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CODEIFAI LIMITED — AGM Information 2016
May 12, 2016
64630_rns_2016-05-12_0f9dd137-6c64-4538-bfe4-3690c3c0b472.pdf
AGM Information
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CHAIRMAN’S ADDRESS
Annual General Meeting 13 May 2016
YPB PROTECTS AND GROWS BRAND VALUE VIA ANTI-COUNTERFEIT AND CUSTOMER ENGAGEMENT TECHNOLOGIES.
HUNGRY HUGE RAPID READY FOR MARKET MARKET PENETRATION LIFT- OFF Urgent brand Extensive products, High growth, low Launchpad built, need + marketers’ sectors and cost, low capital, technologies, burning want geographies low risk multiplier relationships, talent partnership model assembled for rapid lift-off CUSTOMER GOVERNMENT ANTI-COUNTERFEIT ENGAGEMENT VITAL DOCUMENTS
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THE WANT - IS IT FAKE OR REAL?
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----- Start of picture text ----- KEY INSIGHT YPB’S STRATEGYExporters must address the rapidly To provide solutions to exportersgrowing 800m plus middle class in Asia to protect their brands and connectto customers around authenticity.----- End of picture text -----
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THE WANT – DIRECT CUSTOMER ENGAGEMENT
MASS MARKETING IS DEAD
General demographic targets General geographic relevance Expensive to maintain brand presence Difficult to convert purchase intention No way to qualify success of campaign No individual customer feedback No ongoing database
INTELLIGENT CUSTOMER ENGAGEMENT Individual targeting Location & time specific engagement Very low cost of total operation Intention can be converted immediately Campaigns backed by complete analytics Direct two-way dialogue with customers Complete data accumulates over time
Direct Engagement Marketing offers brands the opportunity to build intimate, active and ongoing relationships with customers.
BUILT THE WORLD’S FIRST BRAND PROTECTION + CUSTOMER ENGAGEMENT FRANCHISE
IP = 8 Granted 8 Pending
Products & Services = 7
IP = 2 Granted Products = 1 Footprint = China SOB = China
Footprint = China Thailand Australia USA Mexico
SOB = Global
YPB HAS BUILT A MULTI-STREAM REVENUE PLATFORM
| Forensics& IP Analytics | Government VitalDocuments | Forensic CovertTracer | Print Management | BrandReporter | MotifMicro | CustomerEngagement | |
|---|---|---|---|---|---|---|---|
| Product | Lab Services | YPB's core IP | YPB Patented IP | YPB IP in Print | YPB IP | Nano tech codes | YPB Connect |
| RevenueModel | Fee for service | Fee per document | Fee per application | Fee per application | SaaS | Fee per application | SaaS |
| Client Type | Fortune 500Companies | Government | Brands | Brands | Brands | Brands | Brands |
| Revenue | |||||||
| Potential |
BUILDING A STRONG TEAM
New Senior Appointments in the past year
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Jens Michel - Chief Executive Officer
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Greg O’Shea - VP Commercial Operations & Business Development - Simon Szewach - Global President, Customer & Brand Activation - Tianya Song - General Manager China - Timothy Merchant - Chief Technical Officer - Ralph Davis - Global President, YPB Print Solutions Head count now 40 up from 19 at last AGM
YPB'S MAJOR GOVERNMENT VITAL DOCUMENTS OPPORTUNITY IN MEXICO
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MARKET & OPPORTUNITIES
50m - 60m 1.2m - 1.3m VITAL RECORDS VISAS total market size total market size US$7.2m - US$8.8m US$700,000
25m - 30m 10m - 12m LOTTERY TICKETS IDENTITY CARDS total market size total market size US$5.8m - US$7.6m US$20m - US$25m
20m - 25m
EMMISSION CERTIFICATES total market size US$7.2m - US$8.8m
*This is not a forecast - YPB's potential revenue varies by opportunity.
2016 SO FAR – STRONG PERFORMANCE
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Cash Receipts Quarter on Quarter up 123% in Quarter 1.
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Sales on a like for like basis YTD up 35%.
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Expect continued strong growth in revenue for balance of 2016 as vigorous commercial launch continues. - Growth expected in all geographies, with solid short term deal flow in Australia and Mexico especially.
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We’re building a Global Franchise in Anti-Counterfeit and Customer Engagement
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