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Better Collective A/S — Director's Dealing 2026
May 18, 2026
8641_rns_2026-05-18_5f323696-a14d-4ba0-bbce-2802fc8a0efa.pdf
Director's Dealing
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Reporting of transactions made by persons discharging managerial responsibilities and persons closely associated with them in Better Collective A/S’ shares
Pursuant to the Market Abuse Regulation article 19, Better Collective A/S (the “Company”), CVR no. 27652913, hereby notifies receipt of information of the following transactions made by persons discharging managerial responsibilities in the Company and persons closely associated with them in Better Collective's shares.
Regulatory release no. 41/2026
| 1 | Details of theperson dischargingmanagerial responsibilities/person closelyassociated | Details of theperson dischargingmanagerial responsibilities/person closelyassociated |
|---|---|---|
| a) | Name | J. Søgaard HoldingApS |
| 2. | Reason for the notifcation | |
| a) | Position/Status | Closelyassociatedperson to Co-CEO Jesper Søgaard |
| b) | Initial notifcation/Amendment |
Initial notifcation |
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) | Name | Better Collective A/S |
| b) | LEI | 2549001EPXH6NK7I2R78 |
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction;(iii) each date;and (iv) eachplace where transactions have been conducted |
|
| a) | Description of the fnancial instrument, type of instrument Identifcation code |
Shares ISIN DK0060952240 |
| b) | Nature of the transaction |
Sale of shares |
| c) | Price(s) and volume(s) | Price(s) Volume(s) DKK 91.5158 1,996 |
| d) | Aggregated information - Aggregated volume - Price |
DKK 182,665.59 |
| e) | Date of transaction | May12,2026 |
| f) | Place of the transaction | NasdaqCopenhagen(XCSE) |
www.bettercollective.com
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| 1 | Details of theperson dischargingmanagerial responsibilities/person closelyassociated | Details of theperson dischargingmanagerial responsibilities/person closelyassociated |
|---|---|---|
| a) | Name | J. Søgaard HoldingApS |
| 2. | Reason for the notifcation | |
| a) | Position/Status | Closelyassociatedperson to Co-CEO Jesper Søgaard |
| b) | Initial notifcation/Amendment |
Initial notifcation |
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) | Name | Better Collective A/S |
| b) | LEI | 2549001EPXH6NK7I2R78 |
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) eachplace where transactions have been conducted |
|
| a) | Description of the fnancial instrument, type of instrument Identifcation code |
Shares ISIN DK0060952240 |
| b) | Nature of the transaction | Sale of shares |
| c) | Price(s) and volume(s) | Price(s) Volume(s) DKK 93.2468 1,996 |
| d) | Aggregated information - Aggregated volume - Price |
DKK 186,120.56 |
| e) | Date of transaction | May13,2026 |
| f) | Place of the transaction | NasdaqCopenhagen(XCSE) |
| 1 | Details of theperson dischargingmanagerial responsibilities/person closelyassociated | Details of theperson dischargingmanagerial responsibilities/person closelyassociated |
|---|---|---|
| a) | Name | J. Søgaard HoldingApS |
| 2. | Reason for the notifcation | |
| a) | Position/Status | Closelyassociatedperson to Co-CEO Jesper Søgaard |
| b) | Initial notifcation/Amendment |
Initial notifcation |
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) | Name | Better Collective A/S |
| b) | LEI | 2549001EPXH6NK7I2R78 |
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) eachplace where transactions have been conducted |
|
| a) | Description of the fnancial instrument, type of instrument Identifcation code |
Shares ISIN DK0060952240 |
| b) | Nature of the transaction |
Sale of shares |
| c) | Price(s) and volume(s) | Price(s) Volume(s) DKK 92.0345 3,422 |
| d) | Aggregated information - Aggregated volume - Price |
DKK 314,942 |
| e) | Date of transaction | May18,2026 |
| f) | Place of the transaction | NasdaqCopenhagen(XCSE) |
www.bettercollective.com
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| 1 | Details of theperson dischargingmanagerial responsibilities/person closelyassociated | Details of theperson dischargingmanagerial responsibilities/person closelyassociated |
|---|---|---|
| a) | Name | Chr. Dam HoldingApS |
| 2. | Reason for the notifcation | |
| a) | Position/Status | Closelyassociatedperson to Co-CEO Christian Kirk Rasmussen |
| b) | Initial notifcation/Amendment |
Initial notifcation |
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) | Name | Better Collective A/S |
| b) | LEI | 2549001EPXH6NK7I2R78 |
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) eachplace where transactions have been conducted |
|
| a) | Description of the fnancial instrument, type of instrument Identifcation code |
Shares ISIN DK0060952240 |
| b) | Nature of the transaction | Sale of shares |
| c) | Price(s) and volume(s) | Price(s) Volume(s) DKK 91.5158 1,996 |
| d) | Aggregated information - Aggregated volume - Price |
DKK 182,665.59 |
| e) | Date of transaction | May12,2026 |
| f) | Place of the transaction | NasdaqCopenhagen(XCSE) |
| 1 | Details of theperson dischargingmanagerial responsibilities/person closelyassociated | Details of theperson dischargingmanagerial responsibilities/person closelyassociated |
|---|---|---|
| a) | Name | Chr. Dam HoldingApS |
| 2. | Reason for the notifcation | |
| a) | Position/Status | Closelyassociatedperson to Co-CEO Christian Kirk Rasmussen |
| b) | Initial notifcation/Amendment |
Initial notifcation |
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) | Name | Better Collective A/S |
| b) | LEI | 2549001EPXH6NK7I2R78 |
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) eachplace where transactions have been conducted |
|
| a) | Description of the fnancial instrument, type of instrument Identifcation code |
Shares ISIN DK0060952240 |
| b) | Nature of the transaction |
Sale of shares |
| c) | Price(s) and volume(s) | Price(s) Volume(s) DKK 93.2468 1,996 |
| d) | Aggregated information - Aggregated volume - Price |
DKK 186,120.56 |
| e) | Date of transaction | May13,2026 |
| f) | Place of the transaction | NasdaqCopenhagen(XCSE) |
www.bettercollective.com
Page 3 of 4
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| 1 | Details of theperson dischargingmanagerial responsibilities/person closelyassociated | Details of theperson dischargingmanagerial responsibilities/person closelyassociated |
|---|---|---|
| a) | Name | Chr. Dam HoldingApS |
| 2. | Reason for the notifcation | |
| a) | Position/Status | Closelyassociatedperson to Co-CEO Christian Kirk Rasmussen |
| b) | Initial notifcation/Amendment |
Initial notifcation |
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) | Name | Better Collective A/S |
| b) | LEI | 2549001EPXH6NK7I2R78 |
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) eachplace where transactions have been conducted |
|
| a) | Description of the fnancial instrument, type of instrument Identifcation code |
Shares ISIN DK0060952240 |
| b) | Nature of the transaction | Sale of shares |
| c) | Price(s) and volume(s) | Price(s) Volume(s) DKK 92.0345 3,422 |
| d) | Aggregated information - Aggregated volume - Price |
DKK 314,942 |
| e) | Date of transaction | May18,2026 |
| f) | Place of the transaction | NasdaqCopenhagen(XCSE) |
www.bettercollective.com
Page 4 of 4
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