individualise direct marketing campaigns through a ‘big data’ analytics capability.
Lvl 29, 66 Goulburn St
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Ensuring Trust and Building Connection by Protecting and Connecting Brands and Consumers December 2017
WWW.YPBSYSTEMS.COM
ASX:YPB
- YPB POISED FOR PAYOFF
Payoff from business building imminent
Business refocused Major macro Costs cut tailwinds
Major macro
Clear path to profit
Monetise revolutionary technology
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- YPB IS IN THE EYE OF POWERFUL MACRO TRENDS
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Fake
product
epidemic
China
ANZ brands
hunger for
eye China
ANZ goods
prize
Digital
Mandatory
marketing
serialisation
surge
Borderless
Ecommerce
growth
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OPPORTUNITY, SOLUTION, STRATEGY
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PROTECT
COUNTERFEIT ASIA
Unfakeable marker
US$1.7tr value Protected
Serialisation ASIA
US$285bn spent fighting QR Codes
HIGH RISK
MARKETS
DETECT
POROUS SUPPLY
Scan fakes,
CHAIN
Track paddock to plate ANZ
EXPORTERS
DIRECT CONSUMER
CONNECT
MARKETING
Software + smartphone
package scan
US $32 b
Generational leap
MASSMARKET
MOTIF MICRO
CONSUMER Smartphone-readable
unfakeable microbarcode
AUTHENTICATION
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BRAND SAFETY
CONSUMER TRUST
CONSUMER VISIBILITY
PERSONALIZED DIGITAL
CONNECTION TO
CONSUMER
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- LACK OF TRUST FOR CHINA PRODUCTS DRIVES DEMAND FOR AUSTRALIAN PRODUCTS
Consumers in China have developed an inherent suspicion of locally produced or sold goods
Rampant Counterfeiting Environmental Pollution Food & Safety scandals Resulting in high imported consumer goods demand
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https://www.emarketer.com/Article/Product-Safety-Scandals-China-Fuel-Cross-Border-Ecommerce/1015546
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Skincare & Beauty
Food Vitamins & Supplements
Wine Infant Formula
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- 74% OF AUSTRALIAN BRANDS PLAN TO SELL TO CHINA IN NEXT 2 YEARS BUT DAIGOU AND E-MARKET SALES ARE TO INVISIBLE CONSUMERS
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http://www.smh.com.au/small-business/trends/breaking-into-the-chinese-daigou-market-20171005-gyup54.html
http://www.alizila.com/australia-smes-get-a-taste-of-selling-to-china-at-melbourne-expo/
- AUTHENTICITY TRIGGERS TRUST & CONNECTION THE GATEWAYS TO THE CONSUMER
Brand Authenticity
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Trust Connection
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Daigous thrive on lack of trust Brands thrive on trust & connection
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- YPB’S TRUST AND CONNECTION GATEWAY
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BRAND CONSUMER
Smartphone
ANZ CHINA
Connection
BARRIERS
SMARTPHONE &
Fake
PROTECTED QR CODE
Risk
YPB PROTECT
Leaky YPB DETECT
BRAND
TRUST
Supply
ANZ CONNECTION
chain
YPB CONNECT
Invisible
customer
COMMUNICATION
CHINA
PERSONALISED CAMPAIGN
CONSUMER
CUSTOMER DATA
SCAN DATA
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- YPB‘S MAJOR TECHNOLOGY ADVANTAGE FROM TOTAL INVISIBILITY Patented forensic covert tracer - invisible, uncopiable, indestructible, safe
YPB particle size 2.5 microns
YPB tracer ON product
YPB scanner reads the signature
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YPB invisible tracer
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YPB scanner excites the tracer
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YPB tracer emits an invisible response
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12 PATENTS GRANTED 8 PATENTS PENDING
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- YPB THE SOLE CERTIFIED COMPANY IN CHINA WITH INVISIBLE TRACER
75 Companies certified in China by CTAAC to sell Anti Counterfeit technology in PRC
15 Companies certified to sell Tracers
1 YPB the only company certified by CTAAC in China that sells invisible tracers
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YPB’S UNIQUE MULTI-TECH CUSTOMER CONNECT PLATFORM
Mobile Device
VYTAMINS
NFC Tags QR Codes Image Recognition BLE Beacons Foot Traffic WiFi
DATA CONTENT
ProActive ReActive
ProActive and ReActive connection
creates valuable dataset, captured on
YPB’s cloud-based CONNECT platform.
Data analytics generate actionable
consumer insights and support
individualised marketing campaigns
CONNECT via the targeting engine.
PLATFORM
Data Analytics & Client Controlled
Profiling Campaigns
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BRAND PROTECTION INTEGRATED WITH CONSUMER CONNECTION
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Digital authentication & information display
NFC QR Image Rec
Technology integrated onto the label / bottle / cap provides digital verification of authenticity as well as consumer connection such as detailed product information or videos.
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YPB’s Tracer-Scanner confirms authenticity
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The Covert Forensic Tracer cannot be copied, seen or destroyed - and integrates directly into packaging or labels.
YPB proprietary Scanner provides immediate confirmation of authenticity from point-ofmanufacture through logistics chain and at point-of-sale.
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REVOLUTIONARY UNFAKEABLE MASSMARKET SMARTPHONE AUTHENTICATION & ITEM-SPECIFIC SERIALISATION
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Micro Motif can be embedded into Product packaging or QR code & labels
Smartphone camera 1.Reads the presence of Motif Micro 2.Unique product serialisation data is found PROTECT
Single-scan, multi-stage authentication PROTECTs and CONNECTs via the smartphone camera
Product is authenticated by matching unique product data against product database
CONNECT
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YPB CONNECT Platform provides brand with data & consumer can be further engaged with brand marketing
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MOTIF MICRO: MASS-MARKET VALUE POTENTIAL
Unfakeable smartphone authentication Uncopiable serialisation
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Acquired in 2 stages for US$6.0m of which US$4m in YPB equity Stage 1 cash US$0.81m, 10.4m shares Stage 2 cash US$1.15m, balance shares end Dec 2017 US$1m of US$4.0m in shares subject to milestones
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Developed by MIT Chemical Engineering Team Paul Bisso PhD and Prof. Patrick Doyle Dr Bisso has joined YPB
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Opportunities for early monetisation
Industry licencing e.g. currency, pharma, aerospace Geographic licencing e.g. China, UK
- Exploited via existing YPB sales channels in core geographies - Combines perfectly with existing YPB technology suite - Almost unlimited end use applications
Currency, credit card, art, high end consumer, food, pharma, auto parts, aero parts etc all with individual item codes
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Potential applications shown above.
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- PIPELINE CONVERSION CLEAR PATH TO $5M PROFIT 2018
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INCREASE PIPELINE REVENUE CONVERSION $124m annual value $23.0m circa 100 ro ects p j range $0.025m - $20.0m Assume 19% conversion median circa $0.500m
GROSS MARGIN OVERHEAD PROFIT $11.5m $6.5m $5.0m 2017 cost cut Assume 50% Tax losses 40% ($4.5m) Pipeline weighted actual Thai BOI low tax status 61%
O erational Reset p
CEO exit, Exec Chair resumed CEO Mana ement reset g Geo ra hic refocus g p Ti htened industr focus g y Im roved rioritisation p p More ra id execution p Projects maturing with time
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YPB POISED FOR PAYOFF
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Costs cleaned up
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Strategy refined
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Ambition sharpened, focussed
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Management reset, revitalised
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Tempo of contract closure and execution increased
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Powerful macro tailwinds increasing
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Path to profit clear, profit imminent
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- APPENDIX:OPPORTUNITY, SOLUTION, STRATEGY
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Opportunity Premise Technology Revenue Model Geographies Industry
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| Counterfeit rampant Asia US $1.7 Trillion value US $285 Billion on anti- fake |
Exporters need protection In-Market Asia need protection |
Patented Tracer – Scanner Patented micro barcode |
Per unit (cents) | ANZ Exporters South Asia China |
ANZ Exporters South Asia China |
Wine Dairy Fresh Foods Beauty Infant Nutrition Vitamins & Supplements Pharmaceutical |
|---|---|---|---|---|---|---|
| Supply chain porous | Protect against leakage Detect substitution |
Patented Tracer – Scanner Mobile based tracking software |
Per unit (cents) SaaS licence |
South Asia China |
||
| Direct consumer connection US$32 Billion on direct marketing |
Maximizes brand value Packaging & mobile tech ideal solution |
Consumers’ mobile device SaaS data capture & analysis SaaS personalised marketing |
Saas Licence Plus per unit QR, NFC |
ANZ South Asia China |
||
| Item serialisation | IOT needs unique identification Regulator mandated |
Patented micro barcode | Per unit | ANZ South Asia China |
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| Mass market consumer authentication |
Anti-counterfeit ‘holy grail’ | Consumers’ mobile device Patented micro barcode |
Geo & industry licensing And per unit (B2B) |
Global ANZ South Asia |
||
| Vital Government Documents |
Increased security required | Tracer scanner Otherpatented technology |
Per unit supplied document |
South Asia Mexico(JV) |
Government |
DISCLAIMER
This presentation has been prepared by YPB Group (ACN 108 649 421) (YPB, YPB Group or the Company) in relation to our most recent financial reports and other forms and information about the Company that we may file or disclose publicly from time to time.
The information contained in this presentation is current at the date of this presentation and remains subject to change without notice. The information is a summary overview of the current activities of the Company and does not purport to be complete or to contain all the information that a prospective investor may require in evaluating a possible investment. This presentation is for general information purposes only and is not intended to be and does not constitute a prospectus, product disclosure statement, pathfinder document for the purposes of the Corporations Act and has not been, and is not required to be, lodged with ASIC. It is to be read in conjunction with the Company’s periodic and continuous disclosures with the Australian Securities Exchange (ASX) which are available at www.asx.com.au, and other forms and information about the Company that we may file or disclose publicly from time to time. You are advised to read this disclaimer carefully before reading or making any other use of this presentation or any other information contained in this presentation. In accepting this presentation you agree to be bound by the following terms and conditions including any modifications to them.
The material contained in this presentation is not, and should not be considered as, financial product investment advice, nor legal advice. This presentation is not (and nothing in it should be construed as) an offer, invitation, solicitation or recommendation with respect to the subscription for, purchase or sale of any security in any jurisdiction, and neither this document nor anything in it shall form the basis of any contract or commitment. In particular, this presentation does not constitute an offer to sell, or a solicitation of an offer to buy, securities in the UnitedStates.
This presentation is not intended to be relied upon as advice to investors or potential investors and does not take into account the investment objectives, financial situation of needs of any particular investor which need to be considered, with or without professional advice, when deciding whether or not an investment is appropriate.
This presentation contains information as to the past performance of the Company. Such information is provided for illustration purposes only, and is not, and should not be relied upon as, an indication of future performance of the Company, including the future trading prices of YPB Group shares. The historical information in this presentation is, or is being based on, information contained in previous announcements made by the Company to the market.
This presentation contains information as to the past performance of the Company. Such information is provided for illustration purposes only, and is not, and should not be relied upon as, an indication of future performance of the Company, including the future trading prices of YPB Group shares. The historical information in this presentation is, or is being based on, information contained in previous announcements made by the Company to the market.
This presentation contains information as to the past performance of the Company. Such information is provided for illustration purposes only, and is not, and should not be relied upon as, an indication of future performance of the Company, including the future trading prices of YPB Group shares. The historical information in this presentation is, or is being based on, information contained in previous announcements made by the Company to the market.
This document may contain certain “forward-looking statements” and comments about future events, including the Company’s expectations about the performance of its business, future product development and certain strategic transactions. The words “anticipate”, “believe”, “expect”, “project”, “forecast”, “estimate”, “outlook”, “upside”, “likely”, “intend”, “look”, “should”, “may”, “target”, “plan”, and other similar expressions are intended to identify forward looking statements. Indications of, and guidance on, future earnings and financial position and performance, including YPB’s FY 2016 through FY 2017outlook, are also forward looking statements, as are statements regarding YPB’s plans and strategies, the development of the market and any pricing illustrations included here in. Such forward looking statements are not guarantees of future performance and involve known and unknown risks including but not limited to the risk factors described in our public filings on the ASX, uncertainties and other factors, many are beyond the control of YPB Group, its officers, employees, agents and associates, which may cause actual results to differ materially from those expressed or implied in such statements. A number of figures, amounts, percentages, estimates, calculations of value and fractions in this presentation are subject to the effect of rounding. Accordingly, the actual calculation of these figures may differ from the figures set out in this presentation. YPB Group cannot give any assurance or guarantee the assumptions upon which management based its forward-looking statements will prove to be correct or exhaustive beyond the date of its making, or that YPB’s business and operations will not be affected by other factors not currently foreseeable by management or beyond its control. Such forward-looking statements only speak as at the date of this announcement and YPB Group assumes no obligation to update such information. The release, publication or distribution of this presentation in jurisdictions outside Australia may be restricted by law. Any failure to comply with such restrictions may constitute a violation of our pricing laws.
To the maximum extent permitted by law, YPB Group makes no representation or warranty (express or implied) as to the accuracy, reliability or completeness of any information contained in this document. To the maximum extent permitted by law, YPB Group shall have no liability (including liability to any person by reason of negligence or negligent misrepresentation) for any statements, opinions or information (express or implied), arising out of, contained in or derived from or for any omissions from this document, except liability under statute that cannot be excluded.
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