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CD Projekt — Report Publication Announcement 2021
Mar 30, 2021
5556_rns_2021-03-30_c6dc10d4-e785-4e99-a7ff-112a9d2f02d7.html
Report Publication Announcement
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Current report no. 14/2021
Subject: Adoption of CD PROJEKT Group strategy by the Management Board
Legal basis: Art. 17 section 1 of MAR - inside information
The management board of CD PROJEKT S.A. with a registered office inWarsaw (hereinafter referred to as "the Company") hereby discloses thecore tenets of the updated CD PROJEKT Group strategy adopted on 30 March2021 (hereinafter referred to as "the Strategy"), which specify thefollowing key assumptions related to the three major areas of growth andtransformation within the Group:
- RED 2.0 - transformation of the gamedev studio which involves, amongothers, changes in the AAA game development process, migration towardsagile development facilitating parallel work on products representingtwo key franchises, changes in management procedures and general workenvironment with a view towards expanding the team and focusing ontalent, as well as changes in how the studio communicates with gamers;
- Building out FRANCHISES - going further beyond AAA RPGs and exploitingthe potential of both The Witcher and Cyberpunk franchises through newproducts, co-ops and media content, thereby maximizing the reach,recognition and strength of the Group's brands;
- Expanding ONLINE - a change in the long-term approach to onlineexperience in the CD PROJEKT Group productions, turning it into animportant part of the product portfolio, while using GOG GALAXY toexpand and enable communication among gaming communities around theworld.
Key tenets of the newly adopted CD PROJEKT Group Strategy are attachedto this report. The attached document also contains a link to a videorecording where Company representatives further comment on the matter.
Disclaimer: This English language translation has been prepared solelyfor the convenience of English speaking readers. Despite all the effortsdevoted to this translation, certain discrepancies, omissions orapproximations may exist. In case of any differences between the Polishand the English versions, the Polish version shall prevail. CD PROJEKT,its representatives and employees decline all responsibility in thisregard.