Better Collective A/S — Director's Dealing 2024

Sep 9, 2024

BC

BETTER COLLECTIVE

CVR: 27652913

i	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Jesper Søgaard
2.	Reason for the notification
a)	Position/Status	Co-Founder and CEO
b)	Initial notification/Amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Better Collective A/S
b)	LEI	2549001EPXH6NK7I2R78
4.	Details of the transaction(s); section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument identification code	Warrants related to shares in Better Collective A/S
ISIN DK0060952240
b)	Nature of the transaction	Cash settlement of warrants from 2019-4 program - warrants delivered against cash payment to employee
c)	Price(s) and volume(s)	Price(s) Volume(s)
		SEK 230.5 150,000
d)	Aggregated information
- Aggregated volume
- Price	SEK 34,575,000
e)	Date of transaction	September 5, 2024
f)	Place of the transaction	Outside a trading venue

www.bettercollective.com

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BC
BETTER
COLLECTIVE

i	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Christian Kirk Rasmussen
2.	Reason for the notification
a)	Position/Status	Co-Founder and COO
b)	Initial notification/Amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Better Collective A/S
b)	LEI	2549001EPXH6NK7I2R78
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument identification code	Warrants related to shares in Better Collective A/S
ISIN DK0060952240
b)	Nature of the transaction	Cash settlement of warrants from 2019-4 program - warrants delivered against cash payment to employee
c)	Price(s) and volume(s)	Price(s) Volume(s)
		SEK 230.5 150,000
d)	Aggregated information
- Aggregated volume
- Price	SEK 34,575,000
e)	Date of transaction	September 5, 2024
f)	Place of the transaction	Outside a trading venue

www.bettercollective.com
Page 2 of 3

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BC
BETTER
COLLECTIVE

i	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Flemming Pedersen
2.	Reason for the notification
a)	Position/Status	CFO
b)	Initial notification/Amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Better Collective A/S
b)	LEI	2549001EPXH6NK7I2R78
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument identification code	Warrants related to shares in Better Collective A/S
ISIN DK0060952240
b)	Nature of the transaction	Cash settlement of warrants from 2019-4 program - warrants delivered against cash payment to employee
c)	Price(s) and volume(s)	Price(s) Volume(s)
		SEK 230.5 150,000
d)	Aggregated information
- Aggregated volume
- Price	SEK 34,575,000
e)	Date of transaction	September 5, 2024
f)	Place of the transaction	Outside a trading venue

www.bettercollective.com
Page 3 of 3