CODEIFAI LIMITED — Investor Presentation 2016

Feb 14, 2016

CERTAINTY OF AUTHENTICITY

Corporate and

Corporate and

government spend

combating counterfeiting

BILLION

1.7

China's share of counterfeits seized by US customs China's share of

Estimated share of global trade that is counterfeit

People die each year from lethal counterfeit pharmaceuticals

Counterfeiting

An increasing global risk for people, business and government.

300,000 PEOPLE

People die each year from lethal counterfeit pharmaceuticals alone.

\$1.7 TRILLION

Current value of global counterfeit trade = 7% of global trade

OUR PURPOSE

We provide Certainty of Authenticity to Brands and Consumers.

KEY INSIGHT

Fast growing middle class in China will expand to 350m in 2016

INNOVATION / STRATEGY

To provide solutions to exporters who do business in Asia, to protect their brands and connect to consumers.

YPB developed and owns world's first End-To-End Anti-Counterfeit, Brand Protection solution.

LEADERSHIP TEAM FOCUS

Build a high performance culture and company DNA

Focus on clients' needs and become part of their DNA

Focus on innovation, value creation and customer centric execution

Maintain high standards of ethics and compliance in everything we do

Develop strong fundamentals and drive long term, sustainable growth

WE HAVE BUILT A GLOBAL BUSINESS SINCE IPO

ENVIABLE CLIENT LIST

OUR FOCUS

Challenge the status quo and encourage innovation

Focus on Customers, Solutions that add value

Work as a Team to achieve a common goal

Build Entrepreneurship, Operational Excellence, Productivity to build competitiveness

Develop Strong growth pipelines and Drive Long Term, Sustainable Growth

Build aHigh Performance Culture

THE MOST ADMIRED BRAND PROTECTION COMPANY IN THE WORLD.

Define and lead the anti counterfeit industry

Set New Levels of Innovation and Performancethroughout the Company and Industry

Be recognized as an industry game changer

ENTREPRENEURIAL

Act in a straightforward way

PRAGMATIC

Hands-on and act with common sense

COMMITTED

Taking charge and act results-oriented

PASSIONATE

DEPENDABLE

Take people seriously and passionate in what I do

Self-driven with a can-do collaborative attitude

STRATEGY EXECUTION

Strong lead technology - solution model and commercial capability will drive growth in 2016.

NEAR-MEDIUM TERM OBJECTIVES

Understand market dynamics & test commercial model.

Product

• Protect
• Detect

Commercial

Team EducationSOB Relationships Initiate Execution

2015 - "Land Grab" 2016 - "Build Portfolio" 2017 - "Build Position"

Develop portfolio to win in key markets – Team expansion.

Product

• Protect
• Detect
• Connect

CommercialData & Digital Consumer Engagement based on authentication

Expand team and gain significant initial share.

Product

• Next Gen (Holy Grail)
• Protect
• Detect
• Connect

CommercialDrive DifferentiationExpand Targeting

PEOPLE PRODUCTSSTRATEGY EXECUTION

Culture

C l D i i t t e a r e s n a o n	H i h B t t r e e e s
P u r p o s e	P i d L d h i r o v e e a e r s p
M i i s s o n	D l t e e o p m e n v
V l a u e s	F d b k e e a c
B h i e a o r s v	O i t t p p o r n u y

NEW TALENTS & HIRING PLAN 2016

USA

5 BD/Account Executives in USA

2 BD/Account Executives in China

2 BD/Account Executives in India

2 BD/Account Executives in Thailand

1 Finance Manager in Bangkok

CHINA

INDIA

VP of Commercial Op and BD, senior level of supply chain and BD experience, based in Bangkok

Tianya Song GM of YPB China, experienced in business startups and turn-arounds with successul track record in growing businesses, based in Beijing

AUSTRALIA

Greg O'Shea THAILAND

Mark Stafford

GM of ANZ, ex Tyco entrepreneur, experienced in anti theft technology, based in Brisbane

Richard He

Director of Operational Finance, experienced in FP&A, business analysis and operational, based in Sydney

STRATEGY EXECUTION

HOW DO WE BUILD OUR STRATEGY?

Start with the FactsSimplify the Complex Set Ambitious GoalsAsk, What will It Take? Decide, Execute

STRATEGY EXECUTION

EXECUTION OF OUR STRATEGY

People Respect what you Inspect Build and Set Metrics and Milestones Follow Up, Follow Up, Follow Up Tough on Issues, Respect for People High Sense of Urgency

CLEAR FOCUS ON SALES

Set clear business priorities and execute You say what you do and do what you say Create a rewarding and inclusive work environment Be pragmatic and decisive Work as a team and execute effectively Think Differently Focus on our Customers

STRATEGIC CORNERSTONES

INNER RING - STRATEGIC DIRECTION

Grow dominantly revenue and develop high margin businesses leveraging our protect detect connect value chain

• Drive Revenue and build a high margin business models
• Grow our solution model through value add incl. our print solutions,
• Consumer engagement and Forensic Brand/Product Services
• Leverage best practices and develop business/solution models
• and services that add value to our clients
• Robust Business Development with focus on your SOB's

MIDDLE RING - BUSINESS MODEL

Build solution capabilities Build Category Management capabilities Develop value-added services Improve operational excellence in Core Services

• Invest into additional platform expansion
• Enhance commercial capabilities to fully exploit the cross platform solution business
• Build robust sales process and sales teams
• Up-sell validated high revenue businesses/client across countries to develop high margin output through value add solutions
• Introduce KAM selectively for the most valuable SOB's and industry channel
• Foster marketing activities to systematically support and drive value performance and Business Development
• Continue to develop and sell in value-added services

OUTER RING - RESOURCES

Strengthen organizational capabilities to deliver on the strategy

• Be competitive/excell in present core areas through a clear value add strategy
• Strengthen Business Development capability and KAM
• Raise standard of marketing and brand positioning
• Develop leadership growth pipeline
• Ensure customer-centricity in order to strengthen customer interfaces into key SOB's and channels

PROJECTUPDATES

We have signed a JV agreement with Affyrmx which gives YPB an strong entry point to the Mexican Market

Through a secure printing contract for the Mexican Government for Visas and Secure Documents (Eg Birth Certificates)

Given the NAFTA agreement greater opportunities now for YPB to expand our reach in North America.

This will generate revenue in Q1 FY16.

We have conducted a number of high level meetings recently in India and we are excited by the response to our solution suite.

The Indian Government is committed to reform and rooting out corruption in industries such as Pharmaceutical and Immigration which are core to YPB's Business.

We are encouraged by the opportunities which India presents over the coming years. We have also forged strong local partnerships in this market.

INDIA

The Micro Motif project has been prioritised, to deliver a commercially viable product as soon as possible.

Additional assets have been made available to accelerate testing of the product; as well as mobilisation of teams and resources within Massachusets Institute of Technology to these ends.

It is a priority to get some Micro Motif product commercialized by the end of Q4. Reaching a stage of smart phone authentication by Q2 2017.

We deliver certainty of authenticity.