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CODEIFAI LIMITED — Capital/Financing Update 2019
Jun 17, 2019
64630_rns_2019-06-17_101f073b-b024-4084-93ac-76c7d8830047.pdf
Capital/Financing Update
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ASX ANNOUNCEMENT
ASX: YPB | 18 June 2019
YPB co-launches Vintail for the Wine Industry with Seppeltsfield Wines
Brand protection and retail engagement specialist YPB Group Ltd (“YPB”) is pleased to announce that one of Australia’s oldest wineries, Seppeltsfield Wines - established in 1851 and located in the Barossa region - has signed a Master Services Agreement for the supply of YPB’s brand authenticity solutions for select lines.
The agreement marks the first commercial release of YPB’s Vintail coupled with YPB’s globally successful customer engagement solution, YPB Connect.
YPB CEO and Executive Chairman, John Houston said: “We are extremely proud to be associated with the historic and iconic Seppeltsfield brand and pleased to provide their consumers with an experience we believe marks the start of a new generation in interactive packaging that goes well beyond product authenticity.
“The YPB Vintail is an industry-driven adaption of our NFC antitamper solution and is paired with our Connect platform to trigger a direct consumer to brand engagement. Consumers can gain a deeper brand driven appreciation of the product, and the brand can gain valuable insights on the journey of their products and the purchasing behaviours of their consumers.”
Executive Chairman Seppeltsfield Wines, Warren Randall said: “As a global wine brand, it is important that Seppeltsfield Wines continues to be at the forefront of innovation. As we begin to expand our luxury wine collection, we are proactively investing in technology to guarantee wine authenticity.
“We have worked closely with YPB to customise Vintail technology and we are proud to be the first wine brand to launch the authenticity and consumer engagement innovation in Australia. Through the Vintail and a customised technology platform, every bottle of our newly-released Shiraz range can be authenticated.
“Using a smart phone tap and go process, wine drinkers have the ability to both ensure their product is genuine as well as enjoy an immersive Seppeltsfield Wines’ brand experience.
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“The YPB Vintail – a microchip - has been embedded into the neck of each bottle of The Westing and The Northing Barossa Shiraz. Each bottle is uniquely serialised for brand authenticity.”
Under the MSA, YPB is to receive revenue from a standard monthly subscription fee for the Connect platform along with volume-based sales of ‘Vintails’. Seppeltsfield will place orders for Vintails in accordance with their production runs.
The term of the MSA is three years that may be automatically extended for a further two years on the same terms and is otherwise able to be terminated by either party with 30 days’ notice. There are no other material terms or outstanding conditions to the MSA or other agreements in place with Seppeltsfield Wines.
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For further information please contact [email protected]
About YPB
YPB Group Ltd (ASX:YPB) lives by three words - certainty of authenticity. We deliver on this through our experience in creating revolutionary, patented anti-counterfeit and customer engagement solutions. Solutions that detect and prove certainty of authenticity and connect brands directly to their customers, empowering them to engage one-on-one. In an evolving marketplace and with the rapid growth of cross border commerce, our expertise presently focuses on the rapidly growing markets of Australia, South East Asia and China. For further information: www.ypbsystems.com
About Seppeltsfield Wines
Seppeltsfield was established in 1851 by the visionary Seppelt family. The estate was founded on the belief in the importance of providing a whole community with work, purpose and tenure for life. Following five generations of Seppelt family possession and 30 years under corporate holding, Seppeltsfield regenerated in 2007 via a move to private ownership. Located on the ‘Western Ridge’ of the Barossa Valley, the Seppeltsfield estate combines over 420 acres of ancient vineyard, gardens and heritage-listed architecture. Today, the fully working heritage-listed winery is undergoing a renaissance. Led by the estate’s current proprietor Warren Randall, Seppeltsfield’s innovative 1888 Gravity Cellar and surrounding winery buildings have been painstakingly restored.
The Seppeltsfield Barossa iconic village is surrounded by a small settlement - named Seppeltsfield itself - and joins the nearby districts of Greenock and Marananga as the most Westerly townships of the Barossa Valley. Here, gently rolling hills of patchwork vineyards are contrasted against open fields of cereal crops, making for some of the most picturesque landscapes to be found in the region.
A suggestion of the grandeur of the Seppeltsfield property itself is evident through over 2000 Canary Island Date Palms, which line the approaching roads as an avenue to the
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estate. Upon arrival, a vibrant Barossa community of wine, food, art and beauty awaits, highlighted by Seppeltsfield’s world class cellar door (recognized by Gourmet Traveller Wine as Barossa’s Star Cellar Door, for the fifth year in a row in 2019) & tasting rooms, FINO Restaurant, JamFactory Contemporary Art & Design studios and Vasse Virgin Skin care. Frequently documented throughout the 19th and 20th centuries, is the generous hospitality of the Seppelt family - the estate a landmark of South Australia where travelers of all origins were warmly welcomed. We are proudly continuing this ‘village’ vision of the Seppelt family, remaining passionate to ensure the history, heritage and provenance of this remarkable estate is shared with many.
About NFC
NFC stands for near-field communication. It allows phones, tablets, laptops, and other devices to easily share data with other NFC-equipped devices.
The most commonly known use of NFC technology is contactless phone payment (tap and go). NFC can be used in a wide range of ways, including authenticity-check purposes and enabling you instant access to online content and information - all with the simple tap of a smartphone.
YPB’s NFC Vintail provides certainty of authenticity for consumers through an anti-tamper, anti-counterfeit screw-cap application of an NFC chip.
For further information visit www.ypbsystems.com and view the new Vintail explainer video.
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