Better Collective A/S — Director's Dealing 2026

Apr 17, 2026

BC

BETTER COLLECTIVE

CVR: 27652913

Reporting of transactions made by persons discharging managerial responsibilities and persons closely associated with them in Better Collective A/S' shares

Pursuant to the Market Abuse Regulation article 19, Better Collective A/S (the "Company"), CVR no. 27652913, hereby notifies receipt of information of the following transactions made by persons discharging managerial responsibilities in the Company and persons closely associated with them in Better Collective's shares.

Regulatory release no. 30/2026

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name
2.	Reason for the notification
a)	Position/Status
b)	Initial notification/Amendment
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name
b)	LEI
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code
ISIN DK0060952240
b)	Nature of the transaction
c)	Price(s) and volume(s)
Price(s) DKK 93.8875	Volume(s) 1,996
d)	Aggregated information

• Aggregated volume
• Price | DKK 187,399.53 | | e) | Date of transaction | April 15, 2026 | | f) | Place of the transaction | Nasdaq Copenhagen (XCSE) |

www.bettercollective.com

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BCTER COLLECTIVE

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	J. Søgaard Holding ApS
2.	Reason for the notification
a)	Position/Status	Closely associated person to Co-CEO Jesper Søgaard
b)	Initial notification/Amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Better Collective A/S
b)	LEI	2549001EPXH6NK7I2R78
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Shares
ISIN DK0060952240
b)	Nature of the transaction	Sale of shares
c)	Price(s) and volume(s)
		Price(s)
DKK 93.5698
Volume(s)
1,996
d)	Aggregated information

• Aggregated volume
• Price | DKK 186,765.26 | | e) | Date of transaction | April 16, 2026 | | f) | Place of the transaction | Nasdaq Copenhagen (XCSE) | | 1 | Details of the person discharging managerial responsibilities/person closely associated | | | --- | --- | --- | | a) | Name | J. Søgaard Holding ApS | | 2. | Reason for the notification | | | a) | Position/Status | Closely associated person to Co-CEO Jesper Søgaard | | b) | Initial notification/Amendment | Initial notification | | 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | | | a) | Name | Better Collective A/S | | b) | LEI | 2549001EPXH6NK7I2R78 | | 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | | | a) | Description of the financial instrument, type of instrument Identification code | Shares ISIN DK0060952240 | | b) | Nature of the transaction | Sale of shares | | c) | Price(s) and volume(s) | | | | | Price(s) DKK 98.7834 Volume(s) 1,996 | | d) | Aggregated information
• Aggregated volume
• Price | DKK 197,172 | | e) | Date of transaction | April 17, 2026 | | f) | Place of the transaction | Nasdaq Copenhagen (XCSE) |

www.bettercollective.com Page 2 of 4

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BCTER COLLECTIVE

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Chr. Dam Holding ApS
2.	Reason for the notification
a)	Position/Status	Closely associated person to Co-CEO Christian Kirk Rasmussen
b)	Initial notification/Amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Better Collective A/S
b)	LEI	2549001EPXH6NK7I2R78
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Shares
ISIN DK0060952240
b)	Nature of the transaction	Sale of shares
c)	Price(s) and volume(s)
		Price(s)
DKK 93.8875
Volume(s)
1,996
d)	Aggregated information

• Aggregated volume
• Price | DKK 187,399.53 | | e) | Date of transaction | April 15, 2026 | | f) | Place of the transaction | Nasdaq Copenhagen (XCSE) | | 1 | Details of the person discharging managerial responsibilities/person closely associated | | | --- | --- | --- | | a) | Name | Chr. Dam Holding ApS | | 2. | Reason for the notification | | | a) | Position/Status | Closely associated person to Co-CEO Christian Kirk Rasmussen | | b) | Initial notification/Amendment | Initial notification | | 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | | | a) | Name | Better Collective A/S | | b) | LEI | 2549001EPXH6NK7I2R78 | | 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | | | a) | Description of the financial instrument, type of instrument Identification code | Shares ISIN DK0060952240 | | b) | Nature of the transaction | Sale of shares | | c) | Price(s) and volume(s) | | | | | Price(s) DKK 93.5698 Volume(s) 1,996 | | d) | Aggregated information
• Aggregated volume
• Price | DKK 186,765.26 | | e) | Date of transaction | April 16, 2026 | | f) | Place of the transaction | Nasdaq Copenhagen (XCSE) |

www.bettercollective.com Page 3 of 4

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BC BETTER COLLECTIVE

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Chr. Dam Holding ApS
2.	Reason for the notification
a)	Position/Status	Closely associated person to Co-CEO Christian Kirk Rasmussen
b)	Initial notification/Amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Better Collective A/S
b)	LEI	2549001EPXH6NK7I2R78
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Shares
ISIN DK0060952240
b)	Nature of the transaction	Sale of shares
c)	Price(s) and volume(s)
		Price(s)
DKK 98.7834
Volume(s)
1,996
d)	Aggregated information

• Aggregated volume
• Price | DKK 197,172 | | e) | Date of transaction | April 17, 2026 | | f) | Place of the transaction | Nasdaq Copenhagen (XCSE) |

www.bettercollective.com Page 4 of 4