Skip to main content

AI assistant

Sign in to chat with this filing

The assistant answers questions, extracts KPIs, and summarises risk factors directly from the filing text.

Cherry AG Investor Presentation 2026

May 7, 2026

730_ip_2026-05-06_6631b813-46f6-4055-9a49-f688fe48830d.pdf

Investor Presentation

Open in viewer

Opens in your device viewer

CHERRY ENTER EXCELLENCE

ANALYST CONFERENCE & Q1 2026 CALL

INVESTOR PRESENTAION

07 MAY 2026

img-0.jpeg


LEGAL DISCLAIMER

This presentation contains forward-looking statements.

These statements are based on the current views, expectations and assumptions of the management of Cherry SE and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Actual results, performance or events may differ materially from those described herein due to factors affecting Cherry SE such as, among other things, changes in the general economic and competitive environment, capital market risks, currency exchange rate fluctuations and competition from other companies, and changes in international and national laws and regulations, in particular with respect to tax laws and regulations. Cherry SE does not assume any obligation to update any forward-looking statements.

The information contained in this presentation is for background purposes only and does not purport to be full or complete. No reliance may be placed, for any purpose, on the information contained herein or its accuracy or completeness. The information in this presentation is subject to change.

MARKET & INDUSTRY DATA

This presentation also contains estimates and other statistical data made by independent parties and by the Company relating to the Company's industry, the Company's business and the market for the Company's products and its future growth. This data involves a number of assumptions and limitations, and you are cautioned not to give undue weight to such estimates. In addition, projections, assumptions, and estimates of the Company's future performance and the future performance of the market for its products are necessarily subject to a high degree of uncertainty and risk.

GENERAL REMARK

Figures may not add up due to rounding.


INVESTMENT HIGHLIGHTS

ROGIER VOLMER, CEO


CHERRY ENTER EXCELLENCE
INVESTMENT HIGHLIGHTS
4

FROM FOUNDATION TO FOCUSED EXECUTION

Peripherals transformation underway and DH&S divestment progressing

STRENGTHS ACTIONS DISCIPLINE
Strong foundations
• Trusted brand in quality input devices
• Leading switch technology and engineering
• Established positions in Office, Gaming, Security Simplify & accelerate
• Streamline organization
• Reduce SKU & portfolio complexity
• Accelerate decision making
• Focus product portfolio Drive performance
• Align cost base to revenue
• Focus on high-impact initiatives
• Increase accountability & transparency

Building a simpler, focused and high-performing CHERRY

Q1 Results Presentation 7 May 2026


CHERRY ENTER EXCELLENCE
INVESTMENT HIGHLIGHTS

MAJOR MILESTONES YTD

Encouraging signals in Q1 2026

  • Improved OPEX control – cost cutting already paying off
  • Positive free cash flow
  • Strong DH&S performance

Launch of Project Blossom

  • Cherry's way forward with a combination of growth initiatives and organizational restructuring
  • Targeting at least EBIT break-even in 2027

EGM to restore capital market eligibility

  • Planned reverse stock split
  • Create necessary conditions for financing measure
  • Publication of annual report rescheduled to 15 July

img-1.jpeg

Q1 Results Presentation 7 May 2026


Q1 2026 FINANCIALS

JURJEN JONGMA, CFO


CHERRY ENTER EXCELLENCE

Q1 2026 FINANCIALS

Q1 2026 GROUP REVENUE A MIXED BAG

img-2.jpeg

  • Q1 26 Group Revenue at EUR 20.8m, c. 18% below Q1 25's EUR 25.3m
  • Extraordinary items in the Peripherals segment weighing on y-o-y performance, i.e., a one-off inventory deal (EUR 2.7m) in 2025 and FX headwinds (EUR 0.7m)
  • Genuine l-f-l decline in Peripherals of 17%, mainly driven by the continued challenging sell-in environment in Europe
  • Like-for-like, DH&S revenue more than tripled, stripping out the hygiene KB business sold in Q2 2025.
  • Further decline in Components numbers

1 2023 to 2026 restated for updated segment allocation in which Peripherals includes Security & Industry Keyboards 2 2025 figures w/o Active Key (formerly DH&S), one-off inventory purchase by certain affiliates of Argand Partners in 2025 and at comparable USD and RMB rates

Q1 Results Presentation 7 May 2026


CHERRY ENTER EXCELLENCE

Q1 2026 FINANCIALS

Q1 2026 EBITDA IMPROVEMENT REFLECTS MARGIN EXPANSION AND COST SAVINGS

img-3.jpeg
Q1 ADJ. EBITDA¹
(IN EUR M)

  • Q1 26 adj. Group EBITDA margin improved to -2.9% vs. -8.0% in Q1 25
  • Q1 26 adj. Group EBITDA margin improved by more than 5 ppts. on the basis of an improved gross margin and lower OPEX
  • Strong Gross margin improvement in Components and CDH, stable margins in Peripherals
  • EUR 4.6m (adj. EUR 5.5m) cost reduction y-o-y
  • The margin uplift translates into FCF of EUR 1m, yielding a y-o-y positive swing of EUR 10m

¹ 2023 to 2026 data reflects updated segment allocation in which Peripherals includes Security & Industry Keyboards

Q1 Results Presentation 7 May 2026


CHERRY ENTER EXCELLENCE

Q1 2026 FINANCIALS

DEEP DIVE: MARGIN AND FCF EXPANSION

(in EUR m) Q1 2023 Q1 2024 Q1 2025 Q1 2026
Group revenue 28.7 30.3 25.3 20.8
Gross profit II margin 23.0% 35.3% 28.5% 32.6%
Adj. EBITDA -1.3 0.9 -2.0 -0.6
Adj. EBITDA margin -9.8% -0.5% -8.0% -2.9%
Adj. EBIT -5.1 -1.1 -3.2 -1.5
Free Cash Flow -26.0 -3.6 -9.1 1.1

img-4.jpeg
PERIPHERALS & SECURITY/INDUSTRY

img-5.jpeg
DIGITAL HEALTH & SOLUTIONS

Gross margin expansion on the back of
- effectiveness of pricing and sales initiatives
- scale benefits in DH&S
- a better product mix in Components

Q1 Results Presentation 7 May 2026


FINANCING STRATEGY

JURJEN JONGMA, CFO


CHERRY ENTER EXCELLENCE

FINANCING STRATEGY: REVERSE SHARE SPLIT

BALANCE SHEET RESET TO RESTORE CAPITAL MARKET ELIGIBILITY

REVERSE SHARE SPLIT AND CAPITAL REDUCTION

Technicals

  • 4:1 reverse share split (four shares consolidated into one)
  • Reduction of share capital from EUR 24.300m to EUR 6.075m
  • Simplified capital reduction to offset accumulated losses
  • No cash outflow; purely nominal capital adjustment
  • Economic ownership ratios unchanged

img-6.jpeg

Proposed for approval at EGM on 22 May 2026

Strategic rationale

  • Restoration of capital market eligibility
  • Structural basis for future financing transactions
  • Supports restructuring and exploring growth options

Q1 Results Presentation 7 May 2026


CHERRY ENTER EXCELLENCE

FINANCING STRATEGY: EVALUATING OPTIONS

12

REVERSE SPLIT PROVIDES ADDITIONAL FLEXIBILITY TO SUPPORT AND ACCELERATE RESTRUCTURING

ANNOUNCED POTENTIAL SALE OF BUSINESS SEGMENT

  • November 2025 - announced plans for sale of one of its two business segments
  • Sale proceeds will reduce liabilities and fund growth in the remaining business

UNTAPPED VALUE IN PERIPHERALS

  • Peripherals division remains a strong market player
  • Opportunities identified to improve cost base of the division
  • Additional capital could accelerate the pace of restructuring

FINANCING STATUS QUO

  • EUR 23m UniCredit loan does not mature until Dec 2027
  • Q1 2026 Cash on hand EUR 3.5m
  • Enhanced opportunities for capital market solutions with reverse stock split

Q1 Results Presentation 7 May 2026


OUTLOOK

ROGIER VOLMER, CEO


CHERRY ENTER EXCELLENCE

OUTLOOK: DH&S IN EXCELLENT SHAPE

LEADING POSITION IN GERMAN E-HEALTH

DH&S operates in a regulated market with high entry barriers and strong visibility

TI Market opportunity

Large and mandated rollout
- ~150k institutions still to connect (by 2027)
- Broad installed base across healthcare providers established
- Predictable demand driven by regulation

Monetization (SaaS & hardware)

Recurring revenue model
- Fully prepared for transition from one-off sales to SaaS subscriptions
- Terminals enables cross-selling
- Defensible price point as quality leader

Core platform

Integrated secure platform
- Certified secure messenging
- Transfer of sensitive health data
- Expand into interoperable ecosystem

CLEAR GROWTH PATH

  • Installed base expansion through TI rollout
  • Monetization via SaaS and software
  • Expanding into additional TI use-cases and products

img-7.jpeg

Q1 Results Presentation 7 May 2026


CHERRY ENTER EXCELLENCE

OUTLOOK: BUILDING A FUTURE-READY CHERRY

PERIPHERALS: STRONG MARKET AND CLEAR TRANSFORMATION

Strong starting position

  • Premium brand and engineering heritage
  • Leading switch technology
  • Established positions in Office, Gaming & Security

Transformation underway

  • Asset-light operating model
  • Focus on core input device categories
  • Simplified and focused portfolio

EXPECTED IMPACT

A leaner, scalable peripherals business enables profitable growth. Faster innovation and time-to-market, combined with a competitive cost structure, drive higher margins, stronger cash generation, and improved long-term competitiveness.

img-8.jpeg

Q1 Results Presentation 7 May 2026


CHERRY ENTER EXCELLENCE

OUTLOOK: PERIPHERALS MARKET OPPORTUNITIES

16

ATTRACTIVE MARKETS & IMPROVED PRICE INDEX

Attractive and growing markets

  • Computer Peripherals market growing steadily
  • Gaming Peripherals high-growth segment
  • Office Peripherals stable and scalable

CHERRY increases price index

  • Price index growth ahead of peers
  • Strong position in EU3 corded keyboard market
  • Market share leadership in key segment

img-9.jpeg
GAMING PERIPHERALS MARKET (USD)

img-10.jpeg
OFFICE PERIPHERALS MARKET (USD)

img-11.jpeg
STRONG #2 in EU3 PANEL MARKET
CHERRY EU3 average revenue increase

img-12.jpeg
CHERRY EU3 average price increase vs. market

img-13.jpeg
UNDISPUTED EU3 CORDED MARKET LEADER
Corded KB EU3 market share, sales value (%)

Sources: http://grandviewresearch.com/industry-analysis/gaming-peripherals-market, http://grandviewresearch.com/industry-analysis/office-peripherals-products-market, GfK Panel Market Data

Q1 Results Presentation 7 May 2026


CHERRY ENTER EXCELLENCE
OUTLOOK: STRATEGIC INITIATIVES
17

CLEAR ACTION TO BE TAKEN TO TRANSLATE ENCOURAGING SIGNALS INTO VALUE CREATION

We have launched several strategic initiatives to reposition our Peripherals & Components business for profitable growth

img-14.jpeg
Drive revenue uplift

img-15.jpeg
Organizational right-sizing

img-16.jpeg
Investment where it matters

img-17.jpeg
Cost optimization

Q1 Results Presentation 7 May 2026


CHERRY ENTER EXCELLENCE

OUTLOOK: PROJECT BLOSSOM

18

PROJECT BLOSSOM: GROWTH AND COST REDUCTION INITIATIVES TO REACH PROFITABILITY

img-18.jpeg

PROJECT BLOSSOM

STRATEGIC GROWTH INITIATIVES

img-19.jpeg

RIGHT SIZING

img-20.jpeg

Q1 Results Presentation 7 May 2026


CHERRY ENTER EXCELLENCE

OUTLOOK: PROJECT BLOSSOM

19

BUILDING A FOCUSED, SCALABLE CHERRY

TRANSFORMING CHERRY INTO A SIMPLER, ASSET-LIGHT AND SCALABLE BUSINESS, BUILT ITS STRENGTH IN INPUT TECHNOLOGY

PROJECTED REVENUE OF REMAINING BUSINESS (SCHEMATIC)
img-21.jpeg
- Focus on core input devices
- Asset-light operating model
- Scalable global growth

img-22.jpeg

Q1 Results Presentation 7 May 2026


CHERRY ENTER EXCELLENCE

OUTLOOK: SECURITY KEYBOARDS

20

SECURITY KB TO CAPTURE FURTHER GROWTH

SECURITY USPs FRAMEWORK CONDITIONS SHORT-TERM MEASURES LONG-TERM POTENTIAL
DESIGNED AND SECURED IN EU SURGING DEFENSE AND SECURITY INVESTMENTS EXPAND CHERRY AS LEADER IN EUROPEAN SECURITY ARCHITECTURE KEYSTROKE BIOMETRICS
SCALABLE MANUFACTURING IN SLOVAKIA CLASSIC KB AS CRITICAL ATTACK SURFACE DIRECT CONTACT TO CUSTOMERS DEVELOP TMS INTO COMPREHENSIVE DEVICE MANAGEMENT SOLUTION
CERTIFIED DEFENSE EXPERIENCE REGULATORY PUSH FOR TRUSTED HW STRATEGIC COLLABORATION WITH SYSTEMS PROVIDERS ESTABLISH SUBSCRIPTION REVENUES

img-23.jpeg

img-24.jpeg

Potential currently evaluated: transformation from pure HW manufacturer to an independent European security platform

Q1 Results Presentation 7 May 2026


CHERRY ENTER EXCELLENCE

OUTLOOK: GOVERNANCE - MB

21

BACK TO TWO-MEMBER MANAGEMENT BOARD

img-25.jpeg

img-26.jpeg

img-27.jpeg

Q1 Results Presentation 7 May 2026


CHERRY ENTER EXCELLENCE

OUTLOOK: GOVERNANCE - SB

RIGHT-SIZING SUPERVISORY BOARD TO 4 MEMBERS

In alignment with the upcoming Extraordinary General Meeting (EGM), three Supervisory Board members shall step down from their positions

The planned transition will reduce the Supervisory Board to four members

Steven Greenberg will continue to serve through his term

The streamlined board structure is better aligned with the company's current size, complexity, and governance requirements

The adjustment will also contribute to a more cost-efficient governance framework while maintaining effective oversight and decision-making quality

img-28.jpeg
Marcel Stolk
Chairman of the Supervisory Board, Member of the Personnel & Compensation Committee

img-29.jpeg
Heather Faust
Chairwoman of the Personnel & Compensation Committee, Member of the Audit Committee

img-30.jpeg
James Burns
Deputy Chairman of the Supervisory Board, Chairman of the Audit Committee

img-31.jpeg
Steven M. Greenberg
Chairman of the Technology & Innovation Committee, Chairman of the Nomination Committee

Q1 Results Presentation 7 May 2026


CHERRY ENTER EXCELLENCE
OUTLOOK: KEY TAKEAWAYS
23

MANAGEMENT SUMMARY

To be positioned for break-even in 2027 through strategic growth initiatives; on-track M&A and solid trading provide near-term visibility

img-32.jpeg
New scalable Business Model

img-33.jpeg
Full Year Guidance after Closing

img-34.jpeg
M&A Process on Track

img-35.jpeg
Solid Current Trading

img-36.jpeg

Q1 Results Presentation 7 May 2026


img-37.jpeg

IR CONTACT

NICOLE SCHILLINGER
SVP INVESTOR RELATIONS

EMAIL: [email protected]
PHONE: +49 9643 2061 848
WEB: HTTPS://IR.CHERRY.DE

CHERRY
ENTER EXCELLENCE