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Cherry AG — Investor Presentation 2026
May 7, 2026
730_ip_2026-05-06_6631b813-46f6-4055-9a49-f688fe48830d.pdf
Investor Presentation
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CHERRY ENTER EXCELLENCE
ANALYST CONFERENCE & Q1 2026 CALL
INVESTOR PRESENTAION
07 MAY 2026

LEGAL DISCLAIMER
This presentation contains forward-looking statements.
These statements are based on the current views, expectations and assumptions of the management of Cherry SE and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Actual results, performance or events may differ materially from those described herein due to factors affecting Cherry SE such as, among other things, changes in the general economic and competitive environment, capital market risks, currency exchange rate fluctuations and competition from other companies, and changes in international and national laws and regulations, in particular with respect to tax laws and regulations. Cherry SE does not assume any obligation to update any forward-looking statements.
The information contained in this presentation is for background purposes only and does not purport to be full or complete. No reliance may be placed, for any purpose, on the information contained herein or its accuracy or completeness. The information in this presentation is subject to change.
MARKET & INDUSTRY DATA
This presentation also contains estimates and other statistical data made by independent parties and by the Company relating to the Company's industry, the Company's business and the market for the Company's products and its future growth. This data involves a number of assumptions and limitations, and you are cautioned not to give undue weight to such estimates. In addition, projections, assumptions, and estimates of the Company's future performance and the future performance of the market for its products are necessarily subject to a high degree of uncertainty and risk.
GENERAL REMARK
Figures may not add up due to rounding.
INVESTMENT HIGHLIGHTS
ROGIER VOLMER, CEO
CHERRY ENTER EXCELLENCE
INVESTMENT HIGHLIGHTS
4
FROM FOUNDATION TO FOCUSED EXECUTION
Peripherals transformation underway and DH&S divestment progressing
| STRENGTHS | ACTIONS | DISCIPLINE |
|---|---|---|
| Strong foundations | ||
| • Trusted brand in quality input devices | ||
| • Leading switch technology and engineering | ||
| • Established positions in Office, Gaming, Security | Simplify & accelerate | |
| • Streamline organization | ||
| • Reduce SKU & portfolio complexity | ||
| • Accelerate decision making | ||
| • Focus product portfolio | Drive performance | |
| • Align cost base to revenue | ||
| • Focus on high-impact initiatives | ||
| • Increase accountability & transparency |
Building a simpler, focused and high-performing CHERRY
Q1 Results Presentation 7 May 2026
CHERRY ENTER EXCELLENCE
INVESTMENT HIGHLIGHTS
MAJOR MILESTONES YTD
Encouraging signals in Q1 2026
- Improved OPEX control – cost cutting already paying off
- Positive free cash flow
- Strong DH&S performance
Launch of Project Blossom
- Cherry's way forward with a combination of growth initiatives and organizational restructuring
- Targeting at least EBIT break-even in 2027
EGM to restore capital market eligibility
- Planned reverse stock split
- Create necessary conditions for financing measure
- Publication of annual report rescheduled to 15 July

Q1 Results Presentation 7 May 2026
Q1 2026 FINANCIALS
JURJEN JONGMA, CFO
CHERRY ENTER EXCELLENCE
Q1 2026 FINANCIALS
Q1 2026 GROUP REVENUE A MIXED BAG

- Q1 26 Group Revenue at EUR 20.8m, c. 18% below Q1 25's EUR 25.3m
- Extraordinary items in the Peripherals segment weighing on y-o-y performance, i.e., a one-off inventory deal (EUR 2.7m) in 2025 and FX headwinds (EUR 0.7m)
- Genuine l-f-l decline in Peripherals of 17%, mainly driven by the continued challenging sell-in environment in Europe
- Like-for-like, DH&S revenue more than tripled, stripping out the hygiene KB business sold in Q2 2025.
- Further decline in Components numbers
1 2023 to 2026 restated for updated segment allocation in which Peripherals includes Security & Industry Keyboards 2 2025 figures w/o Active Key (formerly DH&S), one-off inventory purchase by certain affiliates of Argand Partners in 2025 and at comparable USD and RMB rates
Q1 Results Presentation 7 May 2026
CHERRY ENTER EXCELLENCE
Q1 2026 FINANCIALS
Q1 2026 EBITDA IMPROVEMENT REFLECTS MARGIN EXPANSION AND COST SAVINGS

Q1 ADJ. EBITDA¹
(IN EUR M)
- Q1 26 adj. Group EBITDA margin improved to -2.9% vs. -8.0% in Q1 25
- Q1 26 adj. Group EBITDA margin improved by more than 5 ppts. on the basis of an improved gross margin and lower OPEX
- Strong Gross margin improvement in Components and CDH, stable margins in Peripherals
- EUR 4.6m (adj. EUR 5.5m) cost reduction y-o-y
- The margin uplift translates into FCF of EUR 1m, yielding a y-o-y positive swing of EUR 10m
¹ 2023 to 2026 data reflects updated segment allocation in which Peripherals includes Security & Industry Keyboards
Q1 Results Presentation 7 May 2026
CHERRY ENTER EXCELLENCE
Q1 2026 FINANCIALS
DEEP DIVE: MARGIN AND FCF EXPANSION
| (in EUR m) | Q1 2023 | Q1 2024 | Q1 2025 | Q1 2026 |
|---|---|---|---|---|
| Group revenue | 28.7 | 30.3 | 25.3 | 20.8 |
| Gross profit II margin | 23.0% | 35.3% | 28.5% | 32.6% |
| Adj. EBITDA | -1.3 | 0.9 | -2.0 | -0.6 |
| Adj. EBITDA margin | -9.8% | -0.5% | -8.0% | -2.9% |
| Adj. EBIT | -5.1 | -1.1 | -3.2 | -1.5 |
| Free Cash Flow | -26.0 | -3.6 | -9.1 | 1.1 |

PERIPHERALS & SECURITY/INDUSTRY

DIGITAL HEALTH & SOLUTIONS
Gross margin expansion on the back of
- effectiveness of pricing and sales initiatives
- scale benefits in DH&S
- a better product mix in Components
Q1 Results Presentation 7 May 2026
FINANCING STRATEGY
JURJEN JONGMA, CFO
CHERRY ENTER EXCELLENCE
FINANCING STRATEGY: REVERSE SHARE SPLIT
BALANCE SHEET RESET TO RESTORE CAPITAL MARKET ELIGIBILITY
REVERSE SHARE SPLIT AND CAPITAL REDUCTION
Technicals
- 4:1 reverse share split (four shares consolidated into one)
- Reduction of share capital from EUR 24.300m to EUR 6.075m
- Simplified capital reduction to offset accumulated losses
- No cash outflow; purely nominal capital adjustment
- Economic ownership ratios unchanged

Proposed for approval at EGM on 22 May 2026
Strategic rationale
- Restoration of capital market eligibility
- Structural basis for future financing transactions
- Supports restructuring and exploring growth options
Q1 Results Presentation 7 May 2026
CHERRY ENTER EXCELLENCE
FINANCING STRATEGY: EVALUATING OPTIONS
12
REVERSE SPLIT PROVIDES ADDITIONAL FLEXIBILITY TO SUPPORT AND ACCELERATE RESTRUCTURING
ANNOUNCED POTENTIAL SALE OF BUSINESS SEGMENT
- November 2025 - announced plans for sale of one of its two business segments
- Sale proceeds will reduce liabilities and fund growth in the remaining business
UNTAPPED VALUE IN PERIPHERALS
- Peripherals division remains a strong market player
- Opportunities identified to improve cost base of the division
- Additional capital could accelerate the pace of restructuring
FINANCING STATUS QUO
- EUR 23m UniCredit loan does not mature until Dec 2027
- Q1 2026 Cash on hand EUR 3.5m
- Enhanced opportunities for capital market solutions with reverse stock split
Q1 Results Presentation 7 May 2026
OUTLOOK
ROGIER VOLMER, CEO
CHERRY ENTER EXCELLENCE
OUTLOOK: DH&S IN EXCELLENT SHAPE
LEADING POSITION IN GERMAN E-HEALTH
DH&S operates in a regulated market with high entry barriers and strong visibility
TI Market opportunity
Large and mandated rollout
- ~150k institutions still to connect (by 2027)
- Broad installed base across healthcare providers established
- Predictable demand driven by regulation
Monetization (SaaS & hardware)
Recurring revenue model
- Fully prepared for transition from one-off sales to SaaS subscriptions
- Terminals enables cross-selling
- Defensible price point as quality leader
Core platform
Integrated secure platform
- Certified secure messenging
- Transfer of sensitive health data
- Expand into interoperable ecosystem
CLEAR GROWTH PATH
- Installed base expansion through TI rollout
- Monetization via SaaS and software
- Expanding into additional TI use-cases and products

Q1 Results Presentation 7 May 2026
CHERRY ENTER EXCELLENCE
OUTLOOK: BUILDING A FUTURE-READY CHERRY
PERIPHERALS: STRONG MARKET AND CLEAR TRANSFORMATION
Strong starting position
- Premium brand and engineering heritage
- Leading switch technology
- Established positions in Office, Gaming & Security
Transformation underway
- Asset-light operating model
- Focus on core input device categories
- Simplified and focused portfolio
EXPECTED IMPACT
A leaner, scalable peripherals business enables profitable growth. Faster innovation and time-to-market, combined with a competitive cost structure, drive higher margins, stronger cash generation, and improved long-term competitiveness.

Q1 Results Presentation 7 May 2026
CHERRY ENTER EXCELLENCE
OUTLOOK: PERIPHERALS MARKET OPPORTUNITIES
16
ATTRACTIVE MARKETS & IMPROVED PRICE INDEX
Attractive and growing markets
- Computer Peripherals market growing steadily
- Gaming Peripherals high-growth segment
- Office Peripherals stable and scalable
CHERRY increases price index
- Price index growth ahead of peers
- Strong position in EU3 corded keyboard market
- Market share leadership in key segment

GAMING PERIPHERALS MARKET (USD)

OFFICE PERIPHERALS MARKET (USD)

STRONG #2 in EU3 PANEL MARKET
CHERRY EU3 average revenue increase

CHERRY EU3 average price increase vs. market

UNDISPUTED EU3 CORDED MARKET LEADER
Corded KB EU3 market share, sales value (%)
Sources: http://grandviewresearch.com/industry-analysis/gaming-peripherals-market, http://grandviewresearch.com/industry-analysis/office-peripherals-products-market, GfK Panel Market Data
Q1 Results Presentation 7 May 2026
CHERRY ENTER EXCELLENCE
OUTLOOK: STRATEGIC INITIATIVES
17
CLEAR ACTION TO BE TAKEN TO TRANSLATE ENCOURAGING SIGNALS INTO VALUE CREATION
We have launched several strategic initiatives to reposition our Peripherals & Components business for profitable growth

Drive revenue uplift

Organizational right-sizing

Investment where it matters

Cost optimization
Q1 Results Presentation 7 May 2026
CHERRY ENTER EXCELLENCE
OUTLOOK: PROJECT BLOSSOM
18
PROJECT BLOSSOM: GROWTH AND COST REDUCTION INITIATIVES TO REACH PROFITABILITY

PROJECT BLOSSOM
STRATEGIC GROWTH INITIATIVES

RIGHT SIZING

Q1 Results Presentation 7 May 2026
CHERRY ENTER EXCELLENCE
OUTLOOK: PROJECT BLOSSOM
19
BUILDING A FOCUSED, SCALABLE CHERRY
TRANSFORMING CHERRY INTO A SIMPLER, ASSET-LIGHT AND SCALABLE BUSINESS, BUILT ITS STRENGTH IN INPUT TECHNOLOGY
PROJECTED REVENUE OF REMAINING BUSINESS (SCHEMATIC)

- Focus on core input devices
- Asset-light operating model
- Scalable global growth

Q1 Results Presentation 7 May 2026
CHERRY ENTER EXCELLENCE
OUTLOOK: SECURITY KEYBOARDS
20
SECURITY KB TO CAPTURE FURTHER GROWTH
| SECURITY USPs | FRAMEWORK CONDITIONS | SHORT-TERM MEASURES | LONG-TERM POTENTIAL |
|---|---|---|---|
| DESIGNED AND SECURED IN EU | SURGING DEFENSE AND SECURITY INVESTMENTS | EXPAND CHERRY AS LEADER IN EUROPEAN SECURITY ARCHITECTURE | KEYSTROKE BIOMETRICS |
| SCALABLE MANUFACTURING IN SLOVAKIA | CLASSIC KB AS CRITICAL ATTACK SURFACE | DIRECT CONTACT TO CUSTOMERS | DEVELOP TMS INTO COMPREHENSIVE DEVICE MANAGEMENT SOLUTION |
| CERTIFIED DEFENSE EXPERIENCE | REGULATORY PUSH FOR TRUSTED HW | STRATEGIC COLLABORATION WITH SYSTEMS PROVIDERS | ESTABLISH SUBSCRIPTION REVENUES |


Potential currently evaluated: transformation from pure HW manufacturer to an independent European security platform
Q1 Results Presentation 7 May 2026
CHERRY ENTER EXCELLENCE
OUTLOOK: GOVERNANCE - MB
21
BACK TO TWO-MEMBER MANAGEMENT BOARD



Q1 Results Presentation 7 May 2026
CHERRY ENTER EXCELLENCE
OUTLOOK: GOVERNANCE - SB
RIGHT-SIZING SUPERVISORY BOARD TO 4 MEMBERS
In alignment with the upcoming Extraordinary General Meeting (EGM), three Supervisory Board members shall step down from their positions
The planned transition will reduce the Supervisory Board to four members
Steven Greenberg will continue to serve through his term
The streamlined board structure is better aligned with the company's current size, complexity, and governance requirements
The adjustment will also contribute to a more cost-efficient governance framework while maintaining effective oversight and decision-making quality

Marcel Stolk
Chairman of the Supervisory Board, Member of the Personnel & Compensation Committee

Heather Faust
Chairwoman of the Personnel & Compensation Committee, Member of the Audit Committee

James Burns
Deputy Chairman of the Supervisory Board, Chairman of the Audit Committee

Steven M. Greenberg
Chairman of the Technology & Innovation Committee, Chairman of the Nomination Committee
Q1 Results Presentation 7 May 2026
CHERRY ENTER EXCELLENCE
OUTLOOK: KEY TAKEAWAYS
23
MANAGEMENT SUMMARY
To be positioned for break-even in 2027 through strategic growth initiatives; on-track M&A and solid trading provide near-term visibility

New scalable Business Model

Full Year Guidance after Closing

M&A Process on Track

Solid Current Trading

Q1 Results Presentation 7 May 2026

IR CONTACT
NICOLE SCHILLINGER
SVP INVESTOR RELATIONS
EMAIL: [email protected]
PHONE: +49 9643 2061 848
WEB: HTTPS://IR.CHERRY.DE
CHERRY
ENTER EXCELLENCE