Name: Thierry van Baren
Citizenships : French and Dutch Born on March 11th 1967, in Arles, France
Languages: FRENCH: fluent (spoken and written) DUTCH: fluent (spoken and written) ENGLISH: fluent (spoken and written)
EDUCATION
Primary School In Antwerp, Belgium Lycée d'Anvers – Collège Marie-Josée In French
Secundary School In Antwerp, Belgium
- Koninklijk Atheneum Berchem In Dutch
- Lycée d'Anvers Collège Marie-Josée In French Degree: Office Du Baccalauréat International of Genève, honours
University
- Licence in Philosophy, honours Université Libre de Bruxelles In French
- Aggregation in Philosophy, honours Université Libre de Bruxelles In French
- Master of Business Administration Marketing specialisation Solvay Business School Université Libre de Bruxelles In English
PROFESSIONAL EXPERIENCE
1991-1994
TBWA Belgium, Marketing and communication agency Function: Media Planner
Function: Account Executive
- Main responsibilities: communication implementation
- Clients:
- Nationale Loterij / Loterie Nationale
- Swiss Life Belgium
- Absolut Vodka
- Chivas Regal
- La Vache Qui Rit
- Cortal
- Paribas
Awards: 2X Creative Club of Belgium
1994 – 1995
BDDP Belgium, Marketing and communication agency Function: Account Manager
- Main responsibilities: communication implementation, market analysis, communication strategy
- Clients:
- McCain Frozen Foods
- McCain Beverages
- Hertz
1996 – 1999 AMMIRATI PURIS LINTAS, Marketing and communication agency Function: Account Director
Clients:
- Unilever:
- o Tasks: product development, product launches, market analysis, target definition, marketing strategy, communication strategy, communication implementation
- o Products/Brands:
- Sunlight
- Axe
- Rexona
- Unox
- Bertolli
- Zwan
- Bi-fi
- Becel
- Planta
- Solo
- Signal
- Omo
- Glorix
- Sun
- Nationale Loterij / Loterie Nationale
- Toyota
Awards: 1 X Top Topical Dailies
- 2 X TV Direct Marketing
- Business development: major competition win with Nationale Loterij / Loterie Nationale
2000
Creation of "In Fieri" SPRLU, Marketing and Communication Consultancy
- Major Fields of competence:
- o Marketing strategy
- o Communication strategy
- o Implementation
- o Organization
MARKETING AND COMMUNICATION CONSULTANCY
2000 – 2004
Ogilvy Brussels, Marketing and Communication Agency Function: Account Director
- Main responsibilities: Marketing strategy, communication strategy, Brand launch, product development, market analysis, target definition, communication strategy
- Clients:
- o Ford
- o Nestlé Waters
- o Nestlé Food
- o Motorola
- o Johnson&Johnson
Function: Deputy Managing Director, member of the managing committee
- Main responsibilities: Marketing strategy, communication strategy, brand launches, product development, market analysis, target definition, communication strategy, business development.
- Clients:
- Proximus Pay&Go
- The Coca-Cola Company
- British American Tobacco
- o Lucky Strike
- o Barclay
- o Kent
Business development: major competition wins with
- o De Post / La Poste
- o The Coca-Cola Company
- o De Kanselarij / La Chancellerie (worldwide campaign to promote Belgium to foreign investors)
- o FNAC
Awards: 1 X Creative Club Belgium
2004 – 2008
Marketing and communication consultancy
Main responsibilities: Marketing strategy, communication strategy, brand launches, product development, market analysis, target definition, communication strategy, business development, organization analysis.
Cohiba, Marketing and communication agency, Martinique Major competition win with Bouygues Telecom
DDB Belgium, Marketing and communication agency On clients/prospects:
- GB
- Fost +
- Spadel Bru
- Heylen
- Sita
- Cofidis
Major competition win with C&A Southern Europe Awards: 1X Cannes International Advertising Festival
| Since 2008 |
Independent Marketing and Communication Consultant |
| Since 2006 |
Director Ackermans & van Haaren NV
Member of the audit committee
Member of the remuneration committee |