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Better Collective A/S — Director's Dealing 2026
May 6, 2026
8641_rns_2026-05-06_60a32e1b-8ea7-4460-86e6-81630c7e1331.pdf
Director's Dealing
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BC
BETTER COLLECTIVE
CVR: 27652913
Reporting of transactions made by persons discharging managerial responsibilities and persons closely associated with them in Better Collective A/S' shares
Pursuant to the Market Abuse Regulation article 19, Better Collective A/S (the "Company"), CVR no. 27652913, hereby notifies receipt of information of the following transactions made by persons discharging managerial responsibilities in the Company and persons closely associated with them in Better Collective's shares.
Regulatory release no. 38/2026
| 1 | Details of the person discharging managerial responsibilities/person closely associated |
|---|---|
| a) | Name |
| 2. | Reason for the notification |
| a) | Position/Status |
| b) | Initial notification/Amendment |
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name |
| b) | LEI |
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument Identification code |
| ISIN DK0060952240 | |
| b) | Nature of the transaction |
| c) | Price(s) and volume(s) |
| Price(s) DKK 99.3018 | Volume(s) 670 |
| d) | Aggregated information |
| - Aggregated volume | |
| - Price | DKK 66,532.20 |
| e) | Date of transaction |
| f) | Place of the transaction |
www.bettercollective.com
BCTER COLLECTIVE
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |
|---|---|---|
| a) | Name | J. Søgaard Holding ApS |
| 2. | Reason for the notification | |
| a) | Position/Status | Closely associated person to Co-CEO Jesper Søgaard |
| b) | Initial notification/Amendment | Initial notification |
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |
| a) | Name | Better Collective A/S |
| b) | LEI | 2549001EPXH6NK7I2R78 |
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |
| a) | Description of the financial instrument, type of instrument Identification code | Shares |
| ISIN DK0060952240 | ||
| b) | Nature of the transaction | Sale of shares |
| c) | Price(s) and volume(s) | |
| Price(s) | ||
| DKK 98.8895 | ||
| Volume(s) | ||
| 2,851 | ||
| d) | Aggregated information | |
| - Aggregated volume | ||
| - Price | DKK 281,933.97 | |
| e) | Date of transaction | May 5, 2026 |
| f) | Place of the transaction | Nasdaq Copenhagen (XCSE) |
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |
| --- | --- | --- |
| a) | Name | J. Søgaard Holding ApS |
| 2. | Reason for the notification | |
| a) | Position/Status | Closely associated person to Co-CEO Jesper Søgaard |
| b) | Initial notification/Amendment | Initial notification |
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |
| a) | Name | Better Collective A/S |
| b) | LEI | 2549001EPXH6NK7I2R78 |
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |
| a) | Description of the financial instrument, type of instrument Identification code | Shares |
| ISIN DK0060952240 | ||
| b) | Nature of the transaction | Sale of shares |
| c) | Price(s) and volume(s) | |
| Price(s) | ||
| DKK 97.8424 | ||
| Volume(s) | ||
| 1,996 | ||
| d) | Aggregated information | |
| - Aggregated volume | ||
| - Price | DKK 195,293 | |
| e) | Date of transaction | May 6, 2026 |
| f) | Place of the transaction | Nasdaq Copenhagen (XCSE) |
www.bettercollective.com
Page 2 of 4
BCTER COLLECTIVE
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |
|---|---|---|
| a) | Name | Chr. Dam Holding ApS |
| 2. | Reason for the notification | |
| a) | Position/Status | Closely associated person to Co-CEO Christian Kirk Rasmussen |
| b) | Initial notification/Amendment | Initial notification |
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |
| a) | Name | Better Collective A/S |
| b) | LEI | 2549001EPXH6NK7I2R78 |
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |
| a) | Description of the financial instrument, type of instrument Identification code | Shares |
| ISIN DK0060952240 | ||
| b) | Nature of the transaction | Sale of shares |
| c) | Price(s) and volume(s) | |
| Price(s) | ||
| DKK 99.3018 | ||
| Volume(s) | ||
| 669 | ||
| d) | Aggregated information | |
| - Aggregated volume | ||
| - Price | DKK 66,432.90 | |
| e) | Date of transaction | May 4, 2026 |
| f) | Place of the transaction | Nasdaq Copenhagen (XCSE) |
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |
| --- | --- | --- |
| a) | Name | Chr. Dam Holding ApS |
| 2. | Reason for the notification | |
| a) | Position/Status | Closely associated person to Co-CEO Christian Kirk Rasmussen |
| b) | Initial notification/Amendment | Initial notification |
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |
| a) | Name | Better Collective A/S |
| b) | LEI | 2549001EPXH6NK7I2R78 |
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |
| a) | Description of the financial instrument, type of instrument Identification code | Shares |
| ISIN DK0060952240 | ||
| b) | Nature of the transaction | Sale of shares |
| c) | Price(s) and volume(s) | |
| Price(s) | ||
| DKK 98.8895 | ||
| Volume(s) | ||
| 2,852 | ||
| d) | Aggregated information | |
| - Aggregated volume | ||
| - Price | DKK 282,032.86 | |
| e) | Date of transaction | May 5, 2026 |
| f) | Place of the transaction | Nasdaq Copenhagen (XCSE) |
www.bettercollective.com
Page 3 of 4
BC
BETTER
COLLECTIVE
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |
|---|---|---|
| a) | Name | Chr. Dam Holding ApS |
| 2. | Reason for the notification | |
| a) | Position/Status | Closely associated person to Co-CEO Christian Kirk Rasmussen |
| b) | Initial notification/Amendment | Initial notification |
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |
| a) | Name | Better Collective A/S |
| b) | LEI | 2549001EPXH6NK7I2R78 |
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |
| a) | Description of the financial instrument, type of instrument Identification code | Shares |
| ISIN DK0060952240 | ||
| b) | Nature of the transaction | Sale of shares |
| c) | Price(s) and volume(s) | |
| Price(s) | ||
| DKK 97.8424 | ||
| Volume(s) | ||
| 1,996 | ||
| d) | Aggregated information | |
| - Aggregated volume | ||
| - Price | DKK 195,293 | |
| e) | Date of transaction | May 6, 2026 |
| f) | Place of the transaction | Nasdaq Copenhagen (XCSE) |
www.bettercollective.com
Page 4 of 4
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